AY 2014-2015 ACADEMIC PROGRAM REVIEW SELF-STUDY TEMPLATE
Reporting School/College: College of Professional Studies
Program Reviewed: Advertising Communications BS Q
Date Submitted to Department/Division Chair:
Overview and Program Review Summary: Please summarize this program’s mission and its relationship to the vision
and mission of St. John’s University, and the program’s School/College. Identify similar programs regionally and
nationally and distinguish this program from them. In addition, summarize your findings as they relate to (1) program
quality, (2) market growth potential, and (3) student learning. Also, summarize any significant changes, achievements
(by faculty and students and the program itself), and plans for the future. Finally, based on the information gleaned
from the data in the self-study, give an overall rating of the program’s Enrollment/Market Potential by categorizing it as
one of the following: (1) Enhance; (2) Maintain; (3) Reduce support, Phase out, Consolidate, or Discontinue.
(Suggested limit 1 page)
STANDARD 1. The purpose of the program reflects and supports the strategic vision and mission of St. John’s
University, and the program’s School/College.
1a.
What evidence can you provide that demonstrates that the program embodies the Catholic, Vincentian, and
metropolitan identity of St. John’s University? www.stjohns.edu/about/out-mission. (Suggested limit 1/3 page)
1b.
What evidence can you provide that demonstrates that the program embodies the University’s vision.
www.stjohns.edu/about/out-mission/vision-statement. (Suggested limit 1/3 page)
1c.
What evidence can you provide that demonstrates that the program embodies the vision and mission of the
program’s School/College? (Suggested limit 1/3 page)
Standard 1.
Additional comments if needed. (Suggested limit 1 page)
STANDARD 2. The program attracts, retains, and graduates high quality students.
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 1
2a.
Undergraduate SAT and High School Average
SAT
2005
2006
High School Average
2007
2008
2009
2005
2006
2007
2008
2009
Program
1040
1073
1070
1047
1077
86
87
88
86
87
School/
College
977
1006
997
1017
1019
82
83
84
84
85
University
1068
1075
1075
1087
1092
86
87
87
87
88
Freshmen SAT Scores
Fall 2010
Fall 2011
Computed
advertising communication
Fall 2012
Computed
1,084
Fall 2013
Computed
1,079
Computed
1,059
1,085
Freshmen High School Average
Fall 2010
Fall 2011
High School
advertising communication
Fall 2012
High School
86
Fall 2013
High School
86
High School
87
88
SAT Scores
High School Average
2010
2011
2012
2013
2010
2011
2012
2013
School/
College - Q
1013
1014
1025
1028
84
84
85
86
Total University
1097
1087
1096
1104
87
87
88
89
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 2
TestTakers
SAT
Intended College Major
Mean
Scores
Number
Percent
(%)
Critical
Reading
Mathematic
s
Writin
g
4,002
3.0%
503
487
498
10,424
7.7%
488
481
478
Communication, Journalism and Related
Programs
Visual and Performing Arts
* For further information, please visit http://www.ets.org/s/gre/pdf/gre_guide.pdf.
2b.
Undergraduate 1st Year Retention Rate
Fall
2003
2004*
2005
2006
2007
2008**
# Fresh
Program
School/
College
University
# Ret
%
80%
75%
79%
25
21
84%
75%
76%
72%
71%
71%
949
712
75%
78%
78%
78%
79%
76%
3268
2557
78%
Note* The % of students started in Fall 2004 and returned to the program in Fall 2005
** The % of students started in Fall 2008 and returned to the program in Fall 2009
2009
2010
Total Returned
#
ADVC
24
20
%
DNR
#
Total Returned
%
83% 4 17%
2011
#
11
9
DNR
%
#
Total Returned
%
82% 2 18%
2012
#
18
15
DNR
%
#
Total Returned
%
83% 3 17%
#
21
16
%
DNR
#
%
76% 5 24%
Fall
2009
2010
2011
2012*
# Fresh
# Ret
%
School/
College - Q
74%
74%
71%
766
575
75%
Total University
78%
78%
76%
2757
2195
80%
* The % of students started in Fall 2012 and returned to the program in Fall 2013
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 3
2c.
Undergraduate 6 Year Graduation Rate
Fall
1999
2000
2001
2002
2003
Program
School/College
Average Rate
60%
55%
56%
52%
51%
University
64%
59%
61%
61%
58%
Fall
2004
2005
2006
2007
School/College
Average Rate - Q
53%
52%
50%
47%
Total University
58%
58%
59%
55%
2004
Total
2005
Graduated
#
%
ADV
2d.
