Student Audio-Visual E-Tool
Milestone Presentation
November 17, 2004
Lead Presenter: Patrick Veverka
Student Audio-Visual E-Tool
1
Team Members
Jeffrey Jacobs
Team Leader
Brian Blain
Website Manager
Ryan Florin
Quality/Process
Manager
Student Audio-Visual E-Tool
John Gedville
Support Manager
Valentina Neblitt
Research And
Development
Manager
David Southard
Planning Manager
Patrick Veverka
Marketing Manager
2
Problem Statement
“Learning a university mathematics curriculum
requires understanding step by step methodology.
Long term retention of information is contingent
upon initial presentation followed by reinforcement
and review of the subject material.”
Student Audio-Visual E-Tool
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Problem Clarification
Learner Type
Visual
(require visual
reinforcement)
Auditory
(require aural
reinforcement)
Kinesthetic/
Tactile
(require physical
reinforcement)
Complaint
“It is hard for me to understand math when someone explains it without
writing it down."
"Looking at my math teacher when he or she is lecturing helps me to stay
focused.“
"I hate taking notes; I prefer to listen to lectures."
"I have difficulty following written solutions on the chalkboard, unless the
teacher verbally explains all the steps.“
"I learn math best when I can manipulate it, touch it, or use hands-on
examples."
"I can't just be shown how to do a problem; I must do it myself so I can
learn."
Source: Conquering Math Anxiety by Cynthia Arem
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Problem Clarification
Why Do Math Classes Not Work Now?
▼ Chalkboard/Whiteboard (Non-digital)
Used to display the process driven steps in math
Requires heavy note-taking to write down steps
▼ Homework Problems
Repetition of process on different data
Any errors in acquiring process reinforced
▼ Class Time/Review Time
Repeat process with teacher present
Loss of productivity
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Proposed Solution
“Develop a system that will capture the process by synchronizing
the written material with the verbal instruction being given by the
professor to allow for correct repetition and reinforcement.”
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Proposed Solution
Solution Characteristics
WILL DO
WON’T DO
Capture pen strokes
Require use of our solution
Record instructor’s voice
Prevent user errors
Synchronize voice with pen strokes
Provide for copyright enforcement
Allow for easy repetition of process
Motivate students to use solution
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Proposed Solution
Goals And Objectives
GOALS
OBJECTIVES
Provide an easier way for students to
capture process
Decide on which technology to use
Professors will spend more time teaching,
less time repeating
Develop synchronization software
Ultimately, students will be more
successful
Develop distribution scheme
Fewer remedial classes
Evaluate effectiveness
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Proposed Solution
Student Audio-Visual E-Tool
9
Project Phases
PHASE
TIME SPAN
Phase 0 – Conception
Fall 2004 Semester
Phase 1 – Planning
6 Weeks Of Spring 2005 Semester
Phase 1 – Prototyping
Rest Of Spring 2005 Semester
Phase 2 – Development (Critical Design)
7 Weeks
Phase 3 – Production
Student Audio-Visual E-Tool
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Phase 0 – Organizational Structure
Jeffrey Jacobs
Team Leader
Brian Blain
Website Manager
Ryan Florin
Quality/Process
Manager
Student Audio-Visual E-Tool
John Gedville
Support Manager
Valentina Neblitt
Research And
Development
Manager
David Southard
Planning Manager
Patrick Veverka
Marketing Manager
11
Phase 0 – Deliverables
ITEM
STATUS
Prove Feasibility
Done
Work Breakdown Structure
Done
Project Website
Presentations
Small Business Innovation Research
Student Audio-Visual E-Tool
Under Construction
On Time
In Progress
12
Phase 0 – Scheduling
ITEM
STATUS
Presentation I
09/20/04
Presentation II
10/20/04
Presentation III
Today
Preliminary Webpage Due
11/29/04
Presentation IV
12/15/04
SBIR And Website Due
12/15/04
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Phase 1 – Organizational Structure
Jeffrey Jacobs
Team Leader
Programmer
Programmer
Student Audio-Visual E-Tool
Programmer
Programmer
Programmer
Programmer
Consultant
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Phase 1 – Deliverables
ITEM
STATUS
Planning Summary
(Hardware Decision, Software Decision,
Identifying Risks, Test Requirements)
To Do
Proof Of Concept
(Prototype Software, Prototype Hardware,
Concept Testing)
To Do
Small Business Innovation Research II
To Do
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Phase 1 – Schedule Of Milestones
ITEM
DESCRIPTION
1
Component
Technology Choice
Hardware (whiteboard and microphone) and software features must
be selected
2
Identify
Requirements
3
Identify Potential
Technology Risks
4
Identify Concept Test
Requirements
5
Develop Prototype
Software
Create UI, synchronization utility and interfaces to hardware in
recording and playback software
6
Develop Prototype
Hardware
Integrate wireless microphone and whiteboard with computer
7
Concept Testing
Student Audio-Visual E-Tool
Identify recording, playback and distribution requirements (both
hardware and software)
Risks include hardware and software failures
Identify which demonstrations are necessary and then design test of
concept
Execute tests from step 4 using educational consultant
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Phase 1 – Budget
STAFFING COSTS
POSITION
#
RATE
HOURS
COST
OVERHEAD
TOTAL
Project Manager
1
$40/hr
360
$14,400
$5,760
$20,160
