University of North Carolina Wilmington
Educational Program Assessment Plan and Report
Assessment Plan for 2012-2013
Cameron School of Business
Primary Contact Name/Info: Becky Porterfield, AoL Director, Cameron School of Business
Degree: Master of Business Administration—International (IMBA)
IMBA Student Learning Outcomes
Student Learning
Tools
Outcome
UNCW Strategic Goal
SLO1: Analyze the global
Method: Rubrics
implications of multideveloped for each
national decisions and
learning goal are
demonstrate a critical
used to assess
awareness of complex,
student learning
incomplete or
contradictory
information.
Implementation
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in marketing, finance, and strategy
and core teaching faculty assess the sample
work against the rubrics. In the summer
core teaching meeting faculty from all
institutions discuss results and make
curriculum changes.
UNCW Goal 1, 4
SLO2: Synthesize
information relating to
Method: Rubrics
developed for each
Administration: At the end of the core
classes (ending for all institutions late
Summary of Findings
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
See data from core
module classes
(Appendix A)
Core module faculty
met in Bremen, 2013
Actions Taken
All groups discussed
need for common
exercise to assess
multinational
decision making,
e.g. Global Strategy,
Global HR and
Global Marketing
identified common
cases and exam
components for
future use.
Global Strategy
group determined
to add more
material on
corporate social
responsibility,
sustainability, and
emerging
economies
All groups discussed
need for common
Student Learning
Outcome
UNCW Strategic Goal
global business
management issues,
events and cases.
UNCW Goal 1, 4
SLO3: Evaluate
conceptual outcomes and
practical approaches to
complex situations within
organizational contexts
where affected by global
issues.
Tools
learning goal are
used to assess
student learning
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
UNCW Goal 1, 4
SLO4: Apply problem
solving techniques with
autonomy, judgment and
originality.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
Implementation
January), sample work is taken from
courses in marketing, finance, and strategy
and core teaching faculty assess the sample
work against the rubrics. In the summer
core teaching meeting faculty from all
institutions discuss results and make
curriculum changes.
Summary of Findings
to review available
work examples and
assess relevant SLGs
from Fall 2012.
See data from core
module classes
(Appendix A)
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, marketing, strategy and
finance, and core teaching faculty assess
the sample work against the rubrics. In the
summer core teaching meeting faculty
from all institutions discuss results and
make curriculum changes.
. Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, finance, and strategy, and
core teaching faculty assess the sample
work against the rubrics. In the summer
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
Actions Taken
exercises to assess
multinational
decision making,
Global HR
determined it was
satisfied for now
with is content
coverage.
The Global
Marketing group is
adding a case on
international
segmentation
(Global lifestyle)
Review of SLG 4
assessments reveal
adequate results in
Intl Finance and
Global Strategy.
See data from core
module classes
(Appendix A)
Review of SLG 4
assessments reveal
adequate results in
Intl Finance and
Global Strategy.
The Global Strategy
UNCW Goal 1, 4
SLO5: Demonstrate
critical evaluation of
perspectives of
leadership, clarify tasks,
demonstrate
commitment, negotiate
and delegate in groups
where the members have
different cultural and
educational backgrounds.
core teaching meeting faculty from all
institutions discuss results and make
curriculum changes.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
See data from core
module classes
(Appendix A)
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, marketing, finance, and
strategy, and core teaching faculty assess
the sample work against the rubrics. In the
summer core teaching meeting faculty
from all institutions discuss results and
make curriculum changes.
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, marketing, finance, and
strategy, and core teaching faculty assess
the sample work against the rubrics. In the
summer core teaching meeting faculty
from all institutions discuss results and
make curriculum changes.
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
See data from core
module classes
(Appendix A)
UNCW Goal 1, 4
SLO6: Work and lead in a
way that respects the
cultural diversity of
multinational and multilanguage groups.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
UNCW Goal 1, 3, & 4
SLO7: Manage
information related to
business management in
Method: Rubrics
developed for each
learning goal are
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
See data from core
module classes
(Appendix A)
. Core module faculty
met in Bremen, 2013
to review available
group determined
to add more
exercise to improve
problem solving
skills.
Continue
teleconference
classes with
partners to discuss
different
perspectives.