Total
Graduated
#
15
2006
8
Total
%
53%
24
2007
Graduated
#
%
11
46%
Total
24
Graduated
#
%
18
75%
Graduate Standardized Test Scores
Not Applicable
2e.
Please describe how the program compares with peer and aspirational institutions. (Suggested limit 1/2 page)
No information.
2f.
If applicable, describe the program’s student performance over the past five years on licensure or professional
certification exams relative to regional and national standards. (Suggested limit 1/4 page)
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 4
2g.
Number of majors and minors enrolled over the past five years. See table below.
Fall
Number of Students
MAJORS
2005
2008
2009
47
96
119
129
125
Minors
4
3
2
3
3
Total
51
99
121
132
128
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Majors
Majors
Majors
Majors
ADVC
BS
79
60
58
60
ADVM
BS
32
33
29
24
ADVP
BS
13
20
29
32
124
113
116
116
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Minors
Minors
Minors
Minors
ADV
Total
2h.
2007
Majors
Total
MINORS
2006
1
7
10
8
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Total
Total
Total
Total
125
120
126
124
Number of degrees granted during the past five years. See table below.
Academic Year
Degrees Granted
04/05
05/06
06/07
07/08
08/09
Undergraduate BS
0
3
19
21
31
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 5
CPS-UG-Q
10/11
11/12
12/13
Degrees
Conferred
Degrees
Conferred
Degrees
Conferred
ADVC
Advertising Communication
BS
24
13
18
ADVM
Advertising Communication
BS
10
12
10
ADVP
Advertising Communication
BS
5
2
3
39
27
31
Total
Below is comparison degrees conferred data for local and national institutions based on data retrieved from the IPEDS
website. This is based on the Classification of Instructional Program (CIP) Code of 09-Communication, Journalism, and
Related Programs.
20092010
20102011
20112012
Bachelors
Local
1,449
1,604
1,519
National
81,266
83,274
83,770
1
Local institution include: Adelphi University, Columbia University, CUNY Queens College, Fordham University,
Hofstra University, Iona College, C.W. Post University, Manhattan College, New York University, Pace University,
Seton Hall University, Stony Brook University, and Wagner College.
Comments : Based on the data in 2g and 2h, how do these trends compare to institutional, regional and national
patterns? (Suggested limit 1/2 page)
2i.
What mechanisms are in place to monitor students’ progress toward degree? And, to what extent is there a
collaborative effort to provide quality advising and support services to students? (Suggested limit 1/4 page)
2j.
If available, provide information on the success of graduates in this program as it relates to employment or
attending graduate school. (Suggested limit 1/4 page)
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 6
2k.
Please comment on the students’ competencies in the program. Support your responses using data provided
below and any other data available. (Suggested limit 1/3 page)
Standard 2.
Additional comments if needed: (Suggested limit 1 page)
STANDARD 3. The program engages in ongoing systematic planning that is aligned with the University and
School/College planning, direction, and priorities.
3a.
How does your program’s strategic goal/objectives link to your School/College plan and the University’s strategic
plan? http://www.stjohns.edu/about/leadership/strategic-planning.
3b.
What is the evidence of monitoring the external and internal environments, specifically what are the strengths,
weaknesses, opportunities and threats facing the program? How were they identified? What actions have been taken
in response to these findings? What characteristics of the program suggest a competitive edge against other programs
regionally and nationally?
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 7
3c.
What is the current and future market demand for the program? Support your response using the data
provided below or any other internal or external sources to justify your response.
Change, 2010-20
Fastest Growing Occupations
Advertising, Marketing,
Promotions, Public Relations
and Sale Managers
Percent
Numeric
14%
29,400
Occupations having the
largest numerical increase
in employment
Change, 2010-20
Percent
Numeric
Changes, 2010-20
Grow about as fast as average - Increase 7 to 14.9%
Advertising, Marketing, Promotions, Public Relations and Sale
Managers
Percent
Numeric
14%
29,400
*For more information please visit: http://www.bls.gov/news.release/ecopro.toc.htm
Standard 3.
Additional comments if needed: (Suggested limit 1 page)
STANDARD 4. The program provides a high quality curriculum that emphasizes and assesses student learning and
engagement.
4a.