Consultant
1
$100/hr
46
$4,600
$1,840
$6,440
Programmer
6
$25/hr
180 each
$27,000
$10,800
$37,800
Phase 1 Staffing Sub-total:
$64,400
SOFTWARE COSTS
Microsoft Visual Studio .NET Software and License ($1,200 per license)
Phase 1 Software Sub-total:
$7,200
$7,200
HARDWARE COSTS
Desktop Computers For Development ($1,000 x 6)
$6,000
Whiteboard
$500
Microphone
$200
Student Audio-Visual E-Tool
Phase 1 Software Sub-total:
$6,700
Phase 1 Total:
$78,300
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Phase 2 – Organizational Structure
Jeffrey Jacobs
Team Leader
Programmer
Programmer
Student Audio-Visual E-Tool
Programmer
Programmer
Programmer
Programmer
Consultant
18
Phase 2 – Deliverables
ITEM
STATUS
Final Product Evaluation Criteria
(Real World Field Test Parameters, Field Test
Teacher Survey)
To Do
Finished Software
(Complete Prototype Software Including
Distribution Solution)
To Do
Finished Hardware
(Modified Whiteboard And Microphone)
To Do
Testing And Evaluation Reports
To Do
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Phase 2 – Schedule Of Milestones
ITEM
DESCRIPTION
1
Design Real World
Test
Prepare documentation for testing in existing classroom (including
surveys for students and teachers)
2
Develop Final
Software
Complete user interface, hardware interfaces, audio and video
encoding and synchronization, file storage protocol, and playback
software
3
Develop Final
Hardware
Integrate hardware (wireless microphone and whiteboard) with
computer
4
Testing And
Evaluation
5
Evaluate Success
Student Audio-Visual E-Tool
Execute fields tests and surveys
Analyze results of tests and surveys
20
Phase 2 – Budget
STAFFING COSTS
POSITION
#
RATE
HOURS
COST
OVERHEAD
TOTAL
Project Manager
1
$40/hr
140
$5,600
$2,240
$7,840
Consultant
1
$100/hr
170
$17,000
$6,800
$23,800
Programmer
6
$25/hr
100 each
$15,000
$6,000
$21,000
Phase 2 Staffing Sub-total:
$52,640
SOFTWARE COSTS
Microsoft Visual Studio .NET Software and License ($1,200 per license)
Phase 2 Software Sub-total:
$0
$0
HARDWARE COSTS
Desktop Computers For Development ($1,000 x 6)
$0
Whiteboard
$0
Microphone
$0
Phase 2 Software Sub-total:
Phase 1 Total:
Student Audio-Visual E-Tool
$0
$52,640
21
Phase 3 – Deliverables
ITEM
STATUS
Marketing Strategy And Promotional Campaign
To Do
Software/Hardware Documentation
To Do
Support Services
To Do
End User Product
To Do
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Phase 3 – Schedule Of Milestones
ITEM
DESCRIPTION
1
Create Marketing
Plan
Design campaign for product
2
Define Staffing
Requirements For
Company
Decide if any additional employees are needed and hire and train
them
3
Obtain Legal Counsel
4
Release Product
Produce complete product and release to universities
5
Support Existing
Products
Create support system (website/telephone) for customers
Student Audio-Visual E-Tool
For copyright and liability protection
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Management Plan
MANAGEMENT METHODS FOR SUCCESS
•
•
•
We will work with Old Dominion University as our
research partner
Company will hold weekly meetings to evaluate
progress and stay on budget
Daily communication will occur via other methods
(phone, email, forum, IM)
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Evaluation Plan
PHASE
SUCCESS INDICATOR
0
Received an SBIR grant
1
Prototype developed.
Internal testing is complete
2
Real world working model in a classroom
External testing and consultant evaluation complete
3
Production begins and company can repay business loans
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Marketing Plan
Who Is Our Customer?
The target market for our product is university mathematics
departments. Our target market includes the more than 2100 public
and private four-year colleges in the United States.
Do They Need Our Product?
Initially we would like to interview at least 10 university mathematics
departments to access their interest in the product. Our goal is to
sell five systems to each.
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Marketing Plan
Who Is Our Initial Customer?
Our initial customer is the Old Dominion University Mathematics
Department.
What Return Can Our Customer Expect To
Receive On Their Investment?
This solution provides an easier and better way for students to see
and hear the lecture again. It does not require one or more
cameras. It will allow students to resize the presentation to their
preferences.
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Funding Plan
Our funding will come from an approved SBIR submitted to the
National Science Foundation in their “Applications In Support Of
Learning” category and from in-kind donations by Old Dominion and
our company.
“Under this subtopic, proposers will need to address the factors
unique to the education market and case histories of other similar
education ventures. So in addition to demonstrating knowledge of
content, applicable pedagogical principles, and the technology they
propose to use; they must also show awareness of the business
issues as they apply in the education arena, issues such as
marketing, finance, distribution channels, IP, and acceptance of the
proffered technology.”
http://www.eng.nsf.gov/sbirspecs/IT/it.htm
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Conclusion
1. Capturing the process is a critical part of the learning
process
2. Current technologies are insufficient
3. The organizational structure is in place to complete the
task
4. Milestones necessary for the completion of this project are
clearly defined.
5. Applicable funding source has been chosen.
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