The Economic Impact of 2006
Basketball Tournaments to the Hawke’s Bay Community
Prepared by:
Janet Turvey
Lecturer in Economics
&
Dr Art Thomas
Research Manager
Faculty of Business and Computing
Eastern Institute of Technology
Private Bag 1201
Taradale
janett@eit.ac.nz
Tel: 06 974 8000 ext 5181
Fax: 06 974 8907
July 2007
Abstract
This research was carried out in order to assess the economic impacts of two sporting
tournaments in the second half of 2006. These were the two Tall Blacks versus Australia
international tournaments held in July and the Under 13s regional tournament held in
October.
The aim behind this research was to discover the amount and nature of the spending that
occurred in Hawke’s Bay as a result of these events. This is because of the multiplier effects
of the original spending carried out by both the organisers and the spending by the visitors. A
further goal was to make a comparison between these two events to try to discover which
had the greatest economic impact.
Surveys were carried out on both nights of the international tournament. A similar survey
was applied for the regional tournament but the managers completed the survey on behalf of
their teams rather than the students.
Once the data was obtained, it was processed using SPSS. Total and average base figures
were then analysed using a114 sector input-output model. The final results indicated that for
the international tournament, the first round spending of $0.24 million had a total impact on
Napier of $0.39 million, whilst the regional tournament had a first round spending of $0.19
million and a total impact of $0.31 million. The multiplier that was applied was 1.63.
The conclusion drawn was that the smaller, less newsworthy, event had almost as great an
economic impact as the larger sporting event in the region. Many organisations host
numerous regional events in Hawke’s Bay and it is the cumulative effect of these many
events and tournaments that has such a large economic impact on the region.
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July 2007
Introduction
This paper aimed to identify the economic impact within the Hawke’s Bay area of two
related sporting events held in Napier during 2006. The events were the New Zealand Tall
Blacks versus Australia international basketball tournament, a two match series held in July
2006, and the Under 13s regional basketball tournament, a four day event held in October
2006. It looks briefly at the background to the economic impact of sporting events. The
approach then discusses the methods applied to gather the base information for each
particular event. This is followed by an explanation of the economic impact modelling
procedure used. The results of this procedure applied to two separate basketball events are
then presented. A summary of the analysis is provided with some limitations stated and
conclusions drawn.
Background to Economic Impact of Sporting Events
Over the past few decades sports tournaments throughout the world have grown in size and
number, and this has led to the interest in trying to capture the economic impact on a local
community. Kaylen, Washington and Osburn (1998) state ‘over the past two decades, sports
tournaments have become more numerous and have been growing in size’. The attitude has
also changed recognising that “major sporting events are now regarded by many cities as a
significant part of their tourism strategy” (Gratton, Dobson & Shibli, 2000). These events
require large scale administrative support and resources and additionally bring many visitors
from outside the area. For the international events there is also “the publicity value of staging
events with widespread media coverage, sometimes known as the lighthouse effect” (Clough,
2005).
The focus for this research was to draw a comparison between two quite different events in
terms of the generation of flow on effects into the community and to quantify, as much as
possible, the nature and size of the impact. However, It should be noted, that “economic
impact analysis is a very inexact process and output numbers should be regarded as a “best
guess” rather than as being inviolably accurate” (Crompton, Lee & Shuster, 2001).
Bevin (2003, p. 1) states “economic impact generally occurs as a result of both the
administrative spending undertaken in support of a particular event/activity and the
generation of additional direct spending by outside visitors attending it”. The economic
impact or flow on effect is then measured in terms of some standard economic variables for
the geographical area in which the event/activity occurs. The variables used in this instance
were revenue, after tax net household income, employment in terms of fulltime equivalents
and the value added in terms of Regional GDP.
