JACKSONVILLE STATE UNIVERSITY
COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATION
DEPARTMENT OF MANAGEMENT, MARKETING & E-COMMERCE
CBA-396-01: INTERNATIONAL BUSINESS FALL 2007
CBA-396-02: INTERNATIONAL BUSINESS FALL 2007
Room:
Time:
Instructor:
Office hours:
Phone:
Internet
219 Merrill Building
11:00-12:30 T-Th; 12:45-2:15
Dr. Patricia Borstorff, 217E Merrill Building
10:00-11 and 2:15-3:00 Tuesday, Thursday; or by appt.
782-5748; E-mail: pborstor@jsucc.jsu.edu
www.jsu.edu/depart/ccba/Borstorff –slides, syllabi, and other materials
F: /user/Borstorff/396 for power point slides and other materials
You will need three Scantron forms 882-E.
1. For Whom Intended:
This is a CCBA core course.
2. Aims of the Course:
To develop factual knowledge (terminology, classifications, methods, trends)
To develop the ability to apply course material to improve rational thinking, problem solving and
decision making.
To enable students to understand the impact of culture on international business
To enable students to understand and use the foreign exchange currency market
3. Mechanics of Presenting the Course:
Using the lecture-discussion and the problem introduction-solution methods.
Text: Ball, D.A., McCulloch, Jr., W.H. 2008. International Business: The Challenge of
Global Competitions. 11th ed. ISBN: 978-0-07-353016-1 Homewood, IL: Irwin. The Wall
Street Journal and Internet will be used extensively in this class for currency exchange rates,
market factor analyses, and unfolding international business events. You may subscribe to the
WSJ at a greatly reduced price thru this class. (If you choose delivery to JSU, you must pick up
your paper at the post office window.)
Examinations: Three examinations will be given during the course. The examinations may
include any and/or all of the following: objective (true/false or multiple choice) questions and/or
subjective (short answer and essay) questions.
6. Course Requirements:
Students are expected to have read all assigned material for the class meeting prior to the actual
meeting time and to actively participate in all class discussions. Students are responsible for both
the assigned reading and the material discussed or presented in the classroom. Students should
bring a copy of the required text to each class period. Students are expected to know the indirect
foreign exchange rates of the dollar for the Japanese yen, UK pound, Canadian dollar, and EU
euro on each class meeting date. Check http://finance.yahoo.com/currency?u
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7. Attendance:
Regular attendance is required. Absence from class does not alter the nature or amount of work
required, nor your responsibility. If absent from class, you are responsible for timely obtaining
information about grades, material covered, handouts, announcements, assignments, and
examinations at the instructor's office during her office hours. The instructor will check roll in
order to learn students' names and frequency of attendance. Excessive absences (1/4 or more
class meetings) will result in a lower grade.
7. Student Evaluations: Course grades will be determined by the following format:
Examinations
First Exam
.
.
.
100 pts
Second Exam .
.
.
.
100 pts
Third Exam . .
.
.
.
100 pts
In-Class Exercises
.
.
.
100 pts
Total
400 pts
Grade distribution from points:
A
400-360
B
359-320
C
D
F
319-280
279-240
Less that 240
Disability Accommodation Statement Any individual who qualifies for reasonable
accommodations under the Americans With Disabilities Act or Section 504 of the Rehabilitation
Act of 1973 should contact the Instructor immediately.
Academic Honesty: If I believe an exam has been compromised, I reserve the right to retest the
whole class or any individual in the class. Violations of the University's academic code include,
but are not limited to: possession of, or use of unauthorized materials during exams; providing
information to another student, sharing information on in-class exercises. Violations of this code
may result in academic penalties, including receiving an "F" in this course. Just don’t do it.
8. In-Class Exercises
Typically, in class exercises can NOT be made up after the exercise has been completed in
class. However, in emergency situations, I will allow these to be made up. It is the teacher’s
decision as to what constitutes an emergency; for example, death in the immediate family,
hospitalization of student or immediate family member, critical illness of your child..It is the
student’s responsibility to discuss this with the instructor.
If you are traveling for the university, you need to notify the instructor and complete the
assignment PRIOR to missing class. This is the student’s responsibility.
In Class Exercises: must be typed. Fully answer all questions. Place students’ names at top of first page.
The length should be 2 pages minimum. Only students present will get credit for the exercise. This will
be determined by those who have signed the roll for the day. Do not cut and paste from the Internet. Use
your judgment and thoughts in preparing the answers.
