Printing Guidelines
2015 Technical Specs
and Best Practices for Publication
Ad sizes and deadlines • Quick file-prep checklist • Electronic ad delivery requirements • Newsprint color swatches
In order to produce a high quality newspaper ad, press considerations must be addressed
at each stage of ad preparation. In particular, the absorbent texture of newsprint causes
significant dot gain on press. This guide includes specifications that will help compensate
for press gain and variances and help you design ads that will reproduce well in The Boston
Globe. If you have questions or wish to test prior to submitting, please contact us.
Advertising Production Help Line: 617-929-8470
If you have further questions please contact: advproduction@globe.com
Director of Advertising Production: Cesar Molina
617-929-3484 • cesar.molina@globe.com
THE BOSTON GLOBE IS A PROUD MEMBER OF IFRA
THE INTERNATIONAL NEWSPAPER COLOR QUALITY CLUB.
2 TIME RECIPIENT OF IFRA AWARD RECIPIENT NEWSPAPER EXCELLENCE
Black & White Printing
Dot gain means that the dot enlarges when the ink
adheres to absorbent paper like newsprint, especially
on high speed presses like the Globe’s. So what you
see for a proof on your desktop laser printer is not a
fair preview. Count on roughly 15% dot gain when
adjusting images and designing type.
EXPECT APPROXIMATELY
15% DOT GAIN
15% 75% 60%
TYPE SPECS
San serif typefaces are the safest choice for newsprint
reproduction because they have more uniform character thickness. Roman typefaces with delicate serifs
could be distorted if thin strokes drop out or thick
strokes fill in.
• Minimum text size recommended:
7pt for 100% black text.
• Minimum size recommended for reversed type:
10pt on 100% black and make it bold
Times Reg 8pt
Times Bold 10pt
60% BLACK COULD
PRINT AS 75% BLACK
DOT GAIN SPECS
In highlight and shadow area, a 5-8%
gain occurs; in midtones, a gain of
18-22% occurs. A highlighted dot less
than 6% will appear white (blowout)
and a shadow dot greater than 93%
will print solid black on press.
• When overprinting black type on a screened
background make it 30% black or less
10pt on 25% black
10pt on 40% black
Make all black text 100% black
(not 4-color or rich black)
GRAYSCALE
CURVES IN
PHOTOSHOP
1. In Curves palette, set
highlight to 0% and
set shadow to 95%
2. Apply contrast curve
(if necessary)
3. Apply basic curve for
dot gain in midtones.
Before uncorrected stock photo
After properly adjusted using curves
Contrast Curve
Basic Curve
1. Add an adjustment point
to the curve (click), set the
input value to 10% and set
the output value to 5%
Add an adjustment
point to the curve
(click), set the input
value to 50% and
set the output value
to 35%
2. Add another adjustment
point to the curve, set the
input value to 90% and set
the output value to 95%
Color Printing
All printing at the Globe is CMYK. No Pantone or spot
colors are recognized. Any files submitted that use other
profiles will be converted to CMYK which may shift the colors.
bostonglobe.com/advertiser/specs
3
Maximum Ink Density of 230% to 240% recommended
with only one solid color. Any secondary color should not exceed
80% each.
Color Printing Specifications
HIGHLIGHT: 5% Cyan, 3% Magenta, 3% Yellow, 0% Black
any information on the cyan plate. Any supporting
Color ads are designated as
SHADOW: 60% Cyan, 50% Magenta, 50% Yellow, 80% Black
files such as a Photoshop image or an Illustrator
multicolor (CMYK). Spot colors sold and
EPS must follow the same rule. All color elements
printed in The Boston Globe do not match Panin a spot color ad must be prepared with the
tone colors. Pantone Tru Match System Colors
specified CMYK mix or a tint of that CMYK mix.
