Safe Swim With TRITON
Automated Swimmer Surveillance Solution
Profession Workforce Development
Feasibility Presentation
CS 410 Orange Team
Improve safety at public pools & water parks
December 10, 2007
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Orange Team
Kate Nguyen
Project Manager
Scott Seto
Software Specialist
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Cesar Barbieri
Marketing Specialist
Brandon Simpkins
Hardware Specialist
Dave Larnerd
Finance Specialist
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Silent Drowning
Over 2000 people drown every year in pools staffed
with certified lifeguards due to a lack of real-time
information available to the lifeguard.
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How Long Will We Wait?
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Recent Drownings
June 20, 2007
4-year-old Wakefield Girl Drowns
Great Wolf Lodge in Williamsburg, VA
July 4, 2007
Lifeguards Unable To Revive 29-year-old Woman In Wave Pool
(Splashin' Safari)
Holiday World in Santa Claus, IN
July 13, 2007
4-year-old Boy Drowns In Wave Pool
Great America Amusement in Santa Clara, CA
For more information see Appendix A.1 in the feasibility documentation
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Drowning
•
“Six people drown in U.S. pools every day. Many of these pools are public facilities
staffed with certified professional lifeguards.”
--Centers for Disease Control
•
“19% of drowning deaths involving children occur in public pools with certified
lifeguards present.”
--Drowning Prevention Foundation
•
“Drowning is the second-leading cause of unintentional, injury-related death among
children under the age of 15.”
--National Center for Health Statistics
•
“Drowning is the 4th leading cause of accidental death in the United States, claiming
4,000 lives annually. Approximately one-third are children under the age of 14.”
--American Institute for Preventive Medicine
•
“A pool is 14 times more likely than a motor vehicle to be involved in the death of a
child age 4 and under.”
--Orange County CA Fire Authority
For more information see Appendix A.2 in the feasibility documentation
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Drowning Deaths By Age
60 to 64
55 to 59
50 to 54
45 to 49
0 to 19
40 to 44
35 to 39
30 to 34
25 to 29
20 to 24
From 1999-2004 total drowning deaths = 17,710
http://webappa.cdc.gov/sasweb/ncipc/mortrate10_sy.html
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Additional Consequences
•
For every child who drowns, four are hospitalized for near drowning.
American Academy of Pediatrics
•
Non-fatal residual effects of drowning
- Brain Damage
- Lung Damage
- Acute Respiratory Distress Syndrome (ARDS)
- Aquatic phobia
•
initial medical treatment costs at least $75,000 and about $250,000 a
year for long-term care. The cost of a single near-drowning that
results in brain damage can be more than $5.5 million.
www.usa.safekids.org
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What Are We Doing About It?
Many parks have added
more lifeguards and
installed various drowning
detection systems (such as
Poseidon TM) in response to
silent drowning. These
attempts at a solution are
not adequate and they are
expensive.
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Competition Matrix
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Lifeguard Challenges
•
Ellis & Associates study of lifeguards
•
Vigilance capacity – only 30 minutes
- Heat
- Noise / Distraction
- Monotony
- Stress
- Fatigue
- Poor diet
- Dehydration
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Jeff Ellis & Associates Firm
•
International Aquatic safety and risk management
consulting firm that has revolutionized lifeguard
training in the U.S.
•
Study – how quick lifeguards could spot swimmer
in trouble underwater. 500 tests at more than 90
locations varying sizes and lifeguard staff.
•
Each case: mannequin placed underwater in pool;
tester started clock once fully submerged.
www.jellis.com
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Ellis Study Results
Effects over Time
Death and Brain Damage
Cardiac Arrest and ARDS
Aqua phobia
www.jellis.com
Average Rescue Time - 1:14
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Poseidon TM
•
Cost – the cost of a Poseidon TM system ranges
from $75,000 to $150,000 (High hardware costs)
•
Poseidon uses complex imagery analysis which is
very complicated in difficult environments (murky
water, high amounts of glare)
http://www.poseidon.fr/us/index.html
http://www.isrm.co.uk/recreation/documents/REJan05pp36-39Lifeguard.pdf
http://lear.inrialpes.fr/people/triggs/events/iccv03/cdrom/iccv03/0532_eng.pdf
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Market Analysis
Would your organization be interested in technology
that would help prevent or reduce drowning
incidents?
Aquatics Director Prince William County Park Authority:
“Always, Anything that will help prevent or reduce the
likelihood of a drowning would be worthy of
exploring.”
Ocean Breeze water park manager:
“Yes, but cost is a major consideration.”
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Triton Solution
GOAL: Provide an effective, reliable, low cost
system that will decrease silent drowning incidents
at pools and waterparks around the world. It is our
commitment to meet this goal and seek continued
innovation and solution improvement.
