Public Awareness of the
Waste Minimisation Act and
Waste Disposal Levy
February 2011
WELLINGTON
3 Collina Terrace
Thorndon
WELLINGTON 6011
NEW ZEALAND
Tel: +64 4 473 1061
Fax: +64 4 472 3501
Email:
umr@umr.co.nz
Website: www.umr.co.nz
Facebook: www.facebook.com/umr.research
AUCKLAND
11 Earle Street
Parnell
AUCKLAND 1052
NEW ZEALAND
Tel: +64 9 373 8700
Fax: +64 9 373 8704
SYDNEY
Level One, Suite 105
332-342 Oxford
Street
SYDNEY NSW 2022
AUSTRALIA
Tel: +61 2 9386 1622
Fax: +61 2 9386 1633
Table of contents
Page Number
1. BACKGROUND, OBJECTIVES AND METHOD........................................................................... 3
2. REPORT ........................................................................................................................................ 4
3. TOPLINE TABLES ...................................................................................................................... 16
4. SUPPLEMENTARY TABLES ..................................................................................................... 22
5. QUESTIONNAIRE ....................................................................................................................... 51
6. METHODOLOGY (DETAILED) ................................................................................................... 55
1.
Background, objectives and method
1.1
Background
The Waste Minimisation Act 2008 (WMA) aims to encourage waste minimisation and a reduction on the amount of
waste generated and disposed of in New Zealand, to reduce the environmental harm of waste and provide
environmental, social, economic and cultural benefits. The WMA introduced a levy of $10/tonne on waste disposed of
at ‘disposal facilities’ (landfills) from 1 July 2009 to raise revenue for waste minimisation, to help local government,
businesses and communities to minimise waste. Costs of the levy may be reflected in the cost of council rubbish bags,
user-pays or rates from providing kerbside collection services, or a gate charge at a transfer station or landfill.
The WMA was introduced without a widespread general public education campaign. Communications focussed instead
on stakeholders with specific responsibilities under the WMA, e.g., landfill operators and city and district councils
(territorial authorities).
Details about the WMA are at: http://www.mfe.govt.nz/waste
1.2
Objectives
The Ministry for the Environment has the primary objective of:

establishing benchmark data of the public’s awareness of the WMA and the levy.
The secondary objective is to measure:


1.3
the public’s awareness of how the levy is passed on to them (transparency of levy cost)
the main ways the public dispose of their household waste.
Method
Results in this report are based upon questions asked in the UMR Research nation-wide omnibus survey. This is a
telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.
Fieldwork was conducted from the 10th to 13th February 2011 at UMR Research’s national interview facility in
Auckland. The margin of error for a sample size of 750 for a 50% figure at the ‘95% confidence level’ is ± 3.6%.
Please be aware that some of the questions have very small sample sizes and must be treated as indicative only.
(A more detailed account of the methodology, response rate and sample frame used for this report is attached at the
back of this report.)
Page | 3
2.
2.1
Report
Overview
The vast majority of New Zealanders (85%) were either unsure or did not think there were government laws or policies
aimed at encouraging recycling and waste minimisation. Public knowledge of the WMA was extremely low, with 93%
saying they knew ‘not that much’ or ‘nothing at all’ about it.
Even so, one-third (30%) declared that they were aware of a government levy that is put on waste that goes to landfills.
However, when those who declared they were aware of the levy were then asked how much it was, 84% were unsure
and only 2.4% were able to correctly state $10/tonne, which represents less than 1% of the population.
The main way in which people dispose of their rubbish was via kerbside collection of council rubbish bags (44%)
followed by council wheelie-bins (30%), private wheelie-bins (11%), drop-off at local transfer station or landfill (4%).
The other main ways in which rubbish was disposed of were burning, recycling, composting and burying.
Page | 4
2.2
One-third declare awareness of the levy
Less than one-third (30%) declared that they were aware of the government levy put on waste that goes to landfills.
Declared awareness varied slightly by region with the lowest awareness in Auckland (26%) and the highest in provincial
areas (33%).
Awareness increased with age. Only 22% of those under 30 years of age declared they were aware compared to 35% of
those over 60 years. Women (32%) were slightly more aware than men (28%) and homeowners (32%) were more aware
than those renting (25%).
2.3
Specific knowledge of the levy
Those who declared they were aware of a government levy were asked how much the levy was per tonne. This revealed
that 84% of those who said they were aware of the levy were unsure how much it was and only 2.4% accurately stated
$10/tonne. This represents less than 1% of the total population.
The range of other responses was from less than $4/tonne to over $100/tonne.
Awareness of Government Levy
“Are you aware of a government levy that is put on
waste that goes to landfills?”
Amount of Levy
“How much does the Levy charge per tonne?”
%
Base: 30% of respondents, those respondents
who are aware of a government levy that is put
on waste that goes to landfills, n=225
Page | 5
2.4
Awareness of the Act (unprompted)
When asked what laws or government policies in New Zealand there were aware of that encouraged people to recycle
or create less rubbish, half (49%) said they were unsure and 36% said there were none. Only 1% named the Waste
Minimisation Act. Council plans and local body laws were cited the most (8.1%) followed by recycling bins and stations
(2.8%).
Awareness of Waste Minimisation Act (Unprompted)
“What laws or government policies in New Zealand are you aware of
that encourage people to recycle or create less rubbish?”
%
N.B: This is a multi-response question so percentages may not add to 100%
Page | 6
2.5
Knowledge of the Act
Public knowledge of the WMA was extremely low with 93% saying they know ‘not that much’ or ‘nothing at all’ about it.
Knowledge of Waste Minimisation Act
“How much would you say you know about the Waste Minimisation
Act – a lot, a fair amount, not that much or nothing at all?”
Good knowledge: 6%
Poor knowledge: 93%
Page | 7
2.6
Ways in which household rubbish is disposed
The most popular way household rubbish was disposed of was via kerbside collection of rubbish bags, which 56% used
in the past year, followed by council kerbside collection of wheelie-bins (40%), visits to the local transfer station or
landfill (39%) and private kerbside collection of wheelie-bins or skips (30%).
Disposal of Household Rubbish
“I’m going to describe a few ways in which you may get rid of
your household rubbish. Not including what you recycle, please
tell me which of these situations describe how you got rid of your
household rubbish in the last year:”
Yes
No
Unsure
You dropped off
rubbish at a local
transfer station or
landfill
You bought council
or other rubbish
bags for kerbside
collection
You used a council
wheelie bin for
kerbside collection
(not recycling bins)
You paid for a private
wheelie bin or skip
 Regional variations in rubbish disposal
Rubbish bags were used significantly less in Christchurch, where only 25% use them.
Christchurch had a significantly higher use of council wheelie-bins (80%) as did Auckland (54%), but rural (27%) and
provincial (25%) areas used these significantly less than elsewhere.
Wellington had a significantly higher use of private wheelie-bins or skips (49%) and Christchurch used them significantly
less (16%).
Christchurch (59%) had a significantly higher use of transfer stations or landfills and Auckland significantly lower usage
of them (25%).
Page | 8
 Other ways rubbish is disposed
The other ways in which rubbish is disposed of were composting (13%), burning (10%) and burying (4.5%).
Other Ways of Disposal of Rubbish
“Are there any other ways that you dispose of your rubbish?”
