EXPORT OPPORTUNITY PROFILE (EOP) Power Cable Sector

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EXPORT OPPORTUNITY PROFILE (EOP)

Power Cable Sector

Export Consulting Unit (ECU)

Marketing Studies & Consulting Division

Jumada II, 1427H

(July, 2006G)

1. PURPOSE

The purpose of this Export Opportunity Profile (EOP) is a cursory investigation into the potential for exporting power cable products from the KSA to various international market sectors.

It is hoped that this EOP will provide local manufacturers with direction indicators to potential export markets. The prospective opportunities identified in this EOP should be used by the local producers to spot suitable export markets for their respective products.

However, it is highly recommended that once the local companies have identified their respective export opportunities, they should undertake more detailed primary and secondary market research and any other suitable investigations to evaluate their specific potential, in an appropriate manner, in each/any of the overseas territories selected.

2. PRODUCT AND APPLICATION

Every cable that is designed to conduct an electrical current can be called “ electrical cable ” . There is, however, a rather fundamental difference between cable used to transport electrical energy, so called power cable (which is the subject of this report), and cable used to transport information, so called telecommunications cable . These are the two main groups of cable in use.

Only for practical purposes, a third category is created: the special cable . This category comprises cable that can be used for various applications, cable that does not fit clearly in the two main categories and cable designed for very special applications. Special cable is mostly manufactured in relatively small quantities.

Product Group

Power Cables:

Consists of Product Categories

Overhead lines

High Voltage cables

Medium Voltage cables

Low Voltage cables

Building wires

Power cable is used in the transmission and distribution networks that transport electric power from the generation facilities to the consumer. In the network we distinguish different kinds of cable for the various voltage levels. Practically all cables can be carried out as overhead line or as underground cables. The conductor material can be copper

(typical for European insulated cable systems) or aluminium (often applied in systems of

American origin and in overhead lines).

The products are used by electrical utilities companies (Saudi Electricity Corporation,

SEC), by desalination facilities united in SWCC and by customers that operate their own distribution network like e.g. ARAMCO and the Royal Commission for Jubail and Yanbu.

3. LOCAL MANUFACTURING ACTIVITIES

In respect to power cable products, there are 3 major producers in KSA. The indication of the currently available installed capacity (3 shift basis) for exports appears to be in the region of 24% of the estimated total installed capacity. The chart below provides estimates of local sales and exports for 2005:

Total Active

Factories

Total Installed

Capacity (Metal Ton)

Local Sales

(Metal Ton)

Exports

(Metal Ton)

Available Capacity

(Metal Ton)

Available Capacity (% of Installed Capacity)

3 177,000 95,554 39,441 42,005 24%

Total Installed Capacity – (Local Sales + Export Sales) = Surplus Installed Capacity Available for Export

177,000 – (95,554 + 39,441) = 42,005 metal tons)

From the table above it can be clearly seen that there is, and will be, substantial local installed capacity available to export. The KSA producers ’ range of power cable products should utilize the idle capacity to export to countries where a demand exists for these products.

4. HS CODINGS

The customs/tariff codes used for power cable products is indicated by the following 6digit HS (Harmonized System) Codes from Comtrade data:-

HS CODE

854411

854419

854420*

DESCRIPTION

Insulated winding wire of copper

Insulated winding wire, nes

Coaxial cable and other coaxial electric conductors

* Include other types of special cables

The above 6-digit HS Codes are internationally recognized codes that cover the range of power cable products produced in the KSA and elsewhere in the world. All countries are allowed to add extra digits (eight digits and above) to the Code to narrow the product categories down and for their own statistical purposes.

In respect to this EOP, it should be noted that the above HS Codes have been used to identify export opportunities for the KSA ’ s power cable products. In terms of import/export statistics, it should be noted that the UN Comtrade data is available only in

6-digits.

5. MAJOR IMPORTING COUNTRIES - INTERNATIONAL

The identification of the importing/exporting countries for power cable products, selected for this EOP, has been undertaken using the 6-digit UN Comtrade statistics for the year 2004. Knowing the main importing countries can provide (a) an indication of the market size in the particular target market, and (b) an indication of the existing competition from other exporting countries.

