Magic Quadrant Enhancements 2013
Preview for Vendors
Confidential and NOT for Distribution
Note: Screen Shots are for Demonstration Purposes only
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Gartner Magic Quadrant
Enhancements 2013
A new, richer interactive experience makes the proven
Magic Quadrant methodology even better.
…
Focus quickly on specific vendors, review multi-year
perspectives and create customized market views based on
what’s important to you.
…
The ability to optimize market and vendor evaluations make
Magic Quadrants more useful than ever.
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Agenda
• Magic Quadrant Enhancements 2013 Background
• Magic Quadrant Enhancements 2013: Feature
Preview and Demo
• Enhancement Benefits & FAQs
• Phased Launch Plan and Temporary Vendor
Review Process
• In Summary
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The Magic Quadrant Evolution
• Gartner Magic Quadrant
enhancements 2013:
- Address the top wants and
needs of Gartner clients
- Is part of the continuous
evolution of Gartner Research
content to better support clients
Gartner Magic Quadrant Enhancements Launch
July 29, 2013
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrant Enhancements 2013
Feature Preview and Demo
Magic Quadrant Enhancements 2013
A New Client Experience
Magic Quadrant Client Experience
C
L
I
E
N
T
Interactive
Experience
G
A
R
T
N
E
R
Focus on
Select
Vendors
Historical
Comparison
Customized
Evaluation
Criteria
MQ
Home Page
Gartner Magic Quadrant Methodology
New
Unchanged
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Magic Quadrant Before and After
Unenhanced Magic Quadrant
New Magic Quadrant
Enhancements: July 2013
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New Interactive Experience
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
New Interactive Experience
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Focus on Select Vendors
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Historical Year-Over-Year Comparison
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Custom Evaluation Criteria
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Export of Customized Magic Quadrant
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Magic Quadrant Home Page
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Magic Quadrant Enhancements 2013
Benefits and FAQs
Magic Quadrant Methodology
Description: The Gartner Magic Quadrant Methodology is established and proven in
the Market, providing clients with a snapshot of a market to guide their
technology decisions; 2013 enhancements will add greater value to
clients and an improved user experience.
Key Value Points:
 Most proven and established vendor selection
methodology in the market
 MQ is go-to-resource for top organizations, enabling
their strategic technology decisions
 Highly valued, trusted and actionable analysis allows
CIOs/IT Leaders to be confident in the technology
recommendations they provide their organizations
Top FAQs
1.
Is the proven Magic Quadrant underlying methodology changing?
2.
What are the key changes I need to care about or explain to my key stakeholders?
3.
Will I see any changes in vendor positioning from prior years?
4.
Are there any new dimensions Gartner is introducing in the methodology?
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distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
New Interactive Experience
Description: Enhanced usability, interactivity, styling, colors and interactivity;
enabling a focus on the information that matters most to you.
Key Value Points:
 Significant new interactive features give you additional
ways to use the Magic Quadrant
 Visually clean and simple design for business and
technology professionals to help them quickly get what
they need
Top FAQs
1.
2.
3.
4.
5.
What are the key features and benefits of the new MQ user interface?
Does the new MQ visual display affect the dot position of vendors in previous years?
Will you republish previous year MQs?
Can I save and print an MQ?
Can I save the MQ graphic containing the view I am interested in to include in my own materials?
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distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Focus on Select Vendor
Description: Ability to focus on vendors of interest by visually highlighting or
minimizing vendors on the MQ graphic.
Key Value Points:
 Saves time by allowing clients to quickly and
visually focus on select vendors
 Interactive design allows clients to visually
highlight the vendors most relevant to their
organization needs
Top FAQs
1.
2.
3.
4.
Can I focus on specific vendors that are most interesting to my organization?
How do I highlight only the vendors for which I am interested?
Can I print the MQ with only the vendors in which I am interested?
Can I save the vendors I selected?
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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Historical Year-Over-Year Comparison
Description: A multiyear view of a Magic Quadrant over time on a single interactive
page
Key Value Points:
 A historical year-over-year comparison is quickly
and easily accessible to save you time; now clients
can easily see the changes in the Magic Quadrant
progression over time
 Understand how the vendors you are interested in
have performed in that market over time
Top FAQs
1.
2.
3.
4.
5.
6.
How do I find the historical perspective for an MQ?
The vendor I am interested in is moving (dot position) year over year. What does that mean?
How does Gartner account for significant changes in the inclusion and evaluation criteria?
Can these views be exported and used by clients?
Vendors merge and rename regularly, how is that change shown?
Can we compare historical MQs of different markets?
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
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distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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Custom Evaluation Criteria
Description: Provides clients with the ability to customize a Magic Quadrant by
changing the weightings of criteria used; enabling clients to generate
a relevant view of the market based on the needs of their business.
Key Value Points:
 Adjust criteria weightings for a customized view of
the market based on those criteria that are most
highly relevant to the business (e.g., organization
size, vertical industry relevance)
Top FAQs
1.