%
N.B: This is a multi-response question so percentages may not add to 100%
Page | 9
2.7
Main way in which household rubbish is disposed
Council or other rubbish bags for kerbside collection was the main way in which people dispose of their rubbish, with
44% choosing this method compared to 30% who used a council wheelie-bin, 11% who used a private wheelie-bin and
4.5% who dropped rubbish off at a local transfer station or landfill.
Main Way of Disposal of Rubbish
“What is the main way you dispose of your rubbish?”
%
 Regional variations
A similar pattern for the main means of disposal emerged across regions to that outlined in the previous section. For
instance, only 19% of Christchurch used rubbish bags but 70% used council wheelie-bins. Significantly fewer of those in
rural areas used kerbside collection of rubbish bags (36%) or council wheelie-bins (19%). And those in Wellington were
higher users of private wheelie bins or skips (18%).
 Other demographics
Those in rental property (51%) were more likely to use rubbish bags than home-owners (43%). Home-owners were
more likely to use private wheelie bins of skips (13%) compared to renters (8%).
Page | 10
2.8
Council rubbish bags are the most used
Council rubbish bags were almost twice as likely to be used than other bags by those who use rubbish bags as their main
means of rubbish disposal. The use of council bags is almost universal in Wellington with 97% saying they used them.
Use of council bags is also significantly higher in Christchurch where 80% used them.
2.9
Knowledge of levy by main means of disposal
Only a small minority declared that they knew whether the cost of their main means of rubbish disposal included a
government levy. Those with the highest declared knowledge were those who mainly used the transfer station or
landfill (19%) and those who used a private rubbish collector (18%). Users of council wheelie-bins were least
knowledgeable (10%) while 15% of those who used council or other rubbish bags declared they were aware of the levy.
 Demographic variations
Those from Christchurch (28%) who mainly use rubbish bags declared the highest knowledge of the levy. This was also
true of women (20%) compared to men (10%) and homeowners (19%) than renters (8%).
Those from provincial areas (16%) who mainly use council wheelie-bins declared the highest knowledge of the levy. This
was also true of homeowners (13%) than renters (7%).
Those from Wellington (24%) who mainly use private rubbish collectors declared the highest knowledge of the levy. This
was also true of women (25%) compared to men (7%) and homeowners (22%) than renters (0%).
Those from Wellington (34%) who mainly use a transfer station or landfill declared the highest knowledge of the levy.
This was also true of women (23%) compared to men (15%) and homeowners (23%) than renters (7%).
2.10 Sources of information of levy costs
Rates bills or invoices were the most cited source of information about the levy for those who said they were aware of a
levy charge with 45% citing this. The other main sources of information were the media (20%) and word of mouth
(15%).
Page | 11
 Knowledge of levy – Council/Non-Council bag breakdown
Council or Other Bags
“What is your main source of bags for kerbside collection – council rubbish bags or other rubbish bags?”
Base: 44% of respondents,
those who use council or other
bags as their main way to
dispose rubbish, n=331
Government Levy Knowledge
“The main way you get rid of your rubbish may have cost you something. The cost could have come
from buying rubbish bags or from council rates. Do you know if the cost to you includes a
government levy?”
Base: 28% of respondents, those who
use council bags as their main way to
dispose rubbish, n=212
Base: 14% of respondents, those who
use non-council rubbish bags as their
main way to dispose rubbish, n=106
“OK, so do you know how much of the cost to you relates
to the levy?”
Base: n=33, data in counts.
Base: n=13, data in counts.
“Where did you learn about the levy part of your rubbish
disposal costs?”
Base: n=33, data in counts, multi-resp.
Base: n=13, data in counts, multi-resp.
Page | 12
 Knowledge of levy – Council wheelie bin breakdown
Government Levy Knowledge
“The main way you get rid of your rubbish may have cost you something. The cost could
have come from rates paid to your local council. Do you know if the cost to you includes a
government levy?”
Base: 30% of respondents, those who use council wheelie bins as
their main way to dispose rubbish, n=224
“OK, so do you know how much of the cost to you
relates to the levy?”
Base: n=23, data in counts.
“Where did you learn about the levy part of your
rubbish disposal costs?”
Base: n=23, data in counts, multi-response question
Page | 13
 Knowledge of levy – Private rubbish collector breakdown
Government Levy Knowledge
“The main way you get rid of your rubbish may have cost you something. The cost could
have come from a bill paid to a private rubbish collector. Do you know if the cost to you
includes a government levy?”
Base: 11% of respondents, those who use private wheelie bins as
their main way to dispose rubbish, n=80
“OK, so do you know how much of the cost to you
relates to the levy?”
Base: n=14, data in counts.
“Where did you learn about the levy part of your
rubbish disposal costs?”
Base: n=14, data in counts, multi-response question
Page | 14
 Knowledge of levy – Transfer station/Landfill breakdown
Government Levy Knowledge
“The main way you get rid of your rubbish may have cost you something. The cost could
have come from a gate fee at a transfer station or landfill. Do you know if the cost to you
includes a government levy?”
Base: 4% of respondents, those who use transfer stations or landfills
as their main way to dispose rubbish, n=33
“OK, so do you know how much of the cost to you
relates to the levy?”
Base: n=6, data in counts.
“Where did you learn about the levy part of your
rubbish disposal costs?”
Base: n=6, data in counts, multi-response question
Page | 15
3.
Topline Tables
AWARENESS OF GOVERNMENT LEVY
Are you aware of a government levy that is put on waste that goes to landfills?
Yes
No
Unsure
Base: All respondents
%
30
66
4
AMOUNT OF LEVY
How much does the levy charge per tonne?
0-4 dollars
5-9 dollars
10 dollars
11-15 dollars
16-20 dollars
21-50 dollars
51-100 dollars
More than 100 dollars
Depends on location/waste
Other
Unsure
Base: 30% of respondents, those that were aware of a government levy, n=225.
%
0.8
1.3
2.4
0.9
1.3
2.7
2.0
2.0
0.6
2.1
84.1
Page | 16
DISPOSAL OF HOUSEHOLD RUBBISH
I’m going to describe a few ways in which you may get rid of your household rubbish. Not including
what you recycle, please tell me which of these situations describe how you got rid of your household
rubbish in the past year:
You bought council or other rubbish bags
for kerbside collection
You used a council wheelie bin for kerbside
collection (not recycling bins)
You paid for a private wheelie bin or skip
You dropped off rubbish at a local transfer
station or landfill
Base: All respondents
Yes
%
No
%
Unsure
%
56
43
1
40
59
1
30
69
1
39
60
1
OTHER WAYS OF DISPOSAL OF RUBBISH
Are there any other ways that you dispose of your rubbish?
Compost
Burn
Bury
Recycle bins
Feed to animals/chickens/worm farm/dogs
Quarry
Inorganic collection
Green bags/bins
Illegally dumping (fly tipping)
Dispose at work place
Give to charity/charity bins
Tip on property
Insinkerator
Give to family members/friends
Recycle hardware/Scrap metal merchant
Through private companies
Other
None/No response
Base: All respondents.
N.B: This is a multi-response question so it will not add to 100%.
%
12.8
9.7
4.5
2.9
2.9
1.7
1.5
1.2
1.0
1.0
0.8
0.6
0.6
0.6
0.5
0.2
2.7
62.0
Page | 17
MAIN WAY OF DISPOSAL OF RUBBISH
What is the main way you dispose of your rubbish?
