5 Things to Think About: 1) Goal(s)
• World Domination
• Get mentioned on The Simpsons
• Start some interaction with your constituents
• Publicize your initiatives or events
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5 Things to Think About: 2) Audience
• Specialized/Not specialized audience
• If several groups, how much do their interests differ
• Do you have an idea of what your audience wants
• Is anyone else serving your audience and if so how?
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5 Things to Think About: 3) Selection
• You probably can’t be everywhere at once, and you
might not want to be
• What media can best help you to achieve your
goals/get out your messages
• Are there other McGill resources you can use?
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5 Things to think about: 4) Workload
• Do you have a dedicated person for this? (Yes? Lucky
you!)
• Depending on how many media you get involved in,
there might be an hour or two of extra work/day
• You should have someone who can post/tweet in a
fairly timely fashion
• You might need to split the work
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5 Things to think about: 5) Responding
Chances are you will have comments, questions,
criticism; are you ready to engage your audience?
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