Fossil Fuel, Water and Renewable Resource survey at: Potclays Ltd, Etruria Rd, Stoke on Trent, Staffordshire Executive summary The Potclays Ltd (Etruria site) annual utility cost for 2006-7 is estimated to be £32,400 with an energy consumption of 567,500 kWh emitting an estimated 143,000 kg of CO2 per annum. Using conventional energy management techniques, opportunities for an annual energy reduction of approximately 80,500 kWh (14% of total) and annual carbon dioxide emission reduction of 23,400kg (16% of total) have been identified. The utility cost savings are estimated to be £5800 requiring an investment of the order of £6000 resulting in an average payback of about 12 months. A preliminary survey of the site potential for Renewable Resource utilisation has also been carried out. As a consequence of local meteorological and statutory conditions opportunities are limited, at least in rapid return financial terms. However there appears to be scope for further consideration in rainwater harvesting for site use and use of biomass fuel in parts of the site undergoing refurbishment.