iSa – iTouch Speech assistant
CS 410 Blue Team
Brad Travalgio
Dominic Eldridge
Mark Mahn
Matthew Salyer
Scott Seto
Scott Wood
April 10, 2008
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iSa
Communication is difficult when speech is
misunderstood.
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Who may need iSa?
49,000,000 Americans have a speech disorder
 The largest population of challenged Americans

Office of Official Publications, Texas Tech University
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Social Participation
From University of San Francisco Disability Statistics CenterIs the Status of People with Disabilities Improving?(Abstract 21)May 1998
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Causes
Causes include:
Stroke
 Head Trauma
 Cerebral Palsy
 Hearing Loss
 Stuttering

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Effects
Health and safety are at risk when they are unable to:
Indicate an emergency

Communicate their condition and needs to others

Those affected by speech disorders suffer negative
social effects when they are unable to:
Express feelings

Obtain quality employment

In addition, the effects of speech disorders may lead to
decreased self-esteem.
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iSa in action
(1) When you can't be understood
(2) Use iSa to
choose phrases or
words
iTouch
with iSa
installed
(3)Let iSa be your
voice
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MFCD
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MFCD Prototype
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Goals

Develop a Portable Speech Assistant

Allow Customization (i.e. Shorthand, Themes)

Provide User-Friendly Features

Test the Solution

Market the Solution
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Phase 0


Conception

Develop Project Team

Define Problem
Planning

Determine Roles

Plan Website

Initial Research
(Design,Marketing,Competition,Risks)

Begin Planning Solution
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Phase 0


Feasibility Presentation

Planning

Design

Technical
Planning

Design Plan

Technical Plan

Financial Plan

Marketing Plan
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Phase 0

Milestones

SBIR Phase 1
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Phase 0 Org Chart
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Phase 1


Planning

Develop project team

Define communication methods
Requirements

GUI requirements

Database requirements

Software requirements
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Phase 1

Setup


Design


Development Environment
Prototype
Development

Prototype

Testing

SBIR Phase 2
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Phase 1 Org Chart
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Phase 2

Develop Project Team

Planning


Communication

Functional Level Requirements
Requirements

Documentation

Design
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Phase 2


Set-up

Development Environment

Servers
Design

GUI screens

Database

Software
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Phase 2

Development

Testing

User documentation

Beta release
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Phase 2 Org. Chart
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Phase 3

Develop Project Team

Hire new Personnel

Setup



Workstations

Phones
Advertising

Beta Testing

Contact local schools
Website
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Phase 3 Org Chart
Lawye
rs
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Management Plan
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Evaluation Plan




Time
- Measured against baseline Project Plan
Cost
- Measured against budget plan by phase
Scope
- Measured against requirements document
Quality
- Measured by customer purchase rate and
satisfaction
Evaluation Phases

Phase 0








Product design
Software module
development
Software module testing
Integration testing
Finished product
Phase 1

Idea developed
Project website developed
Funding secured
Phase 2





Prototype design
Working prototype
Initial customer demonstration
Phase 3





First sale completed
Product released
Marketing plan developed
Successful marketing
New contracts acquired
Funding Plan
Department of Health and Human
Services
Phases I & II: $325,000 award from the
“Innovation Research Grant to
Promote the Health of People with
Disabilities”
Phase III: Venture Capitalist Investors
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Phase 1 Budget
Hardware Resources
Product
DELL PowerEdge SC1430
25' CAT6 Network Cable
Quantity
Cost Per Unit
1
1
Total:
Total
$729
$25
$729
$25
$752
Personnel Resources
Title
Financial Specialist
Marketing Specialist
Product Manager
Project Manager
Risk Specialist
Software Specialist
Technical Specialist
Webmaster
Hourly Rate
Hours
Total
40% Overhead
$20
536 $10,720
$15,008
$20
536 $10,720
$15,008
$20
260
$5,200
$7,280
$25
536 $13,400
$18,760
$20
536 $10,720
$15,008
$20
399
$7,980
$11,172
$20
260
$5,200
$7,280
$20
260
$5,200
$7,280
Total:
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$96,796
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Phase 2 Budget
Hardware Resources
Product
DELL PowerEdge 2950 III
Quantity
Cost Per Unit
Total
10
$1,299
$12,990
Macintosh Workstation
1
$1,300
$1,300
Windows Workstation
1
$1,300
$1,300
Linux Workstation
1
$1,300
$1,300
UNIX Workstation
Cisco 2800 Series Router
1
1
$1,300
$1,450
$1,300
$1,450
25' CAT6 Network Cable
15
$25
$375
iTouch
10
$250
$2,500
iTouch USB Cable
10
$3
$30
iPhone
10
$400
$4,000
iPhone USB Cable
10
$3
$30
iTouch Speakers
10
$13
$130
Total:
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$26,705
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Phase 2 Budget
Personnel Resources
Title
Hourly
Rate
Hours
Total
40% Overhead
HR Manager
$26
1040
$27,040
$37,856
Product Manager
$26
504
$13,104
$18,346
$27.50
1040
$28,600
$40,040
Software Engineer 1
$26
774
$20,124
$28,174
Software Engineer 2
$26
774
$20,124
$28,174
Technical Specialist
$26
504
$13,104
$18,346
Webmaster
$26
774
$20,124
$28,174
Project Manager
Total:
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$199,113
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Phase 3 Budget
Hardware Resources
Product
Quantity Cost Per Unit
Total
DELL Precision 370
7
$699
$4893
25' CAT6 Network Cable
7
$25
$175
Total:
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$5068
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Phase 3 Budget
Personnel Resources
Title
Administrative Assistant
Bookkeeper
Customer Support 1
Customer Support 2
Customer Support 3
Financial Specialist
Lawyers
Marketing Specialist
Operation Manager
Procurement Manager
Product Manager
Project Manager
Software Engineer 1
Software Engineer 2
Technical Specialist
Webmaster
Hourly Rate Hours
$12
$20
$12
$12
$12
$26
$200
$26
$26
$26
$26
$34
$26
$26
$26
$26
Total
40% Overhead
960 $11,520
$16,128
274
$5,480
$7,672
960 $11,520
$16,128
960 $11,520
$16,128
960 $11,520
$16,128
960 $24,960
$34,944
71 $14,200
$19,880
960 $24,960
$34,944
960 $24,960
$34,944
466 $12,116
$16,962
466 $12,116
$16,962
960 $32,640
$45,696
714 $18,564
$25,990
814 $21,164
$29,630
466 $12,116
$16,962
714 $18,564
$25,990
Total:
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$415,738
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Out Years Budget
Out Years Resources
Title
Hourly Rate Hours Per Year Total
40% Overhead
Administrative Assistant
$12
2080
$24,960
$34,944
Bookkeeper
$20
2080
$41,600
$58,240
Customer Support 1
$12
2080
$24,960
$34,944
Customer Support 2
$12
2080
$24,960
$34,944
Customer Support 3
$12
2080
$24,960
$34,944
Operations Manager
$34
2080
$70,720
$99,008
Total:
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$297,024
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Projected Annual Sales
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Break Even
35
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Marketing Plan