Since the cable industry works in ‘ metal tonnes ’ rather than ‘ total tonnes ’ (which are used in all trade statistical data), it is worth noting that ‘ metal tonnes ’ represent about 60% to

70% of ‘ total tonnes ’ . Hence if ‘ metal tonnes ’ need to be worked out in the following tables, this can be done based on the stipulated data. The main international importers for each code and source of imports are identified in the following tables. It is to be noted that, the total volume in the following tables listed in this section and the following sections represent the total volume of the top five countries only, where the total volume of the world/ regions is not readily available.

HS Code: 854411

COUNTRY VOLUME (kg) VALUE $

% SHARE

(VALUE)

FIVE TOP EXPORTING COUNTRIES

TOP FIVE WORLD IMPORTING COUNTRIES

1 China

2 Mexico

3 Hong Kong

4 USA

5 Germany n/a

2,364,876,917

51,432,489

38,528,081

46,786,586

569,697,906

255,153,259

223,711,948

175,869,388

165,731,000

19.8%

8.9%

7.8%

6.1%

5.8%

S. Korea, Taiwan, Japan, Malaysia, Thailand

USA, Canada, S. Korea, Japan, Malaysia

China, Japan, Taiwan, Malaysia, Thailand

Mexico, Canada, China, Italy, Germany

Italy, Switzerland, Austria, France, Spain

6 Others

TOTAL

1,486,568,624

2,501,624,073 2,876,732,125

51.7

100%

Source: Comtrade

HS Code: 854419

COUNTRY VOLUME (kg) VALUE $

TOP FIVE WORLD IMPORTING COUNTRIES

1 UK 5,748,360 41,920,933

2 Singapore

3 China

4 India

5 Malaysia

8,319,014 n/a

5,830,516

6,940,538

38,989,455

34,214,539

33,207,314

30,430,604

6 Others

TOTAL 26,838,428

295,656,164

474,419,009

% SHARE

(VALUE)

8.8%

8.2%

7.2%

7.0%

6.4%

62.3%

100%

FIVE TOP EXPORTING COUNTRIES

China, Norway, France, USA, Netherlands

Malaysia, China, Japan, USA, Thailand

S. Korea, Japan, Hong Kong, USA

Sri Lanka, Singapore, China, S. Korea, USA

USA, Singapore, China, S. Korea, Taiwan

Source: Comtrade

HS Code: 854420

COUNTRY VOLUME (kg) VALUE $

TOP FIVE WORLD IMPORTING COUNTRIES

1 USA

2 France

3 Germany

4 Mexico

5 UK

51,936,308

14,407,946

17,824,076

14,002,104,172

25,347,877

380,964,718

264,934,805

187,531,000

134,897,430

131,447,062

6 Others

TOTAL

1,668,668,557

14,111,620,379 2,768,443,572

% SHARE

(VALUE)

13.8%

9.6%

6.8%

4.9%

4.7%

60.3%

100%

FIVE TOP EXPORTING COUNTRIES

China, Mexico, Canada, Germany, Taiwan

Morocco, Spain, Portugal, UK, China

Czech Rep., China, Switzerland, Hungary, USA

USA, China, Japan, Canada, Taiwan

USA, China, Germany, France, Netherlands

Source: Comtrade

In the context of the above table, the data from the main importing countries indicates the size of the port market in each of the target countries together with details of the main countries supplying the import demand. For the KSA to enter these markets a concerted effort by local companies to export could enable them, over time, to enter these overseas markets and establish a market share. This would be subject to their prices being competitive and their distribution and after-sales service/support being able to meet local (wholesale/retail) needs and requirements.

However, to export products like power cables, two major considerations need to be considered: (a) to export a good, high quality product which meets the customer requirements of its intended markets and (b) to transport the product in a manner consistent with maintaining its quality and texture over a long period of time. The key to exporting products overseas is to ensure that appropriate transportation vehicles and logistical programs are in place to transport the products to the export market quickly.

6. MAJOR IMPORTING COUNTRIES - REGIONAL

The majority of major importing countries for power cable products are outside the

Middle East Region. Hence to enter these international markets, the KSA producer will need time and funds to: (a) identify local market requirements, (b) investigate the market potential properly, then (c) develop an export marketing plan that could be successfully implemented – based on the requirements of the target markets, and finally (d) set-up suitable operations and appropriate logistical support facilities in the selected countries.

