ESSENCE IS WHAT STAYS CONSTANT AS THE WORLD AROUNDS US KEEPS ON CHANGING. oUR VISION We want to be the place where people come together, discovering a world of information, fun and culture, all essential elements for a society in search of happiness for each and every one of its members. oUR MISSION To create, produce and distribute quality content that informs, entertains and contributes to education, enabling people and communities to build relationships that make life better. Our opinions, decisions and actions should be based on our principles. They are what define us, ensuring our integrity, strength and success in business. PASSION FOR COMMUNICATION Communication inspires us in all its forms. In the development of our work, the links to our audience and the positive impact that it can have on society. THE BRAZILIAN WAY Brazil is our country of origin and the source of our inspiration. We believe that the Brazilian culture can make a great contribution to the world. POSITIVE OUTLOOK We firmly believe in our positive attitudes and objectives, investing today towards a better future, fully committed to the realization of that ideal. TALENT AND LEADERSHIP From day one, we have made it our goal to work with the best talent, creating ideal conditions for their professional fulfilment. We believe this is the reason for our success. RESPECTING DIVERSITY Showing respect to others, understanding the importance of diversity and the conviction that we all depend on each other are essential components of our identity. QUALITY AND INNOVATION We strive for quality in everything we do. We want our audience to see our products as being the best, most creative and most innovative, always meeting their needs and exceeding their expectations. AESTHETICS We are committed to aesthetics. The results of this commitment captivate, educate and enrich people’s lives. GROWING TOGETHER Our activity should be beneficial for all those who interact with us, and be seen as such.