Primary Market


2.6 million Americans who have difficulty having
their speech understood
Secondary Markets

2.4 million Americans who use English as a second
language

2.3 million iPhone's sold
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Marketing Plan

How can you hear about iSa?

iTunes

iSa Website

Beta Testing reviews
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Marketing Plan
We will offer more than the competition.
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Marketing Plan
Where we really separate ourselves!
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Risks
A – Difficult to type
B – Difficult to afford
C – Hardware becomes
outdated
D – Database entry
causes delays
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Difficult to Type
20% of those with speech disabilities also have major
physical disabilities.
Mitigation:
iSa will have image groupings that allow the user to
press the image to have the iSa speak a set phrase,
instead of requiring large amounts of typing.
American Speech-Language-Hearing Association (ASHA)
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Difficult to Afford
60% of Americans have private health plans. Most health
plans do not cover "speech-language pathology,"
"speech pathology," "speech therapy," "hearing care," or
"audiology."
Mitigation:
The iSa will have a selling point of $100, making it more
affordable then the competition.
Census.gov
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Outdated Hardware
It is inevitable that the hardware will become outdated.
The software will need to be ported to the new hardware
when the time comes.
Mitigation:
The coding of iSa will be designed to be ported from one
device to another.
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Database delays
Filling a database is time consuming. This presents a
large possibility for delays.
Mitigation:
iSa will use SQLite which has a “zero-configuration”
database. Lowers the time for setting up the database
for entry, providing more time for data entry.
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Return on Investment
The customer will gain a tool that will aid in
communication and help to improve their overall
quality of life.
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Return on Investment
Providing a solution to make life better for people
with speech disorders.
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Resources
Office of Official Publications, Texas Tech
University.http://www.depts.ttu.edu/officialpublications/catalog/HSCSPEECH.h
tml
University of San Francisco Disability Statistics Center
http://dsc.ucsf.edu/publication.php?pub_id=7
http://dsc.ucsf.edu/figure.php?pub_id=7&section_id=1&figure_id=3
American Speech-Language-Hearing Association (ASHA)
http://www.asha.org/members/research/reports/speech_voice_language.htm
US Census Bureau http://www.census.gov/prod/2007pubs/p60-233.pdf
Communication Disorders, Psychology Today.
http://psychologytoday.com/conditions/commdisorder.html
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Resources
The Numbers Guy
http://online.wsj.com/public/article/0,,SB116481159830835726,00.html
Welcome to the National Aphasia Association
http://www.aphasia.org/Aphasia%20Facts/aphasia_faq.html
BRSS Dyslexia
http://www.sfn.org/skins/main/pdf/brss/BRSS_Dyslexia.pdf
Stuttering: New Research: Vanderbilt Find Link to Emotions
http://educationalissues.suite101.com/article.cfm/stuttering...
Americans with Disabilities: 2002 (P70-107) May 2006 Current Population
Reports by Erika Steinmetz
http://www.census.gov/hhes/www/disability/sipp/disab02/awd02.html
Census.govFact Finder- English as a second language.
http://factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=01000US&qr_name=ACS_2006_EST_G00_S1601&-ds_name=ACS_2006_EST_G00_&redoLog=fals
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