(place acknowledgements here) Thanks to • Dr. Rainer Glaser, organizer of "Science Education: Vital Connection of Science to the Public Sphere”, for the invitation and support. Also the other members of the organizing committee. • BCCE for the opportunity to participate and support. • Editors and staff at HYLE, more about them later. Who is this person and why is he here? Who is he? Lane Last Associate Professor of Art University of Tennessee at Martin 1991 M.F.A., University of Wisconsin - Madison Visual Arts- emphasis Painting and New Media Why am I here? • Speak a little about my artwork and its’ development that has had some scientific themes, topics, or undercurrents for the past 16 years. • Promote interdisciplinary collaboration between scientists and artists as a model for image production. • Discuss some advantages, hurdles, relevant issues, and tips for working cooperatively to develop more engaging and possibly accurate scientific imaging for text and media resources that could positively engage younger audiences with science through art. • Suggest a few resources to find artists/collaborators. Why am I here? (Part 2 - Real World Anecdotes) • Requests from HS teachers to use imagery in lectures. • Campus discussions with Engineering and the Science Education areas to create new recruitment and visual media with greater appeal to younger audiences. Both K-8 and High School programming. • Responses to a personal website called Science and Beauty, now off-line, from parents looking to find resources to help their children with science course work. This often resulted in discussions about student learning styles. Why am I here? (Part 3) Important Disclaimers: 1. There are an incredible number of talented artists who are truly interested in the general topics and related specialties of the physical and theoretical sciences. I would count amongst those the talented and numerous scientific illustrators, visualization specialists, and cartoonists who communicate with very different audiences. All of us work differently, with alternate skill sets, backgrounds, and preferences. There may be some in the audience here today. I can’t speak for all of us, but rather today I will try to share my perspective as a traditionally trained fine artist with some ties and. a great deal of interest in this subject. 2. I really enjoy and try to stay involved with what is going on in science, but I am not claiming to be an expert in any way. Hence the need to find collaborators to take this work beyond the purview of the fine arts. How does an artist choose a subject matter? or Why did I end up down this aesthetic road? My personal graduate school experience in the visual arts was a combination laboratory and monastery. • Students were exposed to the prerequisite theory, criticism, and other canonical literature. • Shown the facilities and a few helpful techniques. • Then left alone in our studios to discover our artistic voices. After experimenting with a variety of new media, insightful faculty, and many stylistic genres, I returned to subject matter and topics I was interested in such as astronomy, physics, chemistry, and psychology. I was neither encouraged or discouraged by my teachers as long as I kept the titles “artsy”. This development shouldn’t have been a surprise. Some clues… • I had always been fascinated by and good at the physical sciences, though I failed Physics in high school. I blame that on a semester long bubble in the space and time continuum. • I CLEP’d out of my college science requirements, though maybe I did a disservice to myself. • I even wrote and performed a song called “Respire” that extolled the virtues of photosynthesis to an rock/jazz audience. Early Works Traditional Media - Paintings on Canvas “Cosmicomics” 40" x 58” Mixed Media on Canvas 1991 “Venusian Sunset” 48" x 66” Mixed Media on Canvas 1991 “Natural Causes” 40" x 43” Mixed Media on Canvas 1993 “Osmosis” 43" x 46” Mixed Media on Canvas 1993 “Crazy as we are” 48" x 72” Mixed Media on Canvas 2002 “Waves and Radiation” 36" x 60” Mixed Media on Canvas 1999 “Revolutions” 46" x 46” Mixed Media on Canvas 1996 “Synastria” 36" x 49” Mixed Media on Canvas 1998 My favorite criticism: “The gallery looks like a television set exploded while turned to Saturday morning cartoons.” Fast-forward 5 years: Between teaching art and design on the Mac and various software applications I eventually got proficient at making images on computer. I started experimenting with cg models and digital compositing to create art and illustrations. Again the interest in scientific imaging surfaced as these new works had a visual affinity with modeling. In Fall 2002 HYLE puts out a call to artists working with chemistry as a topic in their work. Fall 2003 the exhibition, “Chemistry in Art”, was published. My HYLE Artist Statement In many ways the beauty inherent in some types of art is their ability to cling to the imagination of a viewer despite a lack of knowledge of specific information. Whether it is a combination of formal compositional or visual elements, or pure chance is hard to know. What is important is that the recency and attractive visual qualities of such a work can become an opportunity to educate in an informal manner. Computer-generated Images Dreams of Valency Dissociative Velocity Electronegativity Of Vibrations and Time Flux Panopticosm Particle Veil Stereoscopia Infinity Thought Gate Electric Dawn Harmony Spirals of Eden The Secret Revealed: The Digital Compositing Process 16 Easy Steps Tools used: Adobe Photoshop primarily www.adobe.com/products/photoshop/ Part 2: Why try Collaboration? Professional Illustrators abound There are a great many trained, professional illustrators and scientific visualization specialists. Their work is recognized and respected by peers, colleagues ,and in the publishing industry. They are many times familiar and conversant with the subject matter of a project or research topic. Many will have a consistent body of work, a personal aesthetic, already which gives you a good sense of what your jobs/commissions will look like when completed. They will have likely have established fee structures and copyright management experience that simplifies the planning and publishing process. These artists will likely have no difficulty providing you or your publisher appropriate files and formats as requested and making deadlines. So why a collaborative project instead? They can be fun. Luddite Garden Luddite Garden Collaboration between myself And William Kleindl, P.W.S. Also consider a collaborative project because… • A specific budget for art may be small or non-existent. • Project may be in development and you want to have more input and feedback as your specific imaging requirements develop. • Collaborative process will require dialogue and encourage multiple interpretations of the project which can generate new approaches, variations, or ideas. • A good collaborative project is an experience of teaching and learning. Participants may gain an appreciation for the technical skill, complexities of process, and insights other practioners bring to a project. • You enjoy the work of a specific artist and want to explore its’ potential as a form visual communication. • You can utilize local resources, artists, that share a common interest in science and provide an opportunity to work more closely on drafts and versions of the work. Many of you are uniquely situated on campuses with a visual art or design department that will have faculty who may be interested or older students who may benefit from the experience. Finally, a collaborative project because… • You’ll be able to produce images or illustrations that both engage the intended audience in an aesthetically pleasing manner while conveying important concepts or information visually/graphically. What are the benefits to the artist… • Published works in distributed media, journals, or print. • Opportunity to explore new subject matter, experiment with techniques in a cooperative project-driven environment. • Professional recognition of accomplishment. • Possible supplemental income and future licensing fees. • Ability to network and develop alternate venues to exhibit. • Personal satisfaction. Issues to consider before you look for artists 1. Define the project as best you can. 2. Media or medium preference for the project. Do you want the images to reflect a state-of-the-art computer aesthetic, traditional media works, or some balance in between? 