CS 410
The MatchMaker Project
The
MatchMaker
Feasibility Presentation 1.1
29Oct03
Presented by Michael Pereras
http:www.cs.odu.edu/~cgilkey/cs410.html
10/20/03
CS 410 (Feasibility)
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Group A Organizational Chart
Our personnel and their contributions
Craig Gilkey
Project Manager/
Documentation
The
MatchMaker
Nick Hundstad
Research & Development/
Technical Manager
10/20/03
Mike Pereras
Web Designer/ Legal Analyst
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Mike Urban
Marketing Manager/
Statistician
2
Group A Organizational
Chart**crap spelled legal wrong
The
MatchMaker
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CS 410 Group A

Problem Statement
 There is a lack of basic compatibility
based dating services on cruise ships.
The
MatchMaker
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Singles on Cruise Ships
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The
MatchMaker
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A ‘limited or nonexistent perspective
as to who they are compatible with’
(Motter, Campbell, 2003)
10 major cruise lines carried 7.6
million passengers on 3,575
different cruises in 2002 (Garrison,
2003)
Of these, 54% were single
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CS 410 Group A The MatchMaker
Gadget Use on the Rise
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The
MatchMaker
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Technology influencing Gadget use
 In 2002, there were 132 million
cellular phone subscribers in the
United States alone (American Press
Institute, 2003)
 From 2001 to 2003, consumer sales
of Personal Digital Assistants (PDAs)
grew at an 18 percent increase each
year (East Bay Business Times, 2003)
 10 million e-mail-capable telephones
are in use in Japan (French, 2003)
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Match-up methods underway
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The
MatchMaker
Singles on Cruise Ships,
83% had used available
‘match-up’ methods set
up by the ship
(Campbell, 2003)
 Cocktail Hour and
Meet and Greet
socials (Travelocity,
2003)
 NO Compatibility
match-up
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Pic of the Americana Lounge
on The Carnival Sensation
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(Carnival, 2003)
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Compatibility

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The
MatchMaker
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Lack of Compatibility is a
key factor in unsuccessful
relationships (Dixon,
2003)
Long term relationships
need compatibility
(Warren, 2003)
‘Most online dating
services use compatibility
to match’ (MSNBC, 2003)
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Monica Godfrey and Andrew Lehrer met online. (Photo: CBS)
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Fast Communication

Single at a bar/social gathering:
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The
MatchMaker
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10/20/03
On average, 3.3 hours trying to meet
someone (MSNBC, 2003)
‘Time constraints are the main
reason for going into a dating
service’ (Shipp, 2003)
78% of online dating service
customers: ‘speed of (internet
dating) service was a primary
consideration’ (Jupiter, 2003)
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The Bottom Line

The
Singles need a compatibility
based dating service that
utilizes both portability and fast
communication
MatchMaker
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Our Goal

The
MatchMaker
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The MatchMaker Project intends to
create more compatible
relationships between singles at
resorts and cruises by incorporating
portability and fast data transfer
into a dating service.
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Our Solution

