SISD CTE & PR
Reporting/Photography Training
September 11, 2014
Career & Technical Education
George Thomas
Director of Career and Technology
Career and Technology Department
915-937-0303
gthoma@sisd.net
Dahlia Acosta
Facilitator Career and Technology
Career and Technology Department
915-937-0351
dacosta@sisd.net
Diane Medina
Coordinator Career and Technology
Career and Technology Department
915-937-0352
dmedina@sisd.net
David Esparza
Counselor Career and Technology
Career and Technology Department
915-937-0354
despar06@sisd.net
Team SISD PR
Daniel R Escobar
Chief Communications Officer
Public Relations
915-937-0282
descob02@sisd.net
Fernie Ceniceros
Multimedia Specialist
Public Relations
915-937-0286
fcenic02@sisd.net
Christina Flores-Jones
Senior Communications Specialist
Public Relations
915-937-0274
cflore01@sisd.net
Paula Diaz
Public Relations Specialist/Staff Writer
Public Relations
915-937-0179
pdiaz03@sisd.net
Mayanin Kirtley
Coordinator of Public Relations
Public Relations
915-937-0288
mkirtl@sisd.net
Acavius Lekota Largo
Production Specialist
Public Relations
915-937-0285
alargo@sisd.net
Andy Perez
Senior Graphic Artist
Public Relations
915-937-0279
aperez24@sisd.net
Andrew Campos
Graphic Artist
Public Relations
915-937-0283
acampo@sisd.net
Sabrina Henderson
Administrative Assistant
Public Relations
915-937-0284
shende@sisd.net
What does SISD PR do?
•
The SISD Public Relations
Department exists to
communicate
accurate, timely
information to engage
stakeholders in the
success of our students
and schools.
Our Information Outlets
Learn more and interact with SISD
•
•
Website, Facebook, Twitter
MySISD, E-news, @Socorro
Facebook
Twitter
Website
Public Relations and You
Our relationship with you will be like our
relationship with the media.
YOU
Facebook
Us
Twitter
YouTube
Website
How to write about an event
5Ws and 1H
Who, What , When , Where , Why
& How
5Ws and 1H
Example: Montwood High
School students, faculty and
staff celebrated the school’s
25th anniversary on Aug. 26 in
front of the school with various
student performances and
guest speakers.
5Ws and 1H
Example: The Robert R. Rojas
Elementary School robotics club
visited Sierra Providence East
Medical Center on May 15 so
students could get a first-hand look
at the real-world application of
science, math and technology in
robotic surgeries.
Interviewing Sources
• Know the Topic
• Craft Your Questions
• Listen
Editing and Proofreading
•
•
•
•
Re-read your story
Check for grammar, spelling, typos
Have a classmate proofread your story
Your teacher should be your final edito
What is a DSLR Camera
• A digital single-lens reflex camera (also called a digital SLR
or DSLR) is a digital camera combining the optics and the
mechanisms of a single-lens reflex camera with a digital
imaging sensor, as opposed to photographic film
Basic Composition
Rule of 3rds
Basic Composition
Rule of 3rds
Basic Composition
Over
Exposure
Basic Composition
Under
Exposure
Basic Composition
Do Not
Photos
Basic Composition
Do Not
Photos
Basic Composition
Do Not
Photos
Manual Settings on DSLR
Using the Manual Setting
Aperture
Lens F-Stop
Exposure Triangle
ISO - Film Speed
Shutter Speed
Body
Manual Settings on DSLR
The Manual Setting Cheat
Hands-on Activity
•
Write a lead paragraph about
today’s training.
•
Photograph the training.
Procedures to Follow
•
Timelines for submitting
information
•
Website - anytime
•
Social media - anytime
•
Weekly e-newsletters Tuesday
Procedures to Follow
•
•
•
Clearance/approval from
teachers
Photo release forms
Email and upload photos
and stories
Upload Procedures
\\adm-nas\SkillsUSA
Contacts
Christina Flores-Jones
Senior Communications Specialist
Public Relations
915-937-0274
cflore01@sisd.net
Fernie Ceniceros
Multimedia Specialist
Public Relations
915-937-0286
fcenic02@sisd.net
Acavius Largo
Production Specialist
Public Relations
915-937-0285
alargo@sisd.net
Questions?