Intelligex Case Study
December 15th, 2000
This presentation is the property of Intelligex, Inc. and may not be transmitted, reproduced or otherwise used without the express written consent of the Company.
Confidential
AGENDA
 Introduction
 Development Process
 Technology Choices
 Wrap Up
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
INTELLIGEX SERVICES
Intelligex is an expert
match maker for custom
market research, that:
Evaluates research suppliers
Matches buyers and suppliers
Facilitates online transactions
Provides expert consulting
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Confidential
SOLUTION
1
Register
4 Suppliers Respond
2
Create RFP
5 Review Proposals
4
3
Select Suppliers
6 Choose A Winner
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Confidential
CUSTOMER BENEFITS
Benefits for Buyers
1
Benefits for Suppliers
Cost
1
Tap broad and deep new customer pool
which would otherwise be neglected
Product cost savings from competitive
bidding plus opportunity cost savings
2
Speed
2
Cost
Direct sales acquisition cost savings
plus lead time opportunity cost savings
Supply chain automation substantially
reduces procurement time
3
Reach
Quality
3
Convenience
Spend less time teaching and more time
executing, and benefit from repeat
usage
Find the supplier that excels in your
area of need
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
AGENDA
 Introduction
 Development Process
 Technology Choices
 Wrap Up
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
Development Objectives
 Build a transactional system for a “Beta” audience
 Create RFPs
 Send to select suppliers
 Create Proposals
 Negotiate
 Secure environment
 Lay the ground work for future releases to build upon
 Spend as little money as possible
 Complete it in 6 months
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Confidential
Development Timeline
March
April
May
June
Site Map
Complete
Proposal
Created Creative Work Functional
Initial
RFP
Architecture Functional
Chosen
Proposal
Database Prototype
Design
HTML Prototype
of RFP
Questions
July
August
Changed Customer Choose
Database
Demos
Host
and OS
Manual
Additional Finalize
Matching Negotiation Features Feature Set
Function functional
Added
“Advisor” Implement
Tools
Security
Negotiation
Prototype
September
QA
Beta Launch
First
Transaction
in early
October
CTO Leaves
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
Gathering Customer Input
We asked our customers for feedback throughout the development process
1
Prototype in HTML
2 Meet customers in person and ask them
to complete task with prototype
3
4
Developers observe customer and ask
for feedback on tool / process
Development team meets to revise
priorities and add to “To Do” list
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
AGENDA
 Introduction
 Development Process
 Technology Choices
 Wrap Up
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
Trade-Off: Build in-house vs. Outsource
We chose to build in-house
 The technology required to deliver value to our market does not require
cutting-edge computer science skills.
 Building in-house allows us to be more responsive to customer needs.
 The market for I-Builders was extremely tight, so building in-house saved
us both time and money
Note: we did outsource the Creative work to a small design shop
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Trade-Off: Operating System
We switched from Windows2000 to RedHat Linux
 Leading operating system for hosting Web sites (Netcraft estimates that
30% of active Web sites run on Linux
 Higher reliability than Windows NT or Windows2000
 Abundant support and third party applications available
 Allows for easier migration to more robust Unix like Solaris
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Trade-Off: Scripting Language
We chose ColdFusion
 The leading cross-platform Web application server
 Open integration with databases, email, directories, Java, CORBA, COM,
EJB, and XML allows for a very high degree of extensibility
 Integrated server clustering allows for a high degree of scalability
 Strong Database Abstraction Layer allows for greater portability
 Low cost
 Very easy to learn
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Trade-Off: Database Server
We switched from Oracle to PostgreSQL
 Leading full featured Open Source RDBMS
 Benchmarking tests show performance edge over Oracle and MS SQL server
at low to medium levels of traffic (e.g. 100 concurrent users)
 High level of support from developer community
 Use of ANSI SQL allows for portability to other database systems
 Easy to administer
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
Trade-Off: Web Server
We chose Apache
 The dominant Web server with over 60% market share. This means it
receives unparalleled support
 Highly reliable
 Portable to all other platforms
 Integrates well with virtually every Web technology
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Confidential
Trade-Off: Hosting
We chose Rackspace Managed Hosting
 Rackspace manages more dedicated Linux servers than any other company
in the world.
 High level of physical security, conditioned UPS, and advanced firesuppression system
 Connected to 5 different backbone providers with SLAs to ensure high
availability
 Full root access
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
AGENDA
 Introduction
 Development Process
 Technology Choices
 Wrap Up
17
Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
Take Aways

Involve Customers

Anticipate Change

Consider Open Source Solutions

Don’t Panic
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
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Copyright © 2000 Intelligex, Inc. — Confidential
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Confidential
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
INTRODUCTION
Definition of Custom Market Research
Common Research Studies
Custom
market research
consists of
information gathered
through direct
conversations with
customers to help
specific organizations
make critical
decisions.

Business, Economic & Corporate

Competitor Benchmarking

Pricing

Product

Distribution

Promotion

Buying Behavior
Research Approaches
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
Survey Research

Observational Research

Focus Group Research

Experimental Research
Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD
Confidential
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Copyright © 2000 Intelligex, Inc. — Confidential
7/26/2016 -filename - TSD