Bristol Business School, UWE Bristol
ERASMUS Options Semester 2, 2015-16
Exchange and Study Abroad students are able to choose one of the four streams offered within the Bristol Business School. Within some of these streams, it
is then possible to choose a specialism
Business and
Management
Select

Methods of Enquiry (BIM) (30 credits)
Accounting Information for Business
ONE OPTION from:
Market Analysis for Private
Investors
International Trade and
Multinational Business
Good Business, Bad Business
& Sustainability
Integrated Marketing
Communications
Management Communication
& Decision-Making
Law & Equality at Work
Entrepreneurship & Small
Business
Credit Management: Theory
and Practice
Digital Business Management
Intercultural Communication
Select










Marketing
Select

Methods of Enquiry (MET) (30
credits)
Financial Aspects for Marketing,
Events & Tourism
Integrated Marketing
Communications
Accounting & Finance
Select

Methods of Enquiry (AEF) (30 credits)
Managerial Accounting & Finance
ONE OPTION from:
Market Analysis for Private
Investors
Business Law
Credit Management Theory &
Practice
Good Business, Bad Business
and Sustainability
Select




Economics
Select

Methods of Enquiry (AEF) (30
credits)
Managerial Accounting & Finance
ONE OPTION from:
Good Business, Bad
Business and Sustainability
International Trade &
Multinational Business
Select


Students who have previously completed two years of study at their home institution may be allowed to select modules from among the level three options at
UWE, subject to timetabling and availability.
Business and Management
Module
Methods of Enquiry
(BIM)
Accounting Information
for Business
Module Code
UWE Credits
Learning outcomes etc…
UMCDTX-30-2
30
On successful completion of this module, students will be able to:
- Demonstrate an informed understanding of the roles and purposes of different
types of organisational enquiry and business research (A, B)
- Demonstrate an understanding of the principles and practice of the design of
research and other investigative projects (B)
- Demonstrate the ability to evaluate, select and pursue different enquiry
approaches, methods and methodologies (B)
- Demonstrate an understanding of ethics in the enquiry process. (B)
- Understand, select and apply different methods of enquiry relative to context. (B)
- Be familiar with relevant business (and other) databases. (B)
- Interpret and evaluate published business and management research and other
evidence. (B)
- Design and propose an extended enquiry project.(B)
- Self critically reflect on the quality of their own work. (A)
- Develop core skills in working accurately and creatively with qualitative and
quantitative data. (A)
UMAD5H-15-2
15
On successful completion of this module students will be able to:
 Extract and analyse financial data and information
 Prepare cost information for both short term and long term decision making
 Critically appraise the impact of accounting on organisations and their
stakeholders
 Evaluate the methods of managing working capital within organisations
 Explain how financial information systems within business organisations aid
senior managers in planning and controlling activities, within particular
reference to the role of budgets