Please indicate how the program curriculum is in alignment with the following three items:
(Suggested limit 1/2 page for each of the three categories below)
1. Standards within the discipline
2. Curriculum integrity, coherence, academic internships, teaching excellence, teaching vibrancy, and study
abroad experiences.
3. The University Core competencies
4b.
The syllabi for the courses within this program incorporate the suggested elements of a syllabus – an example of
which can be found at the following St. John’s University Center for Teaching and Learning link. (Suggested limit 1/3
page) http://stjohns.campusguides.com/content.php?pid=71651&sid=984766
4c.
Describe the assessment model currently in place for the program and indicate the extent to which disciplinary
and core knowledge, competence, and values are met, as well as findings and action plans for improvement. For
reference, visit WeaveOnline – https://app.weaveonline.com//login.aspx; Digication – https://stjohns.digication.com/
(Suggested limit 1/2 page)
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 8
4d.
What, if any, external validations, e.g. specialized accreditations, external awards, other validations of quality
has the program received? (Suggested limit 1/3 page)
Standard 4.
Additional comments if needed. (Suggested limit 1 page)
STANDARD 5. The program has the faculty resources required to meet its mission and goals.
5a.
Below you will find the number of students enrolled as majors and minors in the program. Please complete the
table by adding the number of full-time faculty assigned to the program. Then calculate the student to full-time faculty
ratio.
#
Majors/
FT
Faculty
FT
PT
Total
Majors
46
1
47
94
Minors
4
4
3
Majors
& Minors
Combine
d
50
1
51
97
# of FTE
Students
(Majors
&
Minors)
50.0
0
0.3
3
50.3
3
97.0
0
Fall 2005
Fall 2006
FT
PT
2
Fall 2007
Total
FT
PT
96
118
3
2
2
99
120
0.6
7
97.6
7
120.0
0
1
Fall 2008
Total
FT
PT
119
122
2
3
1
121
125
0.3
3
120.3
3
125.0
0
7
Fall 2009
Total
FT
PT
5
Total
129
120
125
3
3
7
132
123
5
128
2.3
3
127.3
3
123.0
0
1.6
7
124.6
7
3
# of FTE
Faculty
assigned
to the
program
0
0
0
0
0
FTE
Student/
FTE
Faculty
Ratio
0
0
0
0
0
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 9
Fall 2010
F
P
Majors
MAJORS
Fall 2011
Total
F
P
Total
120
F
5
125
Total
Minors
MINORS
110
4
Total
F
P
Total
MAJORS/MINORS
114
110
7
Fall 2012
Fall 2013
F
F
F
Total
Total
117
113
3
116
Total
Minors Minors Minors Minors Minors Minors Minors
1
1
7
7
10
10
8
8
Fall 2011
Fall 2012
Fall 2013
F
P
Total
F
P
Total
F
P
Total
Total
Total
Total
Total
Total
Total
Total
Total
Total
121
5
126
117
4
121
120
7
127
Fall 2010
FTE MAJORS
P
Fall 2011
Fall 2010
Total
F
Fall 2013
Majors Majors Majors Majors Majors Majors Majors Majors Majors Majors Majors
Fall 2010
Total
Fall 2012
Fall 2011
F
P
Total
Total Total Total
121
Fall 2012
3
124
Fall 2013
F
P
Total
F
P
Total
F
P
Total
F
P
Total
FTE
FTE
FTE
FTE
FTE
FTE
FTE
FTE
FTE
FTE
FTE
FTE
1
122
121
Fall 2010
1.667 122.667
117
Fall 2011
1.333 118.333
Fall 2012
120
2.333 122.333 121
Fall 2013
# of FTE faculty assigned
to the program
FTE Student/FTE Faculty
Ratio
Important Notes:
FTE Students = Number of FT Students + (number of PT Students/3)
FTE Faculty = Number of FT Faculty + (number of PT Faculty/3)
This methodology is used by SJU for all external reporting.
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 10
5b.
Below you will find the credit hours the department has delivered by full-time faculty and part-time faculty (including
administrators) and the total credit hours consumed by non-majors.