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Sensor Technology
Standard
WiFi
ZigBee
Bluetooth
802.15.1
RuBee
802.11
802.15.4
Application
Voice Data
Data
RFID
Monitor
Control
Cable
Replace
Visibility
Tracking
1 MB +
4 -32KB
250 KB
10KB
0.1 KB
Battery Days
.5-1
10-100
1-7
4,000
NA
Bandwidth KB/s
11,000
20-150
720
1
100
Net Size
32
No-limit
7
No Limit
48
Range M
1-300
1-100
1-10
1-30
1-5
Security
High
High
High
High
Low
Base $
$60-$500
$100-$500
$50
$1 - $200
$500-$1,500
Node $
$15-$50
$15-$50
$50
$0.1-$10
$0.05-$4
P1902.1
Visible Assets, Inc.©
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RuBee Characteristics
• Magnetic Spectrum: RuBee uses a 131 kHz
carrier which is entirely magnetic, therefore the
protocol is almost unaffected by harsh
environments
• Active Xmit: RuBee tags are radiating
transceivers and actively transmit their own signal,
where as RFID tags work in backscatter
transmission mode and just reflect radio signals.
• Sensor add on: RuBee tags can be outfitted with
sensors and have a small 4 bit CPU with a small
amount of memory on them.
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Triton Advantages
•
Increased detection rate
•
Low cost
•
Easy to install and maintain
•
Less privacy concerns
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Our Customers
Primary Customers:
Water Parks (>1000 in U.S.)
Secondary Customers:
Recreation centers
Apartment complexes
Schools and Universities
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Customer Benefits
•
Triton bracelets can be rented out to customers or
subsidized in entry cost.
•
Triton provides a safer swimming environment and
the pool can be marketed as such
•
Avoidance of law suits (reduced insurance costs)
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Project Management
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Development Plan
Start
Start
Triton
•Hardware
•Software
Database
•MS SQL
Software
•Display GUI
•Sensor Interface
•Triton Algorithm
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Operations
& Maintenance
Project
Analysis
Integration
&
System
Testing
Development
Project
Design
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Phase 0 Organization
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Phase 0 Task List
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Phase 1 Organization
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Phase 1 Staff Budget
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Phase 1 Hardware Budget
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Phase 1 Task List
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Phase 2 Organization
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Phase 2 Staff Budget
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Phase 2 Hardware Budget
(Water Park Wave Pool)
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Phase 2 Task List
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Phase 3 Organization
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Phase 3 Staff Budget
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Phase 3 Hardware Budget
Customer & System Cost
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Phase 3 Task List
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Funding Plan
• Phase 1 - NSF SBIR Grant of Up To $100,000
• Phase 2 - NSF SBIR Grant of Up To $750,000
• Phase 3 – Various Investment & Loan Sources including:
- Venture Capital Firms
- Rich Uncles
- Small Business Loan
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Budget Recap
Phase I & II SBIR Grants
= $850,000
Difference = $166,539
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Breaking Even
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Risk Management Plan
• Identify project risks
• Determine the phase that the risk is in
• Categorize risks according to probability and impact
• Reduce risks before or as they happen with
mitigation actions
• Continue to reevaluate risks during all phases
• Watch for new risks
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Risk Matrix
Impact
5
A
Potential Risks
A
HW & SW Interoperability
B
Legal Liability
C
Hardware Availability
D
Unit Malfunction
4
D
B
3
F
C
2
E
False Positives
F
Market Competition
1
E
1
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2
3
4
5
Probability
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Risk Management
Potential Risks
Risk Management
A
HW & SW
Interoperability
Adequate hardware and software testing
B
Legal Liability
Seek legal assistance
C
Hardware Availability
Seek COTS products
D
Unit Malfunction
System software will have hardware diagnostics
E
False Positives
Tune sensitivity of system
F
Market Competition
Effective pricing strategy & reliable product
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Evaluation Plan
• Time
– Measured against baseline project plan
• Cost
– Measured against budget plan by phase
• Scope
– Measured against requirement document & reports of
reduced drowning/near drowning rates
• Quality
– Measured by customer feedback
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Evaluation Phases
•
•
Phase 0
•
Phase 1
– Idea developed
– Prototype design
– Project website developed
– Working prototype
– Funding secured
– Initial customer demonstration
Phase 2
•
Phase 3
– Product design
– First sale completed
– Software module
development
– Product released
– Software module testing
– Integration testing
– Finished product
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– Marketing plan developed
– Successful marketing
– New contracts acquired
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Conclusion
- Silent drowning is a problem
- Available, affordable technology ready to
assist lifeguards save lives
- Manageable project scope, achievable
milestones
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