A standard economic multiplier model was applied via an input output model operated by Dr
Warren Hughes of the Economics Department at Waikato University. Economic multipliers
“trace how new spending on the event creates indirect activity as the direct recipients of
income spend it elsewhere” (Clough, 2005). It is noted that ‘casuals’ who were in the region
for other reasons and just happened to go to the tournament and ‘time switchers’ who had
changed their mind to come to Hawke’s Bay but would have come at some other time that
year were excluded from the data since this is the accepted method of dealing with them.
Eco Impact BB
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As stated by Crompton (1999, p.18)
Economic impact attributable to a sports tournament or special event relates
only to new money injected into an economy by visitors, media, vendors,
external government entities or banks and investors from outside the
community. Only those visitors who reside outside the jurisdiction and
whose primary motivation for visiting is to attend the event, or who stay
longer and spend more because of the event, should be included in an
economic impact study.
Research Method
Tall Blacks vs. Australia Tournament
For this tournament the base data for administrative expenses was provided by Sports
Hawke’s Bay in conjunction with Basketball New Zealand. This comprised largely of
accommodation costs for the teams, rental vehicles, petrol expenses, stadium hire, promotion
costs, staff security, signage, entertainment and catering costs for corporate boxes. The total
value of these categories was $145,700 (see Appendix One for details).
In respect of visitor spending data, a small survey was developed for spectators to complete.
The number attending from the two nights was 4,800. The survey was carried out on a
random basis by placing a survey form on every alternate seat in the Pettigrew- Green Arena.
A draw was carried out for a free signed basketball to encourage responses. Corporate boxes
were excluded at the request of management (see Appendix Two for a copy of the survey
instrument). The number of survey forms collected from the two nights totalled 677. This
represented a 28.4% response rate on 2,387 forms distributed. However, the vast majority
(88%) of forms returned were from local spectators and children under 15. These were either
excluded on ethical grounds, or because the data required needed to be from Out of the
Region (OOR) persons. This latter reason was to enable the discovery of the economic
impact of new spending injected into Hawke’s Bay. In total, 78 forms were returned from
OOR persons, but the final usable data was supplied by 33 attendees who had come to
Hawke’s Bay specifically to watch the tournament and provided enough relevant data of
spending. They were not, by definition, casuals. Neither were they time switchers,. Both of
these categories were excluded from consideration. This procedure is the accepted method
of handling this type of data.
Further information was obtained on the age category of the 677 returns regardless of their
town of origin.
Regional Under 13s Tournament
The data for the administration expenses for this group was supplied by Sports Hawke’s Bay
and included expenditure on items such as general administration, a tournament controller,
score bench, arena hire and a Powhiri. These totalled $9,357.50 (see Appendix Three).
In respect of visitor spending, the method applied for this group was also a survey form (see
Appendix Four), but because each team was travelling as one whole group, the team was
surveyed rather than individuals. This also was the appropriate method because the students
Eco Impact BB
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July 2007
were under 13 and would not be responsible for their own expenditure. The managers were
provided with a survey form at a managers’ meeting and requested to return the form by the
end of the final session to a box provided at the Pettigrew - Green Arena. A free T- shirt
draw was used as an encouragement for the forms to be returned. There were 32 teams
entered into this tournament from around the country. Eleven teams responded and since the
two local teams were excluded from the total, it was decided to classify the response rate as
36.66% for the sake of generating later figures. This was due to the need to only use OOR
data as outlined above.
The survey forms for the two events both used a simple layout with tick boxes and required
total expenditures figures for various categories. The categories were admission/entry fees,
accommodation, food, restaurants, retail spending, petrol, rental vehicles, tours/taxis, other
attractions, personal spending and other spending.
Economic Impact Modelling
In order to calculate the overall economic impact of these two events using the base
information, a 114 sector input-output model of the Hawke’s Bay regional economy was
used. The latest version of the model (Year 2006) was developed by Dr Warren Hughes of
the University of Waikato Economics Department. Dr Hughes is an economic impact
specialist.
The model basically indicates the source industries for the various inputs (and the total value
of these inputs) of goods and services used by the different industry sectors in the region. It
also indicates the destination industries for the outputs of the different industry sectors in a
region.
