Berlin A city in transformation - Berlin Business Location Center

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Berlin
A city in transformation
Berlin is in motion. Since the fall of the Berlin Wall in 1989, Germany’s
capital has rapidly developed into a modern hub for service pro‑
viders and technology companies. Through substantial investments,
the city’s infrastructure has been updated to the most modern
standards, for example at the main train station or the new Berlin
Brandenburg Airport. Entire urban areas have been newly erected.
Over the past 20 years, 1.7 million people have moved to
Berlin. They have helped drive Berlin’s transformation into a leading
center for innovative, cutting-edge technologies. Prominent firms like
Amazon, Fujitsu, Google and Mercedes-Benz have already recognized
the city’s potential as a premium location. Join them and help shape
the future in Berlin!
Berlin: Your Business Location
Berlin
A city of opportunity
Berlin stands for business success. From here, you have direct access
to Europe’s largest economy while benefiting from the best terms
available in the European Union for obtaining economic ­subsidies.
Take advantage of the opportunities afforded by a city with a
­top-notch research landscape and a spirit of innovation that befits
a dynamic, growing technology hub!
150,000 people, most of them young and well-educated,
move to Berlin every year, adding to a rich talent pool that will facili‑
tate the sustained growth of your business. Whether you are looking
for affordable real estate or access to excellent networks, Berlin
offers an environment that is ideal in every aspect for launching your
business. We invite you to experience the unique opportunities and
advantages of Germany’s capital for yourself.
Berlin: Your Business Location
1.
Economy A metropolis of growth
As the region with the highest rate of economic growth
in Germany, Berlin offers tremendous opportunities for
­business success.
2. Infrastructure Excellent accessibility
Your location at one of Europe’s most modern transporta‑
tion hubs makes it quick and easy to reach your customers
at any time.
3. Decision-Making Center High-level contacts
A business address in Germany’s political center enhances
your company’s reputation internationally.
4. Recruiting Qualified workforce
You will find the workforce your business needs among the
many graduates from Berlin’s universities.
5. Science Outstanding research
As a city of science, Berlin offers excellent opportunities
for cooperation with research and academic programs.
6. Real Estate Attractive locations
First-class commercial sites and affordable office space in
central locations make launching your business in Berlin
that much easier.
7. Events International meeting place
In Germany’s conference and events capital, you will meet
business partners, establish new contacts and maintain
important networks.
8. Quality of Life Unique cultural diversity
With a cultural landscape famous all over the world,
Berlin offers an attractive residential environment for your
­employees, families and guests.
9. International city Cosmopolitan
Berlin’s tolerant atmosphere makes it an ideal climate for
pursuing your international business together with your
employees and partners.
10. Trends Leading the way
In Berlin, you will find a high-performance environment
where you can drive international trends and help shape
the future.
1.
Economy
A metropolis of growth
“The auto industry is in the midst of a technology revolution, and
therein lies an opportunity for Berlin to become an international
showroom for electromobility. Daimler is already contributing to the
‘electrification’ of Berlin’s street traffic: With our e-mobility Berlin
project, we are demonstrating that electric driving is perfectly viable
for everyday use.”
Dr. Dieter Zetsche, Chairman of the Board of Management of
­Daimler AG, Head of Mercedes-Benz Cars
1.
Economy
A metropolis of growth
Berlin is in! The German capital is one of Europe’s top
investment destinations – home to companies rich in
tradition and also cutting-edge start-ups. Take advantage of the unique opportunities offered by the region
with Germany’s highest economic growth rate.
>> B erlin is one of the three most attractive locations for
business in Europe alongside London and Paris. Twothirds of senior executives worldwide say they value the
city’s excellent reputation and brand new infrastructure.
>> Berlin leads Germany in foreign direct investment.
With 11 FDI projects per million residents, the rate of
FDI in Berlin is twice the German average.
>> Berlin also attracts prestigious firms. Pfizer,
Thyssen­Krupp, Mercedes-Benz, Fujitsu and Amazon
have all chosen to establish locations in Berlin.
>> Berlin is Germany’s capital for entrepreneurs. Over 44,000
new firms or spin-offs are launched each year, fueling the
city’s invigorating, creative atmosphere.
