All trademarks are the property of their respective owners.
Transform Your Social Media Value
Speakers
Kathleen Clark
Sommer Poquette
Social Media Manager,
Shaklee
Social Media Consultant,
Blogger Relations
Speakers
Miranda Zintgraff
Jessica Janda
Executive Coordinator
Senior Coordinator
Social Media Update
Social Media Adoption
1B
People
500B
35+
Minutes per month
Fastest growing
3hrs
57%
Online daily
Prefer online
®
900M+
We Live In a Social Media Era
®
200M+
®
130M+
®
40M+
®
2005
2006
2007
2008
2009
2010
2011
2012
10M+
More Social Media Numbers
®
®
• 10.4 million Registered users and
growing
• 1 hour 17 minutes spent per day
as compared to 36 minutes on
Twitter
• 97% women
• Grown 145% since 2012
All trademarks are the property of their respective owners.
• Over 800 million unique users visit
YouTube each month
• Over 3 billion hours of video are
watched each month on YouTube
• 72 hours of video are uploaded to
YouTube every minute
• 70% of YouTube traffic comes from
outside the US
6 Things You Should Be Doing With Facebook ®
6 Things You Should Be Doing With Facebook
1. Deliver great content often
2. Connect with new people
• Goal: Spend 17 minutes a day on
Facebook
• Goal: Post at least one new piece of
content a day
• Goal: Make 2 - 5 new friends a day
– Add your Facebook URL to your email
signature and business card
– Find your downline and upline and friend
them
– Find old friends from high school and
college and friend them
Note left on distributor’s car
Relevant news
6 Things You Should Be Doing With Facebook
3. Host a Shaklee event
4 Promote your events
• Goal: Host a Shaklee event and
publish on Facebook
• Goal: Be a team. Encourage your
team members to support you with
“likes,” comments, and reshares.
Do the same for them in return
• Goal: Schedule an event on
Facebook, invite your friends and
fans, and post to your business
page
• Update your Facebook status about
the event beforehand to inform and
remind!
Engage Customers
Invite People to Events
6 Things You Should Be Doing With Facebook
5. Get people to your party!
6. Duplicate Your Efforts
• Goal: Commit to a monthly goal of
getting 10 people you know or have
met on Facebook to come to a
party
• Engage with them often on
Facebook – “like” their updates,
post a comment, ask questions
about them to learn what they care
about
• Goal: Add new friends on Facebook
every day; schedule an event;
create a Facebook event and invite
friends and fans
Facebook
• Find local groups and fan pages
related to your Shaklee business
• “Like” pages for your personal page
and Facebook business page
• Highlight new liked pages and groups
once a week
• Interact on pages and groups
• Start with your warm market – the
people you already know but haven’t
connected with on Facebook
Using Other Social Media Tools
Twitter® Action Steps
• Follow 10-15 new people each day
• Tweet one original picture, link or quote
each day
• Retweet 2 people each day
• Tweet 1 self promotional link
• Use a trending #hashtag each day for 1
tweet
• Participate in #FF and highlight your new
favorite followers
• Promote your #hashtag challenge
Twitter Challenge
• Take a picture with your smartphone of
your favorite thing at conference
• Upload it to Twitter
• Add the hashtag #ShakleeConf2012
• We’re picking random winners!
YouTube Action Steps
• Create a YouTube Channel
• Create how-to, tips, interviews, reviews
or series like a TV channel
• 60-90 second videos
Have a call to action
Have high energy
Make eye contact
Tip For Using YouTube
• Quality audio is important
• Use the YouTube Video and
Description – add your PWS link
• Fill in keywords for search engine
optimization
Getting Started With Pinterest
• Create Dream Boards related to…
Interests, hobbies, home life, crafts or
home organization – Pinterest is visual
Shaklee business – health, green living,
income opportunity, dreams, etc.
Replacing Photos in Template
Step 1:
Click on photo, right click and choose change picture
Step 2:
Use Crop tool
on photo to cover gray guideline
Step 3: Send photo to back
Photo Dimensions:
6.25 inches tall by 5 inches wide
Photo aligned right on screen
Pinterest Action Steps
• Follow 2 new people each day whose
boards inspire you
• Pin 2 new links each day to one of your
boards
• Tweet or Share 1 new pin each day
• Repin 2 new pins to your boards each
day
• Leave 1 new comment on someone
else’s pin
Pinterest Challenge
• Create a “Why” pinboard
• Email a link to your pinboard to
kclark@shaklee.com and be
entered to win!
Best Practices
•
•
•
•
Know FTC Guidelines http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
Be truthful, not misleading
Make sure you have evidence to support any claims
Refer to product literature, labels, and the company website when
looking for product claims
Hearsay Social: Social Media Engagement at Shaklee
Amy Millard, VP Marketing, Hearsay Social ™*
*All trademarks are the property of their respective owners.
Today’s Agenda
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•
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•
•
Introduction
How Hearsay Social Helps
Overview of Hearsay Social
Shaklee Distributors Stories
Next Steps
What is Hearsay Social?
What is Hearsay Social?
Social Analytics
Social Media
Content
Social Contacts
How Hearsay Social Helps
Choose, Schedule & Publish
from a library of marketing posts
Build relationships with your
current customers & prospects
Measure your engagement &
traction to grow your business
Getting Started
Get started in less than 5 minutes
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•
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Connect instantly from anywhere
Run 100% in the cloud no download
required
Brand specific content for your
networks
Robust management platform
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Generate leads through social media
Manage your social presence from one
place
Detailed data on leads, reach,
engagement etc
Results
How Easy was Hearsay Social?
“It was great to already have the approved
videos ready to go. It’s a very simple way
to get a message out to LinkedIn, Twitter
and Facebook all at once!”
–Shaklee Distributor
“I have had Facebook, Twitter, and LinkedIn
accounts for over a year. Hearsay Social
saves a lot of time keeping track of what
I’ve posted and making my brand more
consistent.”
–Shaklee Distributor
What customers are saying
simple, not a lot of training is required.”
“So easy, my 3 year-old could use it.”
“Use of the tool is very
“I’m a sales guy. Don’t
complicate things for me. I’m all about Hearsay Social now.”
“… added
peace of mind that we’re compliant with regulations…”
“Hearsay Social allows me to have a bird’s eye view of my
social media presence across Facebook, LinkedIn and
Twitter that will enable me to grow my business.”
- Josephine
400% Growth in Fans for Shaklee Distributors
Double your reach and make more money
Let’s Get Started!
Next Steps:
• Sign up at conference and get three
months free and then pay
$9.95/month
• Learn more at the social media
booth in the Expo or log into
MyShaklee.com
All trademarks are the property of their respective owners.