revised 3/19/07
Spring 2007 Semester Program Assessment Report
(Please provide electronic and hard copy to your college facilitator.)
Degree program*: BA-RTVF
Department: TRFT
Chair: Mike Adams
Department Phone: 924-4530
Report Prepared by: Babak Sarrafan
Date: 6/06/07
*Where multiple program curricula are almost identical, and SLOs and assessment plans are identical,
it is acceptable to list more than one program in this report.
Please list all Student Learning Outcomes/Objectives (SLOs) for this program in Tables 1A & 1B.
Table 1A. Learning Outcomes (all outcomes if one program reported, or common outcomes if
multiple programs reported on this form.)
SLO #
1
Exact wording of Student Learning Outcome (SLO)
Become media literate: Know the history, processes and current structure
of the electronic media, its ethical parameters, and the social and
political effects of electronic and mass communication on a audience.
2
Tell meaningful stories through production of good narratives. Appreciate
the art and aesthetics of media (radio, television, film).
Communicate information and entertainment to diverse cultures using
radio, television and film. Be sensitive to the ways and processes of, and
the attitudes held by races, religions, political and social groups that are
not their own.
3
4
5
Understand how to plan, produce, write and direct radio, television and
film/cinema projects. Achieve professional-level skills of production.
Select and operate video/television, film, and audio/radio technologies.
Determine what type of information is needed for a research question,
problem, or issue, and be able to retrieve, evaluate and effectively use
such information to produce scholarship.
Table 1B. Unique Learning Outcomes, if multiple programs reported on this form.
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Program Name:
SLO #
Exact wording of Student Learning Outcome (SLO)
Program Name:
SLO#
Exact wording of Student Learning Outcome (SLO)
Please complete the schedule of learning outcome assessment below by listing all program SLOs by
number down the left column and indicating whether data were/will be collected (C), when they
were/will be discussed by your faculty (D) and when changes resulting from those discussions
were/will be implemented (I).
NOTE: * SJSU must provide data to WASC for all SLOs by the end of Sp07.
Table 2
C = data Collected
SLO #
1
2
3
4
5
D = results Discussed
F05 or
earlier
Sp06
C
I = changes (if any) Implemented
F 06
Sp07
F07
Sp08
D
C
C
C
D
C
D
D
D
1. Check the SLOs listed at the UGS Website (www.sjsu.edu/ugs/assessment/programs/objectives).
Do they match the SLOs listed in Tables 1A and 1B?
___X____ YES
_________ NO
2. Fall 2006 Performance Data: Describe the direct assessment (performance) data that were
collected in fall 2006 (‘C’ in F06 column of Table 2), how much and by whom. Be specific, for
example: Instructors in two sections (60 students) of PSYC 150, Anagnos and Cooper, gave an embedded
exam question and in their summary report indicated the % of students who earned a ’B’ or better, ‘C’, or
less than ‘C’ using the same grading rubric for that question.
SLO #
5
4
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Data collected, how much, by whom**
Instructor Kratz assigned one audience research assignment and one detailed library
research paper in order to address this SLO. As stated in the assignment, the initial short
paper was used to familiarize the students with basic research skills and critical thinking.
Papers were returned with related notes/feedback related to the topic of audience research
methodology. Grades for the 44 enrolled in this class indicated that this project’s grades
averaged B- to C+ range. In preparation for the research paper, students were given a
detailed handout to help them with formatting and writing the papers. The instructor’s
green sheet learning objectives stated that students will understand theories of audience
behavior, current social research on mass media, and basic tools of analyzing of how
media texts make meaning. These help students achieve SLO #5 and RTVF 173.
For RTVF 91, Instructor LeFever gave an assignment of writing, producing and recording
a Public Service Announcement (PSA) for Radio broadcast. The project has four parts
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that were graded: 1) written treatment, 2) production Meeting, 3) written script of the
PSA and 4) the recorded project on audio CD. This assignment is the culmination of the
learning experience for audio production. The student must be able to come up with an
idea for a PSA, verbally articulate his/her idea and record their project on audio CD that
is on-time and with good production values. In SLO# 4 the student will understand how
to plan, produce, write and direct radio, television and film/cinema projects. Achieve
professional-level skills of production. Select and operate video/television, film, and
audio/radio technologies. Of the 15 students enrolled in this class, 4 students received As,
6 Bs, 3 Cs and 2 students failed to turn in the assignment.
3. Fall 2006 Indirect Measurement (if any): Describe the indirect assessment data that were
collected in fall 2006 (‘C’ in F06 column of Table 2), how much and by whom. Be specific, for
example: 50 employers were surveyed by Margaret Wilkes, Career Planning and Placement about
performance of recent hires who graduated from our program in 2004-5.
