Tampa
6904 Cypress Park Drive/Tampa, FL 33764-4462 / 813.888.5541 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Tampa
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Tampa
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
3:00
2:00
e
eas
ncr
I
31%
71% of travelers notice Billboard Ads.*
From work to...
fast-food restaurant
2:52
2:11
Workers shop on their way home.**
a sit-down
restaurant
Most of
the Time
28%
22%
Sometimes
34%
53%
a drug store
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
58%
a convenience store
a dept. store
0
82%
a grocery store
1:00
Each Time
9%
Almost
Never
16%
44%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
100%
Out-of-Home Creates Awareness!
Tampa
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
Source: Touchpoints USA Billboard Study, 2012
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
41%
Are more likely to learn
about the brand being
advertised.
Last Rev. 09/08/15
Moving Consumers to Action!
Tampa
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
Source: Arbitron OOH Industry Report, 2013
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
33%
CALLED
a phone number
advertised
Last Rev. 09/08/15
OOH: A Return On Your Investment
Tampa
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
Source: OAAA.org, 2013
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
D
ai
us ly
in
es
s
B
Sp
Se
ot
ar
c
Po h S
G
en rta ite
lS s
er
B
us al C ite
s
in
o
nt
Sp
es
en
s
ot
C
on t
TV
N
te
et
nt
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w
or
rly
k
E
T
Sp V
ve
ot P .
Sp TV rim
e
ot
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TV ew
s
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im
e
In Ne
te tw
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ne ec
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ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
With OOH
Last Rev. 09/08/15
Increase Your Reach!
Tampa
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Television
174
98
Search
Source: Arbitron OOH Industry Report, 2013
350
311
61
Radio
154
98
Facebook
63
95
Newspaper/Magazine
Out-of-Home
Twitter
Last Rev. 09/08/15
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
New York, NY /
15,542,241
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,097,604
Chicago, IL-IN-WI
7,240,935
Dallas-Ft. Worth-Arlington, TX
5,021,427
Philadelphia, PA-NJ-DE-MD /
4,685,125
South Jersey
Miami-Ft. Lauderdale, FL
4,630,257
Houston-The Woodlands, TX
4,618,841
Washington, DC-VA-MD-WV
4,586,521
Atlanta, GA
4,151,743
Boston-Cambridge-Newton, MA-NH
3,719,611
San Francisco /
Oakland /
3,581,937
San Jose, CA
•
Detroit-Warren-Dearborn, MI
3,304,083
Phoenix-Mesa-Scottsdale, AZ
3,291,338
Riverside, CA
3,198,983
Seattle-Tacoma-Bellevue, WA
2,801,694
Minneapolis - St. Paul, MN
2,619,027
San Diego-Carlsbad, CA
2,482,234
Tampa-St. Petersburg (Sarasota), FL
2,295,936
Baltimore-Columbia-Towson, MD
2,160,112
St. Louis, MO-IL
2,154,121
Denver-Aurora-Lakewood, CO
2,048,026
Pittsburgh, PA
1,903,671
Portland-Vancouver, OR-WA
1,787,126
indicates OUTFRONT media available
•
Bulletins/
Walls
•••
•••
•••
•••
•••
•••
•
•••
••
••
••
••
•••
••
••
••
••
•
•
•••
•
••
•
••
••
•
•
indicates new VW media available
(800) 926-8834 / OUTFRONTmedia.com
National
Posters/
Jr. Posters
••
••
••
Commuter Rail/
Subway
Buses
Street
Furniture
Wrapped
Media
••
•
•••
•
••
•
•
•
•
•
•
••
••
•••
••
•
••
••
•
•
•
•
•
•
•
•
•
••
•
•
•
•
•
••
•
•
•
•
••
•
•
•
•
•
•
•
•
••
•
•
indicates digital media available
Lifestyle
Centers
•
•
•
•
••
••
•
Last Rev. 09/08/15
•
Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
National
Bulletins/
Walls
Posters/
Jr. Posters
•
Orlando-Kissimmee-Sanford, FL
1,761,904
••
Charlotte-Concord, NC-SC
1,755,360
•
San Antonio-New Braunfels, TX
