SBIR Presentation
CS 410
Red Team
Presenters: James Mauldin, Adrian Clark
3 May 2005
Team Members
Mrs. J. Brunelle
(General Manager)
Neal Porter
(Project Manager/
Web designer)
James Mauldin
(3D Technology
Expert)
3 May 2005
Adrian Clark
(Documentation/
Graphics Design)
Brandon Vause
(Database/
Network Expert)
Red Team - Smart Design
Olga Stubbs
(Financing/
Presentation)
Omar Rahimi
(Marketing/
Presentation)
2
Presentation Outline
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Problem and Solution
Goals and Objectives
Design
Risks and Mitigation
Project Phases
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Conclusion
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Design Process
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Design Process
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Design Process
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Problem Statement
There is no software targeted towards the
Commercial Design Industry that provides
nearly instant 3D design renderings, and a
customizable database.
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Problem Characteristics
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Time
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Money
Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc.
3 May 2005
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Our Solution
Smart Design
A software package that renders a room (or
more) in 3D to allow ‘on the spot’
preliminary designs through a company
oriented, customizable database for instant
customer feedback.
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Design Process
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Goals
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Expand a commercial 3D package to
allow it to include detailed
furnishings stored in a customizable
database
Provide “on the spot” real-time 3D
renderings during initial client
meetings
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Solution Objectives
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Research the current design process to
determine the steps to be automated
Create an intuitive Graphical User
Interface
Find a suitable package to adopt and
modify
Find catalogs of products to render 3D
models of and create the database
Provide database updates
Allow the product to print a billing list of
the furniture items being used in the
design
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Solution Characteristics
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Contains Customizable Database
Gives Immediate Prototyping
Performs 3D Object Rendering
Models Lighting Styles
Renders Rooms Via User Input
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Customizable Database
SD user finds
new furniture
design and
wants to
incorporate it
into SD...
The new
furniture design
is rendered into
3D form and
stored into the
user’s database.
Laptop
Database
Server
Previous
Designs
-ID
-Designer
-Date
-Customer
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Suppliers
-ID
-Name
-Contact
Name
-Contact
Info
Products
-ID
-Description
-Category
-Price
-Image
-Color/Style
Options
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Categories
-ID
-Description
-Category
-Price
-Image
Colors
-Hue
-Saturation
-Lum
-Red
-Green
-Blue
Images/
Flooring/
Wallcovering
-3D version
of product
image
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Smart Design Process
Pt.1 – New Design
Load Existing Design
Download New Images
New Design
DL New
Images
Load Existing
Enter Room
Dimensions
Create New Design
Choose
Color
Scheme
3D
Rendering of
Room
Choose Wall
Coverings
Database
Choose
Flooring
Styles
Choose
Images
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Smart Design Process
Pt.2 – Existing Design
Choose
Color
Scheme
Choose Wall
Coverings
Enter Room
Dimensions
Choose
Flooring
Styles
Open Design
Choose
Images
Enter Search
Criteria
3D
Rendering of
Room
Database
Load Existing Design
New Design
DL New
Images
Load Existing
Create New Design
Download New Images
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Smart Design Process
Pt.3 – Download Images
Load Existing Design
Customer finds
furniture item
they would like
incorporated into
Smart Design
Download New Images
Search/
Select
Image
New Design
DL New
Images
Load Existing
Create New Design
Database
Picture of item is
outsourced for
3D modeling
Download
3D Image
3D model is stored
into database for
downloading to
customer’s laptop
and Smart Design
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Preliminary Design
Bush
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Risk Management Plan
1.
2.
3.
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5.
6.
7.
8.