tential
organisational & behavioural implications of using accounting and
management control systems
 Explore the use of performance measurement systems in organisations,
with particular reference to scorecard type systems
 Write reports in a suitable form for use in business organisations
Module
Assessment
A Portfolio/Learning
Journal (Component
A – 50%) Indicative
length: 1, 500-2,000
words.
A 3,000-4,000 word
proposal (Component
B – 50%) on a specific
research issue will be
developed as
coursework over the
module.
Summative exam (2
hours)
Individual report
(2000 words)
Market Analysis for
Private Investors
International Trade
and Multinational
Business
Good business, bad
business and
sustainability
Integrated Marketing
Communications
UMAD5M-15-2
UMED8P-15-2
UMED8U-15-2
UMKD6M-15-2
15
15
15
15
On successful completion of this module students will be able to:
 Understand, evaluate and apply key investment theories in the context
of a private investment portfolio decision making
 Evaluate the operation and performance of UK equity markets
 Demonstrate the application of financial market instruments in the
construction of a private investment portfolio
 Identify, access and understand multiple sources of financial information
 Critically evaluate financial, market and economic data for investment
decision making in the context of a private investment portfolio
 Calculate, interpret and apply key investment ratios
2-hour exam (40 per
cent)
On successful completion of this module students will be able to demonstrate
the following:
 Analysis of the role, size and significance of trade in the global economy
 Knowledge of the historical factors determining the existence and growth
of international trade and its relationship with national and international
economic growth
 Critical analysis of various international trade theories
 Evaluation of the causes and consequences of trade protectionism
 Understanding of the operation of international currency markets and the
different types of exchange rate regimes
 Critical analysis of the effectiveness of Fair Trade
On successful completion of this module students will be able to demonstrate
the following:
 A comprehension of the ethical dimension of business decisions
 A developed understanding of the economic value of ecosystem
services and environmental sustainability
 Ability to apply techniques of evaluation in considering the externalities
of business and economic activity
 Evaluation of the actions and performance of an organisation in relation
to corporate social responsibility, business ethics and sustainability
 Assessment of frameworks for complex business and economic decision
making such as the triple bottom line.
2-hour exam (70 per
cent)
On successful completion of this module students will be able to demonstrate
the following:
 Good knowledge and understanding of a range of marketing
communications issues in an integrated, consumer, services, public
sector, and international context.
 Understanding of the role and relative strengths possessed by each of
1.5 hour exam (50
per cent)
Group investment
game (60 per cent)
1500-word essay (30
per cent)
2000-word problembased written
assessment (50 per
cent)
2-hour exam (50 per
cent)
2500-word written
assignment (50 per
cent)
the variety of media classes, types and vehicles available to marketers.
Understanding of the concept of a media-neutral environment and the
implications this holds for the communication planning process.
 Appreciation of the ethical issues associated with marketing
communications and the positive role that social marketing
communications can play in society.
 Ability to analyse, in response to a creative brief, the creative
environment and formulate a full and reasoned proposal that contains:
the identification of target markets; communications objectives; a media
plan; a creative strategy; and, a proposed method of tracking and
evaluation.
On completion of the module students will be able to:
 Identify a range of processes, procedures and practices for effective
management communication and decision making
 Understand the impact of contextual factors on organisational
communication and decision making in organisations
 Critically analyse theoretical frameworks used in the study of
organisational communication and decision making
 Create, identify, and evaluate options and provide original solutions to
management communication and decision making issues using relevant
theoretical frameworks
 Develop self and social awareness in relation to management
communication and decision making
 Demonstrate creativity, analytical ability and critical reflection skills in
relation to theory and practice of management communication and
decision making
 Demonstrate critical reflection skills
 Reflect on effective communication and decision making interactions in
a management team
On successful completion of this module students will be able to:
 Describe and explain the key theoretical interpretations of inequality and
discrimination in the labour market
 Explain the role of Europe in the setting of anti-discrimination legislation.
 Understand and explain the main points of the discrimination and equal
treatment legislation in the UK and demonstrate knowledge of the
leading case law.
 Explain theories of equal opportunities and the management of diversity
and their role in anti-discrimination policy and practice
 Identify key sources of labour market statistical data and critically assess
their use in helping organisations to establish good equal opportunities
and diversity management practice.
 Understand and assess the role of the government, NGOs, employers

Management
communication and
decision-making
Law and Equality at
Work
UMOD6H-15-2
UMPD7J-15-2
15
15
2000-word learning
diary (60 per cent)
2-hour exam (40 per
cent)
3000-word projectbased research
report (100 per cent)
Entrepreneurship and
Small Business
UMSD7Q-15-2
15
Credit Management
Theory and Practice
UMAD5N-15-2
15
Digital Business
Management
UMMDFY-152
15
and trade unions in using the law to eradicate discrimination in the
workplace.
 Develop research, presentation and appropriate academic writing skills
 Critically evaluate theoretical accounts of labour market discrimination,
equal opportunities and the law
On successful completion of this module students will be able to:
 Outline the significance of SMEs, entrepreneurship, and enterprise in
terms of both their direct economic contribution and their contribution to
society as a whole.
 Explain various concepts of entrepreneurship and the entrepreneurial
process.
 Understand current thinking on contemporary issues affecting
entrepreneurs, SME owners and managers.
 Present current issues affecting entrepreneurship, enterprise and SME
owners and managers from an informed position
 Discuss the theoretical influences on entrepreneurship, including
positions derived from economics, psychology and sociology
On successful completion of this module students will be able to:
 Explain the nature of strategic credit planning; the structure of
organisations’ credit function and the role of credit manager
 Design an efficient credit policy in the context of a firm’s mission, identify
and compare and contrast different credit activities in companies’ core
areas
 Calculate the cost of credit and the effect of extending credit on
business performance, with a focus on profitability and liquidity
 Discuss the decision behind vertical integration versus outsourcing the
credit function within an organisation
 Describe the different policies and practices and the credit process from
granting credit to the payment of an invoice
 Critically evaluate and analyse credit management practices in a real-life
context
 Evaluate different credit assessment techniques and classify customers
into risk categories using appropriate conventional techniques.
 Interpret and analyse debtors’ levels in the balance sheet.
 Collect credit data and produce relevant credit information for use by
management within a variety of organisational environments
 Create basic models for use within credit management and identify the
underlying assumptions of conventional techniques and processes.
On successful completion of this module students will be able to:
 Identify information requirements at various levels of business
operations and the business information systems able to deliver them
 Identify the potential for IT applications within a business context
3-hour exam (50 per
cent)
Coursework (50 per
cent)
Case study group
presentation (60 per
cent of CW mark)
Reflective essay 750
words) (40 per cent
of CW mark)
2-hour written exam
(50 per cent)