Credit Hours
Taught
Fall 2005
#
Fall 2006
Fall 2007
Fall 2008
Fall 2009
%
#
%
#
%
#
%
#
%
3230
49%
3542
53%
4055
56%
4097
59%
3493
46%
PT Faculty
3351
51%
3115
47%
3160
44%
2850
41%
4092
54%
Total
6581
100%
6657
100%
7215
100%
6947
100%
7585
100%
FT Faculty
% consumed by
Non-Majors
Credit Hrs
Taught
11%
Fall 2010
13%
Fall 2011
13%
11%
Fall 2012
12%
Fall 2013
Number
Percent
Number
Percent
Number
Percent
Number
Percent
F-T Faculty
3,344
41.5%
3,493
44.3%
3,090
39.4%
3,437
45.7%
P-T Faculty (inc
Admin)
4,716
58.5%
4,386
55.7%
4,752
60.6%
4,084
54.3%
0.0%
Total
% Consumed by
Non-Majors
0.0%
0.0%
0.0%
8,060
100%
7,879
100%
7,842
100%
7,521
100%
966
12.0%
715
9.1%
762
9.7%
678
9.0%
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 11
5c.
Below you will find the number of courses the department has delivered by full-time faculty and part-time faculty (including
administrators).
Courses
Taught
Fall 2005
#
Fall 2006
%
Fall 2007
Fall 2008
Fall 2009
#
%
#
%
#
%
#
%
56
48%
59
49%
62
53%
53
42%
FT Faculty
46
41%
PT Faculty
66
59%
60
52%
62
51%
56
47%
74
58%
Total
112
100%
116
100%
121
100%
118
100%
127
100%
Courses
Taught
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Number
Percent
Number
Percent
Number
Percent
Number
Percent
F-T Faculty
49
36.6%
66
43.4%
49
35.0%
57
41.0%
P-T Faculty
(inc Admin)
85
63.4%
86
56.6%
91
65.0%
82
59.0%
0.0%
Total
134
100%
0.0%
152
100%
0.0%
140
100%
0.0%
139
100%
5d.
What is the representative nature of faculty in terms of demographics, tenure and diversity? (See departmental information on
next page). How well does this support the program? (Suggested limit 1/2 page)
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 12
Departmental Data
2005
FT
2006
PT
Total
#
%
#
%
Male
7
54%
24
59%
Female
6
46%
17
Total
13
100%
Black
1
Hispanic
FT
2007
PT
Total
#
%
#
%
31
8
57%
24
62%
41%
23
6
43%
15
41
100%
54
14
100%
8%
4
10%
5
1
0
0%
2
5%
2
Asian
1
8%
0
0%
White
11
85%
32
Unknown
0
0%
Total
13
100%
Tenured
8
Tenure-Track
FT
2008
PT
Total
#
%
#
%
32
10
63%
20
53%
38%
21
6
38%
18
39
100%
53
16
100%
7%
4
10%
5
1
0
0%
2
5%
2
1
1
7%
0
0%
78%
43
12
86%
30
3
7%
3
0
0%
41
100%
54
14
100%
62%
8
8
5
38%
5
Not Applicable
0
0%
Total
13
100%
FT
2009
PT
Total
#
%
#
%
30
10
59%
22
58%
47%
24
7
41%
16
38
100%
54
17
100%
6%
4
11%
5
1
0
0%
2
5%
2
1
1
6%
0
0%
77%
42
14
88%
28
3
8%
3
0
0%
39
100%
53
16
100%
57%
8
9
6
43%
6
0
0
0%
13
14
100%
FT
PT
Total
#
%
#
%
32
9
56%
28
64%
37
42%
23
7
44%
16
36%
23
38
100%
55
16
100%
44
100%
60
6%
4
11%
5
1
6%
5
11%
6
0
0%
1
3%
1
0
0%
1
2%
1
1
1
6%
0
0%
1
1
6%
0
0%
1
74%
42
15
88%
29
76%
44
14
88%
34
77%
48
4
11%
4
0
0%
4
11%
4
0
0%
4
9%
4
38
100%
54
17
100%
38
100%
55
16
100%
44
100%
60
56%
9
9
53%
9
10
63%
10
7
44%
7
8
47%
8
6
38%
6
0
0
0%
0
0
0%
0
0
0%
0
14
16
100%
16
17
100%
17
18
100%
18
Gender
Ethnicity
Tenure Status
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 13
2010
FT
2011
PT
T
#
%
#
%
Male
7
58%
27
57%
Female
5
42%
20
43%
Total
12
FT
2012
PT
T
#
%
#
%
34
8
57%
29
62%
25
6
43%
18
38%
59
14
FT
2013
PT
T
#
%
#
%
37
8
62%
27
60%
24
5
38%
18
40%
61
13
FT
PT
T
#
%
#
%
35
8
53%
27
61%
35
23
7
47%
17
39%
24
58
15
Gender
47
47
45
44
59
Ethnicity
Black
0%
4
9%
4
0%
1
2%
1
0%
2
4%
2
0%
2
5%
2
Hispanic
0%
2
4%
2
0%
5
11%
5
0%
6
13%
6
0%
5
11%
5
8%
1
2%
2
7%
1
2%
2
8%
0%
1
7%
0
0%
1
0%
0
0%
0%
0
0%
0
0%
0
81%
51
78%
47
93%
35
80%
49
2 or More Races
0
0%
0
Native Hawaiian/Pacific Islander
0
0%
0
2
5%
2
Asian
1
American Indian/Alaskan Native
White
0
11
Unknown
Total
1
92%
0%
12
38
2
47
81%
4%
49
0%
13
2
93%
0%
59
14
38
2
47
4%
1
12
2
92%
0%
61
13
35
2
45
4%
1
14
2
0%
58
15
44
59
Tenure Status
Tenured
7
58%
7
8
57%
8
9
69%
9
10
67%
10
Tenure-Track
5
42%
5
3
21%
3
3
23%
3
4
27%
4
0%
0
3
21%
3
1
8%
1
1
7%
1
12
14
14
13
13
15
Not Applicable
Total
12
CPS_COM_ADV.COMM_BS_Q
15
Self-Study Template 14
5e.