1,693,865
•
Sacramento-Roseville, CA
1,692,858
••
Cincinnati, OH-KY-IN
1,618,382
•
Cleveland-Elyria,OH
1,600,000
•
Kansas City, MO-KS
1,542,644
••
•
Las Vegas-Henderson-Paradise, NV
1,534,839
•••
•
Columbus, OH
1,493,736
••
•
San Jose-Sunnyvale, CA
1,471,292
••
•
Indianapolis-Carmel-Anderson, IN
1,458,887
••
Austin-Round Rock, TX
1,432,156
Nashville-Davidson, TN
1,342,734
••
Virginia Beach, VA-NC
1,326,944
•
Providence-Warwick, RI-MA
1,269,798
•
Milwaukee-Waukesha, WI
1,196,260
•
Jacksonville, FL
1,074,558
••
Memphis, TN-MS-AR
1,005,686
••
994,106
Louisville, KY-IN
968,041
••
Richmond, VA
965,375
•
New Orleans-Metairie, LA
960,471
••
••
Hartford-West Hartford, CT
957,210
••
••
Raleigh, NC
908,951
•
Buffalo-Cheektowaga, NY
899,003
Birmingham-Hoover, AL
873,778
Rochester, NY
849,624
•
Street
Furniture
Wrapped
Media
Lifestyle
Centers
•
•
•
•
•
indicates new VW media available
(800) 926-8834 / OUTFRONTmedia.com
Buses
••
Oklahoma City, OK
indicates OUTFRONT media available
Commuter Rai/
Subway
•
indicates digital media available
Last Rev. 09/08/15
Tampa Overview
Tampa
The Tampa CBSA is known for both its rich cultural history and incredible growth rate, placing Tampa among
the most desirable markets nationwide. Characterized by its exceptional weather, top beaches, and a
vibrant arts community, Tampa Bay entertains millions of visitors from around the world each year. As one
of the wealthiest areas in the state, Tampa Bay’s thriving industries include tourism, finance, technology and
healthcare. Major resources include the United States Central Command and Special Operations Command
located at MacDill Air Force Base, one of the country’s busiest seaports, several colleges and universities,
professional sports teams and world-famous attractions. An endless calendar of community focused festivals
and events keeps residents and tourists active and engaged as they travel across the several bridges that
span Tampa Bay.
Outfront media dominates the Tampa Bay market 2:1 over the nearest competitor, allowing advertisers to
target this highly mobile audience via traditional bulletins, junior posters and an impressive digital footprint.
Market Demographics:
CBSA Population (18+):
HHI $100K+:
Median Age:
3,603,904
13%
43
Race & Ethnicity:
White: Hispanic: AA/B : 81%
15%
11%
Asian: 2%
Other: 5%
Available Products:
• Digital bulletins
• Bulletins
• Junior posters
• Airport Walls
and Parking
37 Faces (296 spots)
1,509 Faces
211 Faces
4 Exterior Walls
Parking Domination
Source: Scarborough Research 2014, Tampa CBSA, Release 2-12 mo. study
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Average Travel Time To Work:
Spent 30+ minutes traveling to work one way:
92%
26%
24 minutes
17%
Source: Scarborough Research 2014, Tampa CBSA, Release 2-12 mo. study
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Points of Interest
Major Points of Interest:
Salvador Dali Art Museum
Chihuly Art Museum
Lowry Park Zoo
Busch Gardens/Adventure Island
Legends Field
Musuem of Science and Industry
Florida Aquarium
Historic Ybor City
World famous Gulf Beaches
The Clearwater Marine Aquarium
Downtown St. Petersburg shopping and waterfront district
Channelside Entertainment District
Westshore Business District
Soho Hyde Park Village and Restaurant District
Local Events:
Gasparilla (3rd largest parade in the U.S.)
The Clearwater Jazz Holiday
Outback Bowl
Tampa Bay Black Heritage Festival
Florida State Fair
Florida Strawberry Festival
Honda Grand Prix of St. Petersburg
MacDill Air Force Base AirFest
Tampa Bay Blues Festival
Festival of States
Brandon Balloon Festival
Guavaween
St. Petersburg Rib Festival
First Night
Major Headquarters
WellCare Health Plans
Tech Data
Jabil
Publix Super Markets
Raymond James
Bloomin Brands, Inc.