A handheld device that will provide
compatibility matching through the
exchange of information using
Bluetooth™ technology
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MatchMaker
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Range of Bluetooth
The
Device
Max Output
Power Class Power (mW)
Max Output
Power (dBm)
Expected Range
(?Obstructed
Environment?)
Class 1
100mW
20dBm
100m
Class 2
2.5mW
4dBm
10m
Class 3
1mW
0dBm
10cm
MatchMaker
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Range of Bluetooth
The
MatchMaker
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The
MatchMaker
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The
MatchMaker
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The
MatchMaker
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Compare Data
The
MatchMaker
Name
Gender
Age
Marital Status
Body Type
Height
Eyes
Hair
Ethnicity
Smoking
Drinking
Have Kids
Want (more) kids
Education
Employment Status
Occupation
Income
Religion
Attend Services
Political Views
Astrology
Languages
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Nick
male
22
Single - never married
Athletic
6'
Blue
Bolnd
caucasion
no
Socially
no
don’t know
Some College
Student
Student/Computerrelated
less than $25,000
Christian
Rarely
Middle of the road
Taurus
English
About My Match
Critical
Gender preferences
Y
woman seeking man
Age
Y
18-25
Marital Status
N
Single - never married
Body Type
N
slim,average,athletic
Height
N
5'5"- 6'3"
Eyes
N
any
Hair
N
any
Ethnicity
N
caucasian
Smoking
N
no
Drinking
N
no
Have Kids
N
any
Want(more)kids
N
yes,don't know
Education
N
highschool or beyond
Employment Status
N
Full-time,Part-time,Self-employed,Student
Occupation
N
any
Income
N
any
Religion
Y
Christian,None/Agnostic
Attend Services
Y
weekly
Political Views
N
any
Astrology
N
any
Languages
N
English
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The
MatchMaker
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Compare Data
The
MatchMaker
Name
Gender
Age
Marital Status
Body Type
Height
Eyes
Hair
Ethnicity
Smoking
Drinking
Have Kids
Want (more) kids
Education
Employment Status
Occupation
Income
Religion
Attend Services
Political Views
Astrology
Languages
10/20/03
Nick
male
22
Single - never married
Athletic
6'
Blue
Bolnd
caucasion
no
Socially
no
don’t know
Some College
Student
Student/Computerrelated
less than $25,000
Christian
Rarely
Middle of the road
Taurus
English
About My Match
Critical
Gender preferences
Y
woman seeking man
Age
Y
18-25
Marital Status
N
Single - never married
Body Type
N
slim,average,athletic
Height
N
5'5"- 6'3"
Eyes
N
any
Hair
N
any
Ethnicity
N
caucasian
Smoking
N
no
Drinking
N
no
Have Kids
N
any
Want(more)kids
N
yes,don't know
Education
N
highschool or beyond
Employment Status
N
Full-time,Part-time,Self-employed,Student
Occupation
N
any
Income
N
any
Religion
Y
Christian,None/Agnostic
Attend Services
N
weekly
Political Views
N
any
Astrology
N
any
Languages
N
English
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The
MatchMaker
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The Scope

What the device WILL do
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The
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MatchMaker
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Portable
Easy to use
Provide Free Service (no monthly fees)
Allow User Defined Profiles
Allow User Refined Search Parameters
Allow the exchange of Personal Information and pictures
Operate without use of a central database
Provide Optional Levels of Disclosure
Be Usable with a PC through USB or Stand Alone
Have a Transmitting Range of 10 meters
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The Scope
What the device WON’T do


Keep a large database with lots of member information:
where you are is who you see

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The
MatchMaker
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Receive signals at distances over 100 meters
Provide Compatibility “Advising”
Prevent Misleading/ False Profile Information
Guarantee a Successful Relationship
Take pictures
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Our Target Customer
 1) Cruise lines
 Carnival and NCL customers:
The
MatchMaker

 Typical Income $40,000/yr (RTG, 2003)
 Typical (2002) Cruise Price $1038 (RTG, 2003)
Growing business: deep pockets = expenses
covered
 NCL is on track to make a $100 million profit or better
this year, double what it did in 2002 (PBN, 2003)
 (OR) Unit price Included as option when buying ticket
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Our Target Customer

2) The 58% of the 20-34 year old population
in the United States that is single (U.S
Census, 2000)

The
MatchMaker
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U.S. cellular phone users were willing to pay a 27% premium
for Bluetooth connectivity in their handsets (Strategy
Analytics, 2003)
3) Eventually, Sony Ericsson and other Cell
Phone manufacturers
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Pros

