Format
Size
(WxH pixels)
File
Weight
Audio
Restrictions
Controls
Notes
News
International
Served
Leaderboard
728x90
(no expansion)
Less than
40k flash
30k gif/jpg
flash files
require a
back up gif.
N/A
No expansion permitted for News
International served SWF ads.
Maximum of 3 loops are permitted.
Flashing, Nudity, Blood, Violence,
Gore & Swearing are not permitted.
N/A
SWF Flash files must be built with click tag function.
getURL(clickTag, "_blank");
End();
The click through URL must be supplied separately.
Recommended frame rate 18 fps to reduce
CPU usage.
No 468x60 creative sizes served into this slot.
Lead time for .SWF is 3 working days, for testing.
Rich Media,
Third Party
Served
Leaderboard
728x90
(728x350 max
expand area)
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Downwards Expansion permitted on
mouse-over only (or Click to open/close).
Immediate auto-contraction on roll-off.
No push-down creative’s.
No Auto expansion permitted.
Flashing, Nudity, Blood, Violence,
Gore & Swearing are not permitted.
Expansion panel must
play above flash, iframes, java applets
on page and hide
drop-down form
boxes.
The Sun does not accept push-down Leaderboards, only
drop-down expandable.
No 468x60 creative sizes served into this slot.
No i-Frames Ad tags permitted.
Lead time 5 working days for testing.
News
International
Served
MPU
300x250
(no expansion)
Less than
40k flash
30k gif/jpg
flash files
require a
back up gif
N/A
No expansion permitted for News
International served SWF ads.
Maximum of 3 loops are permitted.
Flashing, Nudity, Blood, Violence,
Gore & Swearing are not permitted.
N/A
SWF Flash files must be built with click tag function.
getURL(clickTag, "_blank");
End();
The click through URL must be supplied separately.
Recommended frame rate 18 fps to reduce CPU usage.
Lead time for .SWF is 3 working days for testing.
News
International
Served
Double MPU
300x600
(No expansion)
Less than
40k flash
30k gif/jpg
flash files
require a
back up gif.
N/A
No expansion permitted for News
International served SWF ads.
Maximum of 3 loops are permitted.
Flashing, Nudity, Blood, Violence,
Gore & Swearing are not permitted.
N/A
SWF Flash files must be built with click tag function.
getURL(clickTag, "_blank");
End();
The click through URL must be supplied separately.
Recommended frame rate 18 fps to reduce CPU usage.
Lead time for .SWF is 3 working days for testing.
Rich Media,
Third Party
Served
MPU
300x250
(max area
600x250
expanded)
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Left-only expansion on mouse-over
only (or Click to open/close). Immediate
auto-contraction on roll-off.
No expansion above top of ad slot.
No Auto expansion permitted.
Flashing, Nudity, Blood, Violence,
Gore & Swearing are not permitted.
Expansion panel must
play above flash, iframes, java applets
on page and hide
drop-down form
boxes.
No expanding MPU’s on Times Online homepage.
No i-Frames Ad tags permitted.
Lead time 5 working days for testing.
1/3
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications
Format
Size
(WxH pixels)
File
Weight
Audio
Restrictions
Controls
Notes
Rich Media,
Third Party
Served
Double MPU
300x600
(450x600 max
expanded area)
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Left-only expansion on mouseover only (or Click to open/close).
Immediate auto-contraction on rolloff.
No expansion above top of ad slot.
No Auto expansion permitted.
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
Expansion panel must play above
flash, i-frames, java applets on page
and hide drop-down form boxes.
SWF Flash files must be built with click tag
function.
getURL(clickTag, "_blank");
End();
The click through URL must be supplied
separately.
Lead time 5 working days for testing.
News
International
Served
Skyscraper
160x600
(no expansion)
Less than
40k flash
30k gif/jpg
flash files
require a
back up gif.
N/A
No expansion permitted for News
International served SWF ads.
Maximum of 3 loops are permitted.
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
SWF Flash files must be built with click tag
function.
getURL(clickTag, "_blank");
End();
The click through URL must be supplied
separately.
Recommended frame rate 18 fps to reduce
CPU usage.
Lead time for .SWF is 3 working days, for
testing.
Rich Media,
Third Party
Served
Skyscraper
160x600
(320x600
expanded)
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Left-only expansion on mouseover only (or Click to open/close).
Immediate auto-contraction on rolloff.
No expansion above top of ad slot.
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
Expansion panel must play above
flash, iframes, java applets on page
and hide drop-down form boxes.
120x600 size Skyscraper may be served
into the 160x600 ad slot on request.
No i-Frames Ad tags permitted.
Lead time 5 working days for testing.
Rich Media,
Video
Overlay
Eyeblaster
TV
360x240
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Time-out after 30 seconds. Creative
and positioning are at editorial
discretion.