While the exporter is developing his medium to long terms plans to potentially enter international markets, a short term development that can be more easily set up, is to expand into markets such as the MENA and the GCC as a whole. While the markets closer to home are relatively small, they nonetheless offer the exporter the potential to develop

Regional markets for the KSA ’ s power cable products, although in some markets there could be competition from local producers as well as other imports. The tables below, uses

UN Comtrade data for 2004 to identify the size of the import market in several nearby countries:

HS Code: 854411

COUNTRY VOLUME (kg) VALUE $

% SHARE

(VALUE)

TOP FIVE MIDDLE EAST & NORTH AFRICAN IMPORTING COUNTRIES

1 India

2 Turkey

3 Syria

4 Algeria

5 Tunisia

8,026,517

3,025,423

1,597,000

1,028,113

638,344

48,326,968

16,599,472

5,931,084

4,171,073

3,385,200

1.7%

0.6%

0.2%

0.1%

0.1%

FIVE TOP EXPORTING COUNTRIES

Malaysia, Japan, Sri Lanka, Nepal, S. Korea

Germany, Netherlands, Italy, Portugal, Austria

Turkey, Italy, Egypt, Greece, Other EU-25

Turkey, Spain, France, Italy, Iran

Italy, France, Spain, Turkey, Germany

6 Others (world)

TOTAL

2,798,318,328

14,315,397 2,876,732,125

97.3%

100%

Source: Comtrade

COUNTRY

VOLUME

(kg)

VALUE $

GCC IMPORTING COUNTRIES

1 Bahrain

2 Kuwait

3 Oman

4 Qatar

5 UAE

TOTAL

690,728 n/a

1,141,206 n/a

2,016,378

1,807,099 n/a

2,872,384 n/a

63,496,246

3,848,312 68,175,729

% SHARE

(VALUE)

2.7%

-

4.2%

-

93.1%

100%

TOP EXPORTING COUNTRIES SOURCE

KSA, UAE, Switzerland, China Kuwait Comtrade

India, UK, France, UAE, USA Comtrade

GOIC

HS Code: 854419

COUNTRY VOLUME (kg) VALUE $

% SHARE

(VALUE)

TOP FIVE MIDDLE EAST & NORTH AFRICAN IMPORTING COUNTRIES

1 India

2 Tunisia

3 Pakistan

4 Turkey

5 Morocco

6 Others (world)

TOTAL

5,830,516

314,760

251,836

79,031

227,624

6,703,767

33,207,314

4,974,553

968,448

833,248

515,590

433,919,856

474,419,009

7.0%

1.0%

0.2%

0.2%

0.1%

91.5%

100%

FIVE TOP EXPORTING COUNTRIES

Sri Lanka, Singapore, China, S. Korea, USA

France, Italy, Germany

China, Germany, S. Korea, USA, Switzerland

Italy, UK, Germany, Poland, Netherlands

Brazil, France, Italy, Portugal, China

Source: Comtrade

COUNTRY VOLUME (kg)

GCC IMPORTING COUNTRIES

1 Bahrain

2 Kuwait

3 Oman

4 Qatar

5 UAE

TOTAL

57,374 n/a

133,204

813,902

339,456

1,343,936

VALUE $

308,475 n/a

651,806

6,875,299

15,768,292

23,603,872

% SHARE

(VALUE)

1.3%

2.8%

29.1%

66.8%

100%

HS Code: 854420

COUNTRY VOLUME (kg) VALUE $

% SHARE

(VALUE)

TOP FIVE MIDDLE EAST & NORTH AFRICAN IMPORTING COUNTRIES

1 India 7,232,025 49,450,751 1.8%

2 Algeria

3 Yemen

4 Tunisia

5 Turkey

8,227,726

9,082,966

3,270,518

1,259,111

28,830,507

15,889,198

12,738,149

8,863,782

1.0%

0.6%

0.5%

0.3%

6 Others (world)

TOTAL 29,072,346

2,652,671,185

2,768,443,572

95.8%

100%

TOP EXPORTING COUNTRIES SOURCE

USA, Belgium, KSA, China, UK Comtrade

France, USA, India, Netherlands, UK Comtrade

Finland, S. Korea, UK, Singapore, USA Comtrade

GOIC

FIVE TOP EXPORTING COUNTRIES

China, USA, Thailand, UK, Germany

Lebanon, Spain, Indonesia, Germany, France

KSA, USA, UAE, Turkey, Canada

France, Greece, KSA, Germany, Italy

Germany, China, France, Italy, Belgium

Source: Comtrade

COUNTRY

VOLUME

(kg)