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COURSE OUTLINE (tentative)
Date
Topic
08/30 Course Overview
Describe instructor’s teaching style, Explain course content, Identify classmates by name,
Explain Individual Presentations and in class exercises
Assignment: You are to plot out a vacation for yourself. Traveling from your own country, you have
$500 for a flight and $500 spending money. You must survive on $500 for 10 days. Where would you
go? We will discuss this in class in two weeks.
09/04 Chapter 1
The Rapid Change of International Business
Learning Objectives Intern business terminology and business model, Why is IB different?
Chapter 2
International Trade and Foreign Direct Investment
Learning Objectives Types of foreign investment, Why go abroad, How to enter foreign
markets
09/06 Ch 2 continued
International Financial Concepts What is a cross rate matrix? How do I use it? Let’s order
dinner in some other countries. Is food cheaper in the US or elsewhere?
09/11 Chapter 3
Theories of Economic Trade and Development
Learning Objectives International trade theory, Trade restrictions, Intern investment theories
09/13 Choose Teams
Chapter 4 International Organizations
Learning Objectives EU, NAFTA, OPEC, UN, WTO
List all products you use on a daily basis. What is their country of origin?
09/18 In Class Exercise 1
09/20 Chapter 5
Understanding the International Monetary System
Learning Objectives Bretton Woods Agreement, Uses of SDR, European monetary system
09/25 Chapter 6
Sociocultural Forces
Learning Objectives What is culture, Sociocultural components, Significance in int business
Give an example of the influence of culture on business.
09/27 Exam 1 Chapters 1-6
10/02 Chapter 7
Natural Resources and Environmental Sustainability
Learning Objectives Iimportance of geography to a country’s success, political and trade
relationships, Importance of climate, rivers and water
Chapter 8 Economic and Socioeconomic Forces
Learning Objectives Intern Economic Analyses, National economic plans, Industry dimensions
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Which countries do you believe practice environmental sustainability (have a green platform)? How
important are natural resources in attracting FDI to Alabama?
10/04 In Class Exercise 2
10/09 Chapter 9
Political Forces
Learning Objectives Ideological forces, Country risk assessment, Terrorism
If you were choosing an international market, how important would it be that the government was
Communist? What precautions would we need to take?
10-11 Chapter 10 Legal Forces
Learning Objectives Tariffs, Quotas, Taxes, Local law, Industrial espionage, Govt controls
10/16 Chapter 11 Financial Forces
Learning Objectives Fluctuating exchange rates, Inflation & exchge rates, Accounting practices
How does fluctuation of the exchange rates affect our financial decision-making? Can we make a
profit in an emerging market that has a poor exchange rate?
10/18 In Class Exercise 3
10/23 Chapter 12 Labor Forces
Learning Objectives Immigration, Aliens, Guest Workers
Chapter 13 Competitive Forces (strategy, mission, planning, industrial espionage)
How many immigrants are estimated to be in Alabama? Where is their home country?
How severely should governments punish companies ad their officers for industrial espionage?
10/25 Midterm
10/25 Exam 2 Chapters 7-13
10/30 In Class Exercise 4
11/01 Chapter 14 Assessing and Analyzing Markets
Learning Objectives Market screening, Recapitulation of the screening process, IMIS
Chapter 15 Entry Modes
Learning Objectives Indirect and Direct Exporting
What knowledge is important for a decision maker before making an international business decision?
Why is it valuable to assess the potential market share before diving in?
11/06 In Class Exercise 5
11/08 In Class Exercise 6
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11/13 Chapter 16 Export and Import Practices
Learning Objectives Why export, Locating foreign markets, Payment and finance terms
Chapter 17 Marketing Internationally
Learning Objectives Added complexities,Product strategies, Foreign environmental forces
What does Alabama export? Name a company in our area that exports.
11/15 In Class Exercise 7
11/20 Chapter 19 Human Resources Management
Learning Objectives Recruitment,Selection, Training, Development, Compensation
Are you expatriate material? Find a web site for expatriates. What does it offer? Take a self quiz: do I
have the right stuff?
11/22 Thanksgiving
11/27 In Class Exercise 8
11/29 Chapter 20 Financial Management
Learning Objectives Currency exchange rates, Capital raising/investing, Sales without money
12/04 Academic Preparation Day
FINAL EXAM 11am class at 10-12 on Thursday December 6
12.45 class at 10:30-12:30 on Tuesday, December 11
You must be on time for all exams. If you come in after someone has taken the exam and left, you will
not be allowed to take the exam and will receive an incomplete in the course.
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