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
Close buttons must be bold & clear,
with the word “Close” and a “x” in
the top right hand corner of the ad.
The close button colour must not
clash with the publications colours.
The close button must be situated
within the ads outlined border.
If the ad is intrusive or slightly
offensive, we may request the close
button in a larger font type and
bolder.
Must play above flash, i-frames & java
applets on page.
Overlays must not cover any part of The
Sun Online branding or navigation.
Served using the DART interstitial ad type
and clickTag counting methodology.
No i-Frames Ad tags permitted. Capping is
applied by News International. For the close
button we recommend you use a black
background with white text.
Lead time 5 working days for testing.
X,Y co-ordinates, Video Overlay x 322,y 355
Leave behind reminder x 0,y 355
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications
1/3
Format
Size
(WxH pixels)
File
Weight
Audio
Restrictions
Controls
Notes
Rich Media,
Third Party
Served
Overlay
500x500
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Time-out after 15 seconds.
Creative and positioning are at
editorial discretion.
Flashing, Nudity, Blood,
Violence, Gore & Swearing
are not permitted.
Close buttons must be bold & clear, with
the word “Close” and a “x” in the top right
hand corner of the ad.
The close button colour must not clash with
the publications colours.
The close button must be situated within
the ads outlined border.
If the ad is intrusive or slightly offensive,
we may request the close button in a larger
font type and bolder.
Must play above flash, i-frames & java
applets on page.
Overlay’s must not cover any part of The
Sun Online branding or navigation.
Served using the DART interstitial ad type
and clickTag counting methodology.
No i-Frames Ad tags permitted. Capping is
applied by News International. For the
close button we recommend you use a
black background with white text.
Lead time 5 working days for testing.
Rich Media,
Third Party
Served
Full Page
Overlay
Maximum size
full-page
998x650 by
arrangement
only
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear ‘sound
on/off
button’.
Time-out after 15 seconds.
Creative and positioning are at
editorial discretion.
Flashing, Nudity, Blood,
Violence, Gore & Swearing
are not permitted.
Close buttons must be bold & clear, with
the word “Close” and a “x” in the top right
hand corner of the ad.
The close button colour must not clash with
the publications colours. the close button
must be situated within the ads outlined
border.
If the ad is intrusive or slightly offensive,
we may request the close button in a larger
font type and bolder.
Must play above flash, i-frames & java
applets on page.
Overlay’s must not cover any part of The
Sun Online branding or navigation.
Served using the DART interstitial ad type
and clickTag counting methodology.
No i-Frames Ad tags permitted.
Capping is applied by News International.
For the close button we recommend you
use a black background with white text.
Lead time 5 working days for testing
Rich Media,
Third Party
Served
Page Peel
Initial creative
must be a
maximum size
of 125x125
expanded to
400x400
or
800x600
max size by
arrangement
only
Less than
40k Polite
download
2.2MB
thereafter
User-initiated
audio only.
Clear sound
on/off
button.
Peel here is a polite small
triangle peel that sits on the top
right hand corner for a
maximum of 15 seconds. then
times out.
Flashing, Nudity, Blood,
Violence, Gore & Swearing
are not permitted.
Once the peel has been interacted with the
overlay must contain a close button. the Ad
once expanded does not need to time out
Please follow close button instructions
for overlay controls.
Roll on / Roll off or Click to open, Click
to close functionality must be
employed.
Served using the DART interstitial ad type
and clickTag counting methodology.
No i-Frames Ad tags permitted. Capping is
applied by News International.
For the close button we recommend you
use a black background with white text.
Lead time 5 working days for testing.
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications
Format
Size
(WxH pixels)
File
Weight
Audio
Restrictions
Controls
Notes
Rich Media,
Third Party
Served
MPU to
Overlay
300x250 MPU
Overlay 500x500
Maximum
Less than
40k Polite
download
2.2MB
thereafter
Userinitiated
audio only.
Clear
‘sound
on/off
button’.
Time-out after 15 seconds.
Creative and positioning are
at editorial discretion.
Flashing, Nudity, Blood,
Violence, Gore &
Swearing are not
permitted.
Both elements must be built within the
MPU tag.
The overlay element must load off the
MPU. (ads must look like separate ads).
Roll on roll off function is not permitted.
Replay buttons are not permitted.
Close button required for the Overlay.
Please follow close button
instructions for overlay controls.
Overlay’s must not cover any part of The Sun
Online branding or navigation.
Served using the DART interstitial ad type and
clickTag counting methodology.
No i-Frames Ad tags permitted. Capping is
applied by News Int.
For the close button we recommend you use a
black background with white text.
Lead time 5 working days for testing.