GCC IMPORTING COUNTRIES

1 Bahrain

2 Kuwait

3 Oman

4 Qatar

5 UAE

TOTAL

VALUE $

11,719,000 n/a

4,885,566

32,942,769

12,493,101

27,982,127 n/a

17,838,858

74,137,513

227,880,287

62,040,436 347,838,785

% SHARE

(VALUE)

8.0%

-

5.1%

21.3%

65.6%

100%

TOP EXPORTING COUNTRIES SOURCE

UAE, KSA, Kuwait, S. Korea, Turkey Comtrade

- -

UAE, Italy, KSA, India, France Comtrade

KSA, S. Korea, Oman, UAE, Kuwait Comtrade

GOIC

The previous tables, therefore, identify the major countries which are importing the HS

Codes under discussion and these countries, hence, become the major export market opportunities for KSA suppliers. Likewise, the major exporting countries identify those countries from whom KSA producers will experience competition.

Countries closer to home offer potential export opportunities for the local producers, but the respective market size for the Countries is relatively small in comparison to the major importers. However, this should not deter the local producer from entering nearby markets as this can: (a) help to iron out any initial export problems that the local exporter may experience due to implementation of his export delivery systems in the Regional markets, and (b) help the exporter to develop a good, working export marketing plan that can be tried out in the Regional countries, prior to being implemented in more distant

export locations. Using the appropriate transportation methods to maintain the quality of the product is important in terms of the exporting cycle, as well as being necessary for logistical purposes within the target country.

7. MAJOR EXPORTING COUNTRIES

On an international basis, the analysis of the UN Comtrade ’ s 2004 export statistics (6digit) indicate the main power cables exporting countries to be as follows:

HS Code: 854411

COUNTRY

VOLUME

(kg)

VALUE $

% SHARE

(VALUE)

FIVE TOP IMPORTING COUNTRIES

TOP FIVE WORLD EXPORTING COUNTRIES

1 USA

2 Italy

75,476,324

90,568,564

357,334,015

348,196,772

3 Germany

4 Hong Kong

5 Malaysia

60,137,793

45,480,462

42,908,963

325,598,000

203,934,970

194,037,370

6 Others (world)

TOTAL

1,676,951,798

314,572,106 3,106,052,925

11.5%

11.2%

10.5%

6.6%

6.2%

54.0%

100%

Mexico, Canada, Philippines, Hong Kong, China

Germany, France, Slovakia, Spain, Austria

France, UK, Slovakia, Czech Rep., Austria

China, USA, Japan, Taiwan, Germany

China, Hong Kong, Singapore, Indonesia, Thailand

Source: Comtrade

HS Code: 854419

COUNTRY

VOLUME

(kg)

VALUE $

TOP FIVE WORLD EXPORTING COUNTRIES

1 USA 15,598,646 106,375,471

2 Italy

3 Taiwan

4 Singapore

5 Israel

10,734,841 64,662,543 n/a

5,297,566 n/a

43,282,570

38,177,194

35,018,000

6 Others (world)

TOTAL

245,264,224

31,631,053 532,780,002

HS Code: 854420

COUNTRY

VOLUME

(kg)

VALUE $

TOP FIVE WORLD EXPORTING COUNTRIES

1 USA 56,278,458 420,352,079

2 Germany

3 China

4 UK

5 France

25,378,897 n/a

12,172,775

9,369,267

330,449,000

305,494,508

133,062,347

127,648,379

6 Others (world)

TOTAL

1,478,560,397

103,199,397 2,795,566,710

% SHARE

(VALUE)

20.0%

12.1%

8.1%

7.2%

6.6%

46.0%

100%

% SHARE

(VALUE)

15.0%

11.8%

10.9%

4.8%

4.6%

52.9%

100%

FIVE TOP IMPORTING COUNTRIES

Mexico, Canada, UK, Columbia, Armenia

USA, Switzerland, Germany, France, Romania n/a

Malaysia, Thailand, China, Australia, Hong Kong

USA, UK, Germany, Australia, Netherlands

Source: Comtrade

FIVE TOP IMPORTING COUNTRIES

Mexico, Canada, UK, Japan, China

Czech Rep., Italy, Russia, France, Austria

USA, India, Hong Kong, France, UAE

Sweden, USA, France, Germany, Norway

UK, Germany, Belgium, Spain, Egypt

Source: Comtrade

As KSA exports develop, they will tend to compete directly with the major power cables exporting companies and distributors from a range of exporting countries – near and far.