(PMS Colors) are not recognized spot colors in the
newspaper industry.
ad. Simply changing an image in Photoshop from
duotone to CMYK is not the best way to create a
duotone for a 4 color ad. Changing an image in
Photoshop from duotone to CMYK will not produce a correct duotone for a spot color ad.
See color palette in this guide (pages 5-11)
for selecting and adjusting colors.
1. Start with a grayscale image.
°
°
Pantone Tru Match System Colors (PMS Colors)
are not recognized spot colors in the newspaper
Color Printing Specifications
industry. A PMS color is always translated to
Pantone colors (Don’t use them)
bostonglobe.com/advertiser/specs
To create your duotone image:
3
2. Create an empty CMYK image exactly
the size of the original image.
the CMYK equivalent. That CMYK equivalent
when printed
on
newsprint
willsupporting
not match the
any
information
on
the
cyan
plate.
Any
ad.
Simply
changing
image
Photoshop
from
Color ads are designated as
3. Copy andan
paste
thein
entire
grayscale
image
PMS
color
as it appears
in an
theIllustrator
Pantone swatch•
DO
NOT
prepare
separations
for
spot
color
ads
files
such
as
a
Photoshop
image
or
duotone
to
CMYK
is
not
the
best
way
to
create
abe used.
ticolor (CMYK). Spot colors sold and
separately
into
the
channels
that
will
of the
colors
foundelements
in the Pantone
in newsprint.
EPS must book.
followMany
the same
rule.
All color
duotone for
a
4
color
ad.
Changing
an
image
in
ed in The
Boston Globe do not match PanExample: If the ad is going to be BLACK +
of the with
gamut
in a spot swatchbook
color ad mustare
beout
prepared
the(printable Photoshop RED
from#75
duotone
CMYK
will
notthe
procolors. Pantone Tru Match System Colors
(m100to
y60),
paste
into
magenta
• Color images must be CMYK, including duotone
colors)
of newspaper
production.
specified range
CMYKof
mix
or a tint
of that CMYK
mix.
duce a correct
duotone
for
a
spot
color
ad.
Colors) are not recognized spot colors in the
and
yellow
channels.
images.
The Boston Globe color guide should be
paper industry.
254 ppi at 100%
size
is
correct! for all colors.
72 pixels per inch (ppi) at
To create4.your
duotone
image:
used
ascolors
a reference
Using
the curves
window, adjust the total
Pantone
(Don’t use them)
Don’t
use an image at 200% size
200%
size is wrong!
It may
When
creating
an
ad
to
be
printed
as
spot
color,
olor palette in this guide (pages 5-11)
density
of
each
channel
individually.
Pantone Tru Match System Colors (PMS Colors)
a grayscale image.
andunused
expect good results.
look
fine
on the
but
there
must
not internet
be any
information
on the
Creating
a duotone
images in a 1. Start withExample:
electing
and
adjusting
colors.
If the target color is m100 y60,
are not recognized
spot colors
in the newspaper
pixels
willchannel
appear jagged
in print. Example: A spot
plate (or
in Photoshop.)
environment
- A duotone
in the image
yellow exactly
channel set the
empty CMYK
industry. CMYK
A PMS color
is always translated
to can be 2. Create anworking
using
RED
y60)asshould not have
spotcolor
colorad
ads
must
be (m100
prepared
simulated
in
either
a
4
color
ad
or
a spot color the size of
100%
input value
to a 60% output value.
the original
image.
the CMYK equivalent. That CMYK equivalent
YK composite files.
when printed on newsprint will not match the
3. Copy and paste the entire grayscale image
All images (even stock) must
corrected
for in the Pantone swatchPMS be
color
as it appears
NOT prepare separations for spot color ads
separately into the channels that will be used.
print
as
CMYK
and
proper
resolution
maintained.
book. Many of the colors found in the Pantone
newsprint.
