Resources for further information and Examples:
Radio Theory:
No one would listen to a radio station that only plays commercials. No one will
follow a Facebook page that only pushes its own agenda.
Blendtec uses social media in a quirky and entertaining way, earning them over
1,000% increase in sales since the launch of their “Will it blend?” YouTube video
series in 2006.
Social Media Success Story: Blendtec
Social Media Today
http://socialmediatoday.com/heidisendible/357931/social-media-success-storiesblendtec
Blendtec’s Youtube Channel:
http://www.youtube.com/user/Blendtec
Dove’s advertising and engagement strategy aims to boost the self-confidence of
women.
Dove’s Facebook page:
https://www.facebook.com/DoveUS
Seniors Theory:
Senior staff should administer pages rather than interns or GA’s because senior staff
have been around, know our history, and have connections with our alumni.
To add to that, use of social media among older audiences is skyrocketing.
True Life: My Mom Receives More Facebook Engagement Than I Do
Social Media Today
http://socialmediatoday.com/slrupert/2313896/true-life-my-mom-receives-morefacebook-engagement-i-do
Stephen Colbert recently deleted the show’s Twitter account after an out of context
tweet caused #CancelColbert to trend, and created outrage among the public. He
dedicated an entire show to the topic: telling America that the tweet was out of
context and posted by someone on his staff. He now says to follow his personal
account if you want to know what he is actually tweeting.
Stephen Colbert Destroys @ColbertReport after Twitter Controversy
Entertainment Today
http://www.today.com/entertainment/stephen-colbert-destroys-colbertreportafter-twitter-controversy-2D79467427
Narcissism Theory
Site administrators are anti-social on social media. To grow your audience, comment
on and share the efforts of others. Talk about topics of shared interest even if they
have no connection to campus.
From Interrupting to Connecting
Social Media Today
http://socialmediatoday.com/tedshelton/2295286/interrupting-connecting
From Entertainment to Collaborating
Social Media Today
http://socialmediatoday.com/tedshelton/2309086/entertaining-collaborating