Safe Swim With TRITON Automated Swimmer Surveillance Solution Profession Workforce Development

Safe Swim With TRITON

Automated Swimmer Surveillance Solution

Profession Workforce Development

Feasibility Presentation

CS 410 Orange Team

Improve safety at public pools & water parks

NOVEMBER 14, 2007 Safety, Cost Effective, Reliability

1

Orange Team

Kate Nguyen

Project Manager

Scott Seto

Software Specialist

Cesar Barbieri

Marketing Specialist

Brandon Simpkins

Hardware Specialist

Dave Larnerd

Finance Specialist


2

Silent Drowning

Over 2000 people drown every year in pools staffed with certified lifeguards due to a lack of real-time information available to the lifeguard.


3

How Long Will We Wait?


4

Recent Drownings

June 20, 2007

4-year-old Wakefield Girl Drowns

Great Wolf Lodge in Williamsburg, VA

July 4, 2007

Lifeguards Unable To Revive 29-year-old Woman In Wave Pool

(Splashin' Safari)

Holiday World in Santa Claus, IN

July 13, 2007

4-year-old Boy Drowns In Wave Pool

Great America Amusement in Santa Clara, CA

NOVEMBER 14, 2007

For more information see Appendix A.1 in the feasibility documentation

5

Safety, Cost Effective, Reliability

Drowning

• “Six people drown in U.S. pools every day. Many of these pools are public facilities staffed with certified professional lifeguards

.”

--Centers for Disease Control

• “19% of drowning deaths involving children occur in public pools with certified lifeguards present.”

--Drowning Prevention Foundation

• “Drowning is the second-leading cause of unintentional, injury-related death among children under the age of 15.”

--National Center for Health Statistics

• “Drowning is the 4th leading cause of accidental death in the United States, claiming

4,000 lives annually. Approximately onethird are children under the age of 14.”

--American Institute for Preventive Medicine

• “A pool is 14 times more likely than a motor vehicle to be involved in the death of a child age 4 and under.”

--Orange County CA Fire Authority

For more information see Appendix A.2 in the feasibility documentation

6


Drowning Deaths By Age

60 to 64

55 to 59

50 to 54

45 to 49

40 to 44

0 to 19

35 to 39

30 to 34

25 to 29

20 to 24

From 1999-2004 total drowning deaths = 17,710

NOVEMBER 14, 2007 http://webappa.cdc.gov/sasweb/ncipc/mortrate10_sy.html

7


Additional Consequences

• For every child who drowns, four are hospitalized for near drowning.

American Academy of Pediatrics

• Non-fatal residual effects of drowning

- Brain Damage

- Lung Damage

- Acute Respiratory Distress Syndrome (ARDS)

- Aquatic phobia

• initial medical treatment costs at least $75,000 and about $250,000 a year for long-term care. The cost of a single near-drowning that results in brain damage can be more than $5.5 million. www.usa.safekids.org


8

What Are We Doing About It?

Many parks have added more lifeguards and installed various drowning detection systems (such as

Poseidon TM ) in response to silent drowning. These attempts at a solution are not adequate and they are expensive.


9

Competition Matrix


10

Lifeguard Challenges

• Ellis & Associates study of lifeguards

• Vigilance capacity – only 30 minutes

- Heat

- Noise / Distraction

- Monotony

- Stress

- Fatigue

- Poor diet

- Dehydration


11

Jeff Ellis & Associates Firm

• International Aquatic safety and risk management consulting firm that has revolutionized lifeguard training in the U.S.

• Study – how quick lifeguards could spot swimmer in trouble underwater. 500 tests at more than 90 locations varying sizes and lifeguard staff.

• Each case: manikin placed underwater in pool; tester started clock once fully submerged.

NOVEMBER 14, 2007 www.jellis.com


12

Ellis Study Results

Effects over Time

Death and Brain Damage

Cardiac Arrest and ARDS

Aqua phobia www.jellis.com

Average Rescue Time - 1:14


13

Poseidon TM

• Cost – the cost of a Poseidon TM system ranges from $75,000 to $150,000 (High hardware costs)

• Poseidon uses complex imagery analysis which is very complicated in difficult environments (murky water, high amounts of glare)

• Limited detection – Poseidon TM can only detect motionless victims on the bottom of a pool and it does not detect depth

NOVEMBER 14, 2007 http://en.wikipedia.org/wiki/Poseidon_drowning_detection_system#Success_and_failure http://www.isrm.co.uk/recreation/documents/REJan05pp36-39Lifeguard.pdf

http://lear.inrialpes.fr/people/triggs/events/iccv03/cdrom/iccv03/0532_eng.pdf


14

Market Analysis

Would your organization be interested in technology that would help prevent or reduce drowning incidents?

Aquatics Director Prince William County Park Authority:

“Always, Anything that will help prevent or reduce the likelihood of a drowning would be worthy of exploring.”