As exporting countries have usually established their distribution and sales networks in the respective markets, the local KSA companies should evaluate and understand how these countries and their respective companies have managed to carve a market for their respective producers and products.

This evaluation should assist the KSA exporter to identify what actions need to be undertaken to establish export markets for their own products. For the KSA to compete effectively and efficiently, a concerted effort by the local companies will need to be undertaken in a systematic way and possibly an initial start could be made by developing an effective working export plan.

An initial market size can be estimated from the main importing countries, whose import statistics provide a rough indication of the market size for imports within their respective markets. In the same manner, identifying the exporters to those markets will enable the local KSA producer to identify the countries that will be in competition with them in their respective export markets.

8. MARKET TRENDS – IMPORTS & EXPORTS

To provide a better insight for local producers of power cable products, the table below provide some historic information on world product trends. These can be utilized, in a general manner, to give some indication of likely future trends for the products.

HS

CODE

(in US$) 2000 2001 2002 2003 2004

CAGR*

%

854411 Imports 2,345,035,027 2,138,207,198 2,104,931,321 2,289,286,435 2,876,732,125

Exports 2,380,352,356 2,134,313,815 2,080,364,093 2,330,496,984 3,106,052,925

854419 Imports

Exports

482,218,972

559,778,428

416,165,484

493,627,486

401,798,100

454,159,412

485,663,749

470,962,117

4.2%

5.5%

474,419,009 -0.3%

532,780,002 -1.0%

854420 Imports 2,470,412,569 2,256,794,655 2,047,066,521 2,285,287,479 2,768,443,572

Exports 2,668,810,804 2,348,513,532

* Compound Average Growth Rate.

2,026,359,024 2,182,484,671 2,795,566,710

2.3%

0.9%

The compound average growth rate (CAGR%) provides an indication in relation to whether import/export trade is rising or falling. In the case of the above, HS Codes 854419 show a decline while HS Codes 854411 & 854420 show a steady growth.

9. ESTIMATE OF IMPORTER ’ S LANDED COSTS

An indication of average landed cost is provided to assist the local producer to gauge initial exporting costs to a particular country. These costs do not include duties/taxes or local distributor mark-ups. It should also be noted that many producers make a particular product in various quality grades and this is reflected in their final price for these products. While these producers may have a ‘ base ’ , ‘ medium ’ and/or ‘ high ’ price and/or quality levels, these price ranges cannot be easily identified from the trade data. The cost indications given in the charts below reflect only the average landed costs of all the goods in the HS Code categories under evaluation.

HS MAJOR REGIONAL IMPORTERS – AVERAGE LANDED COST $/Tonne

CODE Imports India Turkey Algeria Tunisia Morocco Bahrain Oman Qatar UAE

854411 World 6,020 5,490 4,060 5,300 - 2,615 2,520 - 31,500

854419 World

854420 World

5,700

6,840

10,550

7,040

-

3,500

15,790

3,890

2,260

-

5,410

2,390

4,900

3,650

8,450

2,250

46,510

18,240

Ave Cost

$/Tonne

8,215

12,450

5,975

This information should assist local KSA companies to ascertain, in a very general way, whether their respective products are likely to be competitive in the above identified export markets. Landed costs are normally based on CIF value - purely as a general guide, it is estimated that the difference between FOB and CIF costs is somewhere in the region of 10% to 15% of FOB.

10. TRANSPORTATION

The cost of road transportation to neighboring countries is dependent upon the type of goods to be transported, the weight/volume and the distance. An indication of average road transport cost to various surrounding countries, from Riyadh and Dammam of a 22 tonnes trailer are given as follows:

Country

GCC COUNTRIES

Bahrain

Kuwait

City

Oman

Qatar

UAE

Muscat

Salalah

Sohar

Dubai, Sharjah

Al-Ain

NON-GCC COUNTRIES

Abu Dhabi

Egypt

Lebanon

Syria

Yemen

Cost Per Truck (22 Ton) - SR

950

1,650 – 2,042

2,042 – 2,850

4,800

2,750

1,700

1,650

1,900

1,650

7,300

9,282

7,000

5,500

Cost Per Ton - SR

43.18

75.00 – 92.82

92.82 – 129.55

218.18

125.00

77.27

75.00

86.36

75.00

331.82

421.91

318.18

250.00

Average sea freight costs (CIF) could be assumed to be up to 10% to 15% of the FOB price of the products. However, the following tables provides ocean freights of 20 and 40 foot containers for some destinations.