Professional Sports Teams:
Tampa Bay Buccaneers
Tampa Bay Lightning
Tampa Bay Rays
Tampa Bay Storm
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Tampa
MLB Spring Training:
Tampa Bay Rays
New York Yankees
Philadelphia Phillies
Toronto Blue Jays
Colleges/Universities:
University of South Florida
University of Tampa
St. Leo University
International Academy of Design
Argosy University
Clearwater Christian College
Eckerd College
Schiller International University
Rasmussen College
Remington College
Stetson University College of Law
Everest University
DeVry College
St. Petersburg Florida College
Shopping Centers
Westfield of Brandon
Citrus Park Town Center
Westfield of Countryside
Westshore Plaza
Tyrone Square Mall
Shops at Wiregrass
Ellenton Outlet Mall
International Plaza and Bay Street
Convention Centers:
Tampa Bay Convenion Center, Downtown Tampa
Amalie Arena
MidFlorida Amphitheater
Nightlife:
Hard Rock Casino and Cafe
Jannus St. Petersburg
Ybor City
Last Rev. 09/08/15
Digital Bulletins
Tampa
Dynamic. Relevant. Impact.
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” – typically 8 seconds on a 64 second loop length.
With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant
but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests,
giveaways. Keep consumers updated in real time on digital billboards.
Why are digital bulletins valuable to advertisers?
Product Information:
• LED Display Size:
14’H x 48’W
20’H x 60’W
16’H x 60’W
• Spot Length:
:08 seconds
Coverage:
See next page for complete coverage
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an
issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Digital Bulletins
Tampa
Coverage
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive,
Tampa, FL 33634-4462
(813) 888-5541 / outfrontmedia.com
Static Bulletins
Tampa
Exposure. Presence. Impressions.
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels,
eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message
to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences
purchase decisions.
Product Information:
• 14’H x 48’W
• Odd Sizes
• Sizes vary by location
• Extensions available
Coverage:
See next page for complete coverage
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in
the Tampa market that is sure to catch the attention of daily commuters.
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Static Bulletins
Tampa
Coverage
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive,
Tampa, FL 33634-4462
(813) 888-5541 / outfrontmedia.com
Junior Posters
Tampa
Localized. Direct. Vibrant.
What advertising opportunities are on junior posters?
Located along primary and secondary roadways in urban Tampa, junior posters are highly visible to vehicular traffic. This media
format offers advertisers deep neighborhoods penetration that will speak directly to your demographic in one of the most cost
efficient ways.
Product Information:
• 60”H x 132”W
Coverage:
See next page for complete coverage
How can junior posters connect with consumers?
Their smaller canvas allows these signs to be placed in local neighborhoods where bulletins and posters are zoned out.
Why are junior posters valuable to advertisers?
Junior posters offer point-of-purchase opportunities and is a great medium for local businesses to drive traffic to their stores.
Junior posters can target neighborhoods, shops and ethnic areas.
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Junior Posters
Tampa
Coverage
Last Rev. 09/08/15
Tampa
6904 Cypress Park Drive,
Tampa, FL 33634-4462
(813) 888-5541 / outfrontmedia.com
Wallscapes: Tampa International Airport
Tampa
16.5 Million Travelers Each Year!
Tampa International Airport is one of the world’s preeminent airports, with nearly 17 million passengers traveling through it each
year. Serviced by America’s top airlines and located minutes from both the Westshore and downtown business districts, the high end
corporate and leisure traveler enjoys easy access to many desired destinations.
Three spectacular wallscapes are available throughout Tampa International Airport. Two of these wallscapes are prominently visible
from the highly trafficked George J. Bean Parkway, which is the main artery into the airport. The third is fully visible from two primary
surface streets, Airport Service Road and Economy Parking Road. In addition to the impressions from vehicles on these roads, these
wallscapes are fully visible at Tampa International Airport’s parking structures, which contain a total of 22,817 parking spaces.
More than 29,000 vehicles pass through these structures each day.
Tampa
6904 Cypress Park Drive,
Tampa, FL 33634-4462
(813) 888-5541 / OUTFRONTmedia.com
Parking Spaces:
Long Term Garage Short Term Garage
Valet (Level 5)
Economy Parking
6,854
3,392
150
12,571
Approximate Total
23,000
6904 Cypress Park Drive / Tampa, FL 33634-4462 / 813.888.5541 / outfrontmedia.com
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