KENNESAW STATE UNIVERSITY
GRADUATE COURSE PROPOSAL OR REVISION,
Cover Sheet (10/02/2002)
Course Number/Program Name SM 6060/M.S. with a major in Comparative Sport Management
Department Health, Physical Education, and Sport Science
Degree Title (if applicable) Master of Science
Proposed Effective Date Fall 2012
Check one or more of the following and complete the appropriate sections:
X New Course Proposal
Course Title Change
Course Number Change
Course Credit Change
Course Prerequisite Change
Course Description Change
Sections to be Completed
II, III, IV, V, VII
I, II, III
I, II, III
I, II, III
I, II, III
I, II, III
Notes:
If proposed changes to an existing course are substantial (credit hours, title, and description), a new course with a
new number should be proposed.
A new Course Proposal (Sections II, III, IV, V, VII) is required for each new course proposed as part of a new
program. Current catalog information (Section I) is required for each existing course incorporated into the
program.
Minor changes to a course can use the simplified E-Z Course Change Form.
Submitted by:
Faculty Member
Approved
_____
Date
Not Approved
Department Curriculum Committee Date
Approved
Approved
Approved
Approved
Approved
Approved
Not Approved
Department Chair
Date
College Curriculum Committee
Date
College Dean
Date
GPCC Chair
Date
Dean, Graduate College
Date
Not Approved
Not Approved
Not Approved
Not Approved
Not Approved
Vice President for Academic Affairs Date
Approved
Not Approved
President
Date
KENNESAW STATE UNIVERSITY
GRADUATE COURSE/CONCENTRATION/PROGRAM CHANGE
I.
Current Information (Fill in for changes)
Page Number in Current Catalog
___
Course Prefix and Number
___
Course Title
___
Class Hours
____Laboratory Hours_______Credit Hours________
Prerequisites
___
Description (or Current Degree Requirements)
II.
Proposed Information (Fill in for changes and new courses)
Course Prefix and Number __SM 6060_________________________________
Course Title _Economic and Financial Issues in Sport
___________
Class Hours
3____Laboratory Hours___0____CreditHours____3____
Prerequisites Graduate Status
Description (or Proposed Degree Requirements)
The primary purpose of this course is to examine economic principles in addition to
financial and fiscal management related to the sport and recreation industries in both forprofit and non-profit settings within the United States and abroad. The course will focus
on issues involved in the organization of sports and the economics of amateur, collegiate,
professional, and Olympic sports as well as other parts of the sport industry including
youth sport, recreational sport, and international sport as they relate to the economy.
Specifically, the course covers principles of budgeting, spectator sport revenue
management, financial planning, spreadsheet utilization as a financial management tool,
economic impact studies, methods of financing sport and recreation venues, sponsorship,
and other current trends in revenue generation.
III.
Justification
This is one of six foundational courses in the M.S. in Comparative Sport Management
program. Students will gain knowledge regarding how for-profit and non-profit sport
organizations operate financially. Additionally, students will be provided basic principles
of budgeting for sport endeavors This course provides a practical and conceptual
foundation for individuals who have an interest in sports finance at any level. Students
pursuing careers as recreation directors, athletic directors, conference athletic
administrators, professional general managers, among other sport/fitness/recreation areas
will benefit from exposure to this subject matter.
IV.
Additional Information (for New Courses only)
Instructor: Dr. Bradbury
Text: Financial Management in the Sport Industry, Brown, et. al.; Handbook of Sports
Economics Research, Fizel; Sports Business Journal
Prerequisites:
Graduate Status
Objectives:
As a result of successfully completing this course, students will be able to:
1.
analyze the financial challenges faced by professional sport
2.
describe how economic impact analysis is utilized in sport and recreation
3.
identify and describe the phenomenon of sales of sport licensed products and
services
4.
explain the financial intricacies ticketing or charged admission of sport events
5.
explain the financial aspects of foodservice and souvenir concessions at sport events
6.
explain and analyze the nature of sponsorship exchange in sport
7.
identify methods of fund raising in sport
8.
identify methods of measuring the impact of sponsorship in sport
9.
explain budgeting principles in various sport settings
10. understand the role of broadcast media in sports business
11. utilize spreadsheets (Excel, Lotus, etc.) in application of sport finance
12. understand important financial and economic issues in sports
Instructional Method
The primary method of instructional delivery will be lecture, readings, discussions,
papers, and class projects.
Method of Evaluation
Weekly papers
Excel projects (3)
Research Project
V.
20%
45%
35%
Resources and Funding Required (New Courses only)
Resource
Amount
Faculty
Other Personnel
Equipment
Supplies
Travel
New Books
New Journals
Other (Specify)
$6,500
$1,856
$0
$556
$444
$0
$0
$0
TOTAL
$9,356
Funding Required Beyond
Normal Departmental Growth
$0
The primary revenue sources will be from the reallocation of existing funds through the
shifting of teaching workloads and the addition of two existing unfilled faculty lines. The
estimates above are based on the average graduate faculty course load of six courses per
year and the average annual salary of $65,000. These are averages are for simplicity and
actual salaries and course workloads will vary by personnel. The calculations assume
that the sport management faculty teach all but one of the courses offered (EHS 6630,
which is already offered as part of the M.S. in AEHS). There will be a small revenue
generation during the summer from enrollment in this program.
VI. COURSE MASTER FORM
This form will be completed by the requesting department and will be sent to the Office of the
Registrar once the course has been approved by the Office of the President.