2.
3.
4.
5.
6.
How do I adjust the criteria weightings in the new MQ interface based on the needs of my business, and
how do I represent this in the customized MQ?
Is it possible to see the vendor criteria weightings/scores in the 2013 update?
Can we take the custom MQ version and use it in our promotional materials?
On the customized MQ, how will you show Gartner's original vs. the customized dot?
Is it possible that dots can occupy the same space and overlap?
Can I customize my MQ based on geography?
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrant Home Page
Description: A destination page accessible from gartner.com, which includes all
Magic Quadrants current and planned, with a MQ-specific Search
capability and calendar view.
Key Value Points:
 Confidence knowing you can find the vendors for the
markets in which you are interested
 Enhanced MQ search and browse allows clients to
easily find all MQs by vendor, topic, industry and more
 MQ calendar provides visibility into future and planned
MQs to help clients align projects and vendor selection
initiatives
Top FAQs
1.
2.
3.
4.
Is there a place I can go that lists all MQs (current and planned) for the year?
How do I find all MQs where my vendor of interest is represented?
How do I know when an MQ will be updated?
Where do I find information about the MQ methodology?
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authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
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Phased Launch Plan and Temporary
Vendor Review Process
Magic Quadrant 2013 Phased Launch
Magic Quadrant Current
Magic Quadrant 2013
Launch
July 29, 2013
Magic Quadrant
Publish Date
Historical/Archived
April 2010 - July 2012
Current
July 2012 - April 2013
Upcoming*
May 2013 - July 2013
Post-Launch
July 2013 – Dec. 2013
July 29, 2013
Client Experience
History
Customization
Unenhanced MQ
Graphic
No
No
New Graphic
New Interactivity
Yes
No
New Graphic
New Interactivity
Yes
Yes
New Graphic
New Interactivity
Yes
Yes
* Publishes as current, unenhanced MQ before July 29th and then as new, enhanced
MQ at launch
* Temporary Modified Vendor Review Process
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MQs Publishing May - July 2013 Require a
Temporary Vendor Review Process
•
Magic Quadrants publishing from May – July publish twice; first in the
unenhanced format and then with new enhancements on July 29, 2013
•
To help with the transition, Vendors included in MQs publishing between
May – July will receive three courtesy visuals for review, plus a Help video:
Vendor A
Vendor B
Challengers
Leaders
Vendor C
Vendor E
Vendor G
Vendor H
Vendor J
Vendor K
Vendor B
Vendor K
Vendor M
Vendor P
Vendor S
Vendor T
Vendor S
Vendor W
Vendor Z
Ability to Execute
Vendor H
Vendor E
Vendor M
Vendor J
Vendor A
Vendor Z
Vendor C
Vendor T
Vendor W
+
+
+
Vendor P
Vendor G
Niche Players
Visionaries
Completeness of Vision
Enhanced and
MQ Enhancements
Unenhanced
Overview Video:
2012 MQ graphics
Featuring new MQ
as example to show
enhancements
difference
and common FAQs
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Unenhanced 2013
MQ Graphic
Current + New
(2012)
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrants Post July 29th 2013
• All Magic Quadrants will include new enhancements
• Standard review process resumes between analysts and
vendors
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In Summary
In Summary
• MQ Enhancement 2013 Launch: July 29, 2013
• The new Magic Quadrant Enhancements:
- Address the top wants and needs of Gartner clients.
- Part of the continuous evolution of Gartner Research content to better support
clients
- The proven Magic Quadrant Methodology remains unchanged
• Magic Quadrants publishing in the May – July timeframe will
have a modified vendor review process closely managed by
analyst authors and Gartner Methodologies team.
• Contact your Account Team with questions related to the New
Magic Quadrant Enhancements
• For Magic Quadrants in progress, work with your Gartner
Research team contacts to ensure this research stays on
track.
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Q&A
Magic Quadrant Enhancements 2013
Features, Benefits, FAQs
Vendor Perspective
Magic Quadrant Enhancements 2013
Feature
Value Points
The Proven Magic Quadrant
Methodology Is Unchanged
• Most proven and established vendor selection methodology in the market
• MQ is the go-to resource for organizations, enabling their strategic technology decisions
• Highly valued, trusted and actionable analysis allows CIO/IT Leaders to be confident in the
technology recommendations they provide their organizations
New Interactive Experience
• Significant new interactive features give additional ways to use the Magic Quadrant
• Visually clean and simple design for business and technology professionals to help them
quickly get what they need
Focus on Select Vendors
• Saves time by allowing clients to quickly and visually focus on the select vendors
• Interactive design allows clients to visually highlight the vendors most relevant to their
organization and needs
Historical Year-Over-Year
Comparison
• A historical year-over-year comparison view is quickly and easily accessible to save time;
now clients can easily see changes in the MQ progression over time
• Understand how the vendors you are interested in have performed in that market over time
Customized Evaluation
Criteria
• Clients adjust criteria weightings for a customized view of the market based on criteria that
are most highly relevant to their business (e.g., organization size, vertical industry relevance)
MQ Home Page
• Confidence knowing you can find vendors for the markets in which you are interested
• Enhanced MQ search and browse allows clients to easily find all MQs by vendor, topic,
industry, and more
• MQ calendar provides visibility into future and planned Magic Quadrants to help clients
align their projects and vendor selection initiatives
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Magic Quadrant Methodology
Vendor Perspective
Description: The Gartner Magic Quadrant Methodology is established and proven in
the Market, providing clients with a snapshot of a market to guide their
technology decisions; 2013 enhancements will add greater value to
clients and an improved user experience.
