Video Rubric
Project: PSA “Keep It Positive”
Exemplary
Proficient
Emerging
Undeveloped
Content
Information is thorough, well thought-out and
planned. The information is used to make the
viewer think in a different way about the topic.
/10
Information is thought-out and
accurate. The point is made
clearly.
Information is generally accurate. The point
is mostly communicated in a clear manner.
Some information is inaccurate. No
conclusions are drawn, or
conclusions are unclear.
Creativity
Unique video production features, language,
and drama or humor are used to convey
original insights about the theme, engaging
the viewer throughout.
/10
Some video production features,
language, and drama or humor are
used in original ways.
Video production features are somewhat Original video production features are
common and familiar, or at times distract not attempted, or the attempts distract
viewers from the content.
viewers from the content.
Videography
The camera work is steady and shows a
wide variety of interesting angles and shots
that enhance the message.
/15
The camera work is steady and shows
a variety of angles and shots.
The camera work is wobbly at times, and the
use of different camera angles and shots
occasionally detracts from the message.
The camera work detracts from
the message.
Editing
Only high-quality shots are used.
Transitions make the scenes flow smoothly.
All shots are the appropriate length and
advance the story. Pacing is excellent, and
the story never lags.
/25
Many high-quality shots are used.
Transitions are used between
appropriately when needed. A few
shots are a bit long or abrupt. Pacing is
good.
Some low-quality shots are used. Some
of the transitions are awkward. One or
more jump cuts are present. Some shots
drag out, and pacing is uneven at times.
Many low-quality shots are used.
Transitions are absent when needed.
Multiple jump cuts are present, and
pacing is never established.
Audio
All audio is balanced. Every spoken word
can be clearly heard and understood by the
entire audience. Music, sound effects and
ambient sounds make the story much better!
/10
All the important spoken words can be
clearly heard and understood by the
audience. Music fits the mood of the
video, but the balance may be off at
times.
Several parts are unclear or inaudible to
some members of the audience, or one
portion is unclear or inaudible to most of the
audience. Audio quality or balance is
distracting at times.
Many parts are unclear or inaudible
to most of the audience. Music and
sound effects are distracting and do
not move the story forward.
Costumes – Props - Location
Costumes and props and location are very
well-chosen, appropriate, and enhance the
ideas in the video.
/5
Costumes and props relate to the
ideas in the video. Location is
appropriate.
PRE-PRODUCTION
Some costumes or props are missing or
Costumes and/or some props are
detract from the ideas in the video. Location missing. Location is distractivng.
seems somewhat random.
Division of Crew Responsibilities
/5
POST-PRODUCTION
Shot Log
Treatment
/5
Commercial .mov
Script
/20
Storyboards
/40
Shot Sheet
/15
Props List
Shooting Schedule
_____ /25
_____ /75
_____ /100
/5
/10
_____ /100
ALL ITEMS ARE ATTACHED
(Each group member initials below.)
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