The form is required for all new courses.
DISCIPLINE
COURSE NUMBER
COURSE TITLE FOR LABEL
(Note: Limit 30 spaces)
CLASS-LAB-CREDIT HOURS
Approval, Effective Term
Grades Allowed (Regular or S/U)
If course used to satisfy CPC, what areas?
Learning Support Programs courses which are
required as prerequisites
Health, Physical Education, and Sport Sci
SM 6060
Economic & Fin Issues in Sport
3-0-3
Fall 2012
Regular
N/A
N/A
APPROVED:
________________________________________________
Vice President for Academic Affairs or Designee __
VII Attach Syllabus
I.
SM 6060 ECONOMIC AND FINANCIAL ISSUES IN SPORT
KENNESAW STATE UNIVERSITY
DEPARTMENT OF HPS
II.
INSTRUCTOR: TBA
III.
CLASS MEETING: TBA
IV.
TEXT(S): Financial Management in the Sport Industry, Brown, et. al.
Handbook of Sports Economics Research, Fizel
Sports Business Journal (subscription)
Various readings
V.
CATALOG COURSE DESCRIPTION:
The primary purpose of this course is to examine economic principles in addition to financial and fiscal
management related to the sport and recreation industries in both for-profit and non-profit settings within
the United States and abroad. The course will focus on issues involved in the organization of sports and the
economics of amateur, collegiate, professional, and Olympic sports as well as other parts of the sport
industry including youth sport, recreational sport, and international sport as they relate to the economy.
Specifically, the course covers principles of budgeting, spectator sport revenue management, financial
planning, spreadsheet utilization as a financial management tool, economic impact studies, methods of
financing sport and recreation venues, sponsorship, and other current trends in revenue generation.
VI.
PURPOSE/RATIONALE:
Students will gain knowledge regarding how for-profit and non-profit sport organizations operate
financially. Additionally, students will be provided basic principles of budgeting for sport endeavors.
Conceptual Framework:
This course provides a practical and conceptual foundation for individuals who have an interest in sports
finance at any level. Students pursuing careers as recreation directors, athletic directors, conference athletic
administrators, professional general managers, among other sport/fitness/recreation areas will benefit from
exposure to this subject matter.
Knowledge Base: Students are introduced to the theoretical and practical applications of economics and
finance to the sports industry.
Use of Technology: Students will be given basic spreadsheet application assignments for sport-related
tasks.
Diversity: It is our vision to create a strong multicultural and diverse educational environment at KSU in
order to increase student satisfaction and to promote an understanding and awareness of people from
various backgrounds upon graduation. In this way, KSU students will be educated for, and can effectively
compete in the global society. (KSU catalog).
VII.
COURSE GOALS/OBJECTIVES:
As a result of successfully completing this course, students will be able to:
1.
analyze the financial challenges faced by professional sport
2.
describe how economic impact analysis is utilized in sport and recreation
3.
identify and describe the phenomenon of sales of sport licensed products and services
4.
explain the financial intricacies ticketing or charged admission of sport events
5.
explain the financial aspects of foodservice and souvenir concessions at sport events
6.
explain and analyze the nature of sponsorship exchange in sport
7.
identify methods of marketing and fund raising in sport
8.
identify methods of measuring the impact of marketing and sponsorship in sport
9.
10.
11.
12.
explain budgeting principles in various sport settings
understand the role of broadcast media in sports business
utilize spreadsheets (Excel, Lotus, etc.) in application of sport finance
understand important financial and economic issues in sports
ASSESSMENT OF GOALS/OBJECTIVES
Your instructor will assess your achievement of each objective in the following ways:
Course
Goals/Objectives
1-12
VIII.
Assessment
Instructional
Activity
Lectures, discussions, readings
Papers, projects
COURSE REQUIREMENTS/ASSIGNMENTS:
All students are responsible for all material and announcements (including those regarding changes to the
syllabus) presented in class, regardless of whether or not the student is present—this includes excused
absences. It is the responsibility of the student to obtain information from missed classes. The professor
will not repeat lectures or provide copies of his notes.
IX.
EVALUATION AND GRADING:
FINAL GRADE:
Weekly papers
20%
Excel projects (3)
45%
Research Project
35%
EVALUATION SCALE:
90-100 =
80-89 =
70-79 =
60-69 =
Below 60 =
A
B
C
D
F
X.
ACADEMIC INTEGRITY:
Every KSU student is responsible for upholding the provisions of the Student Code of Conduct, as
published in the Undergraduate and Graduate Catalogs. Section II of the Student Code of Conduct
addresses the University's policy on academic honesty, including provisions regarding plagiarism and
cheating, unauthorized access to University materials, misrepresentation/falsification of University records
or academic work, malicious removal, retention, or destruction of library materials, malicious/intentional
misuse of computer facilities and/or services, and misuse of student identification cards. Incidents of
alleged academic misconduct will be handled through the established procedures of the University
Judiciary Program, which includes either an "informal" resolution by a faculty member, resulting in a grade
adjustment, or a formal hearing procedure, which may subject a student to the Code of Conduct's minimum
one semester suspension requirement.
XI.
ATTENDANCE POLICY:
Students are expected to be in all class sessions and on time. Class participation and attendance are
imperative for students to achieve the basic objectives of the course and program. Because the major focus
of this course is to create an interactive learning environment, class attendance is imperative. Any extreme
circumstances or situations will be handled individually.