Example: If the ad is going to be BLACK +
are out of the gamut (printable
1. On theAdjusting
Curves
pallete,
setimages
the
Highlight
to 5cthe
3mmagenta
3y 0k
andacceptable
color
in Photoshop
- For
A maximum ink density of 230% swatchbook
to 240% is recommended with
RED
#75
(m100
y60),
paste
into
or images must be CMYK, including duotone
range of colors) of newspaper production. Shadow to 60c
50m
50ychannels.
80k.
(The
highlight
isfor
an area
in the
and
yellow
reproduction,
all
images
must
be
adjusted
dot
gain.
only
one
solid
color.
Any
secondary
colors
should
not
exceed
80%
each.
ages.BITMAP/LINE ART: 1016 pixels per inch at 100%
of final output
The Boston
Globe size.
color guide should be subject matter of the image that should print white – the shadow
• All spot color ads must be prepared as
CMYK composite files.
°
°
Adjusting Color Images
in Adobe Photoshop
Images & Scanning
°
°
used
as a reference
for all colors.
is the darkest
pointthe
in the
image).
Use the
Infothe
palette
4. Using
curves
window,
adjust
totalto check
Highlight: Cyan-5%
Magenta-3%
Yellow-3%
Black-0%
COLOR/GRAYSCALE:
254aspixels
inch at 100%
of final output
size.
n creating
an ad to be printed
spot per
color,
ink density indensity
the shadow
is less
than individually.
240%.
of each
channel
Shadow:
Cyan-60%
Magenta-50%
Yellow-50%
Black-80%
must not be any information on the unused
Creating a duotone images in a
Example: If the target color is m100 y60,
(or channel in Photoshop.) Example: A spot
2. Apply the Basic
Curvein
tothe
adjust
for dot
gain inset
thethe
midtones.
CMYK environment - A duotone can be
working
yellow
channel
Uncorrected
ad using RED (m100 y60) should not have
simulated in either a 4 color ad or a spot color
100% input value to a 60% output value.
3. Go to Filters pallette and apply Unsharp Mask
Stock Image
°
Images & Scanning
A maximum ink
This image is too magenta
and flat and will print
darker
on press.
density of 230% to 240%
is recommended
with
one solid color. Any secondary colors should not exceed 80% each.
Highlight: Cyan-5% Magenta-3% Yellow-3%
Shadow: Cyan-60% Magenta-50% Yellow-50%
BEFORE - uncorrected stock photo
Adjusting color images in Photoshop - For acceptable
reproduction, all images must be adjusted for dot gain.
Black-0%
Black-80%
AFTER - properly adjusted photo
Properly Adjusted
Stock Image
1. Convert RGB image to CMYK with CMYK setup above.
2. Set the Highlight to 5c 3m 3y 0k and Shadow to 60c 50m 50y 80k.
(The highlight is an area in the subject matter of the image that
should print white - the shadow is the darkest point in the image
- use the info palette to measure ink density)
This image has beter color
balance and contrast and
he shadows will print
darker on press.
FORE - uncorrected stock photo
°
3. Finally convert RGB image to CMYK with CMYK setup
in “color settngs” below.
3. Apply the Basic Curve to adjust for dot gain in the midtones.
4. Use the Info palette to compare CMYK values from the image
to the CMYK values shown in the Color Guide on pages 5-11.
AFTER - properly adjusted photo
1. Convert RGB image to CMYK with CMYK setup above.
Color Type & Knock-Outs
All inks/colors are translucent in newsprint. This must be considered when color
elements are designed to overlap. Size and weight of type must be taken into
account when deciding to overprint or knockout. Knockouts should be set
per element, not to the entire document.
KNOCKOUT VS. OVERPRINT
Knockout Red
Overprint Red
Knockout Black
Overprint Black
Knockout Black
Overprint Black
LOREM IPSUM
LOREM IPSUM
Knockout Color Box &
Knockout Black Box
Overprint Color Box &
Overprint Black Box
Knockout Image
Overprint Image
Color Type and Knocking Out
Black text should only be created with 100% black. Never use a 4-color
or rich black text.