SLO #
Data collected, how much, by whom**
1
2
etc.
4. Fall 2006 Findings/Analysis: Describe the findings that emerged from analysis of data collected in
F06. Be specific. For Example: less than 50% of students met criteria for teamwork outcome. OR
Employers indicated students have sufficient teamwork skills, no change needed.
Finding 1 (SLO # (4))
In RTVF 91, by carrying out a start to finish project assignment, students learned
the skills and organization needed to complete an actual production project. That
is clearly the goal of the class. In addition by attending lectures, doing rotations in
the television studio, and taking a practical exam of the related equipment,
students had learned the tools necessary to do a studio production. 87% of
students completed the task with above average scores.
Finding 2 (SLO # (5))
For RTVF 173, the findings show that the first initial research assignment given to
the students prepared them for the information needed to do a research paper,
solve problems related to the research, and effectively analyzing the data
collected. The handouts and theories discussed in class insured that 75% of
students met the objectives and score above average grades.
etc.
5. Fall 2006 Actions: What actions are planned and/or implemented to address the findings from fall
2006 data? These are indicated by ‘I’ in Table 2 for the SLO data collected in fall ’06. Examples of
actions taken include curricular revision, pedagogical changes, student support services, resource
management. Be specific. For example: revising ENGR 103 to include more teamwork.)
Planned
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For RTVF 173, we are planning to insure part time faculty is clear in
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understanding and conveying the objectives to the students. This will be achieved
by a new green sheet which will help students and us to better observe the learning
in the class.
Planned
Implemented
Implemented
6. Fall 2006 Process Changes: Did your analysis of fall 2006 data result in revisiting/revising the
Student Learning Outcomes or assessment process? Yes __ No _X_.
If the answer is yes, please explain and submit an updated version of the Student Learning
Outcomes and/or assessment plan.
7. Spring 2007 Performance Data: Describe the direct assessment (performance) data that were
collected spring 2007 (‘C’ in Spr07 column of Table 2), how much and by whom. Be specific. For
example: Instructor for MATH 188 (30 students), Stone, gave 3 embedded exam questions and in his
summary report indicated the % of students who met or did not meet SLO #2.
SLO #
2
Data collected, how much, by whom**
RTVF 172 is a media experience that exposes the students to the production process of
“concept to complete.” Students are required to write a 5 to 10 minute script, storyboard
the same script, film and edit the same project. As part of this exercise the students are
required to hand in some digital still photos to evaluate their lighting and creative
expertise. Along with their normal class work, freelance professionals are brought in to
speak to the class about the “real media world.” In the semester of spring 2007 student
TA’s discussed and showed examples of the schools HD camera equipment and standard
editing technique. In addition a freelance professional cameraman, sound mixer, and
visual effects supervisor all spoke to the class. The finals ranged in creativity, technique,
and originality. 24 students were enrolled with 14 seniors and 4 graduate levels students.
Most students got A’s and B’s by fulfilling the requirements of the class. Ned Kopp
instructed the class.
etc.
8. Spring 2007 Indirect Measurement (if any): Describe the indirect assessment data that were
collected (‘C’ in Spr07 column of Table 2), how much and by whom. Be specific, for example: 100
alumni were surveyed by the department with questions related to SLOs #1 & #2.
SLO #
1
2
etc.
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Data collected, how much, by whom**
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9. Fall 2007 Direct Measurement: For the SLOs scheduled to be assessed in fall 2007, describe the
direct (performance) data that will be collected, how much and by whom.
Be specific, for example: Instructors in two sections of ART144, will assess SLOs #3 & #4 using a common
rubric on the students’ final paper.
SLO #
1
Data to be collected, how much, by whom**
Instructor, Barnaby Dallas will collect data for RTVF 175 Script Writing class. This class
will be assessed for SLO #3. It is a mandatory class for all RTVF majors.
2
etc.
10. Fall 2007 Indirect Measurement (if any): Describe the indirect assessment data that will be
collected (‘C’ in F07 column of Table 2), how much and by whom. Be specific, for example:
graduating seniors in all capstone course sections will be surveyed on curriculum strengths & weaknesses.
SLO #
1
2
etc.
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Data to be collected, how much, by whom**