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The
MatchMaker
10/20/03

No monthly fee
Easy to use
Mobile
Increases chances for
relationships
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Cons/Risks
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The
MatchMaker
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Fear that it could be used as a
prostitution tool (WiredNews,
2003)
Startup of the service may
require financial backing
Cost of components
Stalkers
Lack of interest on the part of
Cruise Line/Resort
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Technical Issues
Does the Technology exist
Gadget will Require FCC Compliance
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The
MatchMaker
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For Blue Tooth Technology (FCC, 2003)
Meet UL (Underwriter Laboratories)
standards
Durability/shock testing
Hacking/security
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Management Issues
Our group
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Good Research
Two experienced travelers
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The
MatchMaker
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Existing, but limited Engineering skills
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One frequent Cruise customer (both NCL and
Carnival)
1 CpE Minor on staff
Lack of Manpower
Lack of real world computer work
experience
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Resource Issues
Staff Needed
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The
MatchMaker
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Computer Engineer or Electrical Engineer
Mechanical Engineer
Project Manager
Time to complete
Biggest Risk: component/part prices
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MatchMaker
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rm
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Ad
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M
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●
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●*
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●*
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●*
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●*
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●*
●
eHarmony
The
ile
De
ta
Match.com
ur
es
th
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on
●
Pi
ct
Yahoo! Personals
No
Fr
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Se
ar
ch
yF
ee
Competition Matrix**update!!
Kiss.com
●
Lavalife
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●*
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uDate
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●*
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SMS
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●*
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AmericanSingles
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●*
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Lovegety
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The cs410 MatchMaker
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●+
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Crusie Ships
●+ *
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* - Pay for Service
+ - Possible feature
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Current Solutions

The
MatchMaker
1) Require Cell phone towers
 SMS Text and Pic messages
 SMS.ac has relationships
with over 400
operators/mobile networks
worldwide (SMS, 2003)
 Requires existing phones like
Sprint Sanyo 6100 pic phone

10/20/03
Price: $200 (FCPG, 2003)
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Current Solutions

2)Use Bluetooth, but too
costly
 Sprint PCS Treo 660

The
MatchMaker
The cost without a contract
is $599 USD (Handspring
/Palm, 2003)
Sprint Sanyo 6100 pic
phone
10/20/03
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Staff Budget
The
MatchMaker
POSITION
SALARY
LENGTH OF
EMPLOYMENT
Project Manager
$58,000/ year
6 months
Computer /Elec.
Engineer
$60,000/ year
6 months
Mechanical
Engineer
$60,000/ year
6 months
Parts/ Assembly
$5.00/device
2 week
Salaries based off monster.com, 2003
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Cost of Development
RESEARCH AND DEVELOPMENT PRICES
Time
Research
1 month
$6,000
Software Development
2 month
$40,000
Product Development
2 months $20,000
Software FCC Licensing
1 week
Startup Costs (HW)
The
MatchMaker
Cost (in USD)
$1,000
$20,000
TESTING/ QUALITY ASSURANCE
Unit/ Prototype Tests
1 month
$10,000
QA/ Post Development
2 months $10,000
COMPONENT PRICES (includes Assembly)
Total Price per Unit
INITIAL (TOTAL) DEVELOPMENT COSTS
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CS 410 (Feasibility)
$120
$107,120
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Timeline ** needs retooling
OCTOBER
NOVEMBER
DECEMBER
JANUARY
GROUP TASK
Research
Software Development
Product Development
FCC/ Software Lisc.
The
Unit/ Prototype Testing
MatchMaker
Quality Assurance
Legnth Of Time
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Projected Profit Analysis



The
MatchMaker

Sale Price: 1 Unit
$150
Manufacturing Cost/ Unit
$120
Number of Units to overcome Initial
Development Costs: 3570 Units
($ 107,120)
Profit from 1st 100,000 units
$2,892,880

10/20/03
Number of Lovegety’s Sold (1st 3
months):350,000 units (Wired, 2003)
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Conclusion

The MatchMaker Product is Feasible
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The
MatchMaker

Technology is available
Can be completed in ~6 months time
Budget is viable
Financial Backing: no problem
Existing solutions are

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
10/20/03
Too expensive
Don’t meet the needs of the problem
Market is ripe for the picking
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Any Questions?

Thank you for your time!
The
MatchMaker
10/20/03
CS 410 (Feasibility)
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