Integration of GUI, DB, and the COTS
Customers’ Acceptance of Technology
User Interface Complexity
Data Loss
Insufficient Funding
Customers’ Learning of Technology
DB Server Hard Drive Failure
Schedule Delays
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Risk Mitigation
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Integration of GUI, DB, and the COTS
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Customers’ Acceptance of Technology
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Likelihood - 4
Consequence - 5
Mitigation – employ expert developers
Likelihood - 4
Consequence - 4
Mitigation – market the product as a short-term time and
money saver
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Risk Mitigation
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User Interface Complexity
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Data Loss
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Likelihood - 3
Consequence - 5
Mitigation – keep the GUI simple and easy to use,
collect beta test feedback on ease of use
Likelihood - 3
Consequence - 4
Mitigation – employ UPS
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Phase 0: Inception
3 May 2005
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Phase 0: Milestones
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Determine Project
Prove Feasibility
Make Project Plan
Create SBIR Proposal
Deliver Final Presentation
Develop Professional Website
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Phase 0: Deliverables
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Major Functional Component Diagram
Work Breakdown Structure
Competition Matrix
Gantt Charts
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Solution Description
Research Documents
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Phase I: Prototype Development
3 May 2005
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Phase I: Milestones
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3 May 2005
Revise Project
Work on Further Research
Create Related Documentation
Create Prototype
Market Product
Revise SBIR Phase I
Hire Technical Support
Revise Website
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Phase I: Deliverables
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Revised Major Functional
Component Diagram
Constructed User Manual
Assembled Prototype
Documented Second Phase of Grant
Proposal
Updated Future Markets
Updated Website
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Phase II: Critical Design
3 May 2005
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Phase II: Milestones
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Setup Workplace
Revise Phase I
Attain Legal Information
Acquire Beta Testers and Customers
Design Software
Review Manuals
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Phase II: Deliverables
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Office Workspace and Workstations
Legal Documentation
Functional Implementation
User Reports
Bug Reports
Updated Website
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Phase III: Production & Out Years
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Continued Development
Marketing
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Maintenance
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Expand Market
Update Web
Customer Service
Program Help
Quality Assurance
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Phase III: Milestones
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Continued Development
Marketing
Maintenance
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Phase III: Deliverables
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Updated Software
Custom Database Updates
Customer Feedback Reports
Bug Reports
Increased Profits
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Management Structure
Neal Porter
(Project Manager)
Ann Orwig
Director of Tidewater
Operations
Consultant
Chutima Boonthum
PhD Student
ODU CS Dept.
Database Expert
Ann Orwig
Interior Design
Expert
3 May 2005
G. Hill Price
3D Rendering
Expert
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Management Plan
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Use a Mixed Organizational Structure
Control Finances to Meet Budget
Requirements
Execute a Robust Market Strategy
that will Yield High Profits
Communicate with Customers to
Ensure All their Needs are Met
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Evaluation Plan -Implementation
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Evaluation Plan – Testing Phases
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Phase 1: Development Test – TSP
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Phase 2: In-House Testing
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Phase 3: Domain Testing
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Marketing Plan
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3 May 2005
Contract with CS Department for Testing
Contract with Other Financial Departments
at ODU
Advertise at Design Conventions
Solicit Upscale Commercial Design
Companies
Advertise through Interior Design and
Architectural Publications
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Market Analysis
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24,643 Commercial Design Firms in the U.S.
Direct Media, Inc.
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Market Analysis
Direct Media, Inc.
3 May 2005
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Census Bureau Statistics
www.census.gov