Employment Figures in Berlin
Photonics
14,400 Optical Technologies
Mobility
8,600 Vehicle Manufacturing
16,500 Aerospace
4,500 Logistics / Telematics
18,700 Rail Technology
Energy Technology
41,900 Clean Technologies
Services
50,000 Financial Services Industry
25,000 Call Centers
36,000 Tourism
Information and Communication Technologies,
Media and Creative Industries
220,000 Media and Creative Industries
50,000 Information and Communication Technologies
Life Sciences and Healthcare
9,500 Pharmaceuticals
350,000 Healthcare
www.businesslocationcenter.de/economic-data
2.
Infrastructure
Taking off with BER
A boost for business growth: The new Berlin Brandenburg Airport, BER,
will be the gateway to one of the most exciting cities in the world for
up to 27 million travelers annually. From BER, it’s just 30 minutes by
train or car to your meeting in the heart of Berlin. ­Germany’s capital
is putting its best foot forward for guests from all over the world with
the ground-breaking architecture at its new airport: cosmopolitan,
cutting-edge and creative.
A diverse array of commercial sites directly at the airport offer
locations that are both logistics-friendly and close to the city – strong
arguments for choosing Berlin as the platform for growing your busi‑
ness over the long term.
2.
Infrastructure
Excellent accessibility
Short distances, easy accessibility: Profit from Berlin’s
brand new infrastructure. Europe’s most modern
airport will take you from Berlin to all major business
destinations worldwide.
>> Berlin takes off: Up to 27 million passengers will take off
and land in the capital each year at the Berlin Branden‑
burg Airport.
>> Berlin connects Europe: The largest junction train station
on the European continent offers high-speed ­connections
to all major destinations.
>> Berlin saves time: Germany’s largest public transit system,
with routes totaling 2,447 km, ensures that you will reach
your destination within the city quickly.
>> Berlin offers the best conditions for growth: 200,000 km
of fiber-optic cable and 1.4 million DSL connections make
Berlin’s telecommunications infrastructure one of the
most modern in Europe.
6,500
PASS
ENGERS
per hour
at peak times
Berlin Brandenburg Airport (BER)
Jobs created
by BER
40,000
Central Location
in Europe
30 min
from BER to the city center
2 bn
Investment volume
for BER
www.businesslocationcenter.de/
infrastructure
1,470 ha
Total area of the airport
3.
Decision-Making Center
High-level contacts
“Karl Scheffler put it best in his exceptional book about Berlin’s
destiny, Berlin: Ein Stadtschicksal : ‘Berlin – forever condemned to become, but never to be.’ This was written in 1910. More than 100 years
later, it still perfectly describes why this city is the ideal location for
a media company like Axel Springer. Berlin is the capital of change,
movement and – to use a word increasingly popular among Germans
– innovation! ”
Dr. Mathias Döpfner, Chairman of the Axel Springer AG Board of
Management
3.
Decision-Making Center
High-level contacts
Berlin is one of the most important political centers in
the world. An address in Germany’s capital will enhance your company’s reputation internationally while
­providing access to Europe’s largest economy.
>> B erlin offers tremendous resources: With 3.43 million
r­ esidents and an area of 892 m², Berlin is one of the
­largest cities in Europe.
>> Berlin grants direct access to high-level political ­networks:
The proximity to the German government, 150 d
­ iplomatic
missions and 1,500 top-level associations allow for
­company involvement in policy-making and ensure quick
and easy access to information.
>> Berlin is Germany’s media metropolis:
1,000 ­correspondents, over 100 ­newspapers, 60 ­television
and 40 ­radio stations create an outstanding news base.
If you are looking for international journalists,
you will find them in Berlin.
Media in Berlin BY THE Numbers
News agencies
20
Correspondents
1,000
Capital bureaus
18
100
Internet radio stations
Radio stations
Daily newspapers
13
40
Advertisement circulars
Magazine publishers
Alternative
weeklies
Weekly newspapers
79
15
70
9
www.businesslocationcenter.de/geographic
4.
Recruiting
Hiring the right people
Gain a competitive edge by recruiting top talent: Berlin’s diverse
­education system offers ideal conditions for recruiting a workforce
that will increase your competitiveness. Germany’s famous dual
training system, based on a combination of classroom teaching and
on-the-job vocational training, ensures that qualified specialists will
be there to meet your needs.
