SVKM’s NMIMS University
School of Distance Learning
Sales Management
Date:
Total Marks 100
Time:
Instructions
1. Please be brief & to the point.
2. Please state your assumptions clearly.
3. Question no 8 is compulsory & carries 25 marks.
4. Attempt any five questions from question no 1 to 7 each carrying 15 mks.
5. Total marks 100
Q1. Please reply in just three sentences.
a)
b)
c)
d)
e)
f)
g)
h)
(Attempt any 5)
Marks 15
Three important analyses from Expense statement….
Three advantages of promoting a sales person within the organization…
Three benefits of forming sales territories….
Three qualifying condition for incentives….
Three objectives of sales Display……..
How does coaching differ from counseling (Three Points?)
Three important of First Line Manager…
How does evaluation differ from control?
Q2. Explain different types of Compensation ?
Or.
Marks 15.
Q2. Different type of Motivational technique used to motivate the sale force?
Q.3. Short Notes (Any Three)
1)
2)
3)
4)
5)
6)
Marks 15.
Sales Management.
Handling Drawback/Objections.
Technology in sales.
Types of Sales Presentation.
Role Of Sales Executive.
Different types of Quotas.
Q.4. . Please read the following sales perspectives & give three points action plan
(Any three). Each sales perspective is independent of other.
Marks 15
Assume that, you are a sales supervisor (First Line Manager) with the span of control of
six sales representatives working under you
.
1. The sales picture for two sales reps is as follows.
Closing
Sales Rep Stock
Ms A
100
Mr B
1000
Secondary Sales
1000
100
What will be your action plan for your area so that you do not miss your sales budget?
2. Four Sales reps are grumbling that the sales budgets they received are very tough,
they are not likely to achieve even 50% sales!
3. One sales rep. Is making false calls & your entire team knows about it. The team
feels you are closing your eyes because the guy who is doing false reporting is a
performer?
4. Two sale reps. Have a come to you on transfer, one from Trichur & other from
Guwahati, both have put in more number of years in service in the company than
you. Both are frustrated & feel that the company has done injustice since they are
not yesmen of their Regional Manager.
Q5. List Qualities of a good Sales Personnel:
Or.
Marks 15.
Q5. How important is closing in the sales process? How important is Personal selling
in today’s competitive world?
Q6. Define Communication ? Explain the importance of Communication in Sales
management? Or
Q6. Enlist different steps of Negotiation ?
Q.7 Describe the importance of Monitoring and Performance appraisal in sales force?
Or.
Marks 15.
Q7. Define the following ? ( Any Three)
a)
b)
c)
d)
Daily route coverage Plan.
Selling Cycle.
Work Load Analysis.
Relationship Selling Model.
Q8. Please read the case carefully & give your views in findings , issues & action plans,
In bullet points?
Marks 25.
Kisko Promote Karu ?
Ramesh is a successful ASM from Pune city. He is 27 years of old (Young, Dynamic) &
enthusiastic. He has been transferred & posted in Gorakhpur to lead a team of Six
Representatives. As an ASM, Ramesh was always on budgets and was a good planner;
Ramesh has been given the task of producing results & develop his sales representatives
in to future ASM material.
Ramesh now has to gauge the potential of his team, 2 of his Reps. , Sahil & Gaurav are
probationers & the other 4 representatives had the following profile.
Vineet;
Young, (21 years) fresher, good communicator always find few ways of convincing his
customers to purchase. However is weak on product prospect selection, which leads to
his downfall in productivity. He always tries to justify his actions and is dogmatic in his
approach.
Rahul :
10 years as sales Rep. successful track record in achieving budgets. Sincere &
hardworking, he has appeared for ASM selection process three times but has failed. He
knows the subject well, but lacks confidence & falters particularly in presentations due to
nervousness. He is highly demotivated due to his failure. His main drawback is his
communication disability.
Vinod:
45 years, having 20 years experience in the company. Stagnant in the same territory for
the last 10 years. Knows all his prospects well and achieve his budgets. He has no plans
to grow in the organization. His success is mainly due to his personal contact with
retailers & stockiest. He is good in record keeping & is particularly good in figures. He is
highly egoistic and sentimental.
Rohit :
27 years, with 4 years experience in the company, smart working, regular in achieving his
targets. His main strengths are planning, setting priorities & keeping to commitments. He
is always open to suggestion & has a positive attitude. He is however irregular in sending
his reports to his ASM.
Questions:
1) Who is your opinion is the strongest contender this point in time & why ?
2) What is your opinion should Rahul, Vineet & Rohit do for a career in the
organization?
3) Design a scientific selection procedure for promotion for the post of ASM.
ALL THE BEST