Given this basic structure of the input-output table, it can easily be applied to model the
impact of changes in the industry-based expenditure on the size and growth of a regional
economy. An output table incorporates both direct and indirect (multiplier) effects of
externally generated expenditure changes on the local economy.
In this model the economic impact changes are measured in terms of a number of standard
economic variables. These were the revenue received, after tax net household income,
employment in terms of full time equivalents and the value added or regional GDP. These
values are included in the results.
Results
Section 2.1 for the Tall Blacks vs. Australia identified administration expenses as $145,700
and 2.2 identified the administrative spending for the Regional tournament as $9,357.50.
Along with the visitor information data this was fed into the Hawke’s Bay input-output
model, via the appropriate industry sectors.
Tall Blacks vs. Australia Tournament
An analysis of the survey results for the international tournament indicated that the length of
stay for most visitors was, on average, one night. The total number attending the
international tournament was 4,800 spread over the two nights and the majority of these were
local residents including children (88.5%). Some of these may have attended both nights but
generally this did not seem to be the case from an analysis of the results. Full details are
shown in Table 1.
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Table 1: Combined Data Collection Information
Category
Value
Attendees
4,800
Forms returned
677 (28.4% response rate)
HB Attendees + children
599 (88.5% of returns)
OORs and adults
78 (11.5% of returns)
OOR (total usable data)
69
OOR (coming only for the event)
33 (48% of usable data)
OOR but casuals or time switchers
36 (52% of usable data)
OOR no spending shown by OORs
9
The figures obtained from the base group of 33 OOR attendees (usable data) were applied
through to the larger group of 4,800. Thus a figure of 234 was obtained from the larger group
that attended specifically to see the basketball tournament.
Table 2 shows the expenditure categories and its treatment. Notes accompany the table
concerning the formula and its application. The leading categories of spending were
accommodation, petrol, admission fees, food and beverages.
Table 2: Tall Blacks vs. Australia Tournament- Total and Average Visitor Spending
Category
Accommodation
Petrol/private transport
Admission fees
Food and beverages
Restaurants/Entertainment
Retail Spending
Rental vehicles
Tours/Taxis
Other attractions
Personal spending
Total
Column 2
Number of
respondents
Column 3 Total
base Spending
($)
Column 4
Average base
Spending ($)*
23
28
29
27
19
7
1
1
3
0
33
4015
2270
2265
2205
1642
780
200
20
107
0
13504
174.56
81.07
78.10
81.67
86.42
111.43
200
20
35.67
0
409.21
Column 5
Forecast
values- Total
Spending ($)
28470 ***
16096 ***
16061 ***
15635 ***
11643 ***
5531 ***
1418 ***
142 ***
759 ***
0 ***
95755 **
Notes: Formula applied:
* Formula: Column 3 / Column 2
** Formula:
Attendees X
234
X
33/677 X 4800 = 234 attendees
Average spending = Total spending
$409.21
= $95,755
*** Formula: Total category base spending X Forecast total spending
Total base spending
E.g., for Accommodation :
4015
X 95,755 = 28,469.8 (rounded to $ 28,470)
13504
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Figure 1 illustrates total expenditure by categories of the OOR visitors to the tournament in a
more graphic form. It shows that the accommodation was the largest category followed by
petrol/private transport and admission fees.
Error! Not a valid link. Figure 1: Total
Expenditure ($) by Category for Visitors to
Tournament
Age Groups:
Of the 677 returns, six groups were identified. Table 3 shows the numbers and proporations
for each age group. It is noticeable that the under 15s are a dominant age group and the 21-30
year old group is least represented. This may be important for marketing purposes
Table 3: Age groups and numbers attended
Age
Groups
n=
%
Under
15
203
30
15-20
21-30
31-40
41-50
76
11
66
10
81
12
137
20
Over
50
102
15
No age
provided
12
2
Total
returns
677
100
Region of Origin of Attendees
Of the 78 OORs assessed, it is suggested that the two regions (Wellington/Wairarapa and
Manawatu/Taranaki) in close proximity to Hawke’s Bay account for the majority of
attendees. Easy relative access and ‘love’ of the sporting event may be contributing reasons
for attendance. Details are shown in Table 4 over the page.
