Engineered Floors/Dream Weaver Carpet Continues Growth;
Invites Dealers to Grow With Them
Engineered Floors and Dream Weaver Carpet are announcing the next phases of their unprecedented growth at this year’s SURFACES, according to company officials. Dealers are encouraged to “Ask about SAM” -­‐-­‐ the name of the newest and the largest carpet mill on a single site in the world –with production from the plant beginning mid-­‐2014, as well as visit booth S7549 for a virtual tour inside and outside of the company’s state-­‐of-­‐the-­‐
art manufacturing facilities. “We’re in tune with the carpet consumer and making carpet people want to buy, as evidenced by the increasing demand for our products," said Gary Hollowell, vice president of sales & marketing. "The design benefits of our solution dyed Purecolor fiber allow us to create the tonal combinations of colors consumers are asking for today. Solid color carpet is quickly becoming passe with customers who want better performance and a more natural appearance on their floors. Our multi-­‐color and tonal solid sales continue to increase as a percentage of our business." In 2014, Engineered Floors and Dream Weaver Carpet are adding 14 new styles and increasing the individual feed yarn colorations by 30 percent. This will allow for an exponential expansion of color combinations for consumers to choose from. “Solution dye technology allows us to create many more color combinations that you cannot achieve in conventional piece dye technology," said Melvin Silvers, president of Dream Weaver Carpet. "In addition, the enhanced performance of solution dye allows us to be the only mill that offers lifetime stain, fade and bleach resistance on 100 percent of our branded product offerings. So with Purecolor solution dyed polyester, you can have both design flexibility and superior performance at a competitive price." Also new for 2014 is the Dream Weaver PureSoft Cashmere Space Saver Display. Fitting in just a few square feet of floor space, this display holds eight 20 x 30 sample blankets of Dream Weaver’s most popular PureSoft styles. The center panel lists the easy care advantages of this "soft as cashmere" carpet. “Since we broke ground on our first manufacturing facility in 2009, we’ve been on a steady, fast growth trajectory,” said James Lesslie, assistant to the chairman. “In four years, we have never experienced a month that we did not have new equipment on order. Now, two plants later, as well as several expansions and a third plant on the way, it is safe to say we’re the fastest-­‐growing carpet manufacturer in the world. We invite dealers to learn more about us.” Engineered Floors and Dream Weaver Carpet will be exhibiting at SURFACES 2014 in booth S7549. For more information, visit DWCarpet.com. Don Rountree Rountree Group Integrated Communications C: 404.219.1431 D: 770.650.2606 www.rountreegroup.com