NAME ________________________
Chapter 1
GLOBALIZING BUSINESS
VIDEO CASE: “INTERNATIONAL BUSINESS” BY SIR BOB REID,
HALIFAX BANK OF SCOTLAND
Introduction:
By the end of the video, the student should be familiar with the statement: “think global but
act local.” This case can help the student to begin to appreciate the need for homework prior
to going into a country and to recognize that what work in one country could produce
disaster in another.
Questions and Answers:
1. How does the experience of the Nigerians in Japan illustrate what has been covered in
this chapter regarding the “informal rules of the game?”
2. What did Sir Reid say which would suggest that “foreignness” is less an issue in West
Africa than adaptability?
3. This chapter covered a range of economically developed nations but Sir Reid focused on
West Africa – to what extent do his ideas apply to doing business in the highly developed
economies?
4. Why did Sir Reid mention the importance of listening?
5. If your school has students from other countries, how can you apply this video to your
interaction with those people?