Department of Marketing and International Business
Mission Statement
Our mission is three-fold:
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to add to the body of knowledge in the fields of Marketing and International
Business through research that is rigorous, relevant and at the leading edge,
to disseminate that knowledge to our peers through leading scholarly publications
and participation in academic and professional conferences,
to provide an educational experience and a learning environment for our students
that enables them to maximize their intellectual and career potential.
We reaffirm and support the vision of Baruch College as an institution of excellence and
opportunity, recognized for the quality and affordability of its education that enables the
rapid upward mobility of its diverse student body.