You bought council or other rubbish bags for kerbside collection
You used a council wheelie bin for kerbside collection (not recycling bins)
You paid for a private wheelie bin or skip
You dropped off rubbish at a local transfer station or landfill
Burning
Recycling
Compost
Bury it
Picked up at retirement home apartments
Dispose at work
Friends/Families wheelie bins
Private bin company
Waste to pig farm
Unsure
Base: All respondents.
%
44.5
30.2
10.7
4.5
2.4
1.8
1.7
1.0
0.7
0.4
0.4
0.3
0.1
1.3
COUNCIL BAGS OR OTHER BAGS
What is your main source of bags for kerbside collection – council rubbish bags or other rubbish bags?
%
Council bags
64
Other rubbish bags
32
Unsure
4
Base: 44% of respondents, those who use council or other bags as their main way to dispose rubbish,
n=331.
Page | 18
GOVERNMENT LEVY KNOWLEDGE – COUNCIL OR OTHER RUBBISH BAGS
The main way you get rid of your rubbish may have cost you something. The cost could have come
from buying rubbish bags or from council rates. Do you know if the cost to you includes a government
levy?
%
Yes
15
No
58
Unsure
27
Base: 44% of respondents, those who use council or other bags as their main way to dispose rubbish,
n=331.
GOVERNMENT LEVY KNOWLEDGE – COUNCIL WHEELIE BINS
The main way you get rid of your rubbish may have cost you something. The cost could have come
from rates paid to your local council. Do you know if the cost to you includes a government levy?
%
Yes
10
No
66
Unsure
24
Base: 30% of respondents, those who use council wheelie bins as their main way to dispose rubbish,
n=224.
GOVERNMENT LEVY KNOWLEDGE – PRIVATE RUBBISH COLLECTOR
The main way you get rid of your rubbish may have cost you something. The cost could have come
from a bill paid to a private rubbish collector. Do you know if the cost to you includes a government
levy?
%
Yes
18
No
54
Unsure
28
Base: 11% of respondents, those who use private wheelie bins as their main way to dispose rubbish,
n=80.
Page | 19
GOVERNMENT LEVY KNOWLEDGE – TRANSFER STATION OR LANDFILL
The main way you get rid of your rubbish may have cost you something. The cost could have come
from a gate fee at a transfer station or landfill. Do you know if the cost to you includes a government
levy?
%
Yes
19
No
52
Unsure
29
Base: 4% of respondents, those who use transfer stations or landfills as their main way to dispose
rubbish, n=33.
SOURCE OF INFORMATION OF LEVY COST
Where did you learn about the levy part of your rubbish disposal costs?
%
Bill (e.g. rates. private invoice)
44.9
Media (e.g. newspaper article, public notice, website)
19.6
Word of mouth
15.3
Council/Government
6.3
Assumption/Common Sense/General Knowledge/From this interview
5.9
Work
3.3
GST
1.5
Other
1.0
Unsure
8.4
Base: 13% of respondents, those who are aware of a levy charge incorporated into their prices, rates
or bills of the main way of disposal of rubbish, n=94
N.B: This is a multi-response question so it may not add to 100%.
Page | 20
AWARENESS OF WASTE MINIMISATION ACT UNPROMPTED
What laws or government policies in New Zealand are you aware of that encourage people to recycle
or create less rubbish?
%
Council waste plans/Waste programmes/Local body laws
8.1
Recycling/Recycling bins/Local recycling Station
2.8
Other acts (e.g. Resource Management Act)
1.3
Waste Minimisation Act
1.0
Providing rubbish bins
0.7
Levy/Cost of Dumping
0.4
Fines
0.3
Education programmes
0.3
Advertising
0.3
Other
1.1
None or nothing
35.5
Unsure
49.0
Base: All respondents.
N.B: This is a multi-response question so it may not add to 100%.
KNOWLEDGE OF WASTE MINIMISATION ACT
How much would you say you know about the Waste Minimisation Act – a lot, a fair amount, not that
much, or nothing at all?
A lot
A fair amount
TOTAL ‘A lot’ + ‘A fair amount’
Not that much
Nothing at all
TOTAL ‘Not that much’ + ‘Nothing at all’
Unsure
Base: All respondents.
%
1
5
6
34
59
93
1
Page | 21
4.
Supplementary Tables
AWARENESS OF GOVERNMENT LEVY
DISPOSAL OF HOUSEHOLD RUBBISH - COUNCIL OR OTHER RUBBISH BAGS
DISPOSAL OF HOUSEHOLD RUBBISH - COUNCIL WHEELIE BIN
DISPOSAL OF HOUSEHOLD RUBBISH - PRIVATE WHEELIE BIN
DISPOSAL OF HOUSEHOLD RUBBISH - LOCAL TRANSFER STATION OR LANDFILL
MAIN WAY OF DISPOSAL OF RUBBISH
COUNCIL BAGS OR OTHER BAGS
GOVERNMENT LEVY KNOWLEDGE - COUNCIL OR OTHER RUBBISH BAGS
GOVERNMENT LEVY KNOWLEDGE - COUNCIL BAGS ONLY
GOVERNMENT LEVY KNOWLEDGE - OTHER RUBBISH BAGS ONLY
GOVERNMENT LEVY KNOWLEDGE - COUNCIL WHEELIE BIN
GOVERNMENT LEVY KNOWLEDGE - PRIVATE RUBBISH COLLECTOR
GOVERNMENT LEVY KNOWLEDGE - TRANSFER STATION OR LANDFILL
KNOWLEDGE OF WASTE MINIMISATION ACT
23
25
27
29
31
33
35
37
39
41
43
45
47
49
Page | 22
AWARENESS OF GOVERNMENT LEVY
Are you aware of a government levy that is put on waste that goes to
landfills?