Table 4: Region of Origin of Attendees
Region Auckland/ Gisborne/ Bay of
Waikato
Wairoa
Plenty/
Taupo
n=
12
11
5
%
15
14
6
Manawatu/ Wellington/ Overseas Total
Taranaki
Wairarapa
OORs
21
30
24
31
5
6
78
100
Regional Under 13s Tournament
The numbers attending the Under 13s Regional tournament from out of the region was
estimated to be 480. This was based on the fact that the average number of people per team
was 16, including players and assistants for 30 teams (16 x 30 = 480). The average length of
stay for the teams was 4-5 nights. However, there were many others (family and caregivers)
attending and who were involved in the administration of the various regional teams. There
were 32 teams entered in the tournament of which two were local. So the data was applied to
30 teams as these were the OORs. Since 11 teams returned their survey forms out of a
possible 30 OORs, this represented a 36.66% response rate. It was only necessary to apply
the data to the full 30 teams as the whole contingent of 30 had been surveyed. This was in
contrast to the previous tournament of which only about half of the attendees were surveyed.
The formula applied to calculate the total spending from the total base spending obtained for
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each category was total base spending per category multiplied by 2.73 ((100/36.66 = 2.73).
See Table 5 and formula for its application.
Table 5: Total and Average Visitor Spending for Under 13s Regional Teams
Category
Accommodation
Food & Beverages
Entry Fees
Rental vehicles
Petrol/private transport
Restaurants/Entertainment
Retail shopping
Other attractions
Tours/Taxis
Other spending
Personal spending
Total spending
Column 2
Number of
respondents
Column 3 Total
base
spending ($)
Column 4
Average base
Spending ($)*
11
11
11
7
11
3
5
4
0
2
1
11
24840
10140
9900
6160
3670
800
1700
760
0
7273
45
65288
2258.18
921.82
900
880
333.64
266.67
340
190
0
3636.50
45
5902.55
Column 5
Forecast
values- Total
Spending
($)**
67813.2
27682.2
27000
16816.8
10019.1
2184
4641
2074.8
0
19855.29
122.85
178209.2
Notes: Formula application:
* Formula: Column 3 / Column 2
** Base Formula: 11/30 = 36.66% of total teams
Multiplier: 100/36.66% = 2.73
For each category 100%= 2.73 X the base value
E.g., 2.73 X $24,840 = $ 67,813.2
Figure 2 portrays the expenditure values by category in a different format. This illustrates
that accommodation was again the largest category of spending for this tournament with
food/beverages and admission fees being the next largest.
Expenditure
Category
13's
Figure 2: Total
Expenditure byby
Category
at Underat
13sUnder
Tournament
Tournament
70,000
Expenditure ($)
60,000
50,000
40,000
30,000
20,000
10,000
Fo
od
Ac
co
m
m
od
at
io
&
n
Be
ve
ra
ge
s
En
t ry
Fe
R
en
es
Pe
ta
lV
t ro
eh
l /p
ic
riv
le
at
s
e
Tr
an
R
es
sp
t/e
or
t
nt
er
ta
in
m
R
en
et
ai
t
lS
ho
O
pp
th
in
er
g
at
tra
Pe
ct
io
rs
ns
on
al
Sp
en
O
di
th
ng
er
Sp
en
di
ng
0
Category
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Application of the 114 Sector Model
The results for both the administrative and visitor spending for both tournaments were
applied to the Hawke’s Bay input output model described previously so as to determine the
economic impact on the regional economy. According to Hughes (2007), it is estimated that
approximately 90% of the economic impact will be realised in the Napier City economy with
the remainder spilling over into the wider Hawke’s Bay region. All impacts are generated
from expenditure by out-of-region visitors to the Hawke’s Bay and would not have been
realised in the Napier/Hawke’s Bay region had these events not been held here.