Differences from
Novencia
necessitate further
discussion on
consistent course
content.
Review of SLG 3
and SLG 4 in Global
HR revealed
inconsistencies in
responses.
Differences were
discussed and
selection of
common
assignments is
occurring.
Global Marketing is
adding a
challenging article
on Hofstede’s
cultural dimensions
Review of SLG 1
and SLG 2 revealed
positive but slightly
a global context and act
autonomously.
used to assess
student learning
UNCW Goal 1, 4
SLO8: Solve problems and
communicate original
solutions at a professional
level (both written and
spoken) in matters
related to business
management in a global
context.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
courses in marketing, finance, and strategy,
and core teaching faculty assess the sample
work against the rubrics. In the summer
core teaching meeting faculty from all
institutions discuss results and make
curriculum changes.
work examples and
assess relevant SLGs
from Fall 2012.
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, marketing, finance, and
strategy, and core teaching faculty assess
the sample work against the rubrics. In the
summer core teaching meeting faculty
from all institutions discuss results and
make curriculum changes.
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from the
strategy course and core teaching faculty
assess the sample work against the rubrics.
In the summer core teaching meeting
faculty from all institutions discuss results
and make curriculum changes.
Core module faculty
met in Bremen, 2013
to review available
work examples and
assess relevant SLGs
from Fall 2012.
Administration: At the end of the core
classes (ending for all institutions late
Core module faculty
met in Novancia
UNCW Goal 1, 4
SLO9: Operate in the
complex and
unpredictable context, as
the global economy and
exercise initiative and
personal responsibility at
professional level.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
UNCW Goal 1, 4
SLO10: Be precise and
effective in applying
Method: Rubrics
developed for each
See data from core
module classes
(Appendix A)
See data from core
module classes
(Appendix A)
See data from core
module classes
(Appendix A)
different
assessment scores.
The Global Finance
group is working to
provide a common
case that will use
the management of
information in
problem solving.
Hertfordshire
taking lead to
develop assessment
rubric for thesis.
International
Business Law
determined to add
an oral
presentation on
examining and
preparing a court
decision.
Review of relevant
ethical/CSR metrics
revealed marginally
good scores with
some variance.
Global marketing
group adding a case
on ethics and
greenwashing.
Need for common
exercises to assess
procedures, models and
techniques.
learning goal are
used to assess
student learning
January), sample work is taken from
courses in finance and strategy, and core
teaching faculty assess the sample work
against the rubrics. In the summer core
teaching meeting faculty from all
institutions discuss results and make
curriculum changes.
University – Paris 6/12
to review available
work examples and
assess relevant SLGs
from Fall 2011.
Method: Rubrics
developed for each
learning goal are
used to assess
student learning
Administration: At the end of the core
classes (ending for all institutions late
January), sample work is taken from
courses in HRM, marketing, finance, and
strategy, and core teaching faculty assess
the sample work against the rubrics. In the
summer core teaching meeting faculty
from all institutions discuss results and
make curriculum changes.
Core module faculty
met in Novancia
University – Paris 6/12
to review available
work examples and
assess relevant SLGs
from Fall 2011.
UNCW Goal 1, 4
SLO11: Identify the key
success factors for the
management of
international projects and
apply these principles to
the analysis of a complex
business situation.
UNCW Goal 1, 4
multinational
decision making,
e.g. Global Strategy,
Global HR and
Global Marketing
identified common
cases and exam
components for
future use.
SLG’s and work
examples, SLG5 in
Global HR and
Global Strategy
revealed consistent
and good results.
Continue to assess
metrics over time
and focus on
common exercises.
Appendix A: IMBA Findings
Programme Goals:
1. Enable graduates to develop skills appropriate for them to compete for managerial positions in businesses where an awareness of the global
environment is required
2. Develop graduates who have the cultural sensitivities required to operate as managers in a global context
3. Enable graduates to explore a range of cross cultural management issues from the perspective of a variety of ethical perspectives
4. Enable graduates to identify, evaluate and exploit the opportunities that the global environment offers to businesses that trade in an
international or a domestic market
5. Provide a theoretical grounding in approaches to research, supporting a practical understanding of how established research methods can
be applied to develop and interpret knowledge of direct relevance to the challenges faced by international managers.
