By: Mariel Leynes Samuel Morse sent a telegraph message in 1944. Sears began telephone permitted electronic voice transactions The type of business model or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. • B2B (Business to Business) • B2C (Business to Consumer) • C2B (Consumer to Business) • C2C (Consumer to Consumer) Lower transaction costs Larger purchases per transaction Integration into the business cycle People can shop in different ways Larger catalogs Improved customer interactions Lack of a business model. Lack of trust and key public infrastructure. Slow navigation in the Internet. High risk of buying unsatisfactory products. Lack of security.