Intercultural
Communication
UMOD88-15-2
15
Demonstrate an appreciation of current issues in business computing
Appreciate ethical aspects of data and information management in
business
 Understand and use decision-making models
 Debate issues relevant to current uses of Information and
Communications Technology in business
 Apply appropriate knowledge and analytical techniques to problems and
issues arising from both familiar (routine) and unfamiliar (novel)
situations
On successful completion of this module students will be able to:
 understand the concept of "culture" and its influence on language,
values, social behaviour, world view and identity
 understand the communication process, its channels (verbal and nonverbal) and its variable use across "cultures", including key socio-cultural
influences in identity formation
 be able to monitor own language production and behaviours and
recognise and articulate "difference" in an objective and measured way
 relate theory to practice in understanding how values, communication
and behaviour can affect business practice across cultures
 analyse and address problems that occur in the
multicultural/international workplace as a result of “cultural” differences
Portfolio of 8
individual
submissions + 1
reflective summary of
1500 words linking
submissions (50 per
cent)
Written exam (50%)
Coursework (50%)
Marketing
Semes
ter
2
Module code and
name
UMCDC8-30-2
Methods of
Enquiry
(Marketing,
Events and
Tourism)
Module information
Syllabus outline
Contact
Assessment
Proposed lecture programme:
- Designing an organisational enquiry project 1: Principles
- Designing an organisational enquiry project 2: Practicalities
- Framing problems, questions and objectives in organisational
enquiry
- Reviewing the evidence-base in organisational enquiry
- Principles of quantitative enquiry
- Principles of qualitative enquiry
- Ethics of organisational enquiry
- Designing successful pitches and proposals
- Practising quantitative enquiry
- Practising qualitative enquiry
Module delivery will be based
on 6 hours of scheduled
learning and teaching
activities per teaching week.
This will consist of:
- A weekly one hour lecture
for the delivery of core
syllabus concepts
- A two hour facilitated
enquiry/problem-based
learning lectorial
A Portfolio/Learning Journal (Component A
– 50%) will be compiled progressively over
the skills sessions, which will incorporate a
series of online test. In addition individual
reflections on the development of the
research proposal (see below) will be an
important element of this portfolio.
Indicative length:
1,500-2,000 words.
A 3,000-4,000 word proposal (Component
B – 50%) on a specific research issue will
- Completing and writing enquiry projects
- Preparing for your final year project
- Three one hour skills
development/lab work/surgery
workshops with tutor feedback
and support
be developed as coursework over the
module. This will normally be in respect of
the project (empirical, theoretical, or
applied) the student intends to develop at
level 3.
Extensive use will be made of
Blackboard for weekly guided
independent study work.
UMADDF-15-2
Financial Aspects
of Marketing,
Events and
Tourism