Ocean Breeze water park manager:

“Yes, but cost is a major consideration.”


15

Triton Solution

GOAL: Provide an effective, reliable, low cost system that will decrease silent drowning incidents at pools and waterparks around the world. It is our commitment to meet this goal and seek continued innovation and solution improvement.


16


17

Sensor Technology

Standard WiFi

802.11

ZigBee

802.15.4

Bluetooth

802.15.1

RuBee

P1902.1

RFID

Application

Data

Battery Days

Bandwidth KB/s

Net Size

Range M

Security

Base $

Voice Data Monitor

Control

1 MB +

.5-1

11,000

32

1-300

4 -32KB

10-100

20-150

No-limit

1-100

High

$60-$500

Node $ $15-$50

Visible Assets, Inc.

©

NOVEMBER 14, 2007

Cable

Replace

250 KB

1-7

720

7

1-10

High High

$100-$500 $50

$15-$50 $50

Visibility

10KB

4,000

1

No Limit

1-30

High

$1 - $200

$0.1-$10

Tracking

0.1 KB

NA

100

48

1-5

Low

$500-$1,500

$0.05-$4


18

Rubee Characteristics

• Magnetic Spectrum : RuBee uses a 131 kHz carrier which is entirely magnetic, therefore the protocol is almost unaffected by harsh environments

• Active Xmit : RuBee tags are radiating transceivers and actively transmit their own signal, where as RFID tags work in backscatter transmission mode and just reflect radio signals.

• Sensor add on : RuBee tags can be outfitted with sensors and have a small 4 bit CPU with a small amount of memory on them.


19

Triton Advantages

• Increased detection rate

• Low cost

• Easy to install and maintain

• Less privacy concerns


20

Our Customers

Primary Customers: Water Parks (>1000 in U.S.)

Secondary Customers: Recreation centers

Apartment complexes

Schools and Universities


21

Customer Benefits

• Triton bracelets can be rented out to customers or subsidized in entry cost.

• Triton provides a safer swimming environment and the pool can be marketed as such

• Avoidance of law suits (reduced insurance costs)


22

Project Management


23

Triton

•Hardware

•Software

Database

•MS SQL

Software

•Display GUI

•Sensor Interface

•Triton Algorithm

Development Plan

Start

Start

Integration

&

System

Testing

Operations

& Maintenance

Project

Analysis

Development

Project

Design


24

Phase 0 Organization


25

Gantt Phase 0


26



27

Phase 1 Staff Budget


28

Phase 1 Hardware Budget


29

Gantt Phase 1


30



31



32


(Water Park Wave Pool)


33

Gantt Phase 2


34



35



36


Customer & System Cost


37

Gantt Phase 3


38

Funding Plan

• Phase 1 - NSF SBIR Grant of Up To $100,000

• Phase 2 - NSF SBIR Grant of Up To $750,000

• Phase 3 – Various Investment & Loan Sources including:

Venture Capital Firms

Rich Uncles

Small Business Loan


39

NOVEMBER 14, 2007

Budget Recap

Phase I & II SBIR Grants

= $850,000

Difference = $84,891


40

Breaking Even


41

Risk Management Plan

• Identify project risks

• Determine the phase that the risk is in

• Categorize risks according to probability and impact

• Reduce risks before or as they happen with mitigation actions

• Continue to reevaluate risks during all phases

• Watch for new risks


42

Risk Matrix

Potential Risks

A HW & SW Interoperability

B Legal Liability

C Hardware Availability

D Unit Malfunction

E False Positives

F Market Competition

Impact

5

4

3

2

1

D

F C

E

A

B

NOVEMBER 14, 2007

1 2 3 4 5 Probability


43

Risk Management

A

Potential Risks

HW & SW

Interoperability

B Legal Liability

D Unit Malfunction

Risk Management

Adequate hardware and software testing

Seek legal assistance

C Hardware Availability Seek COTS products

System software will have hardware diagnostics

E False Positives

F Market Competition

Tune sensitivity of system

Effective pricing strategy & reliable product


44

Evaluation Plan

• Time

– Measured against baseline project plan

• Cost

– Measured against budget plan by phase

• Scope

– Measured against requirement document & reports of reduced drowning/near drowning rates

• Quality

– Measured by customer feedback


45

Evaluation Phases

• Phase 0

– Idea developed

–

Project website developed

–

Funding secured

• Phase 2

–

Product design

– Software module development

– Software module testing

– Integration testing

– Finished product

• Phase 1

– Prototype design

–

Working prototype

–

Initial customer demonstration

• Phase 3

– First sale completed

– Product released

–

Marketing plan developed

–

Successful marketing

– New contracts acquired


46

Conclusion

Silent drowning is a problem

Available, affordable, and proven technology ready to assist lifeguards save lives

Manageable project scope, achievable milestones


47

Safe Swim With TRITON Automated Swimmer Surveillance Solution Profession Workforce Development

Safe Swim With TRITON

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