Rich Media,
Third Party
Served
Survey By
Arrangement
Only
500x500 max
N/A
N/A
Time-out after 15 seconds.
Creative and positioning are
at editorial discretion.
‘Close X’ button, top right-hand
corner.
Must play above flash, i-frames & java
applets on page.
By arrangement with your Sales Executive
only. Survey’s must not cover any part of The
Sun Online branding or navigation.
Capping has to be applied by News int. 1 per
user per lifetime.
No survey to be served through any other ad
positions.
For the close button we recommend you use a
black background with white text.
Lead time 5 working days for testing.
Sync
Ads/Master
&
Companion
Ads
Leader, MPU &
Skyscraper
Less than
40k Polite
download
2.2MB
thereafter
Userinitiated
audio only.
Clear sound
on/off
button.
Please refer to individual
Ad restrictions on page 1 for
Leader, MPU & Sky will apply.
Please refer to individual
Ad controls on page 1 for Leader, MPU &
Sky will apply.
By arrangement only. Expanding is permitted,
leader (Tile 1), MPU (Tile 2) & Skyscraper (Tile
3) positions available.
Lead time 5 working days for testing.
Please note these ads serve run of site are
subject to discrepancies.
Co-Branded
Adverts By
Arrangement
Only
Leader, MPU &
Skyscraper
N/A
No expansion permitted
N/A
News International design’s all co-branded
ads. Editorial sign off is required.
Lead time 5 working days for testing.
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications
Format
Size
(WxH pixels)
File Weight
Audio
Restrictions
Controls
Notes
News
International
Served
Email Adverts
300x250 MPU
Less than
40k GIF or
JPEG only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
Email MPU’s, must be 300x250 pixels, any ad
not supplied the correct dimensions will be
rejected.
1x1 tracking is not possible.
Click commands can be supplied.
Lead time 5 working days for testing.
Homepage
Carousel
Thumbnail
(120x70)
Large
(504x232)
5K for
thumbnail
25K for
Large GIF
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
1x1 & Click commands can be supplied.
Lead time 5 working days for testing.
Picture
Virals
88x88 pixels
10K
.Gif/Jpeg
Only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
The caption can be up to 28 characters long.
1x1 & Click commands can be supplied.
Lead time 5 working days for testing.
Super Spoof
Index only
253x75 Pixels
10K
.GIF/JPEG
Only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
The title can be up to 28 characters long. 70
characters for teaser.
1x1 tracking is not possible.
Click commands can be supplied.
Lead time 5 working days for testing.
Editorial Block
253x100 Pixels
10K
.GIF/JPEG
Only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
1x1 tracking is not possible.
Click commands can be supplied.
Lead time 5 working days for testing.
Sweetie Block
120x95 Pixels
10K
.GIF/JPEG
only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
The title can be 35 characters long supplied
in HTML block.
1x1 tracking is not possible. Click commands
can be supplied.
Lead time 5 working days for testing.
Left Hand
Navigation
21x26
5k
.GIF/JPEG
only
N/A
Flashing, Nudity, Blood,
Violence, Gore & Swearing are
not permitted.
N/A
Title text 11 characters plus 13 characters
for scroll-over selling point.
Lead time 5 working days for testing.
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications
3/3
Video Pre-roll Specification
Creative
KIT must receive either the source video file (avi, .mov,etc) for the Ad at 700kbps or greater or ready encoded in Flash (.flv) at300kbps.
Formats If providing SOURCE Video File
WMV, MOV, RM (not RMVB), AVI (but not DivX), FLV and MPEG-4
Stream rate
greater then 700kbps (480 x 320 pixels) Stream rate exactly 300kbps (320 x 240 pixels)
Aspect Ratio
4:3
Ad Run Time
20 seconds (max.)
Audio
All pre-roll creative videos need to have both Audio & Video with high Resolution & Quality.
Frame Rate
For optimal results, the frame rate for input files should not be less than 15 Frames per Second (FPS). 15 FPS is one half the broadcast
standards.
FTP
FTP file uploaded on a server is preferred
Click Command / Tracking Pixel
Login details will need to be provided by client in order to pick this up. Click command and 1x1 tracking pixel to be supplied with
creative and IO form.
Restrictions on Pre Roll
Flashing, Nudity, Blood, violence, gore & swearing are not permitted
MPU / IMU creative Specifications
We can accept linking codes to server OR third party Ad serving system codes (DoubleClick, UTarget etc), where the actual creative file
is located for the MPU creative.
Format
.SWF or .GIF
Size
300 pixels (width) x 250 pixels (height)
Restrictions on MPU / IMU
No Auto expansion allowed. Flashing, Nudity, Blood, violence, gore & swearing are not permitted
Lead Time
5 working days for testing.
News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk
Online Advertising Creative Specifications