The default set-up for the black swatch in InDesign is denoted [black] which is set
to overprint in the Preferences/Appearance of Black menu. We advise overprinting bold black text on solid colors to avoid registration shift.
14 pt is the minimum size recommended for color type with no more than 2
process colors (2 plates) in the mix. 10 pt bold is the minimum recommended
weight for knockout of color text.
NOTE: Guidelines also apply to text in rasterized images or converted to vectors.
Knockout Black
Overprint Black
Do not put white type in a box set to overprint or set
white type (less than 14pt) on top of 4-color images
8 pt. knockout Benton Sans Bold type on a 4-color photo is not recommended.
10 pt. knockout New Century Schoolbook Bold type on a
4-color photo is not recommended.
12 pt. knockout Benton Sans Bold type on a 4-color
photo is not recommended.
Things to set knockouts for:
14 pt. knockout New Century Schoolbook
Bold type on a 4-color photo is OK.
• White type in [black] boxes that are set to overprint
16 pt. knockout Benton Sans Bold type
on a 4-color photo is better.
• Black dropshadows (if you don’t use the
Object/Effects/Dropshadow menu in InDesign)
• Color blocks placed over an image (B&W or grayscale)
• An image placed over a color block
Knockouts Tips for InDesign: To knock out a color or
object you must group them together and use the Object/
Transparency/Object Blending menu to check off the
Isolate Group and Knock Out Group boxes. If you want to
knock out black (without effecting your whole document)
then create a new swatch with the name Knockout Black
and apply the proper Object Blending settings to it’s group.
Ad Sizes
Newspaper ad sizes are differentiated
by what section of the paper that they
appear in. Display ads run throughout the
paper on a 6-column grid. Classified ads
only run in the Automotive, Help Wanted,
Real Estate and Classified Marketplace
sections which use a 10-column grid.
DISPLAY COLUMN WIDTHS
1
1.83 inches
2
3.79 inches
3
5.75 inches
4
7.708 inches
5
9.667 inches
6
11.625 inches
Doubletruck
24.12 inches
Deadlines
PUB. DATE/SECTION
RESERVATION
MATERIAL DUE
SUNDAY
Main sections
12 noon, Wed.
5pm,, Fri.
Arts, Movies, Travel, Books, Ideas
12 noon, Wed.
5pm, Wed.
Globe North, Globe South, Globe West
12 noon, Wed.
5pm, Wed.
Help Wanted
5pm Thurs
4:30pm, Fri.
Address, Automotive 4:30pm, Thurs.
4:30pm, Fri.
All other Classified
4pm, Fri.
4:30pm, Fri.
COMMON DISPLAY DEPTHS
MONDAY
Full page
21 inches
Main Sections
4pm. Fri. 5pm, Fri.
3/4 page
15.75 inches
Living Arts
5pm, Thurs.
5pm, Fri.
1/2 page
10.5 inches
Legal Notices
4pm, Fri.
4:30pm, Fri.
TUESDAY
CLASSIFIED COLUMN WIDTHS
1
1.05 inches
2
2.23 inches
3
3.4 inches
4
4.58 inches
5
Main Sections
4pm, Fri.
5pm, Mon.
Living Arts
5pm, Fri.
5pm, Fri.
Legal Notices
4pm, Fri.
4:30pm, Fri.
WEDNESDAY
Main Sections
4pm, Mon.
5pm, Tues.
5.75 inches
Living Arts
5pm, Fri.
5pm, Mon.
6
6.93 inches
Legal Notices
4pm, Mon.
4:30pm, Mon.
7
8.08 inches
8
9.33 inches
Main Sections
4pm, Tues.
5pm, Wed.
9
10.5 inches
Living Arts
5pm, Mon.
5pm, Tues.
10
11.625 inches
Legal Notices
4pm, Tues.
4:30pm, Tues.
