Introduction
Thank you for submitting a presentation proposal for the PRSA 2016 International Conference. Below are stepby-step guidelines for submitting your proposal. As a reminder, the Call for Presentations will be open until
11:59 p.m. EST on Feb. 16, 2016.
Step 1: Basic Information
We start by asking for the following information about your presentation proposal.

Presentation Title
(Maximum of 75 characters)

Brief Description
(Maximum of 255 characters)
The Brief Description, subject to stylistic changes, may be used in marketing materials and various PRSA
communication channels. Consider this a 1–2 sentence “elevator pitch” highlighting key points of
interest in your presentation.

Full Description
(Maximum of 1,500 characters)
Use this Full Description to provide the proposal reviewers with more details about the content of your
presentation.

Category
Choose one category in which your presentation best fits:
o Accreditation
o Advocacy
o Branding
o Career Building
o Content Marketing / Publishing
o Communications Planning
o Corporate Social Responsibility
o Crisis Communications
o Digital Communications
o Diversity
o Ethics
o Generational Marketing
o Global Communications
o Green Communications
o Influencers
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Integrated Communications
Leadership & Management
Legal
Marketing
Measurement & ROI
Media Relations
Messaging
Mobile Communications
Other
Reputation Management
Research
Social Media
Storytelling
Strategic Planning
Techniques & Tactics

Audience Level
Choose one:
o New Professional
o Mid-Level
o Senior-Level

Format
Choose one:
o Case Study
o Lecture/Discussion
o Panel Discussion
Step 2: Learning Objectives
(Minimum 3 objectives; Maximum 500 characters, with spaces, for each learning objective)
Providing strategic and tactical takeaways that Conference participants will gain from your session is
vital. In this section, give three or more learning objectives that include your tactics and/or strategies, as
well as results.
Example Learning Objective
See how to use social media tools to get on the radar of the influencers who matter most to your audiences.
Many of the strategies that work best to use social media directly with your audiences actually backfire with the
media. Learn the differences and why social media, especially Twitter, is becoming as important as email in
building media relationships.
Step 3: References
Enter a MINIMUM of three professional references from when the lead presenter (which might not be you) has
made a presentation in the last three years. For each reference, provide:




The event date.
The event name, presenting organization or venue where it took place.
An individual at the presenting organization or venue whom we may contact on your behalf.
The phone number and email address for this contact person.
Step 4: Additional Info
Accreditation in Public Relations (APR) Learning Opportunity
Would you like this workshop to be identified as an APR Learning Opportunity? (yes/no/maybe)
Industries/Specializations Covered (Optional)
Which industries and/or specialization areas are covered in this presentation? Choose all that apply.
























Agency (PR, Marketing or Advertising)
Associations/Nonprofits
Automotive
Beauty/Fashion
Business Products
Business Services
Consumer Products
Consumer Services
Corporate Communications
Cultural
Digital Communications
Education
Employee Communications
Energy
Entertainment
Environment
Financial Communications/Services
Food/Beverage
Global/International
Government Public Affairs
Government/Other
Health/Medical/Pharmaceutical
Industrial Products Services
Insurance




















Managing Independent Practices
Manufacturing
Media
Military
Non-Packaged Goods
Other
Packaged Goods
Politics
Professional Trade Services
Publishing
Real Estate
Retail
Small Business
Sports
Sustainability
Technology
Telecommunications
Transportation
Travel/Tourism/Hospitality
Utilities
Step 6: Presenters
You may add yourself and/or others as presenters in this proposal. No more than three presenters (including the
moderator in a panel presentation) are allowed per workshop. You must confirm and identify panelists, if any, in
your proposal. For each presenter and panelist, we ask for the following information:














Role (Lead Presenter, Moderator, Presenter or Panelist)
Accreditation (APR, Fellow PRSA, etc.)
Organization
Salutation (Mr., Ms., etc.)
First, Middle and Last Names
Suffix (Jr., Sr., Ph.D., etc.)
Job Title
City, State/Country
Email Address and Phone Number (both are required)
Facebook URL
Twitter Handle
LinkedIn URL
Instagram Handle
YouTube URL


Pinterest Handle
Biography (required, between 200 and 1,200 characters)
Step 7: Review and Submit
You have the opportunity to review all of the information about your presentation proposal before submitting it.
Once you have submitted, you will not be able to edit any of the information.
You will be emailed a PDF copy of your proposal as a confirmation of submission. You can also return to the CFP
submission site at any time before the submission deadline (11:59 p.m. EST on Feb. 16, 2016), to download PDF
copies of your proposals, or to submit additional presentations.