Moore 12
Gregory Moore
Ms. Wise
Composition I
7 September 2006
Instructions: Read Chapter 4, "Preparing to Write an Essay," pp.33-45. Complete activities 1, a i and 2, a and b.
1a. The rising cost of tuition
Information Sources: Internet articles, interview financial aid counselors
Audience: College students and their parents
1b. An insight that altered your understanding of life
Information Sources: Personal history
Audience: General teens and up
1c. The uses of technology in public campaigns
Information Sources: Interview candidates and aides, books/articles on campaigning
Audience: Candidates for an office and staff
1d. Nannies who can't be trusted
Information Sources: Interview nanny agency staff, newspaper articles
Audience: Parents
1e. Chess masters as strategists
Information Sources: Observation of Chess games, books on Chess, interview chess players
Audience: Chess players
1f. The impact of sports on high school athletes
Information Sources: Coaches, scientific studies, school nurses
Audience: High school athletes and parents
1g. Parochial education
Information Sources: interview Parochial school staff, articles, books, Internet
Audience: Parents, students, teachers
1h. Life in the tropics
Information Sources: Autobiographies/biographies of people who have lived in the tropics
Audience: those interested in the tropics
Textbook Assignment 2
Moore 22
1i. Surfing the Internet
Information Sources: Personal experience, books, the Internet itself
Audience: computer illiterates
2a. Purpose statement for “Sorcerers of Desire”: “...Advertisers, or modern-day sorcerers, can
use words and images to create the illusion that their products will fulfill our deepest desires.”
2b. ID the parts of “Sorcerers of Desire” (introduction, discussion, and conclusion) and describe
what each achieves.
Introduction: The introduction (Paragraph 1) serves to interest the reader in what the author has
to say. In the case of this introduction, the author uses the lure of the unknown and secret to
capture the reader's attention. The author draws an interesting analogy.
Discussion: Paragraphs two through five expound upon the idea presented in the introduction namely how advertisers create pleasing, almost magical, images to create desire for their
products (freedom, social tradition, acceptance).
Conclusion: The author creates a sense of continuity and closure by reflecting back on the
introduction and his major points in a concise manner.
Textbook Assignment 2