COMMON CLASSIFIED DEPTHS
Full page
21 inches
3/4 page
15.75 inches
1/2 page
10.5 inches
1/4 page
5.25 inches
Ad sizes for the Boston Globe Magazine
are a different – see the next page. Please
contact Ad Production at 617-929-8470 for
sizes for spadeas, wraps, gatefolds or other
specialty sizes for premium positions.
THURSDAY
FRIDAY
Main Sections
4pm, Wed.
5pm, Thurs.
Living Arts
5pm, Tues.
5pm, Wed.
Classified, Legal Notices 4pm, Wed.
4:30pm, Wed.
SATURDAY
Main sections
4pm, Thurs.
5pm, Fri.
Living Arts
5pm, Wed.
5pm, Thurs.
Classified, Legal Notices
4pm, Fri.
4:30pm, Fri.
DEADLINE EXCEPTIONS:
• Double Truck and Specialty Ads (Spadeas, Gatefolds, etc.):
Material due 24 hours earlier than stated deadlines.
• To get a newsprint proof: Copy is due at Globe 48hrs prior to Material Due deadlines.
Globe
Magazine Specs
°
°
Printing process - Heatset Offset
Color reproduction guidelines
° Input scanning resolution
Ad sizes and printing specs differ for the Boston Globe newsMagazine
paper and the Boston Globe Magazine due to paper
Max. Ink
stock and
printing
processes.
Colors and
prepared
305
Pixels
Per Inch,
120images
Pixels
Per Centimeter
Density
for newspaper reproduction will print very differently in the
magazine. Images intended for use in both the magazine
and newspaper must be color corrected independently.
300-320%
(total CMYK)
lettering
° Type quality - Thin lines andColor type
File preparation and electronic delivery paths are
with fine serifs should be avoided.
the same as Boston Globe newspaper requirements.
should be restricted to two process
Magazine Printing process: Heatset Offset
Medium GCR
(not more
colors.
than 60%)
°
Highlight
Input scanning resolution: 300 Pixels Per Inch
B&W Images - Shadow 95% Highlight 5%
Black & white reproduction C 5%, M 3%,
Y 3%, K 0%
guidelines
Shadow
Highlight 5%
Type quality:
Thin lines and- lettering
with fi95%
ne serifs
should be avoided. Color type should be restricted
to two process colors.
° Layout criteria -
Images
may bleed up
Bleeds: Images may bleed up to the fold. In the
case
of spreads,
images
may
extend
beyond
the
fold.
to the fold. In the case of spreads, images may
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Digital Specs
Download Boston Globe Media’s Digital Advertising Set Up Guide at www.boston.com/
advertisers/adguide. It’s a resource for advertisers who provide their own creative with
specs for all our site’s policies, procedures, turn-around times, display rules, clickTAG
code, and rich media instructions.
From high-impact rich media campaigns to highly-effective targeted executions, our
digital media solutions can complement your print campaigns.
Questions? Contact your Ad Operations Campaign Manager, or email campaignmanagers@globe.com
This
Unit Size
Make-up DimensionsPlease contact
LivetheType
Ordered
Size
Ad Production Help
Line at 617-929-8470
Full page with bleed
Live type 8.5 x 9.75
Bleed 9.25 x 10.75
Full Page
9.25 x 10.75
8.5 x 9.75
5 col x 9.75
1/2 pg horz. with bleed
Live type 8.5 x 4.8125
Bleed 9.25 x 5.18
1/2 Page Vert.
4.54 x 10.75
4.1692 x 9.75
2.5
x prior
9.75to publication
DEADLINES:
Reservations:
5th col
Friday
1/2 pg vert. with bleed
Live type 4.1692 x 9.75
Bleed 4.54 x 10.75
Materials
2nd Wednesday prior
to publication
1/2 Page Horiz.