2







2
UMKD6M-15-2
Integrated
Marketing
Communications
Assessing company performance and the financial strength
of the organisation
Investment in new or expanded facilities based on
evaluation of projected financial returns using investment
appraisal techniques: Payback and ARR
Investment in new or expanded facilities based on
evaluation of projected financial returns using investment
appraisal techniques: NPV and IRR
Brand Valuation
Development of plans and budgets and the influence of
target setting on managers
Key performance indicators, including the Balanced
Scorecard and Responsibility Accounting
Transfer Pricing
Calculating full product costs: Absorption costing
Calculating full product costs: ABC costing
Target costing
Short term decision making: including cost classification and
the behaviour of costs, cost volume profit analysis, the
importance of contribution and break even analysis
Relevant Costing and limiting factors
Communication theories and models
Media and media planning
Advertising
Sponsorship,
Public relations
Sales Promotion, merchandising and point of sale
Internal marketing communications
Exhibitions and Field Marketing
Ethical communications and social marketing
Module delivery will be based
on 3 hours of scheduled
learning and teaching
activities per teaching week.
This will consist of two one
hour lectures and a one hour
seminar.
Component A- 2 hour examination (60%)
Contact will be through three
hours a week of lectures and
seminars. Students will be
expected to prepare for the
seminar activity and guidance
will be given on the content of
that preparation
Component A – Exam – 2 hours (50%)
Component B – Group report – 1,500
words & Group Presentation (for which
individual marks will be allocated) (40%)
Component B - Written Assignment (2,500
words +/- 10%) (50%)
Accounting and Finance
Semes
ter
Module code and
name
Module information
Syllabus outline
Contact
Assessment
2
UMCDC9-30-2
Methods of
Enquiry (AEF)
(30 credits)
Proposed lecture programme:
- Designing an organisational enquiry project 1: Principles
- Designing an organisational enquiry project 2: Practicalities
- Framing problems, questions and objectives in organisational enquiry
- Reviewing the evidence-base in organisational enquiry
- Principles of quantitative enquiry
- Principles of qualitative enquiry
- Ethics of organisational enquiry
- Designing successful pitches and proposals
- Practising quantitative enquiry
- Practising qualitative enquiry
- Completing and writing enquiry projects
- Preparing for your final year project
Module delivery will be based
on 6 hours of scheduled
learning and teaching activities
per teaching week. This will
consist of:
- A weekly one hour lecture for
the delivery of core syllabus
concepts
- A two hour facilitated
enquiry/problem-based
learning lectorial
- Three one hour skills
development/labwork/surgery
workshops with tutor feedback
and support
A Portfolio/Learning Journal
(Component A – 50%) will be compiled
progressively over the skills sessions,
which will incorporate a series of online
test. In addition individual reflections on
the development of the research
proposal (see below) will be an
important element of this portfolio.
Indicative length: 1, 500-2,000 words.
A 3,000-4,000 word proposal
(Component B – 50%) on a specific
research issue will be developed as
coursework over the module. This will
normally be in respect of the project
(empirical, theoretical, or applied) the
student intends to develop at level 3.
2
UMAD5J-15-2


Module delivery will be based
on 3 hours of scheduled
learning and teaching activities
per teaching week. Overall
there will be 18 hours of
lectures and 18 hours of
seminars over a 12 week
period.
Summative assessment consists of :
 a 2 hour examination - final
assessment (60%)
Managerial
Accounting and
Finance (15
credits)







Cost classification and the behaviour of costs.
Short-term decision-making, including cost volume profit analysis,
the importance of contribution, relevant costing and limiting factors.
Calculating full product costs: including absorption and activity
based costing and its contribution to activity management.
Investment in new or expanded facilities based on evaluation of
projected financial returns using investment appraisal techniques.
Long-term/short-term financing policies and financing working
capital.
Development of plans and budgets and the influence of target
setting on managers.
Calculation of flexible budgets.
The behavioural aspects of management control systems and the
“beyond budget” agenda.
Key performance indicators, including the Balanced Scorecard,
and the role of performance measurement in organisations.

Individual report 2,000 words
(40%)

2
Working capital management
UMAD5M-15-2
Market Analysis
for Private
Investors (15
credits)
Investment theory – Key investment theories influencing private
investment decision making and private portfolio construction,
including
 Equity markets – the nature and workings of the UK
Contact time will be 3 hours per week. This will be a combination of
lectures, lectorials and tutorial sessions.

