Growing Communication
Module and Chapter Guide
Modules
Topics Covered
Module 1: Start by Stopping
Chapter 1: You
> Breathing
> Starting in neutral
> Connecting non-verbally to the audience
Chapter 1 Tab #1 : The 4 Fives Breathing Exercise
Chapter 1 Tab #2: Starting in Neutral
Chapter 2: Your Audience
> Investigating the audience
> Giving one “gift” for one person
> Managing the pace/having time to think
Chapter 2 Tab #1:Giving the Gift
Chapter 2 Tab#2: Investigating Your Audience
Chapter 3: Invitation
> Cutting the “Pre-amble”
> Finding the “Hook”
> Using “The Seed of Action”
Chapter 3 Tab#1: Traps of the First 30 Seconds
Chapter 3 Tab # 2: The Same Old, Same Old
Module 2: The Seed of Action
Chapter 1: Your Message in one sentence
> Peeling the onion to uncover “What is your message in one sentence?” Then peeling it
again to ask –“is it really that?” uncovering your deepest meaning as one phrase
> Honing the sentence down to its most powerful iteration to create an “anchor”
> Tying your speech to that “anchor” - connecting the anchor sentence to the larger
speech
Chapter 1 Tab # 1: Peeling The Onion - Tab #1
Chapter 1 Tab #2: A Few Layers More - Tab #2
Chapter 2: Defining the destination
> What specific action do you want them to take?
> When specifically do you want them to take it?
> And what specific result do you desire from this communication?
Chapter 2 Tab #1: Just Be Cause - Tab #3
Chapter 2 Tab #2: Causing The Spark - Tab #4
Chapter 3: Navigating the journey
Chapter 3 Tab#1: Completing the Cause – The Doorway to
Action - Tab #5
Chapter 3 Tab #2: An Action Complete - Tab #6
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> Using your message in one sentence as a tool to craft your speech for maximum impact
> Using the answers to the questions drawn from the crafting tool as a creative platform
> Creating the real pathway for action towards your intended destination
Growing Communication
Module and Chapter Guide
Modules
Topics Covered
Module 3: The World According to You
Chapter 1: The content of your character
> Content, Craft & Character – 7%,33%, 60%
> Character is the undervalued resource
> How an audience perceives you through your character
Chapter 1 Tab #1 : “Underneath The Impact Equation”
Chapter 1 Tab #2: :”Visible Values”
Chapter 2: The Value of Values
> Character reveals your values
> Values connect you to your audience
> Connecting to your values creates authentic language
Chapter 2 Tab #1: “Character in the Mirror”
Chapter 2 Tab #2: “Raising the Bar”
Chapter 3: The courage of your convication
> Leading by example – looking at how other use their values at critical junctures
> How your values connect you to your passion
> Crafting the authentic language of your values into your presentation
Chapter 3 Tab #1: “Stealing From Greatness”
Chapter 3 Tab #2: “Testing Your Passion”
Module 4: The Story Within
Chapter 1: The Classic Story Spine
> Why are stories important to us?
> What makes a good story?
> Mapping out the journey of your story
Chapter 1 Tab #1: “The First Story”
Chapter 1 Tab #2: “Shaping the Journey”
Chapter 2: Bringing your story to life
> Fleshing out the story spine
> Researching your story
> Defining the essential details of your story
Chapter 2 Tab #1 : “The Story Spine Revealed”
Chapter 2 Tab #2: “A Story Unto Itself”
Chapter 3: Putting them in the picture
Chapter 3: Tab #1: “Lots of Lots”
Chapter 3: Tab #2: “Making It Experiential”
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> Using language of the senses
> Working with imagery
> Creating an experience for the audience
Growing Communication
Module and Chapter Guide
Modules
Topics Covered
Module 5: The Developing Story
Chapter 1: Metaphorically speaking
> Defining metaphors
> Finding and developing a core metaphor
> Implementing metaphor in a business presentation
Chapter 1 Tab #1 : The Animal
Chapter 1 Tab #2: Choosing The Right Metaphor
Chapter 2: This time its personal
> Selecting a personal story
> Distilling a key lesson
> Connecting the lesson and the story
Chapter 2 Tab # 1: Capturing Stories
Chapter 2 Tab #2: Becoming the Listener
Chapter 3: Choosing the Frame
> Introducing the Framing Tool
> Defining the starting points
> Developing the story through the Frame
Chapter 3 Tab #1: Applying The Framing Tool
Chapter 3 Tab #2: Putting Humpty Dumpty Back Together
Again
Module 6: TBD - PowerPoint in Action - NO
TABS
Chapter 1: Information Overload
Chapter 2: Crafting The Right Deck
Chapter 3: Anchoring The Slide
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> Gifford presents to Donald with way too much information – they then explore
simplicity and some practical rules for PPT.
> Donald presents his deck, forgetting about information overload. Gifford and Donald
then re-craft Donald’s deck using the story spine as a guide.
> Donald enters the final chapter alone bringing all his new found PPT skills with him.