9.25 x 5.18
8.5 due:
x 4.8125
5 col
x 4.81
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8.5 x 9.75
Combination
orders - Colors and images
1/2 pg horizontal
x 4.8125
prepared8.5
for
newspaper reproduction will print
1/ 2 pg very
verticaldifferently
4.1692 x 9.75
in the magazine. Images intended
1/3 square
x 4.8125
for use in5.033
both
the magazine and newspaper must
3/5 vertbe color corrected
5.033 x 9.75 independently.
Files and Delivery
Files Accepted
Ways to send files
Adobe Acrobat PDF files only.
• AdSEND at adsend.com
Optimal setting is PDF/X1A 2001.
• AdTransit at adtransit.com
• Documents should be 100% printed
size. (No scaling will be done) and
should have borders or crop marks.
• E-mail directly to Boston Globe sales
representative or call our Help Line at
617-929-8470 to make arrangements.
• Do not create encrypted PDF files or
add any security to your files.
• E-mail to advproduction@globe.com
• If you’re aware that your PDF file
does not meet Boston Globe specs but
would like the ad to run as-is you can
include a sign-off statement in the
special instructions field.
Proofs & special requests
• Color correction is done only at the
client’s request and must be contracted
for in advance
• There is a 48 hour prior-to-deadline
lead time for a first proof on newsprint.
• Test files are welcome but must be
clearly marked and received 48 hours
before deadline.
File-Prep
Checklist
1.
Check ad size is 100% printed size
and has a border or crop marks.
2.
All black text is 100% black
(no 4-color black or rich black).
E-Sheet Service
Ad verification at
your fingertips
E-sheets online tearsheets make electronic proof of publication, ad tracking
and documentation faster and easier.
Whether you’re looking for an ad that
ran today or two years ago E-sheets
lets you retrieve it in the context of
the entire page.
You can even receive an E-sheet
link for each page that features
one of your ads by 8am on the
day of publication!
Log in today with your
account number
• Access your account at
http://ts.merlinone.com
• Enter your account number
in user id field: Your account #
can be located at the top of
your billing statement in the
box labeled “Billed A/C #”
You must add two zeros in
front of account # followed
by the letters bgl. Example:
002108763bgl
• Enter temporary password:
welcome (all lower case)
If you have additional questions or issues, contact
our help desk at 617-929-8470 or advproduction@globe.com.
3.
Colors are set to CMYK. No RGB,
spot or Pantone colors.
4.
All images (color, B&W and even
stock photos) and screens have been
adjusted for dot gain of roughly 15%.
5.
All color images are CMYK and
maximum ink density is correct
(240% or less for newsprint and
320% or less for Globe Magazine).
6. Any 3 or 4-color text should be 14pt.
type or larger. Any color text smaller than
that should be a 2-color mix or less.
7. Knockout text is not recommended on
4-color backgrounds (photo or color box).
8.
Boston Globe Magazine specs and
ad sizes are different than those for
the newspaper.
9.
All PDF files should be created using
PDFX-1a-2001 distiller settings and should
not have added security or encryption.
10.
If you have any questions don’t
hesitate to call our Ad Production team
at 617-929-8470.
Color Palette
This guide is a limited example of the color gamut (printable range of colors) of The Boston Globe newspaper. Use the CMYK
values as a reference for choosing colors for text, illustrations and color correcting images. When attempting to match a color,
place the target item or color swatch on the color guide to best match the color and adjust the color mix as necessary.
100 cyan
30c 10y
50c 10y
100c 40m 10y
80c 20m
100c 80m
100 magenta
60m 20y
20c 40m
50c 50m
60c 80m
30c 60m 50k
100 yellow
15m 100y
50m 100y
70m 50y
100m 80y
50c 100m 50y
10c 30y
20c 80y
80c 80y
80c 40m 40y
100c 80m
100c 60y 40k
10c 10m 20y
10m 20y
20c 40m 70y
30c 70m 100y
60c 80m 100y
40c 70m 70y 50k
20m 40y 10k
15m 20k
10c 40k
30c 30k
40c 60m 60y 40k
100 Black