CS410 – Professional Workforce Development
Orange Team
Telephone
Management System
Final Presentation, 6th May 2008
Presented by Benjamin Leyland
1
THE PROBLEM
2
The Problem
Unwanted phone solicitation still
occurs.
Even with current legislation and the
Do-Not-Call-List
3
Effects of the Problem
-Annoying
-Interrupting
-Waste of time
4
What is Phone Solicitation?

A telephone call that acts as an
advertisement.

In 2007, over 5,000 complaints were
received by the FCC.

Estimated that 4 million "junk" telephone
calls are made every day in the United
States
Source 1: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
Source 2: FCC (www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-279478A1.pdf)
5
Current FCC Regulations
Phone solicitors are required to
transmit or display:
- Their contact phone
number
- The name of the soliciting
company
Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
6
The Do-Not-Call-List
 Numbers
can be registered online or
over the phone.
 The
majority of solicitors are
prohibited from calling those on the
list.
Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
7
Ultimate Goal of TMS
Reduce unwanted calls
8
How?
Develop a prototype and product to:
-receive caller ID information
-test against local database
-transmit caller ID information to
interactive device (if not blocked)
-allow user to block calls and
manipulate data
-database updates
9
The Solution

A device that blocks incoming calls based
on information in a database.

Allows extra customization such as
blocking numbers at specified times and
blocking whole area codes.
10
How our Solution is Set Up

An interception device outside the house
that collects caller ID information and
blocks calls

A control device inside the house that
provides the database and controls for
the user

Optional PC software to provide easier
configuration
11
Who Can Still Call?
 Organizations
that you have
established a business relationship
with
 Non-profit
 Callers
organizations
with prior permission
Source: (www.fcc.gov/cgb/consumerfacts/tcpa.html)
12
Do-Not-Call List Statistics
Makes up 76% registered
Registered
Registered and
still receiving
calls
Not Registered
Source: Harris Interactive (www.harrisinteractive.com)
13
The Market

Potential customer = 46% of American adults
76% have placed their phone numbers on the
NDNC registry.
 61% of people on the registry still receive
unsolicited calls.

Source 1: FTC (www.ftc.gov)
Source 2: Harris Interactive (www.harrisinteractive.com)
14
What our solution will do
Allow user configured blocking of calls to
all phones in the house
 Allow redirection of calls to specific
phones
 Allow viewing of call history
 Allow configuration of call block through
the control device and PC based
configuration software

15
Major Functional Components
Phone Network
Wireless Network
Laptop w/
Configuration Software
Control Device
Phone
Service
Box
Multiple
Phones
Interception
Device
16
System Capabilities

Blocking of calls
◦
◦
◦
◦
◦

Per call basis
Area code
Wild cards
During specified times
To all phones
System configuration
◦ Configuration software (PC)
◦ Hardware connected to phone line
17
Incoming Call
Intercept
Pass To
Phone
Answer
18
Should It Be Blocked ?
Intercept
Check Local
Settings
Search
Blocked List
Block
Call
Pass To
Phone
Answer
19
Flagging Unwanted Calls
Answer
Manually
Flag
Add To
Blocked List
20
Configuration
Control Device
Configuration
PC Configuration
Updates Interception
Device
21
Control Device GUI
Prototype
Wildcard Editor
*800*
Add
Delete
Wildcard List
1
ABC
4
JKL
7
STU
2
DEF
5
MNO
8
UVW
1
ABC
0
*-
SHIFT
3
GHI
6
PQR
9
XYZ
<-
Blocked List Editor
1-888-555-1234
Add
Delete
Blocked Number List
<
>
Clear
>
>
Incoming Caller Information
22
What’s In The
Box

Interception Device

Control Device

Configuration
Software

Mounting Hardware
23
What’s Not In The
Box
Caller ID Subscription
 Computer
 Internet Connection
 Wireless Network
(PC)

24
What our solution
won’t do

Completely eliminate unsolicited calls
25
Competition Matrix
26
Phase 0



Idea conceptualization
Five team members
Milestones (See Phase 0 Milestones)
-PMS website
-Final Presentation
-SBIR
Hard Work + $0 pay = An A?
27
Phase 0 Organization
Ben Leyland
Project Manager
Presenter
Finance
Travis Burlock
Hardware Specialist
Webmaster
Dionna Diggs
Assistant PM
Resources
Bob Larrick
Software Specialist
Marketing
Josh Rode
Documentation
Funding
28
Prototype MFCD
PC Configuration
Software
Incoming
Solicitation
Generator
Control Device
Configuration
Software
Interception
Software
Output
Display
29
Phase 1 Requirements: Initialization

Reassess the scope of the project.