Base
Yes
No
Unsure
ALL
750
30%
66%
4%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
241
77
82
350
136
568
182
26%
31%
28%
33%
29%
31%
28%
70%
60%
69%
64%
69%
65%
69%
4%
9%
3%
3%
2%
4%
3%
SEX
Male
Female
359
391
28%
32%
68%
65%
4%
3%
AGE GROUP
Under 30
30-44
45-59
60 Plus
157
225
196
172
22%
30%
31%
35%
72%
65%
66%
63%
6%
5%
3%
2%
150
35%
61%
4%
132
28%
68%
4%
131
125
31
111
23
26
18
25%
33%
17%
36%
18%
35%
10%
70%
63%
74%
62%
78%
65%
90%
5%
4%
9%
2%
4%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
32%
28%
29%
28%
29%
32%
32%
62%
65%
70%
66%
66%
66%
64%
6%
7%
1%
6%
5%
2%
4%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
32%
29%
30%
59%
67%
66%
9%
4%
4%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
25%
32%
24%
71%
64%
72%
4%
4%
4%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
100%
0%
0%
100%
0%
0%
331
32%
65%
3%
212
106
224
31%
36%
27%
67%
59%
69%
2%
5%
4%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 23
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
27%
36%
70%
60%
3%
4%
14
0
38
17
68%
0%
61%
85%
32%
0%
39%
15%
0%
0%
0%
0%
8
50
692
46%
56%
28%
42%
41%
68%
12%
3%
4%
Page | 24
DISPOSAL OF HOUSEHOLD RUBBISH - COUNCIL OR OTHER RUBBISH BAGS
I'm going to describe a few
rubbish. NOT including what
situations describe how you
year:
You bought council or other
ALL
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
SEX
Male
Female
ways in which you may get rid of your household
you recycle, please tell me which of these
got rid of your household rubbish in the past
rubbish bags for kerbside collection
Base
Yes
750
56%
No
43%
Unsure
1%
241
77
82
350
136
568
182
60%
56%
25%
61%
52%
61%
40%
39%
44%
75%
39%
47%
38%
60%
1%
0%
0%
0%
1%
1%
0%
359
391
59%
53%
40%
46%
1%
1%
157
225
196
172
62%
53%
57%
54%
38%
47%
42%
45%
0%
0%
1%
1%
150
52%
47%
1%
132
55%
45%
0%
131
125
31
111
23
26
18
51%
60%
56%
57%
86%
69%
50%
49%
39%
44%
41%
14%
31%
50%
0%
1%
0%
2%
0%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
68%
63%
55%
47%
52%
54%
53%
31%
35%
45%
53%
48%
46%
47%
1%
2%
0%
0%
0%
0%
0%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
52%
61%
56%
44%
39%
44%
4%
0%
0%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
63%
55%
54%
37%
44%
46%
0%
1%
0%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
60%
54%
39%
45%
1%
1%
331
90%
9%
1%
212
106
224
96%
86%
27%
4%
14%
73%
0%
0%
0%
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 25
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
21%
45%
79%
55%
0%
0%
14
0
38
17
69%
0%
61%
52%
31%
0%
39%
48%
0%
0%
0%
0%
8
50
692
60%
57%
56%
40%
43%
43%
0%
0%
1%
Page | 26
DISPOSAL OF HOUSEHOLD RUBBISH - COUNCIL WHEELIE BIN
I'm going to describe a few ways in which you may get rid of your household
rubbish. NOT including what you recycle, please tell me which of these
situations describe how you got rid of your household rubbish in the past
year:
You used a council wheelie bin for kerbside collection (not recycling bins)
Base
Yes
No
ALL
750
40%
59%
LOCATION
Auckland
241
54%
44%
Wellington
77
21%
79%
Christchurch
82
80%
20%
Provincial
350
25%
75%
Rural
136
27%
73%
North Is
568
34%
65%
South Is
182
58%
42%
SEX
Male
359
41%
58%
Female
391
39%
61%
AGE GROUP
Under 30
30-44
45-59
60 Plus
Unsure
1%
2%
0%
0%
0%
0%
1%
0%
1%
0%
157
225
196
172
44%
39%
37%
40%
55%
61%
62%
59%
1%
0%
1%
1%
150
39%
61%
0%
132
44%
54%
2%
131
125
31
111
23
26
18
47%
29%
55%
42%
11%
35%
49%
52%
71%
45%
57%
89%
65%
51%
1%
0%
0%
1%
0%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
30%
37%
45%
43%
41%
43%
39%
70%
62%
55%
55%
59%
57%
60%
0%
1%
0%
2%
0%
0%
1%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
53%
31%
40%
47%
69%
59%
0%
0%
1%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
43%
37%
61%
56%
63%
39%
1%
0%
0%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
37%
41%
62%
58%
1%
1%
331
25%
74%
1%
212
106
224
22%
24%
81%
77%
75%
19%
1%
1%
0%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 27
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
22%
8%
78%
92%
0%
0%
14
0
38
17
40%
0%
50%
35%
60%
0%
50%
65%
0%
0%
0%
0%
8
50
692
28%
38%
40%
72%
61%
59%
0%
1%
1%
Page | 28
DISPOSAL OF HOUSEHOLD RUBBISH - PRIVATE WHEELIE BIN
I'm going to describe a few ways in which you may get rid of your household
rubbish. NOT including what you recycle, please tell me which of these
situations describe how you got rid of your household rubbish in the past
year:
You paid for a private wheelie bin or skip
Base
Yes
No
ALL
750
30%
69%
LOCATION
Auckland
241
29%
69%
Wellington
77
49%
51%
Christchurch
82
16%
84%
Provincial
350
30%
70%
Rural
136
25%
75%
North Is
568
32%
67%
South Is
182
22%
77%
SEX
Male
359
26%
73%
Female
391
34%
66%
AGE GROUP
Under 30
30-44
45-59
60 Plus
Unsure
1%
2%
0%
0%
0%
0%
1%
1%
1%
0%
157
225
196
172
26%
31%
32%
29%
71%
69%
68%
70%
3%
0%
0%
1%
150
37%
62%
1%
132
25%
74%
1%
131
125
31
111
23
26
18
35%
28%
18%
25%
32%
17%
37%
65%
72%
78%
74%
68%
83%
52%
0%
0%
4%
1%
0%
0%
11%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
29%
30%
28%
31%
31%
33%
36%
70%
70%
72%
69%
69%
67%
62%
1%
0%
0%
0%
0%
0%
2%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
37%
40%
29%
63%
60%
70%
0%
0%
1%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
22%
34%
31%
78%
65%
67%
0%
1%
2%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
28%
30%
71%
69%
1%
1%
331
16%
83%
1%
212
106
224
14%
20%
35%
86%
78%
64%
0%
2%
1%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 29
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
93%
15%
7%
85%
0%
0%
14
0
38
17
31%
0%
37%
46%
69%
0%
63%
48%
0%
0%
0%
6%
8
50
692
23%
35%
30%
77%
64%
69%
0%
1%
1%
Page | 30
DISPOSAL OF HOUSEHOLD RUBBISH - LOCAL TRANSFER STATION OR LANDFILL
I'm going to describe a few ways in which you may get rid of your household
rubbish. NOT including what you recycle, please tell me which of these
situations describe how you got rid of your household rubbish in the past
year:
You dropped off rubbish at a local transfer station or landfill
Base
Yes
No
ALL
750
39%
60%
LOCATION
Auckland
241
25%
75%
Wellington
77
41%
56%
Christchurch
82
59%
40%
Provincial
350
44%
56%
Rural
136
39%
61%
North Is
568
35%
64%
South Is
182
50%
49%
SEX
Male
359
41%
59%
Female
391
37%
62%
AGE GROUP
Under 30
30-44
45-59
60 Plus
Unsure
1%
0%
3%
1%
0%
0%
1%
1%
0%
1%
157
225
196
172
29%
42%
48%
33%
68%
57%
52%
66%
3%
1%
0%
1%
150
38%
62%
0%
132
40%
59%
1%
131
125
31
111
23
26
18
44%
43%
8%
35%
39%
56%
23%
55%
57%
82%
64%
61%
44%
77%
1%
0%
10%
1%
0%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
41%
30%
37%
48%
41%
37%
50%
57%
69%
63%
52%
59%
63%
49%
2%
1%
0%
0%
0%
0%
1%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
32%
50%
38%
68%
49%
61%
0%
1%
1%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
33%
44%
26%
66%
56%
69%
1%
0%
5%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
43%
36%
57%
63%
0%
1%
331
35%
64%
1%
212
106
224
38%
30%
40%
62%
67%
60%
0%
3%
0%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 31
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
42%
88%
58%
12%
0%
0%
14
0
38
17
30%
0%
45%
54%
70%
0%
55%
46%
0%
0%
0%
0%
8
50
692
48%
33%
40%
52%
67%
59%
0%
0%
1%
Page | 32
MAIN WAY OF DISPOSAL OF RUBBISH
What is the main way that you dispose of your rubbish?
