LEADERSHIP PROFILE
Vice President of Development and Marketing
Georgia Public Broadcasting
Atlanta, GA
To create, produce and distribute high quality programs and services
that educate, inform and entertain our audiences
and enrich the quality of their lives.
GPB’s Mission
THE OPPORTUNITY
Each month, nearly 3 million Georgians turn to
Georgia Public Broadcasting (GPB) for news and
programming on TV, radio and the web. Since its
founding 53 years ago, GPB has become the
largest public media organization in Georgia and a
top-10 PBS station nationally. GPB is a dynamic
$31 million juggernaut that serves the state and
surrounding regions with compelling local and
national programming.
GPB won a record 15 Emmy Awards this year.
With nearly 43,000 members and a combination of top
national and locally-produced programming, GPB is a
vital civic institution in Georgia. Its TV network serves
the third largest broadcast population in America,
presenting blockbusters such as Antiques Roadshow,
Downton Abbey and Sesame Street. GPB’s radio
stations broadcast Morning Edition, All Things
Considered and A Prairie Home Companion. Original,
locally-produced programs, such as Georgia Outdoors
and Margaret Mitchell: American Rebel, have garnered
multiple Emmy Awards. This year alone, GPB received
32 Emmy nominations for original programming and
walked home with a stunning 15 wins.
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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This is a time of excitement and promise at GPB.
Public media is navigating into a new era, adapting to
rapid changes in content and delivery platforms. GPB
is positioned for success with creativity, vision and
ability to innovate. The organization has
opportunities related to its products, constituencies
and untapped sources of support.
GPB’s diverse, distinctive and significant
programming is a hallmark and major asset. Its
statewide reach and brand are influential. As GPB is
increasingly recognized as a valued civic asset and
beloved part of the community, opportunities for
growth and salience continue to increase. In the
Desperate for Downton
context of these opportunities, GPB has established
the new position of Vice President of Development and Marketing.
The VP of Development and Marketing will play a pivotal role in GPB’s
next stage of growth. The VP has a bold mandate: to grow and enhance
GPB’s resources, brand distinctiveness, awareness and engagement with the
public. The VP is charged with taking GPB to the next level in its development
and marketing efforts, through:
 Increasing private support, with an
emphasis on major gifts, corporate,
foundation and other relationship-based
revenue streams
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Advancing GPB’s brand presence,
positioning and marketing
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Deepening GPB’s relationships with
audiences and supporters and more
comprehensively engaging the community,
members, volunteers, participants and
donors
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Increasing and diversifying GPB’s
connections with the community through
social media, corporate and strategic
partnerships, foundation relationships and
synergies
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Leveraging GPB’s strength in educational
products and tools, including its
relationships with more than 85,000
Georgia teachers
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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THE ORGANIZATION
“Earthflight”
Georgia Public Broadcasting is the largest public media
organization in the state, with a $31 million annual
operating budget. It receives approximately 48% of its
revenues annually from the state; the remaining 52% of
revenues are generated through a combination of
fundraising types including corporate underwriting,
membership, grants, revenues related to production and
facility rentals, pledge drives and federal funding. 75% of
GPB’s expenses go towards program content, broadcast
operations and content delivery.
GPB seeks to elevate its profile as a vital civic resource and a must-visit
multi-media content provider. With its national and local offerings, GPB
reaches close to 3 million people each month. The GPB footprint includes:
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Nine public television stations that deliver quality PBS and locallyproduced programming to every county in Georgia and significant
portions of surrounding states. During broadcasts of Georgia high school
football championships, GPB is often the most-watched public TV entity
in America.
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A listener-supported public radio network that covers the state with 17
transmitters, providing programs produced by National Public Radio,
American Public Media and GPB itself. GPB Radio presents a wide and
diverse selection of news, information, cultural and musical offerings.
GPB has local operations in Atlanta, Macon, Savannah, Athens, and
Augusta.
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GPB Education and New Media platform, a robust
learning vehicle with more than 80,000 pages of ondemand content that provides face-to-face learning,
interactive programs and self-directed enrichment and
professional development opportunities for teachers,
students and Georgians of all ages through the use of
technology. Educational programming responds to
statewide mandates and curriculum.
GPB has a long and distinguished track record of high-quality and
entertaining offerings that elevate its television schedule and make GPB an
attractive and reputable target for public and philanthropic support.
GPB pledge drives and membership campaigns, on air and on its website,
account for about 25% of revenue. Individual gifts are a growing source of
support. Last year, the Edward R. Murrow donor society ($1000+) grew 26%
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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and new Cornerstone ($2500+) participants joined. GPB aspires to increasing
its relationship-based support as pledge income holds steady or grows slightly.
Corporate, foundation and major and planned giving support represent
significant growth opportunities.
At this time of promise, GPB is poised to elevate its visibility, reach and
impact by employing both proven and progressive approaches. The VP of
Development and Marketing’s opportunity – to build GPB’s support, brand,
reach and connection with Georgians -- is a bold and compelling mandate.