Ocean Rate from KSA to Africa

To Africa

Ports

Port Sudan 850

USD$

20 Foot 40 Foot

1400

From / Jeddah

Mogadiscio

Cotonou

1500

3500

1900

4500

Ocean Rate from KSA to Indian Sub-Continent

To ISC (India Semi continent)

Ports

From / Dammam

Mumbai

Karachi

Colombo

425

20 Foot

USD$

650

40 Foot

425

700

650

1050

Ocean Rate from KSA to Europe

To Europe

From / Jeddah

From / Dammam

Ports

Hamburg

Rotterdam

Le Haver

Southampton

Hamburg

Rotterdam

Le Haver

Southampton

20 Foot

850

850

USD$

40 Foot

1100

1100

850

850

1050

1050

1050

1050

1100

1100

1400

1400

1400

1400

11. EXPORT/TRADE BARRIERS

There are a number of export/trade barriers that are identified below:

Company Specific Barriers

Lack of commitment towards new markets: factories probably fear the unknown that might face their products as well not dedicated enough to research for opportunities in other market. ECU believes encouraging local factories of the opportunities elsewhere to expand their sales is essential

Awareness of export opportunity : Current efforts done by local factories, including power cable producers, are not enough in endeavouring and testing new markets for positioning their products.

Market Specific Barriers

Lengthy export procedures : This problem area was felt across many exporting manufacturing sectors.

Custom duties/protection : High custom duties and non-custom fees represent important export barriers for Saudi exporters.

Availability of market information : Some countries lacks the official information released by reliable sources such as the government. To overcome such barrier, exporters are advised to do market research on those markets, which they believe that they might represent future export opportunities.

Saudi Embassies role : Major exporting countries in the world have succeeded by utilizing the existence of their embassies in the global market. Based on previous visits to countries, we found that the role of Saudi embassies have not been utilized well. Therefore, Saudi embassies need to improve and utilize their commercial attaché to the benefit of Saudi exporters by providing necessary secondary information.

Transportation cost: Due to the weight of the product types, the cost of shipping and handling reduce the price advantage of the KSA local producers in exporting markets against local producers.

Agent/distributor : Selecting an inactive and/or poor agent/distributor could bar the exporter from marketing their good properly and professionally in the target market and, thus, this could be a barrier.

12. TARIFFS/DUTIES & TAXES

Tariffs for the stipulated products vary considerably from country to country and the following charts identify the duty rates for the identified products in some of the sample countries. Additionally, the basis for the application of the tariffs and duties is also provided wherever possible.

COUNTRY

Algeria

Egypt

India

Jordan

Lebanon

Morocco

Turkey

HS

CODE

DESCRIPTION

854411

854419

Winding wire of copper of circular cross-section measuring between 0.55 mm and 1.18 mm and others

Other of circular cross-section measuring between 0.55 mm and 1.18 mm and others

854420 Co-axial cables and other co-axial electric conductors

Winding wire: Of copper : Coated Copper wire for meters

854411 coils, Other

854419 Other: Co-axial cable and other co-axial electric conductors

854420

Underground or maritime cables for voltage exceeding 132k.v,

Other

854411

854419

854420

Winding wire of copper, enamelled, others

Other : Asbestos covered, Plastic insulated, Rubber insulated,

Other

Co-axial cable and other co-axial electric conductors : Coaxial cable, Other

Winding wire of copper, paper insulated or other 854411

854419 Other, paper insulated, other

854420 Co-axial cable and other co-axial electric conductors

854411

854411

Winding wire of copper, unsheathed lacquered wire, not fitted with terminals, of a diameter (not including lacquer) of

0.10 mm or more but not exceeding 3 mm, other

854419

Other, unsheathed lacquered wire, not fitted with terminals, of a diameter (not including lacquer) of 0.10 mm or more but not exceeding 3 mm, other

