CASE STUDY: INI POWER
INI POWER had been in business for a couple of years and realized the need for a strong identity to
PRODUCT IDENTITY
INI Power’s flagship product is it’s Trinity generator series. Metro worked with INI to create the Power Forward tagline, a
product-focused microsite, sales sheets, trade show exhibit, and video to succesfully take the product to market.
carve their place in their market. Metro created their logo and identity and initial website, then created
the identity for the flagship Trinity product line.
WEB SITE
The Trinity System micro-site
showcased product videos,
sales sheets and case studies.
TRADE SHOW EXHIBIT
The Trinity System’s initial roll out
came at the industry’s main trade
show. Metro helped design and
produce the booth, making it look
like a military camp.
LOGO / IDENTITY: INI POWER
INI Power provides state-of-the-art power solutions to military, municipalities and first
responders. The logo we created communicates technology as well as stability through
icon, color and type.
The show organizers told
INI 2 days before the sho
w that
they could not have the
live demonstration that
wa
s the
center of their show str
ategy. We were able to
shoot and
create the demo video
in time for it to play at
their booth.
VIDEO
Metro combined video, still shots
and animated graphics to create
a video that demonstrated the
benefits of this new technology.
INI POWER INtROducEs thE tRINIty™ sERIEs Of AltERNAtIvE ENERgy hybRId PROducts fOR MIlItARy ANd Off-gRId APPlIcAtIONs. INtEllIgENt,
tActIcAl ANd cONvENIENt squAd lEvEl POWER fOR tIER 1 ANd tIER 2
ENvIRONMENts tO suPPORt MIlItARy fORWARd OPERAtINg bAsEs (fOb) ANd
ExPEdItIONARy MIssIONs.
GENERATE
tM
IG2000-IC
| IntelliGEN
fleX fuel| generAtor
| rugged
Ac/dc field poWer
PG1200-IC
FLEX
FUEL GENERATOR
RUGGED FIELD
POWER
WEB SITE
The initial INI site was built on the joomla CMS, using interesting crops of
power photos to draw visitors into the site.
BENEFITS
APPlIcAtIONs
o
Uses multiple fuel types (gasoline, propane, methanol, isopropanol,
• fIEld bAttERy chARgERs
• cOMMuNIcAtIONs
diesel)
•oElEctRIc
vEhIclE
chARgINg
• REMOtE lIghtINg
Lightweight,
“Single
Man-Portable”
•oONProvides
bOARd APu
fOR
MIlItARy
vEhIclEs
• uAv OR RObOts
power
where
AC power
is not available
PowersANd
standard
field chargers, radios, laptops
etc
•oPOtAblE
hOt WAtER*
• hEAt*
FEATURES
fEAtuREs
o Flex Fuel
oPlug-in
Cancompatible
use harvested
fuel inSystems™
theater or stand-alone (2000W)
with Trinity
oFlexImmediate
functionality
Fuel (see fuels
page) on startup. No waiting.
o Quiet
Indoor/Outdoor Operation
o Auto turn down when load is low
use harvested
in theater
oCanTwo
AC outputfuel
jacks
functionality
startup.
No waiting.
oImmediate
Compatible
with INIon
Trinity
System
Quiet
APPLICATIONS
Auto turn down when load is low
o Power field chargers AC output jacks
oTwoLighting compatible with INI Trinity™ System
oPlug-in
Laptops o2,000
Radios hour rated lifetime low maintenance
Tuneable for high elevation
Hot-swappable fuel tanks
bENEfIts
UsesPart
multiple
fuel types (gasoline, INI-TS-PG1200-IC
propane, methanol, isopropanol, diesel*)
Number Power “Single Man-Portable”Peak: 2000W
Lightweight,
Nominal: 1200W
Provides power where AC power is not
available
Turn Down: 600W
Powers
standard
fieldVoltage
chargers, radios,
laptops,
etc.16.7A, 60Hz
System
Output
Output:
110VAC,
12VDC, 10A
Continuous power rain or shine
Dry Weight
Noise
sPEcIfIcAtIONs
>-20°C and < 60°C
INI-TS-IG2000-IC
Power
Peak: 2000W
79cc1200W
Nominal:
TurnOHV
Down:MZ50,
600W air cooled, 4 stroke, single cyclinder
Storage Temp
Displacement
Engine
Starter
System
System Output
Voltage
Output Power Connectors
Dry Weight
Internal tank
Noise
Fuel System
Operating Temp
Storage Temp
Dimensions
Displacement
Color
Engine Exterior/Housing
44 lb12V??????
(20 kg)
1.1 gal
47-56 dBA at 7m
Integrated tank for liquid fuels
Quick connect for compressed fuels
>-20°C and < 60°C
>-40°C
and < external
80°C
Optional
tank
79cc19.3" x 11.0" x 17.9"
Desert Tan
OHVRuggedized
MZ50, air cooled,
4 stroke, single cyclinder
case
Pre-packaged compressed fuel adapter kit
Recoil
Output Power Connectors
NEMA5-15 (2 of)
INI-TS-SC2000-AC Smart Cable
12VNoise
(8A) suppression and exhaust kit
Internal tank
>-40°C and < 80°C
Recoil
Output:
110VAC, 16.7A, 60Hz
NEMA5-15
(2 of)
12VDC, 10A
Accessories
Starter System
Fuel System
* Version 2.0
44 lb (20 kg)
51.5-61dBA
Part No Operating Temp Bulk compressed fuel adapter kit
1.1 gal
Integrated tank for liquid fuels
Quick connect for compressed fuels
Optional external tank
Dimensions
19.3” x 11.0” x 17.9”
Color
Desert Tan
Exterior/Housing
Accessories
Ruggedized case
Pre-packaged compressed fuel adapter kit
Bulk compressed fuel adapter kit
Noise suppression and exhaust kit
Flex Fuel oil
Extension Cord
20 lb. transparent propane tank
INTELLIGENT. TACTICAL. CONVENIENT.
BROCHURE & SALES SHEETS
The main selling point of the Trinity System was the
technology and specifications of the generators. Metro
designed the sheets to present the technical data in an
easy to read layout, handled the photography to bring the
products to life, and printed short-run, high quality pieces
that made an impact on the potential customers.