Vendor Key Value Points:
 Compelling view into the competitive landscape of a
market
 Manage reputation and build credibility in the market
 Inform market positioning and Sales training through
insight into the analysis end users are using to make
technology decisions
 Inform innovation and product strategy
Top Vendor FAQs
1.
What are the key changes I need to care about?
2.
Is the proven underlying Magic Quadrant methodology changing?
3.
Are there key changes to the research or publishing process that will impact my organization?
4.
Is it possible to see criteria weightings/scores in the 2013 update?
5.
How is Gartner positioning these changes to the market?
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authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
New Interactive Experience
Vendor Perspective
Description: Enhanced usability, interactivity, styling, colors and interactivity;
enabling a focus on the information that matters most to you.
Vendor Key Value Points:
 More interactive functionality and larger size allows
clearer differentiation of positioning against competitors
 Significant new interactive features give additional ways
to use the MQ
 Visually clean and simple design for business and
technology professionals to help them get what they
need quickly
Top Vendor FAQs
1.
2.
Will previous MQs publish to this new format and, if so, will vendor positioning change?
Will the new MQ visual display affect my dot position from previous years?
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authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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Focus on Select Vendor
Vendor Perspective
Description: Ability to focus on vendors of interest by visually highlighting or
minimizing vendors on the MQ graphic.
Vendor Key Value Points:
 Allows more focused comparisons of competitors in a
market
 Focus on vendors persists across all views — current
Gartner view, historical and customized
Top Vendor FAQs
1.
2.
3.
4.
Can I highlight only the vendors in which I am interested?
Can the MQ with selected vendors highlighted be printed or saved?
Can I use the selected vendor view in my own presentation and marketing materials?
Are there features/functions that my clients and prospects will have access to that I do not?
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authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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Historical Year-Over-Year Comparison
Vendor Perspective
Description: A multiyear view of a Magic Quadrant over time on a single interactive
page
Vendor Key Value Points:
 Insight that easily allows vendors to track positioning in
a market year-over-year, which may help develop and
hone messaging to clients
 Gartner will help users understand if market factors have
changed year over year
Top Vendor FAQs
1.
2.
3.
4.
How will Gartner handle the explanation of shifts in positioning over time to end users; particularly if the
market, inclusion or evaluation criteria has changed significantly?
Can the historical view be exported by clients or used in my own marketing materials?
Vendors merge and rename regularly, how is that change shown over time?
Can we compare historical MQs of different markets?
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.
Custom Evaluation Criteria
Vendor Perspective
Description: Provides clients with the ability to customize a Magic Quadrant by
changing the weightings of criteria used; enabling clients to generate
a relevant view of the market based on the needs of their business.
Vendor Key Value Points:
Top Vendor FAQs
1.
2.
3.
4.
5.
 Generate scenarios in which prospects proactively
engage vendors
 Offers insight into the scenarios that clients and
prospects are modeling
 Helps vendors to understand relative positioning and
where they have performed well against competitors
 Gives vendors visibility into what is important to clients
and prospects, and how their positioning could change
How do I adjust the criteria weightings in the new MQ interface based on the needs of my business, and
how do I represent this in the customized MQ?
How do you anticipate vendor positioning to change based on the customized criteria weightings?
If I focus on improving in a specific area based on my MQ position, will this ensure that I improve my
positioning in the historical view of following year’s MQ?
How will you show Gartner's original MQ vs. the customized end-user-created view?
Can the customized MQs be saved, printed or used in client materials?
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authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
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Magic Quadrant Home Page
Vendor Perspective
Description: A destination page accessible from gartner.com, which includes all
Magic Quadrants (current and planned), with a MQ-specific search
capability and calendar view.
Vendor Key Value Points:
 Allows vendors to find all relevant information on MQs
in a single location
 Enhanced MQ search and browse allows vendors to
easily find all MQs in which they are included
 MQ calendar provides visibility into the schedule for
MQs to help vendors manage the timing and
resources that support them
 Single landing page to which vendors can direct clients
and prospects
Top Vendor FAQs
1.
2.
3.
Is there a place I can go that lists all MQs (current and planned) for the year?
Can I easily find all of the MQs in which my organization is included?
How do I know when an MQ will be updated?
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other
authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,
distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
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