Berlin’s Chamber of Commerce and Industry, IHK, conducts
around 15,000 certification exams in 210 professions each year.
Almost 40 institutions of higher education and universities provide a
steady stream of graduates – an excellent pool of talent for Berlin’s
research-based companies, too.
4.
Recruiting
Qualified workforce
Berlin has an exceptionally qualified workforce and
a large number of university graduates each year.
This talent pool of highly trained specialists makes
recruiting even easier.
>> Berlin has more higher education graduates per-capita
than anywhere else in Germany. Every year, over 20,000
students earn degrees in the city. Berlin’s graduation rate
is 82.4 % – Germany’s highest.
>> Berlin is a popular place to pursue university studies:
Over 150,000 students are enrolled at Berlin’s universities.
>> 84 % of all employed Berliners have professional qualifi‑
cations: 500,000 have a university or college degree. Over
1.25 million completed vocational training.
>> Berlin’s workforce has impressive foreign language skills:
70 % speak one or two foreign languages and 29 % three
or more.
>> Berlin has a rich pool of young talent: 24 % of those
under age 35 have top qualifications, higher than in any
of the other German states.
Universities in Berlin
umber of Students at Berlin’s
N
institutions of higher education
152,600
Students at
Humboldt-Universität zu Berlin
28,900
S tudents at
Technische ­Universität
Berlin
24,400
umber of university
N
graduates annually
Berlin’s universities are
at the top of the list for
FOREIGN STUDENTS
1
f university students
o
are from abroad
28,900 16 %
S tudents at
Freie Universität Berlin
34,500
F oreign students
at Freie Universität Berlin
6,400
%
82u.a4tion rate
d
Gra
in
best ny
a
Germ
www.businesslocationcenter.de/labor-market
5.
Science
Outstanding research
“Berlin is a city of science at the heart of Europe – a city whose history of scientific excellence stems from its many important research
institutions and its long track record of scientific breakthroughs. The
tightly woven network between the scientific and business communities is one of the outstanding features of our city. Like practically
no other European metropolis, Berlin offers ideal locations for new
scientific institutions and knowledge-based companies to set up their
operations.
The many young people here make Berlin one of the liveliest academic metropolises. A broad range of cultural attractions
puts an ideal final touch on the city’s appeal. At present, it is hard
to think of another place where modern life – characterized by the
symbiosis of science and art, and thus, by culture – is lived out more
fully.”
Professor Dr. Günter Stock, President of the Berlin-Brandenburg
Academy of Sciences and Humanities
5.
Science
Outstanding research
Berlin is one of the most diverse science regions in
­Europe. Leading research institutes and a high level
of innovation allow for beneficial cooperation with
­research and academic instruction.
>> B erlin is the city of science: 38 institutions of higher
e­ ducation, 22 technology parks and 70 research
­institutions form a comprehensive network of knowledge.
>> Leading research institutes are based in Berlin:
Fraunhofer, the Max Planck Society, the Helmholtz
­Association and the Leibniz Association each have
­multiple institutes in Berlin.
>> In Germany, Berlin has the highest per-capita rate of
spending on R&D. The share of R&D expenditures in
Berlin’s GDP is 1.4 % for universities and 1.1 % for research
institutions. 10 % of Berlin’s workforce is engaged in
research and development, driving innovation in Berlin.
>> Berlin believes in the technologies of the future. With over
800 companies, the Adlershof Science and Technology
Park, WISTA, is Germany’s leading technology campus.
Science in Berlin
www.berlin-sciences.com
10
114
96
111
www.businesslocationcenter.de/
science
96a
109
2
100
2
5
96
1
100
1
115
1
113
Berlin Brandenburg
Airport
Freie
Universität
Berlin
Universität
der Künste
Berlin
Technische
Universität
Berlin
Charité –
Universitäts­
medizin
Berlin
HumboldtUniversität zu
Berlin
356
700
317
227
419
34,500
3,600
28,900
6,800
28,900
Professors
Students
Employees
Students
Professors
Students
Professors
Students
Professors
Students
6.
Real Estate
Networked living and working
Live in the heart of the city and enjoy a short commute to work.
