Emerson Network Power Announces New Branding Structure for its

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Contact: Eric Marshall
607-721-8840
Eric.Marshall@Emerson.com
Emerson Network Power Announces New Branding Structure
for its Parallel Surge Protection Products
Binghamton, NY February 14, 2013 – Emerson Network Power, a business of Emerson
(NYSE:EMR) and a global leader in protecting and optimizing critical infrastructure,
announces a new branding structure for their parallel surge protection products
including:
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Liebert–(Interceptor SI, SH, ACV, LM, LPGE)
ASCO–(Pulsar)
PowerSure–(CM, LPL, LPM)
IslaGuard (IH, IM, IL)
For more than 20 years, Liebert, ASCO, PowerSure and IslaGuard brands have
appeared on product labeling, documentation and sold into a global market. Today, the
new branding structure for the products listed above will migrate to a single brand
name—Emerson Network Power. Individual product part numbers will be renamed
numerically to reflect a product series, (500, 400 and 300 Series). As example, a Liebert
SI (Interceptor) product is now Emerson Network Power 560.
With the parallel surge protection product line changing to Emerson Network Power 500,
400 and 300 Series, only the product name and part numbers will be affected, the
product design and engineering will remain the same.
“We’re confident these branding changes will simplify the product selection and ordering
process for our customers, “ said Eric marshall, Director of Sales and Marketing.
“Ultimately, enhancing the customer experience when selecting surge protection
products from Emerson Network Power”.
All associated product labels and documentation will be updated to reflect the new
branding, as well as changes to corresponding product web pages. Additional support
materials will be introduced in the following months including a product catalog and
installation recommendations.
For additional information about Emerson Network Power’s parallel surge protection
products visit: www.emersonnetworkpower.com/surge or contact customer service at:
800-288-6169 (US & Canada), 607-721-8840 (Outside US).
About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE:EMR), protects and optimizes
critical infrastructure for data centers, communications networks, healthcare and
industrial facilities. The company provides new-to-the-world solutions, as well as
established expertise and smart innovation in areas including AC and DC power and
renewable energy, precision cooling systems, infrastructure management, embedded
computing and power, integrated racks and enclosures, power switching and controls,
and connectivity. Our solutions are supported globally by local Emerson Network Power
service technicians. Learn more about Emerson Network Power products and services
at www.EmersonNetworkPower.com.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing
technology and engineering together to provide innovative solutions for customers in
industrial, commercial, and consumer markets around the world. The company is
comprised of five business segments: Process Management, Industrial Automation,
Network Power, Climate Technologies, and Commercial & Residential Solutions. Sales
in fiscal 2012 were $24.4 billion. For more information, visit www.Emerson.com.
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