Revise Phase 2 & 3 Milestones.
30
Phase 1 Milestones: Prototype
Production
Compose requirements for, build and test:
 PC Configuration Software
 Control Device Software
 Control Device GUI
 Interception Software
 Solicitation Generator (Test Harness)
 Interfaces between Software Components
31
Phase 1 Milestones: Documents

Prototype Test Plan

Prototype User Manuals

Help System for Prototype PC
Software & Configuration Software
32
Phase 1 Milestones: Presentations

Prototype Presentation

Final Presentation
33
Phase 1 Milestones: Preparing for
Phase 2

Review Financial Documents

Revise Risks & Mitigation Plan

SBIR Grant Proposal II
34
Staffing Resources

5 Student Interns

Similar structure to current
organization

All will assist with building & testing of
software
(See Staffing Plan)
35
Phase 1 Organization
Ben Leyland
Project Manager
Presenter
Finance
Software Engineer
Travis Burlock
Hardware Specialist
Webmaster
Software Engineer
Dionna Diggs
Assistant PM
Resources
Software Engineer
Bob Larrick
Software Specialist
Marketing
Software Engineer
Josh Rode
Documentation
Funding
Software Engineer
36
Non-staffing Resources

Prototype is all software

2 laptops required to run the
prototype
(See Resource Plan)
37
Phase 1 Staffing Budget
Staffing Budget:
5 Student Interns for 16 weeks: $38,360*
40% Overhead:
$15,350
Total:
$53,710
*Based on recommended salaries given by CEO ($25,000 per year).
(See Staffing Budget)
38
Phase 1 Non-Staffing Budget
2 Laptops:
$2,000
Total:
$2,000
Staffing Budget:
$53,710
Total Phase 1 Budget: $55,710
(See Non-Staff Budget)
39
Phase 1 Funding

Total Budget = $55,710

Funded through NSF SBIR Program

Under maximum grant of $100,000
(See Funding Plan)
40
Phase 1 Risks

Difficult to install

Fails to penetrate market

Land lines become obsolete

Product is too expensive

Difficult to connect to PC via wireless
(See Risk Plan)
41
Phase 1 Risk Matrix
42
Evaluation of Phase 1

All deliverables delivered on time

All prototype software meets
requirements

Cost is within 5% of budget

SBIR Phase 2 funding secured
(See Evaluation Plan)
43
Phase 2 Milestones

Review Prototype

Revise Requirements

Build Test Hardware

Build Software

Revise/Create Documentation
(See Phase 2 Milestones)
44
Phase 2 Organization
Project Manager
Technical Writer
Financial
Manager
Administrative Team
Technical
Manager
Webmaster
Software
Engineer x2
Hardware
Engineer x2
Testing Engineer
Development Team
45
Non-staffing Resources

Components for producing hardware

9 Computers for staff
(See Resource Plan)
46
Phase 2 Budget
Total Staffing Budget:
40% Overhead:
Total Staffing:
Development Computers:
Hardware Components:
Total Non-Staffing:
$319,910*
$127,960
$447,870
$18,000
$1,000
$19,000
Total Budget:
$466,870
*Based on recommended salaries given by CEO
47
Evaluation of Phase 2

All deliverables delivered on time

All final software meets requirements

Cost is within 10% of budget

Satisfies the market (based on surveys)
(See Evaluation Plan)
48
Phase 3 Milestones
Identify new team members
 Beta test with potential customers
 Begin advertising
 Set up support staff
 Contract hardware vendor
 Construct final website
 Initial rollout of product
 Full rollout of product

49
Phase 3 Organization
Project Manager
Technical Writer
x2
Financial
Manager
Administrative Team
Marketing
Manager
Webmaster
Customer
Service x2
Laywer
Technical
Support x2
Marketing Team
50
Non-staffing Resources

Advertising

Final Hardware

Office Space

Office Supplies

Website Hosting
(See Resource Plan)
51
Phase 3 Roundup
Phase 3 is all about getting the product to the
customers.
We will establish a corporate headquarters, hire the
necessary support staff, and get the company website
online.
We will beta test the product, then proceed to a initial
offering in a favorable market before beginning the
nationwide rollout.
52
Phase 3 Budget
717,660 in personnel and overhead
30,000 in advertising
40,000 in hardware for initial rollout.
35,000 for Brick and Mortar
12,000 in additional Office supplies
2,000 for website
836,660 for 1 year of phase 3, including
initial rollout of product.
53
Overall Budget
Phase 1:
 Phase 2:
 Phase 3:

Total:
SBIR Funding:
Private Funding:
$55,710
$466,870
$836,660 (1st year)
$1,359,240
$522,580
$836,660
54
Price point



With a cost to us of $70.00 and a price
point of $119.99 our product will net us
~$30.00 per unit sold after retailer
markup.
Production of 35,000 units will cost
$2,450,000
This will make the total first year cost
$3,286,660
55
Return On Investment


After selling our initial run of 35,000 units
we will see a $213,340 return on
investment.
The break even point for this scale of
production is 32,867 units.
56
Conclusion

The proposed system mitigates the
problem to a greater extent than rival
products.

Costs for Phase 1 and 2 are under the
maximum grants provided by the NSF.

The break even point for Phase 3 is
32,967 units in the first year.
57
References
Slide 10:
FCC
www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC279478A1.pdf
Slides 10, 13, 14, 15:
FCC
www.fcc.gov/cgb/consumerfacts/tcpa.html
Slides 16-17:
FTC
www.ftc.gov
Harris Interactive
www.harrisinteractive.com
58
Questions?
59