Student Learning Goals:
Global Strategy Goals
1. Evaluate the nature, behavior and performance of firms in the global business environment
2. Critically appraise the strategic situations of organizations and their competitors
3. Assess the resource capability of organizations
4. Apply techniques and tools to assess the most appropriate strategies for an organization in a global context
5. Develop knowledge about the effective implementing of strategy and its likely impact on stakeholders, including environmental and social
aspects
International Marketing Goals
1. Students to develop an awareness of the global marketing environment
2. Students develop knowledge of cross-cultural differences and global marketing contexts
3. Students to develop skills in applying global marketing techniques
4. Students are able to reflect upon and evaluate their own learning with respect to global marketing
International Finance Goals
1. Prepare financial analysis of a company and be able to communicate by using appropriate presentation skills
2. Understand current global economic linkages and implications of different exchange rate regimes.
3. Assess dependencies between important international financial variables, such as spot and forward exchange rates, inflation rates and
international interest rates.
4. Evaluate an international firm’s options of financing in international bond and equity markets and calculate cost of capital.
5. Analyze international corporate investment decisions and make recommendations regarding project choices.
Global Human Resources Goals
1. Critically evaluate and compare theoretical and empirical work of key writers, both classical and contemporary, on different aspects of
international HRM as a distinctive field of study and practice.
2. Understand the relationship between the strategic orientations of multinational corporations and HRM policies and practices.
3. Have an understanding of the comparative and diverse contexts impacting HRM and its related practices in various regions
4. Be aware of cultural diversity and its impact on organizational behaviour within international organizations
5. Acquire basic International Human Resource Management competences regarding HRM functions.
International Law Goals
1. To explain the legal rules governing international business transactions in relation to the choice of law and dispute resolution.
2. To apply and evaluate the legal rules governing international business transactions in the context of practical situations and to critically
evaluate and justify their selection.
3. To select and justify the general rules related to global contracts in relation to formation, rights and duties of the parties.
4. To demonstrate a critical analysis of the legal rules relevant to an international market penetration within the context of “real-life” business
scenarios.
5. To develop an ability to negotiate legal aspects of a contract in an international context.
Global Strategic Analysis 2012
Goal
Outcome
a
SLG 1
IBS
Novancia
UH
(N=7)
UNCW
(N=9)
Understand the global implications of multinational behaviors
3.6
3.3
3.6
3.7
b
Critical awareness of complex, incomplete or contradictory
information
3.7
3.5
3.6
3.4
c
Identification and implication of firm performance
3.6
3.7
3.3
3.4
a
Understand and use strategic initiatives at the corporate and
business level
3.6
3.5
3.3
3.4
b
Identify, analyze, and critique both direct and indirect
competition
3.4
3.3
3.6
3.4
a
Understanding of the application of theoretical research to
practical understanding directly relevant to managers
3.8
3.2
3.3
3.9
b
Understanding of practical application approaches to
assessing resource allocation and capability
3.7
3.8
3.3
3.9
a
Demonstrate knowledge of strategic concepts
3.9
3.7
4.1
3.2
b
Ability to apply strategic problem solving techniques
3.6
3.5
3.6
3.2
c
Ability to demonstrate independent problem solving
3.6
3.6