854420 Co-axial cable and other co-axial electric conductors

Fils pour bobinages: En cuivre, à section transversale non circulaire, autres

854419 Autres, à section transversale non circulaire, autres

Câbles coaxiaux et autres conducteurs électriques coaxiaux,

854420

854411 câbles coaxiaux sous gaine de plomb, autres : isolés avec des matières plastiques même avec adjonction d ’ autres matières : pour branchement d ’ antennes d ’ appareils récepteurs de television, autres, isolés avec d ’ autres matières

Winding wire: Of copper: Lacquered or enamelled, Other

854419 Other: Lacquered or enamelled, Other

Underground and submarine cables (after having been

854420 insulated with material of a kind, armoured with a single wire or with several wires twisted together and, in addition, with tubes or plates of base metal), Other

NOMINAL TARIFF RATES

15%

15%

15%

2%

12%

5%

15%

15%

15%

0%

0%

30%

0% to 15% + 10% VAT

0% to 15% + 10% VAT

15% + 10% VAT

17.5% tp 50%

25% to 50%

25% to 50%

3.7%

3.7%

3.7%

Details of the additional taxes that need to be added to the tariffs are outlined in the following table:

COUNTRY

Algeria

India

Jordan

Lebanon

Morocco

Turkey

GENERAL TARIFF & DUTY TERMS FOR IMPORTS

(Additional Taxes to be added to the Nominal Tariff Rates)

Value Added Tax (VAT) of 17%

There are several taxes that generally total 20-25 percent. They are applied on CIF + duty.

Duty is applied on CIF value. Value Added Tax (VAT) of 13% applies on CIF + duty value.

Imports from KSA may be eligible for preferential treatment. Value Added Tax (VAT) = 10% on duty paid value. Municipal Tax = 3.5% of duty paid value. Stamp Tax = (a) LBP 51,000 if value of goods does not exceed LBP 5M, (b) LBP 73,000 if value of goods exceeds LBP 5M but does not exceed LBP 50M, and

(c) LBP 84,000 if value of goods exceeds LBP 50M. Duty rates are ad-valorem based on CIF value.

Stamp Tax – LBP 3.00/LBP 1,000 of the value of the goods.

There is a value added tax that varies between 0 and 20 percent depending on the product

For most goods there is an 18 percent value added tax applied on CIF + duty. For basic necessities and foodstuffs the rate is 8 percent. For electronics and some luxury items the rate is 26 percent

As of the current time, no duties are applicable between trade with the Arab League

Countries. Likewise there are no tariff barriers with the other GCC Countries. However, unofficial barriers are sometimes implemented at the borders which can hinder/delay the clearance and passage of goods. These are created through delays in clearance, implementation of clearance charges/fees, the need to change the ‘ power unit tractor ’ of

KSA transporters to a locally registered ‘ tractor ’ , etc.

13. DISTRIBUTORS & COMPETITORS IN THE POTENTIAL EXPORT MARKETS

In the international market, it can be quite difficult for local exporter to easily identify:

(a) their potential local competition and (b) possible local agents/distributors that they can work with in that target markets. Any exporter wishing to develop overseas markets will need to undertake initial primary and secondary market research to identify the relevant information that needs to be sought from that market. The short list below, identifying producers and distributors for power cable products, is an example of the information needed to identify and contact overseas agents who are dealing in the potential target markets. The list is in exhaustive, hence, only some local producers & distributors have been highlighted. This and further information can be obtained via the website www.kompass.com.

COUNTRY COMPANY ACTIVITY DESCRIPTION

Algeria

Egypt

Lebanon

Morocco

L ’ AVENIR SNC

Nord

Compagnie

(NAFCO)

Alcatel Egypt SAE

Sewedy/Arab Cables &

Electrical Industries

BICC Egypt

Africaine

Sarl

Liban Cables SAL

Modern Company for

Cables Industry SARL

Ifriquia Cables SA

Tumag Cables (Tumag

SA)