Tall Blacks Series against Australia
Direct expenditure at the Tall Blacks vs. Australia basketball series in Napier amounted to
$241,455. This was comprised of $145,700 by organisers and $95,755 by out-of-region
spectators. For ease of use in the model the total value was rounded to $0.24 million. Total
first round expenditure of $0.24 million generated flow-on impacts for the four measures and
is summarised in Table 6. One highlight from Table 6 is the total impact on the city of
Napier of $0.39 million which was created by the total effect of the visitor spending and the
flow on expenditure of $0.15 million.
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Table 6: Economic Impact of Visitor Expenditure at the International Tournament
Expenditure Round
First Round
Expenditure
Flow-on Expenditure
Total Impact Napier
City
Multiplier
Revenue or
Output $ m
0.24
Impact Measure
Net
Employment
Household
FTEs
Income $ m
0.05
2.39
Value
Added $m
0.10
0.15
0.39
0.02
0.07
0.73
3.12
0.06
0.16
1.63
1.67
1.31
1.63
Under 13s Tournament
Direct expenditure at this tournament totalled $186,727 or $0.19 million. This is comprised
of $8,518 for administration (after tax) and $178,209 by out-of-region visitors to the
tournament. The follow-on rounds of expenditure are summarised under “Flow-on
Expenditure” with the total impact for revenue, net household income, employment in fulltime equivalents (FTEs) and value added. Note that value added comprises gross wages and
profits realised by Napier employees and businesses together with depreciation. This is the
best measure of regional or city benefit. Table 7 shows the results for the flow-on effects of
the regional tournament and one major highlight of this is the flow on effect of $0.12 million
which assisted in generating a total impact on the city of Napier of $0.31 million.
Table 7: Economic Impact of visitor Expenditure at the Regional Tournament
Expenditure Round
First Round
Expenditure
Flow-on Expenditure
Total Impact Napier
City
Multiplier
Revenue or
Output $ m
0.19
Impact Measure
Net
Employment
Household
FTEs
Income $ m
0.03
1.93
Value
Added $m
0.08
0.12
0.31
0.02
0.05
0.60
2.53
0.05
0.13
1.63
1.67
1.31
1.63
Summary
The multipliers for the four impact measures are shown at the bottom of Tables 6 and 7. For
example, every dollar of expenditure or revenue generated by either event induces a further
63 cents of expenditure elsewhere in the Napier/Hawke’s Bay economy. The multipliers are
the same for both events with small changes resulting from slightly different expenditure
patterns in each case. These compare with Frechhtling and Horvath’s (1999) output
multiplier of 1.63 for Washington D.C.
Eco Impact BB
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July 2007
Thus the total impact in terms of spending or gross output for the Tall Blacks Tournament
was $0.39 million, whilst the Under 13s tournament added a further $ 0.31 million. This
gives a total of $0.7 million for the two events alone.
The value added or consequential increase in economic activity in the region for the Tall
Blacks tournament was $0.16 million, and for the Under 13s $0.13 million giving a total of
$0.29 million. These in turn generated an annual equivalent of 3.12 jobs from the Tall Blacks
tournament and 2.53 jobs from the Under 13s tournament or just under 6 FTE jobs in total.
This would create an increase in income accruing to households in the area of approximately
$0.07 million from the Tall Blacks tournament and $0.05 million from the Under 13s
tournament representing a total of $1.12 million.
The sectors in Hawke’s Bay which gained the most from the events in supplying inputs and
services to the activities would have been accommodation, food, bars and restaurants, petrol
and transport with some addition to the leisure activities such as attractions and retail
shopping. The figures represent a marked impact for the region in terms of expenditure, jobs
and income.
