Managing Your Online Identity
Living online is all about managing what information is associated with your name
and using that information to brand yourself to the world.
The Golden Rules:
1. Deleting does not mean deleted--think of everything you do online as permanent!
2. You will be judged by the company you keep--your friends speak volumes about you!
3. Treat others as you wish to be treated!
4. Grammar and spelling ALWAYS count!
Presenting Yourself Online...
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Consider Google your reputation management system.
Know that even if you don’t make a digital footprint, someone else will be making it
for you.
Always conduct yourself with the highest standards even when you think no one else
will see.
Personal vs. Professional
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Make an active choice in how to engage with social media.
What information do you want to share with... employers, family, friends, etc.?
o What contact information will you share?
o Who will the primary audience be for each platform?
o What content will they see (unique posts, shares, linked applications,
etc.)?
Major Networking Sites
Facebook
Google+
Twitter
Google Scholar
LinkedIn
Orchid
Slideshare
Academia.edu
Creating a Brand & Crafting Your Persona
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Always be in charge of creating the persona that you want to appear online.
Start with consistency across your platforms. Use the same...
Profile photo
Bio statement
Contact information
Title/Job Description
Handles or screen names
Always be creating original content--new content keeps your site relevant to search
tools.
Warren D. Allen Music Library 2014
Created by: Patrick Fulton & Sara Nodine