Nathalie Escobar
AMM 104.0067
Professor Lytle
March 18, 2009
Chapter 3—Net Savvy Assignment
I. Direct Marketing Association
When searching on the Direct Marketing Association site, there were about 368 results for ethics. In
addition, there were many numerous types of ethics such as business, nonprofit federation, DMA,
product & services, and etc. However, what showed up the most in the searches was about Direct
Marketing ethics. Just by the search of ethics, there were different ways that DMA was found involved
in assisting consumers and the industry. The DMA was found in articles, PDFs, and even showed up in
its own site (http://www.the-dma.org). It was also noticed that the DMA was usually connected to
various ethics.
II. Corporate Social Responsibility Newswire
Article: “The Coca-Cola Company Commits US$30 Million to Clean Water Projects across Africa”
Coca-Cola is a well-known beverage company that was established in 1986. The company is still running
and has about 500 different types of drinks. There drinks are from sodas, juices, ready-to-drink teas and
coffees, etc. It is said in the article that, “consumers in more than 200 countries enjoy the Company's
beverages at a rate of nearly 1.6 billion servings a day.” However, from all the consuming, Coca-Cola Co.
has the initiative of protecting the environment, conserve resources and to help improve developing
countries.
Chapter 4—Net Savvy Assignment
I. Seventh Generation
Seventh Generation is a recognized brand for nontoxic and environmentally safe products. The products
consist of recycled materials, chlorine free and all natural ingredients. Most of the products are
household paper & supplies, feminine, dishwashing, household cleaners, etc. It is made with natural
fragrances and substances gentle to the environment. The products address the wants and needs of its
customers by having them take part in protecting the environment. People can be allergic to certain
chemicals that are usually made in all-purpose household cleaners and cause serious health problems.
As a way to not only protect ourselves but protect the environment, these products can satisfy the
consumers’ needs.
II. Privacy Rights Clearinghouse
The three actions that I might take in order to protect my privacy is credit report, social security number
and mailing lists. Checking credit reports annually and to see if there’s any fraud. Social Security
Number is priority because of identity theft and it’s your life in another person’s hand. It can be
prevented by never giving it out, unless it for banking, employment records, taxes, etc. Mailing lists or
junk mail can consist of viruses and key loggers. Key loggers can get vital information in your computer
and have an entry way for hackers. It can be prevented by having a firewall program in your computer
and not opening e-mails from people you don’t know.