3. Project format. Will the work be used in print, electronic media, or both. It will be important to determine how technically savvy an artist partner must be before you discuss possibilities. You do not need definitive answers for each, but they will make it easier to determine if a specific artist who is interested is appropriate. What should you look for in a collaborating artist… 1. Find an artist whose work you really like and respond to. Be patient and be choosy. Any project is bound to have some difficulties, but you will be more willing to work through them if you are committed to the artist’s style and vision. Ask to see a portfolio of his or her work, from 10 -15 pieces of art or illustration. This body of work should have a consistent level of quality, a similar aesthetic sensibility, and variations among the individual different images showing the ability to experiment with the media in different situations. Look at the compositional strategies in the various works, use of color, scale, and other visual design cues. 2. In discussions with these possible collaborators ask specific questions about their work, their notions about collaboration, revisions, listening to input from others, their technical background in terms of the project, timetables and meeting deadlines, format options, experimentation, and how do they see themselves benefiting from the project. What do they hope to get out of the experience? Be cautious if discussing possible payment. Find the right partner before you try to work out many details. After the interview ask yourself whether the communication was open and sincere? Do you get a sense that this artist was truly interested and are his/her expectations consistent with your ideas about the project? Do you feel that you could collaborate effectively with a person of his/her temperament? Do you feel the artist can keep a sense of perspective in terms of the necessity for the images to communicate specific ideas? Not all artists are Prima Donnas, but there are a few. 3. Ask for a few informal references that can speak about their work, background, and ability to follow through with a project like this. Most will understand your need for some external verification of their training, experience, and skills. Art and illustration is a very competitive field. Many former clients, professors, or colleagues will be willing to take a few minutes to help a qualified professional secure new and exciting work. The references are especially important if this is a paying project. Try to call these references as soon as you can so they aren’t coached too much. Ask them a few of the same questions you asked the artists. Getting started: After you’ve found a good match • Start with a small, manageable portion of the project so you can work out the bugs and determine what is working and what is not. • Begin with a general planning session to review project, goals, and collaborative strategies. Confirm expectations about the project outcomes as well. Compensation? Face to face is best. • Work out a realistic and flexible schedule that leaves time for revisions and the possibility to explore new directions in the images. • Determine the file types and delivery methods you both will use to share versions, rough drafts, proofs, and corrections. Email .jpg files or better quality printed copies through the mail, ftp? • Determine what kind of communication method and feedback will will work best for both parties. This is especially important in terms of sending your responses, suggestions or visual interpretations back to your artist collaborator. Getting started: Another first step Develop a small reading resource for your collaborator of topical material that can help broaden his/her understanding of the events, processes, or the context of the subject of the project. Find accessible, non-technical sources that can be used as a starting point. Remember artists are often visual learners and too much reading might become a hurdle to getting any early versions done. Older visual materials can also be helpful. Your first step: Pick up a pencil. Sketching is easy and it doesn’t have to be good to be useful. My Sketchbook: quite simple Working Together Working Together • Meet as often as possible. • Keep the dialogue and communication at the forefront of the project, ask questions of each other. • Try exploring a variety of approaches to the image making in the beginning and determine which versions will likely be most successful by a third or fourth draft. Most Difficult Issue • Payment or Compensation related to • Ownership and Copyright Payment or Compensation if possible • Hire the artist as an employee, you retain the copyright and the potential to license the images for other projects or media. University policies probably discourage this. • Commission the work by the artist with the cost of copyright transfer of ownership included in the fees. More expensive but it provides the potential to license the images for other projects. • Commission the work by the artist with a single usage or multiple usage license included in the fees. Less expensive, artist retains copyright ownership. • After collaboration, negotiate favorable license terms to use images in possible publishing projects. Artist retains copyright ownership. However… Every situation will be different. The nature of these kinds of projects requires some flexibility and sharing of credit as well. Anyone who is truly interested in these kinds of collaborations will realize that all participants are integral to its’ completion. This is an important topic to iron out early rather than waiting to see how things develop later. We all understand that developing more engaging and contemporary scientific imaging for better visual communication is an important goal in and of itself. Finding artists at large Current Public Projects Purpose: "...to help scientists, writers and visual communicators develop and share improved methods of communicating scientific concepts and technical information through images and visual representations linked to appropriate text. The goal is to enhance the level of discourse within the scientific community, among teachers and those who communicate with the public through the mass media.” - from http://web.mit.edu/i-m/purpose.htm www.sigmaxi.org/programs/public/im2-2.shtml#how - 8/4 Deadline www.lanelast.com/bcce.htm This Powerpoint Presentation www.lanelast.com/resbcce.htm A Resources List