Hardly any other location in Europe offers so many possibilities
for people to live close to where they are working, manufacturing
goods or providing innovative services in a central urban location.
The best example for this is the fast-growing “Mediaspree” district.
A number of top brands have located to this 180 hectare area along
the Spree River. Universal Music, MTV Europe, Hugo Boss, Esprit and
the O2‑World arena are to be found here, as are BASF, Allianz and
Mercedes-Benz. Seize the possibilities offered by this location, pulsat‑
ing with excitement, just 10 minutes away from Alexanderplatz and
25 minutes by car from the new airport.
6.
Real Estate
Attractive locations
Berlin has an excellent stock of available commercial real
estate right in the city. With first-class sites ready to be
developed and modern buildings available at affordable
prices, you can launch your business right away.
>> Berlin has the third-largest market for offices in Europe:
About 18 million m² of modern, well-equipped spaces
are available.
>> Berlin has first-class premises for companies establishing
a new location: Office space is available across the entire
inner-city area at prices that are very low in international
comparison.
>> Berlin also gets top marks for its available real estate in
prime locations: Attractive space for every need can be
found in the direct vicinity of the new Berlin Brandenburg
Airport.
>> Rents for office space are low in Berlin: At 24.5 euros/m²,
gross monthly rents in Berlin are just one-fifth of those
in London.
>> Berlin offers excellent residential real estate: Employees
value the city’s affordable housing in attractive locations.
Commercial Space in Berlin
Vacancy
in Berlin
Campus Berlin-Buch 2.6 ha
6.4 %
10
114
96
111
rate
96a
15 ha T echnology Center and Office Park at Borsigturm
109
90 ha
Clean Tech
Business Park Marzahn
2
100
2
5
96
1
180 ha
Mediaspree
100
1
50 ha Adlershof
115
1
113
Berlin Brandenburg
Airport
109 ha
Business Park Berlin
1.5 ha Airport City
Finding sites that fit your needs throughout
the city is easy. Top locations for commercial
real estate (selection)
Seize the opportunity to benefit from
affordable rent !
www.businesslocationcenter.de/realestate
7.
Events
International meeting place
“Berlin is taking on an increasingly important role in Europe. The city
attracts creative people who realize new business ideas and develop
new products here. That makes it an ideal marketplace for concepts
ready to be transformed into commercial solutions. And this is true
for all the creative industries, from fashion to music to information
technology. SAP takes advantage of its Berlin location to consult policymakers in various regulatory bodies and committees. We benefit
from the excellent networking opportunities that Berlin provides as
Germany’s capital and the center of political decision making – and
we recognized early on that we simply had to come here! Berlin is like
a diamond in the rough; it offers us opportunities to play a role in
policy decisions, try out new ideas and have a real impact.”
Dr. Caroline King, Director Government Relations, SAP
7.
Events
International meeting place
Berlin is a place where people from all over the world
come together. Meet your business partners, establish
new contacts and maintain important networks in Germany’s convention and events capital.
>> Berlin is among the four major convention cities world‑
wide: It is host to over 140 top conferences each year,
putting it ahead of London, Singapore and New York.
>> Major industry events take place in Berlin: International
guests meet every year at leading trade fairs like the IFA,
ITB and Green Week, cinematic events like the Berlinale
and the German Film Awards, or at Bread & Butter and
re:publica.
>> Berlin is Germany’s events capital: In 2010,
9.1 million people attended 113,100 events here.
The city offers 2,600 attractive event locations.
>> Europe’s most modern hotels can be found in Berlin:
Visitors enjoy one of the best price-performance ratios
for overnight accommodations in Europe.
SELECTION
January
International
Green Week
(Internationale Grüne Woche)
420,000 visitors, 1,624 exhibitors
from 56 countries, 47 million euros
in exhibitor revenue
january and July bread & butter
Semi-annual, 100,000 ­visitors from
100 countries, 600 exhibitors from
30 countries
March
ITB Berlin Travel
Trade Show
(Internationale Tourismusbörse)
172,000 visitors, 7,000 journalists
from 94 countries, 6 billion euros
in contracts
September
InnoTrans
110,000 visitors from 110 countries,
2,242 exhibitors from 45 countries
Leading Trade Fairs in Berlin
September
ILA Berlin Airshow
(Internationale Luft- und
­Raumfahrtausstellung
Berlin-Brandenburg)
235,000 visitors, 1,153 exhibitors
from 47 countries,
business transactions totaling
over 14 billion euros
September
IFA Consumer Elec‑
tronics Unlimited
(Internationale
Funkausstellung)
238,000 visitors,
1,441 exhibitors from
47 countries, 3.7 billion euros
in exhibitor revenue
www.businesslocationcenter.de/
trade-fair
8.