equity and bond markets; how to evaluate sources of financial
information, use of multiple data resources including portfolio
simulation packages; diversification and investment strategies in
private portfolio construction; bonds and their place in private
investment portfolios
 Interpretation and application of financial and accounting
information – investment ratios; sources of information for
investment decision making
 Collective Investment – the structure of collective investment
instruments; comparative performance evaluation in a private
investor context; packaged products
Contact time will be 3 hours
per week. This will be a
combination of lectures,
lectorials and tutorial sessions.
Component A Examination: 2 hours
(40%)
Component B Coursework (60%):
This a group assessment in the form of
an investment game, requiring students
to identify suitable investments for their
chosen client and manage them in a
real time virtual portfolio over a time
constrained period . Once the portfolio
is created, students are required to
monitor, review and revise their
portfolio and comply with regular
reporting dates (15% of component).
They must submit a 1500 word
UJUUJ4-15-2
Business Law
(15 credits)
Part A
The main divisions and Sources of English Law, including the
European Union
The English Legal System including courts, tribunals and other ways of
resolving disputes, the role of the legal profession. The differences
between criminal and civil law, and ways of enforcing Court
judgements
The Human Rights Act, or other topical matters that illustrate problems
of law-making and enforcement in the business world or private life
Selected aspects of the law of torts affecting business e.g. identify the
meaning of a tort, aspects of the law of negligence, vicarious liability,
contribution and indemnity
The law of contract e.g. formation, terms including exclusion of liability,
defects, termination and remedies
The law of employment e.g the distinction between the self employed
and employees, the contract of service, dismissal and redundancy.
Part B
The legal personality, formation and features of sole traders
partnerships and companies,
A brief outline of the law of agency in the context of business
organisations, e.g, duties of partners and directors and authority of the
agent
Concept of limited liability and corporate personality eg the corporate
veil
Module delivery will be based
on three hours of scheduled
learning and teaching activities
each week. This will consist of
an alternating pattern of a 1
hour lecture and a 2 hour
workshop one week and a 2
hour lecture and a 1 hour clinic
the next week
Summative assessment will comprise a
2000 word coursework during the
course of the module and a two hour
examination at the end of the module.
Types of companies eg public or private
The procedures for registering a company and thereafter regulation of
companies
The constitution of a company eg articles of association
Financing the company
2
UMAD5N-15-2
Credit
Management
Theory &
Practice (15
credits)
The theory, nature and related costs and benefits of Credit
Management (Economics of credit, Trade, Export and Consumer
Credit, Costs and benefits of Credit Management)
 Credit Terms, Products and Services (according to customer type,
mechanics of credit products in trade, export and consumer credit,
importance of customer identification for credit purposes)
 Key Factors affecting choice of Credit Policy (influence of Credit
Policy as an investment tool, Credit Policy to promote sales
growth, as a bargaining tool)
 Incentives offered to customers to increase sales (impact on credit
management)
 Credit Assessment (importance of cash flow, financial and nonfinancial analysis of different types of customers, working capital
considerations)
 Incentives and promotional forms of credit (types of customers and
classification, handling large account customers, trade and
customer relationships)
 Credit Performance Measures and Reporting (importance of credit
performance measures, key ratios, ledger and customer
management
 Analysing and reporting KPIs of the credit function (collection
policies, management of in-house collections, use of third parties,
bad debt policies, factoring, outsourcing and shared service
centres, credit risk mitigation)
 Legal aspects of Credit Management (consumer and commercial
Law, developments in the regulatory framework)
 Importance of Current Issues in Credit Management in today’s
business environment (costs and implications in using services to
buyer and seller, competitive advantage and perceptions,
opportunities and threats to credit management, Globalisation of
the credit function)
 Efficient credit management (delegation and empowerment of
credit staff and training opportunities)
12 weeks, 3 hours per week:
36
Lecture : 12
Lectorial: 12
Workshop: 12
Hours total: 36
Written exam 50%
Coursework 20%
Practical exam/presentation 30%
2
Good business,
bad business
and sustainability
UMED8U-15-2
(15 credits)
On successful completion of this module students will be able to
demonstrate the following:
 A comprehension of the ethical dimension of business
decisions
 A developed understanding of the economic value of
ecosystem services and environmental sustainability
 Ability to apply techniques of evaluation in considering the
externalities of business and economic activity
 Evaluation of the actions and performance of an organisation
in relation to corporate social responsibility, business ethics
and sustainability
Assessment of frameworks for complex business and economic decision
making such as the triple bottom line.
Module delivery will be based
on 3 hours of scheduled
learning and teaching activities
per teaching week. This will
consist of an alternating pattern
of one lecture, two
seminars/workshops in one
week, and two lectures and
one seminar/workshop the next
week
2000-word problem-based written
assessment (50 per cent)
2-hour exam (50 per cent)
Economics
Semes
ter
Module code and
name
UMCDC9-30-2
Methods of
Enquiry (AEF) (30
credits)
2
Module information
Syllabus outline
Contact
Assessment
Proposed lecture programme:
- Designing an organisational enquiry project 1: Principles
- Designing an organisational enquiry project 2: Practicalities
- Framing problems, questions and objectives in organisational enquiry
- Reviewing the evidence-base in organisational enquiry
- Principles of quantitative enquiry
- Principles of qualitative enquiry
- Ethics of organisational enquiry
- Designing successful pitches and proposals
- Practising quantitative enquiry
- Practising qualitative enquiry
- Completing and writing enquiry projects
- Preparing for your final year project
Module delivery will be based on
6 hours of scheduled learning and
teaching activities per teaching
week. This will consist of:
- A weekly one hour lecture for
the delivery of core syllabus
concepts
- A two hour facilitated
enquiry/problem-based learning
lectorial
- Three one hour skills
development/labwork/surgery
workshops with tutor feedback
and support
A Portfolio/Learning Journal
(Component A – 50%) will be
compiled progressively over
the skills sessions, which will
incorporate a series of online
test. In addition individual
reflections on the development
of the research proposal (see
below) will be an important
element of this portfolio.
Indicative length: 1, 500-2,000
words.
A 3,000-4,000 word proposal
(Component B – 50%) on a
specific research issue will be
developed as coursework over
the module. This will normally
be in respect of the project
2
2
2
UMAD5J-15-2
Managerial
Accounting and
Finance (15
credits)
Good business,
bad business and
sustainability
UMED8U-15-2
(15 credits)
International
Trade and
Multinational
Business
UMED8P-15-2
(15 credits)


