2Me Final Presentation

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C S 4 1 0 - B L U E G R O U P

communicate

2Me

Final Presentation

A Brief Overview

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• The Problem

• Our Solution

• Evaluation Plan

• Funding/Budget

• Risks and their mitigation

• Four Phases o

Staffing o

Costs

• What is being provided and what is not

• Cost to develop

• Closing Statements

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Meet the Team

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Overarching Problem

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Passenger needs are not addressed by mass transportation systems.

Regional Transit Need Is Increasing

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Source: http://www.hrtransit.org/pdf/hrtbrochure/HRT_Brochure.pdf

http://www.gohrt.com/pdf/strategicplan/Strategic%20Plan%20Final%20--%20November%202008.pdf

Congestion

Buses in the HRT

System: 343

Average bus capacity is currently only at 15%

Severe congestion is expected on 1,221 lane miles in Hampton Roads in 2026

6 http://www.gohrt.com/pdf/strategicplan/Strategic%20Plan%20Final%20--%20November%202008.pdf

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Preventing Congestion

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Texting Efficiency

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A Proposed Solution: communicate

2Me

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Increase efficiency of transit authority systems by providing potential passenger information

The Solution

Needs:

Information for the transit authority to learn about: o potential customers o possible customer frustration

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While remaining:

Accessible, convenient, and unobtrusive to end users

Reasonable cost for transportation companies

communicate2Me

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Planned Components

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A Feasible Implementation

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Passengers will be provided with methods to:

• Allow Bus Schedule Query via: o

Cellular Phone / Short Message Service(SMS) Texting

• Have notifications of changes in schedule o

SMS notification service

Result:

• Increased Passenger Awareness and Satisfaction

• Increased Statistical Information for Transit Authorities

Benefits

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Passengers:

• Better Service

• More Interaction

• Greater Satisfaction

Transit Authorities

• Passenger Query Statistics

• Warning of Waiting Passengers

• More Efficient Routes

Project Goal And Objectives

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• o

Time

Measured against baseline project plan o

Cost

Measured against budget plan per phase o

Scope

Measured against requirements document o

Quality

Measured by customer and end user satisfaction

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Phase 0 - Concept Development

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Milestones

Acceptance Criteria

Review Board Acceptance

Problem Area Development

Feasibility Research

Milestone Scheduling

Website Development

SBIR Proposals

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Phase 0 Organizational Chart

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Phase I - Prototype Development

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Milestones Acceptance Criteria

Prototype Specifications

Test Plan

User Manuals

Proposal

Prototype Construction

Demonstration

Review Board Acceptance

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{phase i} - Organizational Chart

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Phase I - Prototype Components

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{phase i} - Financials

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Phase I - Hardware Requirements

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Phase II - Organizational Chart

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Phase II - Critical Design

Milestones

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Acceptance Criteria

Web Interface

Web Message Algorithm

Interfaces with Google Transit

Receives SMS Messages

SMS Gateway Development

Passes Tests

Algorithm Development

Algorithm Testing

Connects with Transit

Authority's Systems

Transit Interface

Interface Test

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Phase II - Major Components

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{phase ii} - Financials

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Phase II - Hardware Requirements

hardware

SMS Server

Web Server

Algorithm

Server

SMS Service

/ Credits

(yearly)

qty

2

1

2

1

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cost

$1000.

$2000.

$2000.

$36,000

Total

$2,000

$2,000

$4,000

$36,000 overall hardware costs $44,000

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{phase iii} - Production & Beyond

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Milestones Acceptance Criteria

Support Current Installations Market Penetration

Improvement:

Modifications to Interface

Improvements to Algorithm

Market Acceptance

Profitability

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{phase iii} - Organizational Chart

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{phase iii} - Financials

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In The Box

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• o o o

Service to set up and maintain:

Short Messaging Service gateways

Web servers

Application servers

Algorithm to communicate between end users and transit authorities

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Not In The Box

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Buses

Wireless communication between buses and Transit Center

Tracking system for buses (GPS, RFID)

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Who Is The Customer?

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Initial customers:

Transportation

Hampton Roads Transit (HRT)

Metropolitan Transportation Authorities

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Current Competition

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Risks & Pitfalls

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1. Interoperability problems

2. Latency Issues

3. Abuse of the system

4. SMS message costs

5. Down Time

6. Phone incompatibility

7. Transit operator ignoring system

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Risk Mitigation

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Interoperability:

• Direct Communication with each Transit Authority's technicians

Latency:

• Optimize Incoming SMS Processing Time

• Synchronize Driver Updates based on Position

Abuse of the System:

• No way to mitigate without tracking passengers

Transit Operator Ignoring System:

• Education

• Tracking of Requests to Pickups

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Funding

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Grants.gov

Innovative Small Research Projects to Advance Public

Transportation Planning

$ 750,000

State Operating Assistance

$840,550

References: http://www07.grants.gov/search/search.do;jsessionid=MgLfJcyflkGLZ3tLyF7Rj6GTJrn0PfTyyFvzsQtD1TNF10WzQqWS!-

802466050?oppId=46140&flag2006=false&mode=VIEW http://www.gohrt.com/pdf/budget/Budget_2009.pdf

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Budget

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 Funding Source: Department of Transportation o o o

SBIR

– Phase 1: $100,000

SBIR

– Phase 2 : $650,000

SBIR

–Phase 3: Small Business Loan/Venture Capatilists http://www07.grants.gov/search/search.do;jsessionid=MgLfJcyflkGLZ3tLyF7Rj6GTJrn0PfTyyFvzsQtD1TNF10WzQqWS!-

802466050?oppId=46140&flag2006=false&mode=VIEW http://www.gohrt.com/pdf/budget/Budget_2009.pdf

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Price Point

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Cost To Develop

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Phase 0: o

Free

Phase 1: o

Hardware Resources - $4,300.00

o

Personnel Resources - $14,525.00

Phase 2: o o

Hardware Resources - $44,000.00

Personnel Resources - $443,114.00

Phase 3: o

Hardware Resources - $37,200.00

o

Personnel Resources - $286,860.00

Total - $829,999.00

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Revenue

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Assumptions: minimum of 5 new customers per year while maintaining current customers.

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Closing Statements

Current Systems are One-Way:

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Informing the passengers, not Interacting with them.

communicate

2Me

• promises to:

Connect Passengers with Information

Connection Transit Authorities with Potential Customers

Each phase is feasible in terms of:

Cost

Requirements

Staffing let's do it!

communicate

2Me

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Any Questions?

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