Quality of Life
Let creativity into your life
The international cultural scene congregates in Berlin. Even in the
“roaring” 1920’s, Berlin was a magnet for writers, painters, musicians,
actors and directors.
Today, visitors from across the world once again flock to Berlin
to experience the city’s extraordinary alternative culture, see inter‑
national exhibitions or experience the city’s renowned theaters and
orchestras. Whether it is a visit to the world-famous Museum Island
or an evening at the Berlin Philharmonic – you and your family, em‑
ployees or business partners will find a diverse array of one-of-a-kind
cultural experiences here in Germany’s cultural capital.
8.
Quality of Life
Unique cultural diversity
Berlin is known all over the world as a great city for
­recreation and for the positive energy it radiates.
Treat yourself and your guests to the ­cultural offerings
and the liveliness of the dynamic sports ­metropolis.
>> Berlin is an international cultural powerhouse: Its
three opera houses, 150 theaters, 274 movie screens,
180 ­museums, 500 galleries and 3 UNESCO World
­Heritage Sites provide something for every taste. Stars
like the conductor Sir Simon Rattle and his Berlin Philhar‑
monic Orchestra offer world-class cultural experiences.
>> Berlin is among the five most family-friendly ­cities
in ­Europe: With 40 percent of children under the age
of three in child care, 2,000 day care centers and
805 schools, Berlin is ideal for families.
>> Berlin is the sports capital: 145 teams compete in the
first and second highest leagues for their respective
sports. Top events like the ISTAF athletics festival and the
Berlin marathon put the city on the international sports
map. 2,000 athletic clubs offer a huge variety of sporting
­activities to Berliners.
Berlin: Germany’s Cinema Capital
ANNUAL REVENUE
in the film industry
2.5 bn
oviegoers
M
per year in Berlin
Berlin is the
top
Films
produced annually
in Berlin
cinema city
in Germany
9.5 m 300
MOVIE screens
in Berlin
Movie theaters
in Berlin
Trade visitors
at the Berlinale
274 19,000 100
4,000
400
Exhibitors
at the European Film Market
Journalists
from
122 countries ­accredited
for the Berlinale
Ti
ckets sold
at the Berlinale
430,000
www.businesslocationcenter.de/welcome
9.
International Berlin
A cosmopolitan city
“Here in Berlin, our company has claimed its place as the world’s
leading rail technology manufacturer. With its central location at
the heart of a borderless Europe, Berlin is an ideal international
business location. Germany is one of our most important markets,
so we chose to have a decision-making hub in close proximity to our
key ­customers. We are also able to recruit top-notch talent in and
around Berlin – none of our other locations can match the outstanding talent pool available here.
In fact, we have now become one of the German capital’s
largest employers. Another reason why we chose Berlin: The city is
extremely attractive to both our business partners and our workforce,
and, as an international company, we can meet people here from
around the world.”
André Navarri, President and Chief Operating Officer, Bombardier
­Transportation
9.
International Berlin
A cosmopolitan city
People from across the globe feel at home in Berlin. The
city’s inhabitants come from 190 countries, creating
an atmosphere of tolerance and openness. This makes
for an ideal environment for you and your employees to
develop international business relationships.
>> Berlin is a popular travel destination: With nearly
10 million visitors and 22.4 million overnight stays, Berlin
trails only London and Paris as a destination within
Europe. In particular, the number of foreign visitors increased by 10 % compared to the preceding year.
>> Berlin is the urban-travel destination in Europe with
the fastest-growing popularity: The number of overnight
stays in Berlin grew by an average of 7 % over the last
10 years.
>> Berlin is a multicultural stronghold: 475,000 people
from 190 countries live here.