Producer

Producer

Producer

Producer

Producer

Producer

Producer,

Export

Producer

Producer

Wires & cables for electronic, electric wires, cables, insulated

Wires & cables for electronic, electric wires, cables, insulated

Wires & cables for electronic, electric wires, cables, insulated

Wires & cables for electronic, electric wires, cables, insulated

Wires & cables for electronic, electric wires, cables, insulated

Cables

Cables, electric wires, cables, insulated

Electric wires, cables, insulated

Electric wires, cables, insulated

CONTACT DETAILS

Zone Industrielle, de Garat Ettaam, 47133

Bounoura

Phone : +213 29 873092

Fax : +213 29 873078

Zone de Activite lot 29, 16001 Zeralda

Phone : +213 21 327087

Fax : +213 21 327088

Km 28, Alex. Desert road, smart village

Phone : +20 2 5395555

Fax : +20 2 5392344

1 st

, heavy Ind. Zone A1, part 2, 3/2, 10 th

of

Ramadan, sharkeya

Phone : +20 15 410081

Fax : +20 15 410080

Cairo/Alex. Road , Giza

Phone : +20 2 5390251

Fax : +20 2 5390256

Justinien Street, Sanayeh Sector, Beirut

Phone : +961 1 745749

Fax : +961 1 350042

Baawerta road, damour (chouf)

Phone : +961 5 601191

Fax: +961 5 601194

Bd Ahl loghlam-ex, c.t. 1015m, Sidi moumen, 20600

Casablanca

Phone : +212 22 753510

Fax: +212 22 753519

Rue Mohammed ben habib – ex f ang,bd A, 20250

Casablanca

Phone : +212 22 674891

Fax: +212 22 674890

Tunisia Tunisie Cables SA Producer

Wires & cables for electronic, electric wires, cables, insulated

N/A

Turkey

UAE

Altin Kablo Sanayi

ETK Kablo Sanayi ve

Ticaret AS

Abu

Factory

Dhabi Cable

Alan Dick Middle East –

Jebel Ali

Producer,

Export

Producer

Producer,

Export

Export,

Import

Wires & cables for electronic, electric wires, cables, insulated

Cables, electric wires, cables, insulated

Wires & cables for electronic

Wires & cables for electronic

Sair ZiyaPasa cad. Simsir sok. Erdede han, 34420

Istanbul

Phone : +90 212 2939293

Fax : +90 212 2490311

Osmangazi Mah. Bilali Habesi Cad. No:135

Samandira – Kartal

Phone : +90 216 3111034

81470 Istanbul

Fax : +90 216 3111419

PO Box 30331 Abu Dhabi, Bin Saqar Bldg., Najda

St.

Phone : +971 2 6218800

Fax : +971 2 6218822

PO Box 61120 Jebel Ali, R/A 6 & 7, Jebel Ali Free

Zone

Phone: +971 4 8818300

Fax: +971 4 8818292

14. CONCLUSIONS & RECOMMENDATIONS

In conclusion, the KSA has currently about 42,005 metal tonnes of surplus capacity of power cable products , which equates to a conservative export potential of around

$373 million (SR1,398 million). The aim of this report is to identify major importing countries for the power cable products, which could represent an export opportunity for

Saudi producers. The following are the main highlights of the report:

World Imports

o The major importing countries for the power cables were: China, Mexico, Hong

Kong, USA, Germany, UK, Singapore, India, Malaysia and France. o The total value of all HS Code imports to these countries, in 2004, was in the region of $2,668 million. o The import data indicates an average international landed price for the various above HS Codes to be in the range of $8,880/tonne.

World Exports

o The major exporting countries for power cables were: USA, Italy, Germany,

Hong Kong, Malaysia, Taiwan, Singapore, China, UK and France.

o The KSA exporter should further investigate these countries to ascertain how they have developed their export markets and what are their techno-commercial and financial parameters for exporting.

Arabian & Other Regional Countries

o Although the surrounding market is small, several KSA exporters have started to develop their export markets in these countries. o More effort needs to be undertaken by the local exporters to enable the KSA to become a major exporting Country to the surrounding Arab and non-Arab

Countries in the Middle East and North Africa.

In summary, while some exporting is being undertaken, more effort could be directed towards developing further export markets. It is believed that these markets offer promise to local producers and KSA companies are encouraged to undertake evaluation of these markets to assess their specific exporting potential.

Furthermore, the KSA producers are encouraged to contact local export insurance and credit institutions in order to utilize the available facilities for export credit and the insurance programs cover for higher risk countries. Additionally, the Saudi Export

Program (SEP), operated by the Saudi Fund for Development (SFD) in Riyadh, is in a position to assist potential KSA exporters to expand their export activities and assist them to increase their sales volumes to more countries while trying to minimize risk.

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