This version of course will be available for Fall 2015 term
New York City College of Technology
The City University of New York
Department of Communication Design
CDMG4900 Media Management Internship
Course Description
Assignment to find fieldwork/study of approximately eight to ten hours per week at a media managementrelated internship site approved by the department internship director. Internship must be found in one of
the following disciplines: advertising, printing, corporate communications or publishing. Students are
required to keep a learning journal of their internship in the form of a blog such as Openlab. A portion of
the class is devoted to presenting and sharing experiences with classmates. Students learn how to assess
their talents, update their resume, and promote themselves and their work through social networks.
Students are required to setup and maintain at least two social media networks such as: Facebook,
LinkedIn, Twitter, Instagram, and Pintrest.
2 cl hrs, 120 field hrs/semester, 3 cr
Prerequisites
CDMG2901 or department approval required.
Course Objectives
INSTRUCTIONAL OBJECTIVES
ASSESSMENT
For the successful completion of this course, Evaluation methods and criteria
students should be able to:
Work with a supervisor and take direction at
regularly scheduled meetings.
Students will demonstrate competency through
writing assignments and be evaluated by
instructor.
Meet the organization’s attendance requirements.
Meet the organization’s needs for record keeping
and attendance at meetings.
Define and explain the organization’s mission.
Use the assigned internship hours to complete
assigned tasks.
Students will be evaluated by the supervisor in a
final evaluation form.
Develop professional working relationships.
Students will demonstrate competency through
writing assignments and be evaluated by
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This version of course will be available for Fall 2015 term
instructor.
Develop professional relationships with the
organization’s customers or clients.
Students will demonstrate competency through
writing assignments and be evaluated by
instructor.
Keep a written journal documenting their
experience at the internship site.
Students will demonstrate proficiency in writing
by maintaining a blog.
General Education Outcomes
General Education Outcome covered:
How the outcome is assessed:
Academic and Professional Reading
The student will demonstrate the ability to read
pertinent information using industry-specific
sources.
Evaluate through class discussion and written tests
if students absorbed information from industryspecific sources.
Writing
The student will demonstrate the ability to write
clearly articulated thoughts in a professional,
informed manner.
Evaluate how well students absorbed and
consequently applied the learning though graded
written portions of projects.
Oral Communication
Listening: The student will demonstrate the ability
to discern pertinent information from irrelevant
information.
Evaluate how well students absorbed and
consequently applied the learning though oral
critiques of projects.
Lifelong Learning
The student will demonstrate an awareness of
resources for continued lifelong learning.
Evaluate through class discussion and written tests
if students become aware of resources they can
use as references throughout their careers.
Social Interaction
The student will demonstrate an understanding of
professional ethics.
Evaluate through class discussion and written tests
if students have developed a sensitivity and
awareness of professional ethics.
Teaching/Learning Method
● In-class presentations
● Experiential learning at internship site
● Writing journal in the form of a blog
Required Text
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success by Barbara
Pachter
Rules of Thumb A Guide for Writers by Jay Silverman, Elaine Hughes, Diana Roberts Wienbroer
Recommended Text
Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines by Graphic Artists Guild
Attendance (College) and Lateness (Department) Policies:
A class roster roll will be taken at the beginning of each class. Only two absences may be allowed. After
two absences, a student may be withdrawn because of unsatisfactory attendance (code WU). Students
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arriving after the roll is taken will be marked “late.” Students may be notified at the earliest opportunity in
class after they have been absent or late. After being absent two times or equivalent (2 lateness = 1
absence), a student may be asked to withdraw from the class (code W before the College drop deadline)
or may be withdrawn from the class (code WU).
Academic Integrity Standards
You are responsible for reading, understanding and abiding by the NYC College of Technology Student
Handbook, “Student Rights & Responsibilities,” section “Academic Integrity Standards.” Academic
dishonesty of any type, including cheating and plagiarism is unacceptable. "Cheating" is misrepresenting
another student's efforts/work as your own. "Plagiarism" is the representation of another person's work,
words or concepts as your own.
Grading
● Internship evaluation
● Blog
● Class presentation
● Peer Assessment
Total
50%
20%
20%
10%
100%
Students are evaluated by the supervisor in a final evaluation form.
Students demonstrate competency through writing assignments and be evaluated by instructor.
Blog posting - reflection
Peer Assessment – each student required to respond to one classmate’s blog post
Blog posting – reflection
Students must find one lecture off campus and one on campus to attend in related area of interest
Reading: The Essentials of
Students are required to setup up their own blog and will be asked to post weekly reflections relating
to their internship experience
Update resume and cover-letter
Reading: The Essentials of Business Etiquette (Part1)
First blog posting: Student mission statement and career goals
Reading: Rules of Thumb (Part1)
Business Etiquette (Section II)
Topics
WEEK
Lecture Topic
Laboratory Exercise
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Homework Assignment
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This version of course will be available for Fall 2015 term
1
Overview of internship
procedures.
Overview of current social
media trends, networks and
online forums for selfpromotion
Discussion of interviewetiquette
2
Landing an Internship
Guidelines for setting up a
blog. Openlab is the
suggested option
Thank you letters
Acceptance letters
Presentation and
demonstration of existing
blogs.
Dress-rehearsal: mockinterviews
3
No class meeting.
4
Review components of a
well-designed marketing
plan.
Professional Blogging
Etiquette
5
No class meeting
6
Social Networking
Possibilities
7
No class meeting.
8
Classroom presentations
Blog posting status of
internship quest.
Reading: The Essentials of
Business Etiquette (Part2)
Creating consistency in all
aspect of the application
process
Resume
Cover-letter
Leave-behind/
Self-promotion mailers
Thank-you and Follow up
letter
Example blogs from
industry professionals
Blog posting – reflection
Reading: Rules of Thumb
(Part3)
Blog posting - reflection
Peer Assessment – each
student required to respond to
one classmate’s blog post
Online discussion groups
Update Linked-In profile
Twitter
Blog posting – reflection
Students must join at least two
online social media groups
including one on campus
group: ADC Club, GAMMA,
etc.
Reading: The Essentials of
Business Etiquette (Section III)
Internship Experience
Company
Co-workers
Responsibilities
Networking Opportunities
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Networking Opportunities
9
No class meeting.
10
Classroom presentations
Networking with Alumni
11
No class meeting.
12
Classroom presentations
Internship Experience
13
No class meeting.
14
Classroom presentations
Final reflections and goals
15
Final intern supervisor
evaluation due.
Completed blog due.
Lecture
Conference
After work event
Blog posting - reflection
Peer Assessment – each
student required to respond to
one classmate’s blog post
Reading: Rules of Thumb
(Part4)
Contact Alumni:
Informational interview
Blog posting – reflection
Networking event DUE,
student should have attended at
least one industry event at this
point.
Blog posting – reflection
Peer Assessment – each
student required to respond to
one classmate’s blog post
Students present status of
their social media network.
Student should be able to
site new connections they
have made over the span of
the past 12 weeks.
Blog posting - reflection
Blog posting – reflection
Peer Assessment – each
student required to respond to
one classmate’s blog post
Students present five year
plan career plan
Blog posting - reflection
Final Blog posting – reflection
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