>> Berlin is a tolerant city: There are more religious groups
active in the community in Berlin than anywhere else in
Europe.
International Berlin
Total Residents
Nationalities
3,427,000 190
908,000
ng
La
g
ua
s of B
kill
s
e
Native Speakers
11,000
French
12,000
English
13,000
Arabic
13,000
Spanish
34,000
Polish
39,000
Turkish
43,000
Russian
sidents
Re
with an immigrant background
erliners
English 87 %
French 33 %
Russian 23 %
Spanish 14 %
Italian 6 %
Turkish 4 %
Polish 4 %
www.businesslocationcenter.de/academy
10.
Trends
Leading the way
Berlin is trendy; Berlin is a trendsetter. It is a fashion metropolis,
an arts capital and a mecca for technology – emitting creative
­impulses wherever innovation, development or scientific discovery
can be found.
The city only knows how to move forward – into the future!
Clean technologies, electromobility, e-commerce, life sciences and
creative industries are the powerful engines driving the city’s eco‑
nomic reorientation. Be here when the city continues to grow – here,
at the site of your next successful endeavor, in the German capital.
10.
Trends
A creative force
Trends are set in Berlin. Make your mark in this
­high-performance business environment and help
shape the future!
>> Berlin is becoming a center for electromobility in Europe:
Investments into research totaling 80 million euros,
7,000 companies and 550 charging points make the city
a nexus of innovation for electromobility.
>> Berlin is a meeting place for the eBusiness sector:
Twenty of the 30 largest eBusiness companies are to
be found here and benefit from the city’s large pool of
­qualified specialists.
>> Berlin is considered the number two location for start-ups
after Silicon Valley: Nationally and internationally con‑
nected companies from the information and technology
sector drive constant innovation here.
>> Berlin is a leader in energy technology: Over 350 compa‑
nies in this field employ 29,000 workers.
>> Music is an important industry in Berlin: Two thousand
music-related businesses with over 16,000 employees
generate 1 billion euros in annual revenue.
Berlin is Number 1
erman ­capital of
G
­entrepreneurship
Highest level of foreign
direct investment
Highest number of ­
German and foreign ­
university students
S eat of the European
Energy Forum, the first
international platform for
interdisciplinary research in
renewable energy
A
life sciences center
without parallel in Europe,
with 24 research institutions
and universities
ghest concentration
Hi
of research and development
institutions in the field of
solar energy
The leading biotechnology
­location in Germany (and among
the top five in Europe), with about
200 biotechnology companies that
employ nearly 4,000 people
Germany’s TOP film industry
location sees 300 productions
in the city annually
E LEADING games cluster
TH
in Germany, with around
130 game developers, producers
and publishers
Germany’s music capital ­
with over 1 billion euros in
annual revenue
T he largest
cable-tv network in Europe
with 1.4 million connections
L eading role in
­mobile content and TV
in Germany
Berlin is number www.businesslocationcenter.de/industry-sector
Business Location Center:
Berlin’s advantages
at a glance
Berlin Business
Location Center
Whether expanding your company in a growing
­environment, searching for current real estate or
seeking funding possibilities:
Berlin Partner, the city’s economic development corporation, introduces Berlin to German and international investors via the
Business Location Center (BLC). This award-winning business portal,
www.businesslocationcenter.de, is at your fingertips.
While in Berlin, you will profit from in-person consultations: In the
BLC showroom, you can search for current real estate listings, access
the Economic Atlas and use the 3D model of the city, all at no charge.
A team of professionals will support your company through all
phases of investing in Berlin and help you decide whether locating
in Berlin is right for you.
Service Packages
For a successful start in Berlin
Berlin offers your company flexible service packages in
order to make your transition as easy and pleasant as
possible when you invest in Berlin.
Berlin Business
Welcome Package
Berlin Business
Financing Package
Berlin Business
Locating Package
Berlin Business Welcome Package
Berlin Partner’s 3-month Welcome Package will help
you get off to a great start in Berlin. Starting at 2,400
euros, the Welcome Package includes a fully equipped
office including communications infrastructure, a fur‑
nished apartment, public transport tickets and initial
consulting services for entering the Berlin market.
Berlin Business Financing Package
Berlin offers better economic incentives than many
other major European cities. The Financing Package
helps you identify funding and financing sources,
measure market potential and meet investors and
technology partners in person.