4.0
Limitations
Tall Blacks vs. Australia Tournament
There were some limitations in obtaining the data for the Tall Blacks vs. Australia
tournament in that people had come to watch the basketball and since this was their focus for
the evening, people may not have been inclined to participate in the survey.
Under 13s Tournament
There was also some difficulty in getting Team managers to return their forms despite
following this up after the event. Despite the return rate (36.66%) the data received was very
similar in spending patterns throughout and so the extrapolation of the figures was deemed to
be acceptable.
5.0
Conclusions
This is the first formal study that anyone within EIT has carried out for a major regional
sporting tournament. Despite a low response rate, it is clear from the size of the events that
they provide an indicative measure of spending and flow on effects to other sectors such as
the creation of jobs in the Hawke’s Bay region. Both of these events were over a relatively
short period of time (less than a week in each case). It must be stressed that only OOR
spending was considered in this study and for the international tournament, a considerable
number of people attending were local and their spending was not taken into account.
If a comparison is made between the two tournaments, then it might appear from an initial
view that the international tournament would generate a far greater impact than the Under
13s school age tournament. However, the results suggest otherwise. The international
tournament certainly does have a greater impact, but the Under 13s has almost as great an
economic benefit to the region.
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July 2007
The current study focused on the economic benefits in terms of economic growth and
employment in the region as a result of two basketball tournaments. Whilst this was the main
focus, it needs to be recognised that there are other less tangible effects. These would be the
creation of links between Sports Hawke’s Bay and other groups such as HB Incorporated
who are a regional tourism entity funded by the Regional Council and Napier City Council,
K. Murphy (personal communication, February 21, 2007). Links were also made with NZ
Basketball throughout both of these tournaments. These will be invaluable for the future
when other similar events might be planned. Furthermore, not only would jobs be created,
but also the skills of those workers and the many volunteers who were assisting at the
tournaments would have been enhanced.
The promotion of basketball as a sport in the region was an important goal of these two
events. Sport, and especially sport for the younger ages, is considered to be essential for the
wellbeing and development of our youth. Watching both international events and attending
the opening ceremony of the Under 13s games was an inspiration in itself let alone seeing the
commitment that had gone into the coaching, training and preparation of those taking part.
Whilst the focus of the international event study was on its economic impact, figures were
obtained on the age of the competitors and their regions of origin. From the returns, one
could conclude that the marketing of future international events might be more directed
towards the younger age groups (under 15) and those over 40 since these were the most
heavily represented. It might also be noted that marketing could be focused towards those
regions in close proximity to Hawke’s Bay since these were the most represented in the OOR
persons.
A two event assessment of economic impact on the Hawke’s Bay region, whilst valuable in
yielding particular information was both too close together and of a different magnitude to
truly reflect upon. It would be extremely beneficial to all parties involved to plan similar
studies over the next two to three years in order to better understand the likely impact of any
particular event.
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References:
Bevin, S. (2003). Local economic impact of 2003 Napier Art Deco weekend. Report
prepared for Art Deco Trust, Napier by Economic Solutions Ltd, Napier.
Clough, P. (2005, April). The measure of events. NZIER Updates, 1-3.
Crompton, J.L. (1999). Measuring the economic impact of visitors to sports tournaments and
special events. Ashburn,Virginia: Division of Professional Services, National Recreation and
Park Association.
Crompton, J.L., Lee, S., & Shuster, T.J. (2001). A guide to undertaking economic impact
studies: The spring fest example. Journal of Travel Research, 40(1) Aug, 79-87. Retrieved
June 12, 2006, from http://ill.nat.lib.govt.nz.ezproxy.aut.ac.nz/vdx/zengine?
Frechtling, D.C., & Horvath, E. (1999). Estimating the multiplier effects of tourism
expenditures on a local economy through a regional input-output model. Journal of Travel
Research 37(4), 324(9).
Retrieved June 6, 2006, from http://infotrac.galegroup.com/itw/infomark.
Gratton, C., Dobson, N., & Shibli, S. (2000). The economic importance of major sports
events: a case study of six events. Managing leisure, 5, 17-28.