3 May 2005
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Deployment Plan
3 May 2005
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Competition
Products
n
Sm
art
De
sig
Pu
nc
h!
H
D
Ar esi ome
ch g n
Se itec
rie tur
s 4 al
00
0
im
az
3 D in g
An
nC
i
4D nem
a
xo
Ma
Ve
cto
rwo
rks
An
ark
Re
Re als 3
nd D
eri
a
An nd ng
im
ati
on
4/6/ 2005
Lighting
Styles
Video
Tutorial
4/6/2005
Features
Framing
Cost
Estimation
Mechanical
Design
Custom
Database
Instant
Prototyping
3D
Rendering
Commercially
Targeted
3 May 2005
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Funding Plan
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Obtain Small Business Innovation
Research Funding from National Science
Foundation
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SBIR Funding Proposal Goal
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3 May 2005
Topic: Information-Based Technologies (IT)
Subtopic: Applications, Data Mining and
Management
Phase I: $100,000
Phase II: $750,000
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Phase I: Hard Resources
DSL Internet
Workstations
$360.00
$20,000
3 May 2005
Software License
$6,474.00
Part
# of units Cost
Workstations
DSL Internet
3D Software
MySQL
Open Office
Net Beans
6
1
1
1
1
1
Total
$26,834.00
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$ 5,395.00
$ 360.00
$20,000.00
Free
Free
Free
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Phase II: Hard Resources
Serial ATA SAN
Workstations
$439.00
Database
Graphics Card
$3,785.00
DB Backup
DSL Internet
Ethernet Switch
Server
High-end Laptop
$5,348.00
$3,167.96
$9,990.00
$10,408.00
$1,463.96
$960.00
$360.00
Part
Serial ATA SAN
Database
DB Backup
DSL Internet
Server
Workstations
Graphics Card
Ethernet Switch
High-end Laptop
Total
3 May 2005
# of units
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2
1
1
2
4
4
1
1
Cost
$ 5,348.00
$ 9,990.00
$ 960.00
$ 360.00
$ 1,463.96
$10,408.00
$ 3,167.96
$ 439.00
$ 3,785.00
$35,921.92
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Phase III: Hard Resources
DB Backup
DSL Internet
Workstations
$960.00
$2,250.00
3 May 2005
Part
# of units Cost
DB Backup
DSL Internet
Workstations
1
1
5
$ 960.00
$ 360.00
$2,250.00
$360.00
Total
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$3,570.00
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Phase I Staffing
Title
Needed
Salary (Yearly)
Employment
Duration (%)
Cost of Employment
3D Technology Expert
1
$
11,500.00
25
$
2,875.00
Database/Network Expert
1
$
11,500.00
25
$
2,875.00
Project Manager
1
$
11,500.00
85
$
9,775.00
Marketing Manager
1
$
11,500.00
10
$
1,150.00
Financial Manager
1
$
11,500.00
10
$
1,150.00
Graphic Specialist
1
$
11,500.00
25
$
2,875.00
40% Overhead
$
8,280.00
Total Employee Budget
$
28,980.00
3 May 2005
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Phase II Staffing
Employment
Title
Needed
Salary (Yearly)
Duration (%)
Cost of Employment
CS Intern
1
$
11,500.00
20
$
3,450.00
Software Engineer Level 1
1
$
69,000.00
20
$
13,800.00
Software Engineer Lead
1
$
88,000.00
25
$
22,000.00
Project Manager
1
$
102,000.00
50
$
51,000.00
Technical Writer
1
$
59,000.00
10
$
5,900.00
Graphic Model Developers
3
$
42,000.00
10
$
12,600.00
Quality Assurance Manager
1
$
53,000.00
30
$
15,900.00
Marketing Manager
1
$
62,000.00
30
$
18,600.00
40% Overhead
$
57,300.00
Total Employee Budget
$
200,550.00
3 May 2005
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Phase III Staffing
Employment
Title
Needed
Salary (Yearly)
Duration (%)
Cost of Employment
Cs Intern
1
$
11,500.00
30
$
3,450.00
Software Engineer Level 1
1
$
69,000.00
40
$
27,600.00
Software Engineer Lead
1
$
88,000.00
40
$
35,200.00
Project Manager
1
$
102,000.00
50
$
51,000.00
Technical Writer
1
$
59,000.00
50
$
29,500.00
Graphic Model Developers
3
$
42,000.00
100
$
126,000.00
Quality Assurance Manager
1
$
53,000.00
30
$
15,900.00
Marketing Manager
1
$
62,000.00
50
$
31,000.00
Technical Support
5
$
20,800.00
50
$
52,000.00
40% Overhead
$
148,660.00
Total Employee Budget
$
520,310.00
3 May 2005
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Break-Even Analysis
3 May 2005
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Return on Investment
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Conclusion
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3 May 2005
Problem and Solution
Goals and Objectives
Design
Risks and Mitigation
Project Phases
Management Plan
Evaluation Plan
Marketing Plan
Funding Plan
Conclusion
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Questions
3 May 2005
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Experts
Interior/Architectural Design:
Ann Orwig, Director of Tidewater
Operations for Gwaltney Fleming, Inc.
Database Expert:
Chutima Boonthum, PhD Student, ODU, CS
Dept.
3 May 2005
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References
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http://newyork.construction.com/people/toplists/2004TopDesi
gnFirms.pdf
http://www.gwaltneyfleming.com/
http://www.3drender.com/glossary/3drendering.htm
http://www.rkdesigns.ie/services.htm
http://www.punchsoftware.com/products/as18.htm
http://www.i-dd.com/interior_design_software/interior_design_software.htm
http://www.punchsoftware.com/products/as3000.htm
http://www.remodeling.hw.net
http://www.real3d.com/about.php
http://bps-interiors.com
3 May 2005
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Detailed Break Even
3 May 2005
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Detailed ROI
3 May 2005
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