Cost classification and the behaviour of costs.
Short-term decision-making, including cost volume profit analysis, the
importance of contribution, relevant costing and limiting factors.
 Calculating full product costs: including absorption and activity based
costing and its contribution to activity management.
 Investment in new or expanded facilities based on evaluation of
projected financial returns using investment appraisal techniques.
 Long-term/short-term financing policies and financing working capital.
 Development of plans and budgets and the influence of target setting
on managers.
 Calculation of flexible budgets.
 The behavioural aspects of management control systems and the
“beyond budget” agenda.
 Key performance indicators, including the Balanced Scorecard, and the
role of performance measurement in organisations.
 Working capital management
On successful completion of this module students will be able to
demonstrate the following:
 A comprehension of the ethical dimension of business decisions
 A developed understanding of the economic value of ecosystem
services and environmental sustainability
 Ability to apply techniques of evaluation in considering the
externalities of business and economic activity
 Evaluation of the actions and performance of an organisation in
relation to corporate social responsibility, business ethics and
sustainability
 Assessment of frameworks for complex business and economic decision
making such as the triple bottom line
On successful completion of this module students will be able to
demonstrate the following:
 Analysis of the role, size and significance of trade in the global
economy
 Knowledge of the historical factors determining the existence and
growth of international trade and its relationship with national and
international economic growth
 Critical analysis of various international trade theories
 Evaluation of the causes and consequences of trade protectionism
 Understanding of the operation of international currency markets
and the different types of exchange rate regimes
Module delivery will be based on
3 hours of scheduled learning and
teaching activities per teaching
week. Overall there will be 18
hours of lectures and 18 hours of
seminars over a 12 week period.
(empirical, theoretical, or
applied) the student intends to
develop at level 3.
Summative assessment
consists of :
 a 2 hour examination final assessment (60%)

Individual report 2,000
words (40%)
Module delivery will be based on
3 hours of scheduled learning and
teaching activities per teaching
week. This will consist of an
alternating pattern of one lecture,
two seminars/workshops in one
week, and two lectures and one
seminar/workshop the next week.
2000-word problem-based
written assessment (50 per
cent)
Module delivery will be based on
3 hours of scheduled learning and
teaching activities per teaching
week. This will consist of a
combination of lectures and
seminars/workshops.
2-hour exam (70 per cent)
2-hour exam (50 per cent)
1500-word essay (30 per cent)

Critical analysis of the effectiveness of Fair Trade