You used a
council
You bought wheelie bin
council or for kerbside
other
collection You paid for
rubbish bags
(not
a private
for kerbside
recycling wheelie bin
Base
collection
bins)
or skip
ALL
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
SEX
Male
Female
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
You dropped
off rubbish
at a local
transfer
station or
landfill
Unsure
Other
(specify)
750
44%
30%
11%
4%
1%
10%
241
77
82
350
136
568
182
47%
43%
19%
48%
36%
49%
28%
35%
20%
70%
19%
19%
23%
49%
8%
18%
4%
13%
11%
11%
10%
1%
3%
4%
7%
8%
5%
4%
2%
3%
0%
1%
3%
2%
0%
7%
13%
3%
12%
23%
10%
9%
359
391
45%
43%
30%
30%
9%
12%
5%
4%
1%
2%
10%
9%
157
225
196
172
49%
42%
47%
40%
34%
29%
24%
34%
7%
15%
11%
9%
0%
5%
8%
3%
1%
1%
1%
2%
9%
8%
9%
12%
150
42%
31%
15%
2%
2%
8%
132
47%
31%
12%
5%
0%
5%
131
125
31
111
23
26
18
42%
46%
34%
41%
58%
63%
36%
37%
19%
40%
34%
18%
18%
22%
8%
10%
10%
7%
12%
5%
21%
5%
6%
0%
4%
6%
8%
8%
1%
1%
4%
3%
0%
0%
0%
7%
18%
12%
11%
6%
6%
13%
87
130
73
79
74
104
119
53%
48%
40%
35%
42%
42%
43%
27%
27%
32%
34%
31%
37%
23%
8%
10%
10%
7%
13%
9%
20%
4%
4%
4%
8%
6%
5%
4%
0%
2%
1%
1%
0%
2%
1%
8%
9%
13%
15%
8%
5%
9%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
42%
47%
44%
40%
27%
30%
10%
11%
11%
0%
7%
4%
4%
1%
1%
4%
7%
10%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
51%
43%
36%
29%
28%
49%
8%
13%
5%
4%
5%
0%
1%
1%
2%
7%
10%
8%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
47%
43%
28%
31%
10%
11%
5%
4%
1%
2%
9%
9%
331
100%
0%
0%
0%
0%
0%
212
106
224
100%
100%
0%
0%
0%
100%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 33
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
0%
0%
0%
0%
100%
0%
0%
100%
0%
0%
0%
0%
14
0
38
17
75%
0%
49%
53%
14%
0%
29%
27%
0%
0%
14%
20%
11%
0%
8%
0%
0%
0%
0%
0%
0%
0%
0%
0%
8
50
692
51%
36%
45%
15%
31%
30%
11%
16%
10%
0%
0%
5%
0%
2%
1%
23%
15%
9%
Page | 34
COUNCIL BAGS OR OTHER BAGS
What is your main source of bags used for kerbside collection - council
rubbish bags Or other rubbish bags?
Other rubbish
Base
Council bags
bags
Unsure
ALL
331
64%
32%
4%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
114
33
16
169
49
281
50
61%
97%
80%
58%
58%
62%
79%
33%
3%
0%
40%
42%
35%
13%
6%
0%
20%
2%
0%
3%
8%
SEX
Male
Female
162
169
65%
63%
31%
33%
4%
4%
77
94
92
68
62%
63%
65%
66%
33%
33%
30%
33%
5%
4%
5%
1%
62
63%
30%
7%
62
63%
31%
6%
54
58
11
46
13
16
6
58%
69%
58%
67%
68%
85%
32%
38%
27%
42%
31%
32%
15%
68%
4%
4%
0%
2%
0%
0%
0%
46
62
29
28
31
44
51
59%
70%
56%
74%
69%
55%
64%
39%
27%
41%
21%
18%
45%
31%
2%
3%
3%
5%
13%
0%
5%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
15
38
287
62%
56%
65%
38%
44%
30%
0%
0%
5%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
97
208
19
59%
67%
68%
34%
30%
32%
7%
3%
0%
AWARENESS OF GOVERNMENT LEVY
Yes
No
106
214
61%
66%
36%
29%
3%
5%
331
64%
32%
4%
212
106
0
100%
0%
0%
0%
100%
0%
0%
0%
0%
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 35
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
0
0
0%
0%
0%
0%
0%
0%
11
0
19
9
75%
0%
60%
91%
8%
0%
40%
0%
17%
0%
0%
9%
4
18
310
100%
73%
64%
0%
27%
32%
0%
0%
4%
Page | 36
GOVERNMENT LEVY KNOWLEDGE - COUNCIL OR OTHER RUBBISH BAGS
The main way you get rid of your rubbish may have cost you something. The
cost could have come from buying rubbish bags or from council rates.
Do you know if the cost to you includes a government levy?
Base
Yes
No
ALL
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
Unsure
331
15%
58%
27%
114
33
16
169
49
281
50
19%
19%
28%
11%
17%
14%
21%
50%
64%
55%
63%
58%
57%
64%
31%
17%
17%
26%
25%
29%
15%
162
169
10%
20%
62%
54%
28%
26%
77
94
92
68
15%
12%
19%
14%
50%
68%
57%
55%
35%
20%
24%
31%
62
18%
44%
38%
62
9%
73%
18%
54
58
11
46
13
16
6
34%
6%
14%
11%
12%
14%
0%
47%
64%
76%
60%
74%
66%
27%
19%
30%
10%
29%
14%
20%
73%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
46
62
29
28
31
44
51
14%
11%
20%
19%
12%
20%
18%
54%
59%
57%
58%
69%
62%
46%
32%
30%
23%
23%
19%
18%
36%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
15
38
287
33%
10%
15%
55%
53%
59%
12%
37%
26%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
97
208
19
8%
19%
15%
62%
58%
41%
30%
23%
44%
AWARENESS OF GOVERNMENT LEVY
Yes
No
106
214
24%
11%
48%
64%
28%
25%
331
15%
58%
27%
212
106
0
16%
12%
0%
60%
56%
0%
24%
32%
0%
SEX
Male
Female
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 37
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
0
0
0%
0%
0%
0%
0%
0%
11
0
19
9
100%
0%
100%
100%
0%
0%
0%
0%
0%
0%
0%
0%
4
18
310
0%
20%
15%
54%
65%
58%
46%
15%
27%
Page | 38
GOVERNMENT LEVY KNOWLEDGE - COUNCIL BAGS ONLY
The main way you get rid of your rubbish may have cost you something. The
cost could have come from buying rubbish bags or from council rates.
Do you know if the cost to you includes a government levy?
