Driving AGM Battery Solutions
Not just another battery offering, the Duracell
AGM line delivers the best single source of
premium AGM battery power solutions for the
automotive, import vehicle, marine, power sports,
and commercial markets. The variety in the
Duracell AGM line has batteries to best service the
vehicle and user’s needs by integrating the optimal
balance of starting, cycling, and deep cycling
performance.
Duracell AGM batteries are part of the
initiative to provide dependable battery power at
peak efficiency and performance with the highest
regard for consumer value and convenience.
Designed for more efficient recharging, these
batteries actually recover faster in the vehicle’s
charging system than conventional flooded
batteries to deliver more accessory power longer.
Technological innovation meets durability and
dependability in this next generation of AGM or
Absorbed Glass Mat batteries. Duracell AGM
batteries go above and beyond conventional
flooded battery designs in key aspects of AGM
performance such as almost twice the endurance
in severe service and extreme conditions and
70% more resilience to battery failure from severe
deep discharge. These key AGM features all result
in the long battery life, extended cycling performance,
more efficient accessory power, and the trusted
dependability customers expect from Duracell.
Now Featuring
DuraMAT ™ Components
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•
•
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Highly absorbent micro-fiber glass mat
Fast acting power from optimized current flow
Shock-absorbing material resists vibration damage
Safer, spillproof design
Automotive AGM
Marine/RV AGM
Power Sports AGM
Today’s vehicles have more electronic accessories
that demand extra power. Now customers can
satisfy that demand with Duracell AGM
Automotive batteries — and know that
they’re buying one of the world’s most
recognizable and trusted brands.
Start strong, troll long…Duracell AGM marine and RV batteries make choosing the right power solution
an easy choice. From starting performance to a boatload of trolling and accessory power (everything
from live-wells, GPS systems, stereos, and hazard lighting to just about anything else that plugs in or
turns on), these batteries won’t have any trouble in meeting marine or RV needs.
Plug in, start up, get going. Convenience is the one word that best describes Duracell AGM
Power Sports batteries. No initial charging and no adding acid combined with a high powered,
high performance design puts the CopperTop – on top – of ordinary Power Sports batteries.
These new CopperTop AGM batteries
are especially designed to handle LCD
viewers, GPS systems, high-amp
stereos, powered windows or doors, cell
phone and smart phone charging, and
anything else that plugs in or turns on,
and still deliver dependable starting
power.
2x durability*, 2x dependability*, 20x vibration resistance*,
and DuraMAT™ components provide extra protection against
wave-pounding vibration or the worst road conditions.
A leakproof design
brings essential
convenience
and safety to
the boating
enthusiast or
the adventurous
RV traveler.
Motorcycles, ATVs, UTVs,
Snowmobiles, and PWCs
will benefit season after
season from high
starting and accessory
power, longer battery
life, high vibration
resistance, and
Duracell’s worldrenowned dependable
performance.
Advanced AGM technology delivers
2x durability*, 2x dependability*, and
2x cycle life* with high CopperTop
cranking power for cars, LTVs, SUVs,
Minivans, and other passenger vehicles.
Tuner Cars, Performance
and Off-Road Vehicles AGM
Customers who own extraordinary vehicles look for
batteries that deliver far beyond ordinary performance.
CopperTop AGM batteries are an ideal fit for the high
profile, high power demands of these special types of
vehicles. Along with the world-renowned Duracell name,
these batteries stand up to the intense vibration, no leak
tolerance, and accessory power needs associated with
sophisticated engines and high performance equipment.
* Compared to conventional designs
Exact OE Fit AGM
Duracell Exact Fit AGM batteries meet the strict
EN standards of specific power ratings, cover
designs, dimensional configurations, case
hold-down requirements, and critical
venting systems to ensure a
precision fit in import and
domestic applications. These
Duracell AGM batteries take the
worry out of trying to match hardto-fit import specifications. What
other battery name would be better
for imports than Duracell, the one
that’s trusted around the world.
Commercial AGM
Heavy-duty power from a name trusted to
deliver the critical dependability needed for
commercial truck and equipment use.
Duracell AGM technology offers
starting and cycling power solutions
to handle anything from high
cranking engines to “key-off”
accessory loads.
Features like 20x more vibration
resistant*, DuraMAT™ components,
and a leakproof design are critical
for vehicles that frequently undergo
intense wear and daily abuse.
Commercial vehicle or equipment
owners shouldn’t settle for anything
less than this technologically
advanced type of trusted battery
power.
* Compared to conventional designs
6-Volt Deep Cycle AGM
Duracell 6-Volt Deep Cycle AGM batteries feature a durabilityenhanced design to handle even the most demanding
applications. Their added resiliency to deep discharge damage
provides the industry’s best CopperTop solution for dependable
deep cycle service.
Heavy marine house power, renewable energy powered
equipment, portable power needs, golf cars and other types
of electric vehicles can all take advantage of this advanced,
leakproof maintenance-free power that eliminates watering
and unnecessary maintenance.
Technological innovation meets durability, dependability, and convenience
in this next generation of Duracell 6-Volt Deep Cycle AGM batteries.
2x Durability* • 2x Dependability*
FASTER RECHARGING FOR MORE ACCESSORY POWER
* Compared to conventional designs
TECHNOLOGY
The Power Behind the Name
Helping Your Customers See the Light.
At exactly 12:00 midnight, Duracell AGM batteries are trusted
enough to help bring in the New Year. These powerful batteries
bring instantaneous power to the numerals in Times Square,
New York. The same battery technology trusted to power these
hundreds of lights in front of millions of viewers are available in
one of the widest ranges of AGM battery products.
Today’s vehicles are packed with more electronics than ever
before. Duracell AGM batteries recharge more efficiently while
providing maximum power…power to safely start a vehicle and
run all the electronics. With 2x durability*, 2x dependability*,
2x cycle life*, and 20x the resistance to vibration*, it’s no wonder
that people know they can depend on Duracell.
Start Strong, Troll Long
New Duracell marine batteries are the official marine battery of
fishing legends Jimmy Houston and Roland Martin.
Duracell premium marine batteries feature AGM technology
that enables fishing enthusiasts and boaters alike to start strong
and troll longer with a name they can trust.
These CopperTop batteries provide maximum power to easily
handle today’s growing number of electronic boat accessories.
Their advanced technological design delivers 2x the durability
and dependability for superior marine performance that fishing
professionals can rely on.
CopperTop Cranking at the Super Chevy Show
Duracell is the Official Automotive Battery Sponsor of the Super
Chevy Show.
The Super Chevy Show is kicking its series into high gear with
some high-powered sponsors. Among them is Duracell
automotive brand batteries designed for the auto enthusiast
who places high value in superior dependability and highpowered performance. DriveDuracell.com is chosen to be the
name of a bracket racing class at all Super Chevy Show events.
Duracell AGM batteries feature Absorbed Glass Mat Technology
(AGM) to deliver 2x the durability, dependability, and long
lasting performance to withstand multiple accessory power
demands found in today’s gadget-loaded vehicles. With this
technology, the battery has no free-flowing acid – special
DuraMAT™ components absorb the acid to prevent spilling or
leakage – making the battery even suitable for extreme
applications like race cars, tuner cars, and off-road vehicles.
* Compared to conventional designs
Lyon Station, PA 19536-0147 • Phone: 610-682-6361 • Fax: 610-682-4781
www.DriveDURACELL.com
E.P.M. Form No. 1641 Rev. 4/12 © 2012 by EPM Printed in U.S.A.
©2012 Duracell. Duracell is a registered trademark of the Gillette
Company, used under license. All rights reserved.