3.6
3.7
d
Ability to demonstrate use of judgment and reasoning
3.6
3.6
3.6
3.4
e
Ability to demonstrate cultural sensitivities in implementing
strategies
3.3
3.2
3.3
3.9
a
Demonstrate knowledge and application of concepts of
corporate social responsibility
3.4
3.1
3.6
3.9
b
Demonstrate knowledge and application of concepts of
sustainability
3.6
2.7
3.6
3.7
c
Demonstrate knowledge and application of theory related to
global ethical dilemmas
3.4
2.8
3.6
3.7
d
Ability to demonstrate use of strategic considerations that
impacts stakeholders
3.6
2.9
3.6
3.7
SLG 2
SLG 3
SLG 4
HB
SLG 5
UNIRAZAK
UV
Global Strategic Analysis--Fall 2012
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
UH (N=7)
UNCW (N=9)
a
b
c
SLG 1
a
b
SLG 2
a
b
a
b
c
SLG 3
d
e
a
b
SLG 4
c
d
SLG 5
Global Strategic Analysis--Fall 2011
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
UH (N=8)
UV (N=9)
a
b
SLG 1
c
a
b
SLG 2
a
b
SLG 3
a
b
c
SLG 4
d
e
a
b
c
SLG 5
d
Global Marketing Strategies 2012
Goal
SLG 1
Outcome
SLG 4
IBS
Novancia
UH
N=7)
UNCW
(N=9)
UNIRAZAK
UV
(N=9)
a
Understand the global marketing environment
4.1
4.1
b
Demonstrate knowledge and application of concepts of
corporate social responsibility in marketing
3.9
3.9
c
Demonstrate knowledge and application of theory related
to global ethical dilemmas in marketing
4.4
3.8
Understand and use of cross cultural differences and
global marketing contexts
4.1
4.8
SLG 2
SLG 3
HB
a
Understanding the application of marketing techniques
and concepts
3.4
b
Understanding of practical application approaches
3.9
Students are clear and able to articulate their
understanding of global marketing
3.9
Global Marketing Strategies--Fall 2012
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
UH N=7)
UV (N=9)
a
b
SLG 1
c
a
SLG 2
b
SLG 3
SLG 4
Global Marketing Strategies--Fall 2011
5.0
4.5
4.0
3.5
3.0
2.5
IBS (N=5)
2.0
UNCW (N=16)
1.5
UV (N=9)
1.0
0.5
0.0
a
b
SLG 1
c
a
SLG 2
b
SLG 3
SLG 4
International Finance 2012
No 2012 data received in time
International Finance--Fall 2011
5.0
4.5
4.0
3.5
3.0
2.5
IBS (N=5)
2.0
UNCW (N=16)
1.5
1.0
0.5
0.0
a
b
SLG 1
a
SLG 2
SLG 3
b
c
SLG 4
d
a
b
SLG 5
IBSA Student Learning Goal Assessments—Fall 2012
HR Management in the Global Environment 2012
Student
Learning
Goal
Outcome
HB
(N=7)
IBS
Novancia
UH
(N=7)
UNCW
(N=9)
UNIRAZAK
UV
(N=9)
a
The ability to understand theoretical and empirical
work of key writers both classical and
contemporary in HRM
3.6
3.0
3.9
3.7
b
Be precise and effective in applying procedures,
models, and techniques
3.6
3.0
3.9
3.4
c
The ability to critically theoretical and empirical
work of key writers both classical and
contemporary in the HRM
3.0
3.0
3.7
4.6
d
The knowledge and exploration of various ethical
perspectives within the global HRM field
4.4
3.0
3.9
4.1
SLG 2
Understand and use of strategic initiatives of
multinational corporations and the application of
these strategies to HRM policy and practices
4.1
3.0
3.7
3.9
SLG 3
Understanding of practical application approaches
to various HR policies in geographic ally diverse
regions
3.6
3.0
5.0
3.9
SLG 4
Understand and use of cross cultural differences in
HRM practice
4.4
3.0
5.0
4.3
a
Demonstrate knowledge and application of
concepts of the management of the human
resource
3.9
3.0
3.7
4.3
b
Demonstrate knowledge and application of
concepts of the human resource function
4.4
3.0
4.6
4.3
SLG 1
SLG 5
HR Management in the Global Environment--Fall 2012
5.0
4.5
4.0
3.5
3.0
UH (N=7)
2.5
UNCW (N=9)
2.0
UV (N=9)
1.5
HB (N=7)
1.0
0.5
0.0
a
b
c
d
SLG 1
a
SLG 2
SLG 3
SLG 4
b
SLG 5
HR Management in the Global Environment--Fall 2011
5
4.5
4
3.5
3
IBS (N=5)
2.5
2
UNCW (N=16)
1.5
UV (N=9)
1
0.5
0
a
b
c
SLG 1
d
a
SLG 2
SLG 3
SLG 4
b
SLG 5
International Business Law 2012
No 2012 data received in time
International Business Law--Fall 2011
5.0
4.5
4.0
3.5
3.0
2.5
IBS (N=5)
2.0
UV (N=9)
1.5
1.0
0.5
0.0
a
b
SLG 1
a
b
SLG 2
a
SLG 3
SLG 4
b
SLG 5