Base
Yes
No
Unsure
ALL
212
16%
60%
24%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
69
32
13
98
28
173
40
21%
19%
10%
12%
21%
16%
16%
46%
63%
69%
67%
54%
57%
70%
33%
18%
21%
21%
25%
27%
14%
SEX
Male
Female
106
107
10%
22%
60%
59%
30%
19%
48
59
60
45
17%
11%
19%
16%
57%
63%
58%
61%
26%
26%
23%
23%
39
18%
41%
41%
39
7%
70%
23%
32
40
6
31
9
14
2
40%
8%
17%
14%
9%
11%
0%
43%
63%
83%
69%
91%
66%
41%
17%
29%
0%
17%
0%
23%
59%
27
44
17
21
21
24
33
18%
14%
13%
17%
11%
28%
15%
62%
64%
63%
57%
71%
53%
50%
20%
22%
24%
26%
18%
19%
35%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
9
21
187
44%
10%
15%
56%
59%
61%
0%
31%
24%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
57
138
13
9%
19%
8%
66%
59%
43%
25%
22%
49%
AWARENESS OF GOVERNMENT LEVY
Yes
No
65
142
27%
11%
50%
66%
23%
23%
212
16%
60%
24%
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Page | 39
Council bags only
Other Bags only
Council wheelie bin
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
212
0
0
0
0
16%
0%
0%
0%
0%
60%
0%
0%
0%
0%
24%
0%
0%
0%
0%
8
0
13
8
100%
0%
100%
100%
0%
0%
0%
0%
0%
0%
0%
0%
4
13
198
0%
21%
15%
54%
59%
60%
46%
20%
25%
Page | 40
GOVERNMENT LEVY KNOWLEDGE - OTHER RUBBISH BAGS ONLY
The main way you get rid of your rubbish may have cost you something. The
cost could have come from buying rubbish bags or from council rates.
Do you know if the cost to you includes a government levy?
Base
ALL
Yes
No
Unsure
106
12%
56%
32%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
37
1
0
68
21
99
7
19%
0%
0%
8%
13%
13%
0%
52%
100%
0%
57%
63%
55%
69%
29%
0%
0%
35%
24%
32%
31%
SEX
Male
Female
51
55
6%
17%
67%
45%
27%
38%
AGE GROUP
Under 30
30-44
45-59
60 Plus
26
31
27
22
8%
11%
18%
11%
37%
81%
54%
44%
55%
8%
28%
45%
19
17%
47%
36%
19
7%
82%
11%
21
16
4
14
4
2
4
23%
3%
11%
6%
19%
34%
0%
53%
65%
64%
43%
39%
66%
21%
24%
32%
25%
51%
42%
0%
79%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
18
17
12
6
6
20
16
8%
5%
30%
8%
24%
10%
9%
46%
46%
46%
72%
55%
72%
47%
46%
49%
24%
20%
21%
18%
44%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
6
17
87
15%
9%
12%
53%
47%
57%
32%
44%
31%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
33
63
6
2%
16%
32%
56%
58%
36%
42%
26%
32%
AWARENESS OF GOVERNMENT LEVY
Yes
No
38
62
14%
12%
47%
59%
39%
29%
106
12%
56%
32%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Page | 41
Council bags only
Other Bags only
Council wheelie bin
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
0
106
0
0
0
0%
12%
0%
0%
0%
0%
56%
0%
0%
0%
0%
32%
0%
0%
0%
1
0
8
0
100%
0%
100%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0
5
99
0%
18%
12%
0%
82%
55%
0%
0%
33%
Page | 42
GOVERNMENT LEVY KNOWLEDGE - COUNCIL WHEELIE BIN
The main way you get rid of your rubbish may have cost you something. The
cost could have come from rates paid to your local Council.
Do you know if the cost to you includes a government levy?
Base
Yes
No
ALL
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
Unsure
224
10%
66%
24%
85
15
57
66
26
134
90
12%
0%
5%
16%
11%
12%
8%
63%
61%
70%
66%
70%
61%
72%
25%
39%
25%
18%
19%
27%
20%
106
118
11%
10%
66%
65%
23%
25%
53
66
47
58
4%
17%
7%
12%
71%
61%
64%
66%
25%
22%
29%
22%
46
16%
62%
22%
41
9%
59%
32%
48
23
12
38
4
5
4
5%
16%
18%
9%
17%
0%
0%
76%
69%
65%
61%
64%
83%
50%
19%
15%
17%
30%
19%
17%
50%
23
36
23
27
23
39
27
8%
10%
10%
5%
19%
9%
19%
64%
64%
73%
79%
64%
59%
67%
28%
26%
17%
16%
17%
32%
14%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
14
22
192
8%
18%
10%
81%
69%
64%
11%
13%
26%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
55
136
26
7%
13%
8%
71%
62%
68%
22%
25%
24%
AWARENESS OF GOVERNMENT LEVY
Yes
No
62
154
23%
5%
55%
68%
22%
27%
0
0%
0%
0%
0
0
224
0%
0%
10%
0%
0%
66%
0%
0%
24%
SEX
Male
Female
AGE GROUP
Under 30
30-44
45-59
60 Plus
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 43
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
0
0
0%
0%
0%
0%
0%
0%
2
0
11
5
100%
0%
100%
100%
0%
0%
0%
0%
0%
0%
0%
0%
1
16
206
100%
27%
9%
0%
55%
66%
0%
18%
25%
Page | 44
GOVERNMENT LEVY KNOWLEDGE - PRIVATE RUBBISH COLLECTOR
The main way you get rid of your rubbish may have cost you something. The
cost could have come from a bill paid to a private rubbish collector
Do you know if the cost to you includes a government levy?
Base
Yes
No
ALL
80
18%
54%
Unsure
28%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
19
14
3
44
16
63
18
19%
24%
0%
17%
8%
19%
14%
46%
30%
100%
62%
53%
51%
65%
35%
46%
0%
21%
39%
30%
21%
SEX
Male
Female
34
46
7%
25%
53%
55%
40%
20%
AGE GROUP
Under 30
30-44
45-59
60 Plus
11
33
21
15
0%
26%
19%
10%
50%
53%
49%
68%
50%
21%
32%
22%
23
28%
57%
15%
16
23%
54%
23%
10
13
3
7
3
1
4
0%
7%
0%
11%
30%
0%
38%
65%
46%
0%
77%
0%
100%
62%
35%
47%
100%
12%
70%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
7
13
7
6
10
10
24
23%
6%
0%
15%
17%
43%
21%
10%
82%
68%
64%
54%
9%
58%
67%
12%
32%
21%
29%
48%
21%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
4
10
69
44%
29%
16%
0%
33%
59%
56%
38%
25%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
15
61
3
0%
22%
0%
58%
55%
33%
42%
23%
67%
AWARENESS OF GOVERNMENT LEVY
Yes
No
22
56
51%
6%
28%
65%
21%
29%
0
0%
0%
0%
0
0
0
0%
0%
0%
0%
0%
0%
0%
0%
0%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 45
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
0
18%
0%
54%
0%
28%
0%
0
0
5
3
0%
0%
100%
100%
0%
0%
0%
0%
0%
0%
0%
0%
1
8
72
100%
30%
16%
0%
42%
56%
0%
28%
28%
Page | 46
GOVERNMENT LEVY KNOWLEDGE - TRANSFER STATION OR LANDFILL
The main way you get rid of your rubbish may have cost you something.The
cost could have come from a gate fee at a transfer station or landfill
Do you know if the cost to you includes a government levy?
