Karen Kenney, Associate Managing Director,
Business Administration
John Hawkins,
IEEE 802 Treasurer
21 July 2006
San Diego, CA

Get IEEE 802 ®
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Projected funding shortfall on the order of $200k for 2007
This is based on extrapolating current trends for PDF, print, & subscriptions as well as corporate & individual sponsorships
Program goal is to maintain “revenue-neutral” status.
+/- 20% of budget triggers a program review. 2007 may be the first time we trip a trigger. Given the current trend it will only get worse.
Meetings during plenary week explored various solutions to the problem, as well as the root cause(s) for the problem.
Recommendation to the EC comes in two parts
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Short term actions to enable approval of 2007 budget
A more comprehensive analysis of the program

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Nominal fee program
Delay releasing standards into the program from the current 6 months to 1 year
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Increase meeting registration fees
“Beefed-up” corporate sponsorships
Consider added value sponsorships
 Market those more effectively and to the right people
Discontinue the current Get IEEE 802
® program

1.
Documents available for sale for the first six months after publication.
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After six months, provide restricted access (at no charge) and unrestricted access (for nominal charge), $30/download.
Perceived as significantly detracting from the value of the program
Perceived as inequitable from a regional point of view
(“nominal” for me, may not be “nominal” for you).
DRM issues seen as significant impediment
Levels of “restricted” and “unrestricted” seen as controversial and source of expensive customer service issues.

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“Easy” to implement
 Does have an adverse effect on the program
“brand”
 Difficult to estimate effect on income to subscription programs
 Most probable avenue to additional income without impact to existing revenue streams
 Buys us time to more fully re-evaluate the program

IEEE-SA Get IEEE 802
TM
Revenue Performance ($000)
2007 Proposed Budget Get IEEE 802
™
2006 2006 2007
Medium/Source
Print
PDF
Subscription
Other Subscriptions
Subtotal
LMSC contributions
Individual Sponsorship
Corporate Sponsorship
Total sponsorships
Total
2000(A) 2001(A) 2002(A) 2003(A) 2004(A) 2005(A) YTD (May) Budget Budget
192.0
237.0
274.0
82.0
114.0
308.0
41.8
79.2
187.1
29.2
106.7
155.0
10.8
20.6
81.4
158.3
12.0
17.2
51.8
111.5
10.5
1.8
38.8
41.0
0.6
20.0
110.0
157.5
14.0
20.0
110.0
157.5
14.0
703.0
703.0
504.0
362.0
2.0
0.0
364.0
868.0
308.1
212.7
0.0
20.0
232.7
540.8
Note: 1500 attendees X 3 plenaries X $75 or 337.5K for 2006 budget
301.7
252.8
0.0
25.0
277.8
579.5
272.3
298.2
0.0
15.0
313.2
585.5
191.0
354.4
15.0
369.4
560.4
82.2
200.3
0.0
200.3
282.5
301.5
337.5
30.0
367.5
669.0
301.5
337.5
30.0
367.5
669.0
2007 budget year represents Nov 06 (Dallas), Mar 07 (Orlando), and Jul 07 (San Francisco) sessions
2006 Forecast is $178k for subscriptions/sales, $600.8k total program revenue

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Lock the budget at 2006 levels as the 2007 budget.
Implement a delayed release (to 1 year)
Commit to a guaranteed minimum 802 sponsorship contribution of $337.5k
(= $75 * 1500 regs * 3 sess)
Contribution would be capped at $500k
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Re-evaluate the program
Questioning the initial assumptions
Evaluate a marketing program w/ SA to “mine the value of standards”

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Document the assumptions of the program
 Understand the original numbers to know if they are still valid today
Corporate Value Creation – Sponsorship
Enhancement
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Evaluate revenue trends for print
 Analysis of Get802 doc download statistics (per document, per region, etc)
Alternate revenue sources
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Is the value still in print sales?
Is there a licensing angle?
What?

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To adopt the 2007 Get802 budget as follows:
2007 Proposed Budget Get IEEE 802 ™
Medium/Source
Print
PDF
Subscription
Other Subscriptions
Subtotal
LMSC contributions
Individual Sponsorship
Corporate Sponsorship
Total sponsorships
Total
Note: 1500 attendees X 3 plenaries X $75 or 337.5K for 2006 budget
2007
Budget
20.0
110.0
157.5
14.0
301.5
337.5
30.0
367.5
669.0
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The budget includes a guaranteed IEEE802 contribution of $337,500 with a cap of $500,000.
The budget assumes a delayed document introduction (12 months) is adopted to the Get802 program beginning August 1 st , 2006
Moved: John Hawkins
Seconded: