FOR$IMMEDIATE$RELEASE$
For$additional$information$contact$John$Dodd$
401=667=7595$
www.virtualdbs.com$
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Virtual(DBS,(Inc.(and(Social123(Announce(Launch(of(V;EmployeeLink((
Comprehensive,Database,of,Business,Contacts,with,Robust,Commercial,and,Consumer,
Demographics,,
,
North$Kingstown,$Rhode$Island.$$August$26,$2014$–$Virtual$DBS,$Inc.$and$Social123$announce$the$
launch$of$V=EmployeeLink,$the$first$marketing$file$of$its$kind$that$combines$business$firmagraphics,$
social$media$data$and$consumer$demographics$to$create$a$comprehensive$view$of$contacts$from$
commercial$and$consumer$standpoints.$$$
V=EmployeeLink$contains$data$on$more$than$77$million$U.S.$and$Canadian$business$contacts,$
including$current$and$previous$job$titles,$employment,$education,$professional$affiliations,$and$
awards,$to$name$a$few.$$The$individual$business$contact$information$is$enhanced$with$
comprehensive$company=based$firmagraphics$in$addition$to$the$valuable$deep$consumer$
demographics$like$household$income,$age,$family$type,$home$value$and$others.$The$combination$of$
these$three$layers$of$data$provides$exceptional$intelligence$for$marketers$to$better$understand$their$
customers$and$to$pinpoint$their$ideal$prospects.$Additionally,$since$socially$sourced$data$is$self=
reported,$it$is$of$the$highest$accuracy.$
“The$creation$of$V=EmployeeLink$means$that$marketers$finally$have$a$true$360O$view$of$their$
customers$and$prospects$in$a$way$that$was$previously$unavailable.$$By$understanding$consumers$
both$at$their$place$of$work$and$at$home,$marketers$can$create$messaging$and$offers$that$speak$to$
the$‘whole$individual’$and$in$doing$so,$significantly$improve$their$campaign$ROI,”$said$Brad$Mitchell,$
CEO$of$Virtual$DBS.$$
Scott$Miller,$CSO$of$Social123$states,$“Our$partnership$with$Virtual$DBS$allows$us$to$significantly$
expand$our$product$offering$to$meet$the$needs$of$today’s$sophisticated$marketers.$$V=EmployeeLink$
will$allow$unprecedented$targeting$capabilities$and$will$add$an$extremely$valuable$new$dimension$
into$the$predictive$models$and$custom$data$integration$services$we$can$now$provide$to$clients.$$
This$product$is$the$first$of$many$and$our$sights$are$clearly$focused$on$building$a$global$data$
solution.”$Socal123$not$only$originates$net$new$contacts$using$social$data,$it$also$has$the$ability$to$
recover$lost$data,$enrich$existing$data$and$validate$email$accuracy.$
V=EmployeeLink$updates$and$validates$its$database$monthly$and$is$currently$available.$
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About$Virtual$DBS,$Inc.$
Virtual$DBS,$Inc.$offers$database$marketing$services$that$empower$corporate$decision$makers$to$
gain$strategic,$data=driven$business$insights$to$grow$their$business.$Virtual$DBS$provides$best=in=
class$tools$and$services$including$on=demand$database$technology,$predictive$analytics$and$data$
both$locally$and$in$the$cloud.$$
About$Social123$
Social123$is$a$social$aggregation$and$business$insight$company$at$the$forefront$of$transforming$the$
way$outbound$marketers$use$social$data$to$drive$'game=changing'$campaign$results.$Social123*
specializes*in*helping*marketers*achieve*3*campaign*‘must9haves’*to*realize*success:*The*right*search*
tool*and*criteria*to*find*their*ideal*buyer,*the*right*insights*about*their*buyer*so*that*every*
correspondence*has*meaning,*and*a*assurance*that*their*contact*database*is*clean*and*accurate*every*
time*they*hit*send.$
*
Solutions*include*data*cleansing*and*appending,*email*validation*and*targeted*list*building*and*can*be*
accessed*via*large*data*file*delivery*or*Social123’s*SaaS*platform.*
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