Hughes, W. (2007). Regional impact of basketball tournaments in Napier. Report prepared
for Eastern Institute of Technology, Taradale by Waikato University, Hamilton.
Kaylen, M.S., Washington, A., & Osburn, D.D. (1998). Estimating expenditures for openaccess amateur sports tournaments. Journal of Travel research, 36(4) Spring, 78-79.
Retrieved June 6, 2006, from http:ill.natlib.govt.nz/vdx/engine?
Bibliography:
Higham, J. (n.d.) Sport as an avenue of tourism development: An analysis of the positive and
negative impacts of sport tourism. Retrieved June, 12 2006, from file://H:\Commentary%2020Sport%20as%20an%20 Avenue%20of%20 Tourism%20.
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Acknowledgements
I would like to acknowledge the contribution of certain people and groups to the writing of
this paper. These are:
Business Links Funding under the direction of Dr Ami Sundar who provided the sponsorship
to allow this research to be undertaken.
Kevin Murphy, Events Manager of Sports Hawke’s Bay who assisted by providing access
and contacts for the basketball data.
Dr Art Thomas, Research Manager, Faculty of Business and Computing at EIT who assisted
with the computer programme (SPSS).
Sean Bevin who carried out economic impact studies on many Hawke’s Bay events and
whose Economic Impact Report on the Napier Art Deco Tournament (2003) has been
invaluable.
Dr. Warren Hughes, Lecturer in Economics at Waikato University who carried out the
econometric analysis.
Sally Woods, Lecturer in Computing at EIT who assisted with formatting graphs and layout.
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Appendix One
Tall Blacks vs. Australia Administration Expenses
Costs for the Players and Administration of event information provide by Sports
Hawke’s Bay in conjunction with Basketball NZ
Category
Accommodation – Australia
Accommodation NZ
Accommodation NZ BB management
Rental Vehicles-Australia
Rental vehicles-NZ
Air NZ flights
Player payments
Petrol-Australia
Petrol-NZ
Clothing uniform
Staff security, score bench, liaison
Stadium hire-PGA and Hastings
Signage
Entertainment
Promotion
Posters/advertising
Bar purchases
Catering for corporates
Coaching seminar during series
Total
Total expenses
19000
19000
2100
3000
5000
paid by BBNZ
paid by BBNZ
1800
2500
2000
5000
18000
5000
8000
26000
8800
5000
8000
7500
145700
Excess for event (profits stay in Hawke’s Bay- $40,000)
Two additional sponsorship deals were made between local companies and Basketball NZ
during the series Furnware and IMS Payroll
Eco Impact BB
14
July 2007
Appendix Two
Tall Blacks vs. Australia Basketball Tournament – Survey
Sports Hawke’s Bay wishes to determine the number of visitors to the region and their economic impact on it as a result of this
basketball tournament. Please assist by completing the questions below, whilst on the premises, and deposit your completed form in
one of the boxes provided around the arena by the end of interval. Pencils are available at the deposit boxes. There will be a draw of
completed forms for a signed basketball from the Tall Blacks so please retain your number.
1.
Please circle the following age bracket to which you belong
Under 15
15-20
21-30
31-40
41-50
Over 50
If you are under 15 please do not answer the rest of the questions but place your form in the box provided. Thank you.
2.
Area of Residence
What is your normal place and country of residence?
Place: ___________________
Country:__________________________
If you consider yourself to be a resident of Hawke’s Bay please do not answer the rest of the questions but place your
form in the box provided. Thank you.
3.
How many nights will you be staying in the Hawke’s Bay area, during this visit?
Number of nights: ______________________
4.
On which of the following days will you be attending this event? Circle both if this applies.
Wednesday
Friday
5.
Is your main reason for visiting Hawke’s Bay on this occasion, to come to the basketball tournament? [Please tick the
appropriate box].
Yes
6.
