Mixpanel vs Amplitude
Using Mixpanel? You deserve better.
You’re getting shortchanged
by Mixpanel.
Mixpanel offers basic tracking of your
users but falls short in delivering
scalability, data access, and behavioral
analytics for understanding user
behavior. There’s an alternative.
Amplitude is the only choice for
your team if you really care about
understanding your users.
“We’ve found Amplitude to be the best choice for an
analytics platform; pricing scales better, it’s more
sophisticated, and provides a level of openness that
Mixpanel does not provide.”
ANISH ACHARYA, SENIOR DIRECTOR OF PRODUCT MANAGEMENT, CREDIT KARMA
Don’t take our word for it, here are a few customers who’ve made the switch:
Amplitude
ENGAGEMENT PLAN
ENTERPRISE PLAN
Event Tracking
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Funnels
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Retention
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User Activity / Real-Time View
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ANALYTICS
REQUIRES PEOPLE PLAN
(Limited number of users)
Individual User Streams
Segmentation (Side-by-side comparison of multiple custom segments on any chart)
 (Unlimited number of users)
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Pathfinder: Visualize paths users take through your product
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Behavioral Cohorting:Analyze users based on actions they have or have not taken
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Compass: Discover user behaviors that predict retention
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Advanced Retention Analysis: Retention curves, unbounded and bracket retention
calculations, retention over time
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Microscope: Create cohorts of users from any data point

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Account Level Reporting: Great for B2B companies – Measure user activity by
individual company account, which can contain multiple users
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Off-the-Shelf Custom Dashboards
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Email Reports
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Raw Data Access via Amazon Redshift
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Dashboard SQL Editor
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BEHAVIORAL ANALYTICS
DATA ACCESSIBILITY
Amplitude
www.amplitude.com | contact@amplitude.com |  @amplitudemobile