Base
Yes
No
ALL
33
19%
52%
Unsure
29%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
2
3
3
26
10
27
6
26%
34%
0%
19%
24%
24%
0%
0%
66%
72%
53%
47%
50%
62%
74%
0%
28%
28%
29%
26%
38%
SEX
Male
Female
17
16
15%
23%
56%
48%
29%
29%
AGE GROUP
Under 30
30-44
45-59
60 Plus
0
11
16
6
0%
12%
20%
29%
0%
65%
42%
56%
0%
23%
38%
15%
4
44%
37%
19%
6
35%
12%
53%
7
7
0
4
1
2
1
17%
0%
0%
0%
0%
62%
0%
52%
68%
0%
77%
100%
38%
100%
31%
32%
0%
23%
0%
0%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
4
5
3
6
4
5
5
38%
33%
0%
0%
0%
38%
27%
22%
52%
50%
59%
80%
46%
56%
40%
15%
50%
41%
20%
16%
17%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
0
6
27
0%
20%
19%
0%
66%
49%
0%
14%
32%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
8
25
0
7%
23%
0%
75%
45%
0%
18%
32%
0%
AWARENESS OF GOVERNMENT LEVY
Yes
No
12
20
47%
4%
33%
63%
20%
33%
0
0%
0%
0%
0
0
0
0%
0%
0%
0%
0%
0%
0%
0%
0%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 47
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
0
33
0%
19%
0%
52%
0%
29%
2
0
3
0
100%
0%
100%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0
0
33
0%
0%
19%
0%
0%
52%
0%
0%
29%
Page | 48
KNOWLEDGE OF WASTE MINIMISATION ACT
How much would you say you know about the Waste Minimisation Act - a lot, a
fair amount, not that much, or nothing at all?
Base
A lot A fair amount Not that much Nothing at all
Unsure
ALL
750
1%
5%
34%
59%
1%
LOCATION
Auckland
Wellington
Christchurch
Provincial
Rural
North Is
South Is
241
77
82
350
136
568
182
1%
0%
0%
2%
0%
2%
0%
8%
1%
4%
5%
5%
5%
6%
33%
30%
38%
34%
34%
31%
41%
58%
68%
57%
58%
59%
61%
51%
0%
1%
1%
1%
2%
1%
2%
SEX
Male
Female
359
391
1%
1%
5%
6%
32%
35%
61%
57%
1%
1%
AGE GROUP
Under 30
30-44
45-59
60 Plus
157
225
196
172
0%
2%
1%
1%
2%
7%
3%
9%
37%
27%
38%
34%
60%
63%
58%
53%
1%
1%
0%
3%
150
1%
6%
34%
59%
0%
132
1%
5%
33%
60%
1%
131
125
31
111
23
26
18
1%
1%
0%
1%
0%
6%
0%
2%
7%
5%
9%
3%
0%
5%
35%
32%
36%
31%
39%
40%
28%
62%
60%
55%
55%
58%
51%
67%
0%
0%
4%
4%
0%
3%
0%
PERSONAL INCOME
Less than $15,000
$15,001-25,000
$25,001-30,000
$30,001-40,000
$40,001-50,000
$50,001-70,000
More than $70,000
87
130
73
79
74
104
119
2%
1%
3%
1%
0%
2%
0%
2%
5%
7%
7%
5%
6%
6%
35%
32%
37%
26%
35%
30%
36%
58%
60%
53%
65%
60%
62%
58%
3%
2%
0%
1%
0%
0%
0%
ETHNICITY
Pacific Island
Maori
Non Maori/Non PI
35
82
647
0%
3%
1%
4%
3%
6%
50%
27%
34%
46%
67%
58%
0%
0%
1%
HOUSEHOLD TYPE
Renting
Own home
Live with parents
190
484
55
2%
1%
0%
4%
7%
2%
32%
34%
33%
61%
57%
63%
1%
1%
2%
AWARENESS OF GOVERNMENT LEVY
Yes
No
225
496
3%
0%
9%
4%
44%
28%
43%
67%
1%
1%
331
1%
4%
34%
60%
1%
212
106
224
1%
0%
1%
5%
4%
6%
33%
30%
39%
60%
64%
53%
1%
2%
1%
OCCUPATION
Professionals,
Managers
Technicians,
Associates
Clerks & Sales
Blue collar
Students
Retired
Homemaker
Not employed
Self employed
MAIN WAY DISPOSE OF WASTE
Council or Other
Bags
Council bags only
Other Bags only
Council wheelie bin
Page | 49
Private wheelie bin
Transfer Stat/
Landfill
SOURCE OF INFORMATION OF LEVY
Word of Mouth
Price Tag/List
Bill
Media
WASTE MINIMISATION ACT
Unprompted awareness
Good knowledge
Little knowledge
80
33
2%
0%
8%
0%
23%
21%
67%
79%
0%
0%
14
0
38
17
0%
0%
4%
17%
0%
0%
6%
5%
30%
0%
46%
46%
70%
0%
44%
32%
0%
0%
0%
0%
8
50
692
9%
18%
0%
20%
82%
0%
65%
0%
36%
6%
0%
64%
0%
0%
0%
Page | 50
5.
Questionnaire
________________________________________________________________________________
ASK ALL
________________________________________________________________________________
LEV1
Are you aware of a government levy that is put on waste that goes to
landfills?
[DO NOT READ]
Yes..............................................1
No...............................................2
Unsure...........................................3
________________________________________________________________________________
IF LEV1='Yes' ASK LEV2
________________________________________________________________________________
LEV2
How much does the levy charge per tonne?
(8-27)
________________________________________________________________________________
ASK ALL
________________________________________________________________________________
LEV3
I'm going to describe a few ways in which you may get rid of your
household rubbish. NOT including what you recycle, please tell me
which of these situations describe how you got rid of your household
rubbish in the past year:
[RANDOMIZE]
-1-2-
You bought council or other rubbish bags for kerbside collection
You used a council wheelie bin for kerbside collection (not
recycling bins)
-3You paid for a private wheelie bin or skip
-4You dropped off rubbish at a local transfer station or landfill
-1-2-3-4(28)
(29)
(30)
(31)
SP
Yes...............
1
1
1
1
No................
2
2
2
2
Unsure............
3
3
3
3
________________________________________________________________________________
LEV4
Are there any other ways that you dispose of your rubbish?
[DO NOT READ]
MP
Burn.............................................1
Bury.............................................2
Illegally dumping (flytipping)...................3
None.............................................4
Other (specify)
5
(33-52)
Specified Other
________________________________________________________________________________
LEV5
What is the main way that you dispose of your rubbish?
[DO NOT READ]
You bought council or other rubbish bags for
kerbside collection..............................1
Page | 51
You used a council wheelie bin for kerbside
collection (not recycling bins)..................2
You paid for a private wheelie bin or skip.......3
You dropped off rubbish at a local transfer
station or landfill..............................4
Unsure...........................................5
Other (specify)
6
(54-73)
Specified Other
________________________________________________________________________________
IF LEV5='You bought council or other rubbish bags for kerbside
collection' ASK LEV5A
________________________________________________________________________________
LEV5A
What is your main source of bags used for kerbside collection council rubbish bags Or other rubbish bags?
[DO NOT READ]
Council bags.....................................1
Other rubbish bags...............................2
Unsure...........................................3
________________________________________________________________________________
IF LEV5='You bought council or other rubbish bags for kerbside
collection' ASK LEV6A
________________________________________________________________________________
LEV6A
The main way you get rid of your rubbish may have cost you
something. The cost could have come from buying rubbish bags or from
council rates.
Do you know if the cost to you includes a government levy?
[DO NOT READ]
Yes..............................................1
No...............................................2
Unsure...........................................3
________________________________________________________________________________
IF LEV5='You used a council wheelie bin for kerbside collection (not
recycling bins)' ASK LEV6B
________________________________________________________________________________
LEV6B
The main way you get rid of your rubbish may have cost you
something. The cost could have come from rates paid to your local
Council.
Do you know if the cost to you includes a government levy?