No
To better understand the economic impact of this tournament, we are interested in finding out the approximate amount of money
you and other visitors will spend in the region on various categories of expenditure. This is a difficult question but an important
one for our survey. During the course of your visit to Hawke’s Bay, what is the approximate amount you, personally, will
spend on each of the following categories?
Amount spent in the Hawke’s Bay region ($)
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
Type of Expenditure
A. Admission fees
B. Accommodation-hotel/motel
C. Food and beverages/groceries
D. Entertainment/restaurants/bars
E. Retail shopping
F. Tours and taxis
G. Private car expenses (petrol etc)
H. Rental Vehicle expenses
I. Personal expenditure, eg. hair/massages/ gym
J. Other attractions
K.Other (please specify)
For the next questions please tick the appropriate boxes.
7.
Would you have come to the Hawke’s Bay region at this time even if this event had not been held?
Yes
No
7a. If “Yes”, did you stay longer in the Hawke’s Bay region than you would have done if this event had not been held?
Yes
7b. If “Yes” how much longer?
8.
No
___________________ Days
Would you have come to Hawke’s Bay in the next three months if you had not come at this time for this event?
Yes
No
Thank you very much for completing this survey. Please place it in one of the boxes provided by the end of interval.
Eco Impact BB
15
July 2007
Appendix Three
Administration Expenses and Income for Regional Tournament
(Napier Basketball Association Under 13s Tournament)
Income
BBHB from BBNZ
Grant received
Napier City Council
3700
(gaming money) 2750
1000
Total
7450
Expenditure
Admin
Tournament Contoller(4 days @ $150 x 2
Scorebench 4 days @$200x2 venues
Hall hire
Powhiri
500
1200
1600
5557.50
500
Total
9357.50
Total Profit(Loss)
Eco Impact BB
(1907.50)
16
July 2007
Appendix Four
Regional Schools Basketball Tournament – Survey
Sports Hawke’s Bay wishes to determine the number of visitors to the region and their economic impact on it as a result of this
basketball tournament. Please assist by completing the questions below, and deposit your completed form in the box provided
at the front of the arena by the end of the tournament. There will be a draw of completed forms for a Basketball NZ t- shirt.
1.
Area of Residence
What is your normal place of residence?
Place: ___________________
2.
How many nights will you be staying in the Hawke’s Bay area, during this visit?
Number of nights: ______________________
3.
What is the name of your team?
4.
How many players are there in your team?
5.
How many adults (coaches/managers/supporters) are attending with your team? ______
6.
Is your main reason for visiting Hawke’s Bay on this occasion, to come to the basketball tournament?
[Please tick the appropriate box]
Yes
7.
________________________________________
__________________________
No
To better understand the economic impact of this tournament, we are interested in finding out the approximate amount of
money you and other teams will spend in the region on various categories of expenditure. This is a difficult question but an
important one for our survey. During the course of your visit to Hawke’s Bay, what is the approximate amount your
immediate group/team will spend on each of the following categories?
Type of Expenditure
A. Entry fees
B. Accommodation-hotel/motel
C. Food and beverages/groceries
D. Entertainment/restaurants/bars
E. Retail shopping
F. Tours and taxis
G. Private car expenses (petrol etc)
H. Rental Vehicle expenses
I. Personal expenditure, eg. hair/massages/gym
J. Other attractions
K. Other (please specify)
Total expenditure
Amount spent in the Hawke’s Bay region ($)
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
____________________________________________
For the next questions please tick the appropriate boxes.
8.
Would you have come to the Hawke’s Bay region at this time even if this event had not been held?
Yes
8 a.
9.
No
If “Yes”, did you stay longer in the Hawke’s Bay region than you would have done if this event had not
been held?
Yes
No
8 b.
If “Yes” how much longer?
___________________ Days
Would you have come to Hawke’s Bay in the next three months if you had not come at this time for this event?
Yes
No
Thank you very much for completing this survey. Please place it in the box provided at the entrance to the
arena by the end of the tournament.
Eco Impact BB
17
July 2007