business solution Brief
COMMUNICATIONS IN A MOBILE WORLD
Meet and Exceed Customer Expectations for
Relevant, Two-Way Communications
Show Them You’re Ahead of the Game
Upgrade your messaging capabilities and implement interactive two-way communications to take full advantage of emerging messaging channels, devices and technologies.
With Message Systems email and SMS solutions you get advanced automated dialogue
capabilities and multi-channel messaging that can support the kind of real-time, contextrich experiences that today’s customers demand.
By helping businesses tap
into the value of two-way
message-based communications, Message Systems
derives value in a variety
of measurable ways:
Drive down operating costs:
Automating labor-intensive
customer care and support
­functions enables you to free
up resources and redirect them
to more productive projects.
Enhance revenue opportunities:
Engaging customers in longer
conversations across more touch
points opens up new sales possibilities and revenue streams.
Improve brand perception and
create differentiation: Attentive,
personalized customer care and
responsive dialogues differentiate
you from the competition, and
increase customer satisfaction.
Responsiveness Is Key
The growing adoption of text messaging and mobile email is shaping new customer
expectations around message-based communications: people want fast responses when
they interact with businesses and organizations. Not only that, they expect to carry
on extended dialogues that may shift over time from the email channel to the mobile
SMS channel. Certainly, interactive two-way communication is becoming more important to maintaining customer engagement. Which is why companies that can ­provide
relevant two-way communications using multi-channel messaging will have big competitive advantages over companies that don’t. But putting this kind of capability in place
­presents a lot of challenges.
Large organizations are good at monologue, not dialogue.
Two-way interactions are a departure from the ingrained monologue practices marketers
use; modeling dialogues on customer support models are a better starting point.
Architecting conversations isn’t easy.
Building decision trees to cope with complex interaction scenarios will take time,
and require regular testing.
Legacy messaging systems are slow.
Immediacy might be the most important element for relevant two-way interaction,
yet few businesses have in place the kind of next-gen messaging infrastructure
that’s needed to ensure high performance and cross-channel capabilities.
Reach Your Customer When, Where and How They Prefer
Message Systems provides multi-channel messaging solutions that enable all types of
businesses to carry on highly relevant two-way interactions with their customers using
automated email and SMS text. Message Systems makes it possible to integrate dynamic
messaging capabilities with your data sources, business processes and applications
(internal and external) to accommodate individualized, real-time, interactive, multi-channel
and converged communications. We put you in the position to accommodate customer
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needs, even as their communication habits and preferences become more mobile and
happen in real-time, shifting away from one-way monologue toward interactive dialogue.
Integrate Message Channels To Drive Business Value
Message Systems solutions help businesses of all sizes to leverage the potential of email
and mobile messaging to resolve problems and realize opportunities in ways that add
value to customer relationships. To support relevant two-way communications and meet
fast-changing customer expectations, we provide many critical capabilities:
• Transform messages to/from email or SMS based on configurable rules.
Dynamically convert messages to the appropriate format (email or SMS)
based on customer choice.
• Unify digital messaging streams on a single platform. Deploy a single
architecture and save on hardware and operating costs, thus creating an
easier environment to manage.
• Enable preference-driven communications. Reach customers how and when
they want to be contacted for higher quality customer interactions, which
differentiates you from competitors and boosts retention.
• Consolidate reporting on all message-based interactions. Gain insights
on all interactions across channels to inform increased personalization and
further refine your messaging.
The Message Systems Solution
About Message Systems
The industry leader in messaging
technology, Message Systems
offers a family of software solutions
and services that addresses the
digital communications needs of
today’s most innovative companies.
Telecommunications carriers, ISPs,
marketing services providers, cloud
computing firms and social media
companies rely on Message Systems
software to power the messagebased communications driving
their critical business initiatives.
Message Systems solutions get
billions of unique messages to
the right place at the right time
every day through the full range of
channels: email, SMS text and more.
Founded in 1997, the company
is headquartered in Columbia,
Maryland, with offices and a network
of partners throughout North
America, Europe and Asia Pacific.
Message Systems provides digital solutions to support two-way communications
that provide a clear competitive advantage in the marketplace. Our intelligent
messaging solutions include:
• Momentum
The leading next-gen message management platform.
• Mobile Momentum
The single-platform solution for multi-channel communications
and richer customer experiences.
• Message Central
The message origination solution that syncs with existing
operations, customer systems and data sources for greater
control over customer messaging and email campaigns.
Meet the Demand for Interactive Communications
Call Message Systems today toll-free at 877-887-3031
or learn more at www.messagesystems.com.
message systems, inc. 7070 samuel morse drive suite 150 columbia maryland 21046 tel +1 410-872-4910 toll free usa 877-887-3031 ©2011
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