Berlin Business Locating Package
No other major European city has so much attractive
office space and commercial real estate at such afford‑
able prices. The Locating Package helps you identify,
visit and select real estate and includes support all the
way through signing a lease or purchasing property.
Berlin Business Recruiting Package
Berlin Business
Recruiting Package
Berlin has an enormous pool of qualified talent. The
Recruiting Package combines services that will help
you make contact with the qualified specialists you
need, from posting job descriptions, to organizing
­assessment centers, to obtaining training subsidies.
www.businesslocationcenter.de/service-packages
A Success Story
Fujitsu Technology Solutions
In order to find an optimal location for its new Telesales Center,
Fujitsu, the global IT company, systematically evaluated 20 different
cities. Berlin won out in the end, due to a number of key advan‑
tages: its excellent infrastructure, its appeal to potential employees
and the outstanding support that businesses receive from the city’s
authorities as well as from Berlin’s economic development corpora‑
tion. With this major investment, Fujitsu will create jobs for up to
400 trained professionals in the German capital, while significantly
strengthening its sales and distribution operations in the CEMEA&I
region (Continental Europe, Middle East, Africa and India).
Berlin
Your Place to Be
“Berlin is a symbol for change and renewal, for drive and diversity. Over the last
20 ­years, the city has developed a modern, appealing new image while offering
­companies that move here ideal conditions to maximize their chances of success.
­Today, Berlin is Germany’s political center, an attractive location for business, a
­leading region for the sciences, a cultural metropolis and a booming trendsetter.
As mayor of this exciting city, I would like to invite you to come to Berlin and
take advantage of a unique chance to join us in shaping the future! Berlin is your
place to be! ”
Klaus Wowereit, Governing Mayor of Berlin
Berlin Partner GmbH
Ludwig Erhard Haus | Fasanenstrasse 85 | 10623 Berlin | Germany
Tel +49 30 39980-0 | Fax -239
info@berlin-partner.de | www.berlin-partner.de
www.businesslocationcenter.de
On behalf of the Berlin Senate Department for Economics, Technology and Research
© 06 / 2012 English Edition
Photographs Title: Berlin Partner GmbH / FTB-Werbefotografie | Potsdamer Platz, Brandenburg Gate, Mediaspree, Bode-Museum, Bread & Butter: Berlin
Partner GmbH / FritschFoto | Portraits D. Zetsche, G. Stock, C. King, A. Navarri, Business Location Center: Berlin Partner / I. Kniest | BER-Rendering: Flughafen
Berlin Brandenburg / Rendering B. Rolle | Portrait M. Döpfner: Axel Springer AG / J. Rakete | Philological Library at Freie Universität Berlin: David Ausserhofer,
Freie Universität Berlin | Portrait K. Wowereit: picture-alliance / dpa | Design Fuenfwerken Design AG | Content ADD PR Jorzik & Ruisinger GbR
Printed by Ruksaldruck GmbH
Berlin Partner GmbH
A full range of support
Berlin Partner is the state of Berlin’s corporation for
economic development and location marketing.
On behalf of Berlin’s Senate, Berlin Partner helps German and interna‑
tional investors choose locations, establish new businesses and branches
and develop their businesses. It provides internationally focused
­development support for companies from one source – competently,
­confidentially and without bureaucracy.
As a public-private partnership, Berlin Partner is supported by a ­growing
group of private sector businesses, now totaling nearly 180. Nearly
30 scientific institutions and major trade associations and foundations
also support Berlin Partner’s work.
Berlin Partner activated the Business Location Center to help your com‑
pany decide where to invest and provide you with free and comprehensive
support in the process of locating to Berlin. The Business Location Center
makes it easy to quickly access all the key economic data about Berlin.
Berlin Partner is your central point of contact. The corporation’s special‑
ists are available to meet with you individually, take you on informational
tours of the city and provide the support you need to help you locate to
Berlin. You will find further up-to-date information at
www.berlin-partner.de and www.businesslocationcenter.de.
Bezirksamt
Lichtenberg
Bezirksamt
Pankow
Bezirksamt
Reinickendorf
Bezirksamt
Spandau
www.berlin-partner.de
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