For more about Georgia Public Broadcasting, including the most recent annual
report, visit www.gpb.org
A SAMPLING OF GPB PROGRAMS
TELEVISION
RADIO
National:
PBS NewsHour
Frontline
Antiques Road Show
Nova
Masterpiece Theater/Downton Abbey
National:
Morning Edition
Weekend Edition
All Things Considered
A Prairie Home Companion
Krista Tippet On Being
Fresh Air
Locally produced:
Georgia Outdoors
Georgia Traveler
Specials including:
 Margaret Mitchell: American Rebel
 Augusta’s Master Plan
 High school sports
Locally produced:
Coastal Nocturne
GPB on Stage
The Jazz Spot
The ASO on GPB
Specials including:
 Savannah Music Festival Live
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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THE RESPONSIBILITIES
The Vice President of Development and Marketing will
lead and elevate revenues and membership, awareness
and presence across the state. The VP will be an
experienced strategist and hands-on leader of the
development and marketing disciplines. She or he will have
a broad-gauge background and track record of success in
relevant, complex contexts. Passion for GPB’s mission and
programs is essential.
The VP will be highly motivated, credible, courageous,
innovative and collaborative—a leader others seek out and
want to work with. The VP will:
1. Provide vision and leadership for growing GPB private revenues and
brand presence. The VP will establish the vision, plan and priorities
essential to increasing philanthropic and earned revenues, membership and
brand relevance. The VP will be a leading-edge, experienced and creative
professional capable of re-imagining public media fundraising and
marketing models, and positioning GPB for sustainable success. The VP will
be adept at strategizing long-range initiatives while executing evolving
immediate and mid-term priorities. She or he will be an effective, authentic
and persuasive leader and communicator who motivates, inspires and
engenders trust.
2. Diversify and deepen GPB’s donor relationships.
While maximizing traditional public media approaches
such as pledge drives, the VP will introduce and execute
new growth strategies. She or he will move GPB forward
in relational fundraising, increasingly focusing on
relationship building that deepens engagement and
commitment. The VP will lead the way in diversifying
support, through individual major gifts, corporation and
foundation partnerships, planned giving and earned
revenues.
Grammy Award-winning singer Patti LaBelle
3. Elevate GPB awareness, prevalence and presence. As a creator of
unique, Emmy Award-winning content and a provider of nationally
celebrated NPR, American Public Media and PBS programming, GPB has
significant assets. The VP will create opportunities for enhanced brand
positioning and visibility, using leading-edge digital marketing and other
tools. The VP will be experienced in brand messaging and public relations,
and conversant with emerging marketing approaches that break through
the clutter and differentiate.
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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4. Inspire and build the team. The VP will be a
team player and team builder—adept at inspiring
people to innovate and collaborate across functions
and teams. By establishing a compelling vision
and work plan and being a strong player-coach
who engages and mentors, the VP will coalesce a
high-performing team that collaborates across the
organization and community. The VP will be a
strong manager of people and the business, with
budget, process and analytical skills.
5. Represent GPB in the community. The VP will be uncommonly good at
telling the GPB story, and at developing beneficial partnerships with
corporations, nonprofits, communities and local and national organizations.
He or she will be a natural collaborator, skilled and strategic at building
relationships and developing initiatives that are economically viable, deliver
measurable impact and expand GPB’s relevance in the community.
THE CANDIDATE
The ideal candidate is a charismatic leader with the
vision and expertise to take GPB fundraising and
marketing to the next level, to grow a sustainable
base of support and to enhance presence. The VP
will advance an inspired, innovative and forwardthinking vision.
Passion for public media and the GPB mission is
essential, as is excitement about securing GPB’s place
as a valued, integral part of the lives of Georgians.
Personal assets will include the ability to both lead and
be a part of a team, and to balance and manage
competing priorities. The ideal candidate will have an
understanding of public media and a sense of the
possibilities for future growth. Assets being sought
include:
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A big-picture thinker and innovator
Strength, confidence and courage as a leader and advocate
Experience with leading-edge fundraising and marketing concepts
A focus on enduring relationships rather than transactional interactions
The ability to build a culture of teamwork, leverage people’s strengths
and inspire collaboration, internally and externally
High emotional intelligence; superb listening and communications skills
Ability to set goals, manage priorities and both plan and execute well
Facility with balancing mission and resources
Georgia Public Broadcasting
Vice President of Development and Marketing
September 2013
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An inclusive, creative and flexible style
Sophistication in dealing with complex and diverse environments
Appreciation for the creative/programming process
THE RELATIONSHIPS
The VP of Development and Marketing reports to the President and CEO and
directly manages the Development and Marketing staff.
Reports to:
President and CEO
Manages areas
including:
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Other key relationships
include:
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Development including major and planned gifts,
corporate and foundation partnerships
Marketing and communications
Pledge Drives and membership
Corporate underwriting and other earned revenue
opportunities.
Television and Radio Audiences
The Board and relevant committees
Member and donor communities
Foundation community
Corporate giving community
Statewide public-at-large
The national public media community
THE LOCATION
GPB’s main campus is in the heart of midtown Atlanta, a world-class
city with a dynamic history. Regularly cited for its livability, the
Atlanta area is home to over five million residents. Atlanta is a major
business city and the primary transportation hub of the southeast,
with the world’s busiest airport and headquarters of 11 Fortune 500
companies as well as major educational institutions and prominent
nonprofits. For more information, go to www.atlanta.net.
For potential consideration or to suggest a prospect, please email
GPB@BoardWalkConsulting.com
or call
Kathy Bremer, John Sparrow, or Ayanna Hunt at 404-BoardWalk
(404-262-7392).
For the current status of this and other searches, please visit
www.BoardWalkConsulting.com