What evidence exists that the program’s faculty have engaged in research and scholarship on teaching and/or
learning in the program’s field of study? (Suggested limit 1/2 page)
5f.
What initiatives have been taken in the past five years to promote faculty development in support of the
program? (Suggested limit 1/2 page)
5g.
The table below shows the amount of external funding received by the department. If available, please provide
the dollar amount of externally funded research for full-time faculty supporting the program under review. (Program
dollar amounts are available through departmental records.)
Fiscal Year
External Funding
04/05
05/06
06/07
07/08
08/09
$ Amount Program
$ Amount Department
External
Funding
Fiscal Year
09/10
10/11
11/12
12/13
$ Amount
Program
$ Amount
Department
-
-
-
-
5h. Please comment on the table below that shows trends in overall course evaluation and instructional vibrancy for
your program (if available), your college and the university. (Suggested limit ½ page)
Advertising
Communications
(Q)
College of
Professional
Studies
Total
Undergraduate
Overall Evaluation (Spring)
2011
2012
2013
Instructional Vibrancy (Spring)
2011
2012
2013
4.16
4.23
4.22
4.37
4.46
4.45
4.04
4.09
4.14
4.34
4.33
4.43
4.01
3.21
4.07
4.27
4.29
4.35
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 15
Note: Instructional Vibrancy is the average of the first 14 questions on the course evaluation, with questions pertaining
to course organization, communication, faculty-student interaction, and assignments/grading. All course evaluation
questions range from 1 (Strongly Disagree) to 5 (Strongly Agree).
5i.
What percentage of full time faculty assigned to this program have terminal degrees or industry certifications
renewed within the past 2 years? Comment. (Suggested limit 1 /3page)
Standard 5.
Comments: Indicate to what extent the program has the faculty resources required to meet its mission
and goals. Include references from 5a – 5i. (Suggested limit 1 page)
Standard 5.
Additional comments if needed. (Suggested limit 1 page)
STANDARD 6. The program has adequate resources to meet its goals and objectives. And, it is cost-effective.
6a.
Narrative/Supportive Technological Environment - Comment on classrooms and labs meeting industry-standards
for quality and availability of hardware, software, and peripherals; library space, holdings and services; science
laboratories, TV studios, art/computer graphic labs; etc. (Suggested limit 1 page)
6b.
Narrative/ Supportive Physical Environment - Comment on level of faculty and student satisfaction with HVAC;
faculty and student satisfaction with classroom lighting, crowdedness, and acoustics; flexible teaching environments,
and faculty offices, etc.. (Suggested limit 1 page)
6c.
To what extent has the University funded major capital projects, e.g., renovations, which are linked directly to
the program during the past five years? (Bulleted list)
6d.
If external data that describes the cost effectiveness of the program has been provided by your School/College
Dean, please comment on the program’s cost-effectiveness. (Suggested limit 1 page)
Standard 6.
Additional comments if needed. (Suggested limit 1 page)
STANDARD 7. Effective actions have been taken based on the findings of the last program review and plans have
been initiated for the future.
Comments: (Suggested limit 1page)
CPS_COM_ADV.COMM_BS_Q
Self-Study Template 16