[DO NOT READ]
Yes..............................................1
No...............................................2
Unsure...........................................3
________________________________________________________________________________
IF LEV5='You paid for a private wheelie bin or skip' ASK LEV6C
________________________________________________________________________________
LEV6C
The main way you get rid of your rubbish may have cost you
something. The cost could have come from a bill paid to a private
rubbish collector
Do you know if the cost to you includes a government levy?
[DO NOT READ]
Page | 52
Yes..............................................1
No...............................................2
Unsure...........................................3
________________________________________________________________________________
IF LEV5='You dropped off rubbish at a local transfer station or
landfill' ASK LEV6D
________________________________________________________________________________
LEV6D
The main way you get rid of your rubbish may have cost you
something.The cost could have come from a gate fee at a transfer
station or landfill
Do you know if the cost to you includes a government levy?
[DO NOT READ]
Yes..............................................1
No...............................................2
Unsure...........................................3
________________________________________________________________________________
IF LEV6A='Yes' OR LEV6B='Yes' OR LEV6C='Yes' OR LEV6D='Yes' ASK LEV7
________________________________________________________________________________
LEV7
Okay, so do you know how much of the cost to you relates to the levy?
(8-27)
________________________________________________________________________________
IF LEV6A='Yes' OR LEV6B='Yes' OR LEV6C='Yes' OR LEV6D='Yes' ASK LEV8
________________________________________________________________________________
LEV8
Where did you learn about the levy part of your rubbish disposal
costs?
[DO NOT READ]
MP
Word of mouth....................................1
Price tag or price list..........................2
Bill (eg, rates, private invoice)................3
Media (eg, newspaper article, public notice,
website).........................................4
Unsure...........................................5
Other (specify)
6
(29-48)
Specified Other
________________________________________________________________________________
ASK ALL
________________________________________________________________________________
LEV9
What laws or government policies in New Zealand are you aware of
that encourage people to recycle or create less rubbish?
[DO NOT READ]
MP
Waste Minimisation Act...........................1
NZ Waste Strategy................................2
Levy.............................................3
Council waste plans..............................4
Waste programme (eg, media campaign, Council
Waste Officer)...................................5
None or nothing..................................6
Unsure...........................................7
Other (specify)
8
Page | 53
(50-69)
Specified Other
________________________________________________________________________________
LEV10
How much would you say you know about the Waste Minimisation Act - a
lot, a fair amount, not that much, or nothing at all?
[DO NOT READ]
A lot............................................1
A fair amount....................................2
Not that much....................................3
Nothing at all...................................4
Unsure...........................................5
Page | 54
6.
Methodology (Detailed)
 Sample Frame
The sample frame below is used in all UMR fortnightly Omnibus surveys to achieve a nationally representative sample of
750 New Zealanders.
New Zealand households are stratified into 23 telephone directory regions. The number of people 18 years or over is
determined by cross-referencing the telephone directory regions with the 2006 Census data from Statistics New
Zealand. Quotas are then specified as to the proportion of the sample that must fall in each region.
The following table shows the number of respondents for each area to be surveyed for the sample size of 750
respondents. Additional quotas are included to control for age and sex within each region.
OMNIBUS SAMPLING REGIME
Auckland -1
Auckland -2,3
Auckland -4
Auckland -5
Auckland -6
Outer Auckland
Bay of Plenty
Christchurch
Gisborne
Hawkes Bay
Manawatu
Marlborough
Nelson Bays
Northland
Otago
Southland
Taranaki
Timaru
Waikato
Wairarapa
Wanganui
Wellington
West Coast
TOTAL
Male
23
17
20
20
25
10
22
40
4
13
13
4
7
13
18
8
10
8
34
4
6
37
3
359
Female
26
19
22
22
27
10
25
42
4
14
15
4
7
14
20
9
11
9
36
5
7
40
3
391
TOTAL
49
36
42
42
52
20
47
82
8
27
28
8
14
27
38
17
21
17
70
9
13
77
6
750
Page | 55
 Call-backs and call monitoring
Up to five call-backs are made to initially selected respondents to ensure that non-response has a minimal impact on the
representativeness of the sample. Appointments are made to ring back respondents if the time they are first contacted
is not convenient.
Respondents are called from 5.30pm to 9.00pm during the working week, from 9.30am to 6.00pm on Saturday and from
9.30am to 9.00pm on Sunday.
 Random sample generation
A random sample of telephone numbers is generated from all number ranges found in the White Pages for New
Zealand.
Random digit dialling is conducted off this sample so that unlisted numbers are captured in the sample.
To limit the sample frame to “private households with telephones”, we filter out numbers from the Yellow Pages,
disconnected or fax lines, and where the interviewer determines that contact is not a private household or is a business
line.
 Quancept CATI process and monitoring
Quotas are automatically totalled as the survey proceeds, and as each quota is fulfilled, the interviewer is automatically
guided to the appropriate course of action.
Any answer is checked that it is the right type. For example, a multiple response answer cannot be entered for a singlecoded question.
Overview monitoring is randomly done showing all interviewers on the system or only those on a given project. It also
shows up-to-the-second status of each interviewer. For each interviewer, we can see the interview duration, and the
question or section itself. The supervisor can identify situations in which an interviewer may be having a problem.
 Accuracy
According to sampling error statistics, provided the survey is conducted on truly random probability methods, the
accuracy levels for an interview of sample size n=750 is as follows:
For a figure of 50%, there are 95 chances in 100 that the maximum error will be plus or minus 3.6%.
If the figure is less than 50% or greater than 50%, the margin or error is reduced.
Page | 56
 Response Rate
The Response Rate measures the percentage of qualified or eligible respondents completing the survey. For this survey
the response rate was 30%.
FORMULA DEFINITIONS
Completes
Refusals and Mid Terminates
Not Qualified and Over Quota
Not Contacted
Completed Interviews
Respondents who end the interview before
completion; regardless of qualification
Respondents who do not meet the screening
criteria; and those respondents who would have
qualified but their quota group was full
Applies to all final dispositions that do not fit
any other categories. For example, answering
machine, wrong number, etc…
Page | 57
 Fieldwork report
Method:
Telephone
Sample size:
750
The Total numbers called are called number in the sample.
The Total Eligible Households are numbers that were identified as NOT being Business, Fax, Exchange, or Disconnected.
The Language Problems are numbers where the respondent was unable to cooperate in the interview because of
language problems; for example, English may not have been the respondent’s first language and their ability to
understand English was evident.
The Refused/ Hung-up are numbers where the respondent refused to take part in the survey or simply hung-up on the
interviewer.
The Not Suitable numbers where there is not a suitable person in the household to do the survey with; for example, if
female quotas in an area are filled then a number becomes Not Suitable if there is not a male in the household to do the
survey with.
The Abandoned Interviews / Stopped interviews are numbers where the respondent initially cooperated but refused
later in the interview or the respondent could not be re-contacted after an interview was suspended.
The Appointments not kept are numbers where the respondent made a time with an interviewer to re-contact them at
a different time to do the survey; in some cases the respondent cannot be re-contacted or the quotas have been filled.
RESPONSE RATE ANALYSIS
Total numbers called
Less Business numbers/Fax
Less Exchange/Disconnected
Total Eligible Households
No Answer/Answering Machine
Engaged
Language Problems
Refused/ Hung-up
Not Suitable
Abandoned Interviews / Stopped Interviews
Appointments not kept
Completed Interviews
33573
2175
11898
19500
5816
281
224
6096
4223
93
56
750
Page | 58